로고 제안서에서 현장 비주얼의 중요성

현장 비주얼은 로고 디자인을 효과적으로 보여줌으로써 고객의 이해를 높이고 컨셉을 판매합니다.

### 로고 디자인 제안서에서 현장 비주얼의 중요성
* 💼 현장 비주얼은 **로고 디자인이 실제 사례에서 어떻게 작동하는지** 보여줌으로써 고객에게 디자인을 판매하는 데 매우 중요합니다.
* 📄 일반적인 제안서 문서에는 **디자인 맥락을 소개하는 섹션, 로고 디자인 자체, 여러 페이지의 현장 시각 자료**가 포함됩니다.
* 🖼 ️ 현장 비주얼은 **맥락과 연관성**이 있어야 하며 포스터, 티켓, 상품, 소셜 미디어 등 다양한 크기와 용도로 **로고를 보여줘야** 합니다.
* 💰 미리 만들어진 목업 템플릿을 사용하거나 무료 스톡 이미지를 사용하면 **시간을 절약**하고 프레젠테이션 품질을 향상시킬 수 있습니다.
* 🎨 현장 비주얼은 디자인을 보여줄 뿐만 아니라 **디자이너의 의도와 로고의 다용도성**을 전달합니다.
* 🏆 제안서에서 경쟁사 로고 옆에 **로고를 배치**하면 고유성과 효과를 강조할 수 있습니다.
* 📊 "포함해야 할 현장 시각 자료의 정답은 없지만, 고객에게 **로고가 다양한 상황에서 어떻게 작동할지 상상**할 수 있을 만큼 충분히 사용하는 것이 중요합니다."
* 📈 "고객에게 로고를 보여줄 때 현장에서 로고를 보여줄 뿐만 아니라 **경쟁사 옆에 로고를 배치**하면 도움이 됩니다. 이를 통해 **경쟁업체와 어떻게 차별화**되는지 보여줄 수 있습니다."

- When putting together a logo proposal for your client, one of the most crucial things you can do is include in-situ visuals. In-situ visuals help us demonstrate to a client how a logo design can work in real-life instances. Ultimately, we will want to use in-situ visuals to help sell our design. This helps reaffirm and persuade the client of the quality and suitability of your design. If done well, this will convince the client that the logo is the perfect creative solution for their product, company, or business. Once we have finished our logo design, it will help to put it into some appropriate in-situ visuals which you can use to convince the client of its merits. In this video, I will be discussing in-situ visuals and demonstrating how you can create them in your design proposal. So, let's get into it. (upbeat techno music) Here I am in Illustrator, and this is a typical proposal document.

I will put together for a client. The first three sections build up the design context and introduce the idea and thoughts that have gone into the logo design. After this, the final logo design is presented to the client, including colorways and any permutations. After this section, there are a number of pages showing how the logo can be used in a number of in-situ visuals. If you want to take a closer look at this document, you can find it in the downloadable course folder. The course folder comes with my complete logo design solution I will be demonstrating on this course, including all my design example files and documents at each step to aid your learning experience. The folder also comes with design resources such as a logo design process checklist, process documents and templates, a project folder structure, color sample charts, and a logo proposal document example, all of which you cannot only learn from but use in your own design process. To get the full learning experience

and use the resources to help develop your own logo project. I recommend you get the course folder. Download link with instructions is in the description. With the course folder open, click into the Design Process Example folder, click into the Presentation folder, and click to open the illustrated document or PDF called Euphoria Proposal, and you will have the same document I have open here. For this project, I'm working on a logo design for a music festival, and at the end of the document, you can see I have a few pages showing how the logo can be used in a series of in-situ visuals. One of the most important things to keep in mind when using in-situ visuals is context and scale. Always try and think about where the logo may be used and how it'll be used in a variety of sizes. When including in-situ visuals, you will want to try and make it seem as real as possible so the client can see it working in a variety of ways.

to see if it works or not. In this case, for a music festival, the logo may be used in poster designs, as stickers, on a ticket, a lanyard, wristbands, a t-shirt, and perhaps on a venue flag and online social media to name a few. For this example, I have used in-situ visuals for some of these common instances where a logo may be used for a festival and in some large and small instances. There are many ways you can source your in-situ visuals, one way is to take pictures and build them yourself. However, this can take a lot of time, and if you are on a project with a tight budget or timeline, you may want to spend more time on other parts of the process. A method I like to use is to invest in in-situ mockups from royalty-free websites, or use free stock images to superimpose my design onto. A small investment for a mockup template and a little time

searching for the right image can save you hours of work, which will ultimately save you money. Well-designed templates will enable you to simply drop your logo in in minutes, and you can use them again and again, and they are also great to use in your portfolio. For my project, you can see I have used a few examples. Here, each one was either a paid-for mockup template or an image from a stock-free website. I managed to put these together in just a few hours, which saved me a ton of time having to do all this myself, and I was able to really showcase the logo to the fullest. If you are wondering how I did these, I'll be showcasing some tutorials over the next few episodes. Sometimes, when designing a logo, you may have designed it in such a way for a specific reason. In-situ visuals are not just good to show off your design but also an important method to communicate to the client.

why you have designed the logo the way you did, with any permutations. For my project, the logo has been designed in a few permutations to be used effectively in a variety of instances, and has also been designed to be used as part of a language for marketing. Here, I have used in-situ visuals to show how I see the logo working in a variety of creative instances, both large and small. First, I've presented the logo in full color and how it works with a background treatment for an initial impression. Next, I've shown how it works on a large scale on a poster, and this is where I start to show how the colors work as part of a system. Next, we see the logo as part of a language on posters, more large format examples, how it can be used as stickers. Here, we can see some small format usage, how it will appear on location-specific tickets, and a lanyard, wristbands, on t-shirts.

Here, you can see how the logo is used in a simple way to celebrate a specific year. Further examples on t-shirts, how the logo may work on flags, how the logo design may work as a stamp for face paint and decoration for festival goers, and an emblem badge to feature on a variety of clothing. How it may look on social media, and how it may look in context against other competitor logos. For this project, the logo design is quite dynamic, the colors serve a practical purpose beyond the logo itself which can be used as backgrounds. Here, I have included a few in-situ visuals to demonstrate and communicate how this can work. Depending on the project, sometimes I'll design a more simple logo where there may only be one permutation and a simple color palette so I may not have to include as many in-situ visuals. Keep in mind there is no right or wrong amount of in-situ visuals you could include.

though I would always recommend you use enough to show a client how you see the logo working to do justice to your design, in both large and small formats. Some of you may be wondering, why have I included the logo at the end next to other logos? Well, this is something I have found the clients respond well to, and it can help sell your logo design. When showcasing your logo to your client, as well as showing it in-situ, it helps to put the logo next to some of its competitors. This allows you to show how it stands out from the competition. Here, I have a bunch of dance music festival logos, and I have placed mine in the mix to see how it appears next to them. When putting together your proposal document, consider using appropriate in-situ visuals as this can really help sell your design and convince a client of its merits. In my proposal, you can see I have used a bunch of in-situ mockups,

each one was either a paid-for mockup or an image from a stock free website, which I managed to put together in just a few hours, which saved me a ton of time having to do this myself, and I was able to really showcase the logo to the fullest. Over the next couple of episodes, I'm going to demonstrate some really good techniques you can use, and some good templates you can invest in, and how to use them for your proposal document. In the next video, I'm going to start by demonstrating a technique to simply superimpose your logo design onto a poster street scene, so see you in the next video. (upbeat techno music)

Using Logo In Situ Visuals [EP 34/44]

Gareth David Studio

인사이트 비주얼은 로고 디자인이 실제 상황에서 어떻게 작동하는지 보여줌으로써 고객에게 디자인을 판매하는 데 매우 중요합니다.

잘 실행된 제안서 문서에는 디자인 컨텍스트, 최종 로고 프레젠테이션, 다양한 현장 비주얼에서 로고의 사용을 보여주는 페이지가 포함됩니다.

이 강좌는 로고 디자인 과정에 도움이 되는 디자인 리소스 및 문서가 포함된 다운로드 가능한 폴더를 제공합니다.

음악 페스티벌 로고 디자인하기

이 프로젝트는 음악 페스티벌을 위한 로고를 제작하는 것으로, 현장 비주얼을 사용하여 로고의 활용도를 보여주는 데 중점을 둡니다.

다양한 크기와 설정에서 로고의 사용법을 보여줄 때는 맥락과 규모를 고려하는 것이 중요합니다.

현장 비주얼 소싱은 개인 사진, 로열티가 없는 웹사이트 또는 무료 스톡 이미지를 통해 이루어질 수 있으므로 예산과 일정이 빠듯한 상황에서 실용적인 솔루션을 제공합니다.

로고 디자인에서 템플릿과 인사이트 비주얼 사용의 중요성

잘 디자인된 템플릿과 스톡 이미지는 시간과 비용을 절약할 수 있어 로고를 소개하는 데 이상적입니다.

현장 비주얼은 다양한 상황에서 로고의 디자인 목적과 효과를 전달하는 데 매우 중요합니다.

이 프로젝트는 대형 포스터부터 티켓이나 티셔츠와 같은 작은 크기의 아이템에 이르기까지 다양한 변형과 창의적인 응용을 통해 로고의 다재다능함을 보여줍니다.

이 로고는 티셔츠, 깃발, 페이스 페인트, 의류 배지 등 특정 연도를 기념하기 위해 다양한 방식으로 사용됩니다.

역동적인 디자인과 실용적인 색상은 로고 자체를 넘어 배경의 역할을 하며 일관된 시각적 정체성을 만들어냅니다.

현장 비주얼을 포함하고 경쟁업체와 함께 로고를 전시하면 로고의 영향력과 독창성을 보여줌으로써 디자인의 효과에 대한 강력한 사례를 만들 수 있습니다.

연사는 유료 목업과 스톡 이미지를 사용하여 로고를 빠르게 선보임으로써 시간과 노력을 절약했습니다.

다음 에피소드에서는 제안서를 위한 효과적인 기법과 템플릿을 시연할 계획입니다.

다음 동영상에서는 포스터 거리 장면에 로고 디자인을 겹쳐서 표현하는 방법을 중점적으로 다룰 예정입니다.