지역 활성화: 경제 부흥을 위한 젊은이들의 역할

### 지역 경제의 부활: 한국 오프라인 소매업과 중소기업의 부활: 지역 경제의 부활
* 🛍 온라인 쇼핑의 부상은 한국의 전통 상권에 큰 영향을 미쳤고, **대구 동성로와 같은 지역에서는 매장 폐쇄와 경제적 어려움**으로 이어졌습니다.
* 💼 홍준표 대구시장은 **대구백화점을 중심으로 한 지역 경제 활성화**를 최우선 과제로 삼고 있습니다.
* 🌆 변화하는 소비자 트렌드에 따라 **북성로의 자전거 체인점 같은 브랜드**가 인기를 얻으면서 현지에서 생산된 **독특한 제품에 대한 관심**이 새롭게 부상하고 있습니다.
* 🎨 대구의 J24와 같은 기업이 **디지털 콘텐츠 제작으로 성공**을 거두는 등 창조 산업도 경제 활성화에 한 몫을 하고 있습니다.
* 🍱 소매업 외에도 **도시락 배달 서비스와 같은 커뮤니티 기반 이니셔티브**는 취약 계층에게 경제적 기회와 사회적 지원을 모두 제공하고 있습니다.
* 🏢 한국 정부는 **재정 지원, 지역 브랜드화 프로젝트 추진 등 다양한 프로그램**을 통해 지역 기업을 지원하고 있습니다.
* 🌱 창업과 혁신을 위한 지원 환경을 조성하는 데 중점을 두고 **청년들이 지역 경제 활성화를 주도**할 수 있도록 역량을 강화하는 것이 중요하다는 인식이 확산되고 있습니다.
* 🏙 전반적으로 사람들이 온라인 소매업과 도시화의 획일화 효과에 대한 대안을 모색하면서 **지역의 고유성과 커뮤니티 관계**를 중시하는 방향으로 변화하고 있습니다.

밀레니얼 세대는 온라인의 발달로 인해 오프라인 매장과 단절감을 느끼며 비즈니스와 커뮤니티 성장을 위한 지역 가치가 되살아나고 있습니다.

With insensitive capital power, the millennial generation cannot respond. Millennials cannot feel the charm of offline stores more, as everything is available online. People can now do what they want to do where they live. It is believed that the answer lies in the local area, where young people can take the lead in revitalizing the regions. Online shopping was not as active as it is now in the past. The three major commercial districts in South Korea were Myeongdong in Seoul, Seomyeon in Busan, and Dongseong-ro in Daegu. Even in the 1990s, the sales at Daegu Department Store were about 1.5 times higher than the global average. At that time, the floating population in Dongseong-ro was as high as 600,000, which is more than the current top area in South Korea, Jongno. Subsequently, with the activation of online shopping, these commercial districts took a direct hit. Although there was an influx of foreign tourists and a blackout, efforts are being made to find a breakthrough.

It is a difficult situation. Most of the stores in Daegu Department Store have closed down, and only one branch is operating. Reviving the businesses around the department store has become a pledge for Mayor Hong Joon-pyo of Daegu. With insensitive capital, generations cannot resist. Near Banwoldang intersection, just a few steps away, you can easily encounter empty shops. The rent here is as high as Gangnam in Seoul, which is an unreasonable cost. In fact, there are places nearby that make radical attempts like installing a Ferris wheel for large buildings. Although eye-catching with unique exteriors and somewhat radical attempts, it is inadequate to capture the feet of the young people who have left once. It was great to have a landmark-like feeling, but when asked if there are contents for us to enjoy inside, it was a bit lacking. Now, if retailers cannot sell something that cannot be experienced online, it will be difficult to survive.

Okay, the MG generation cannot feel the charm of offline stores anymore because everything is online. And after COVID-19, we are discovering new values. It is the rediscovery of local values in each neighborhood. Based on the interest in uniqueness that cannot be easily found on the internet, new consumer trends are spreading. In the industrial cities of Busan, Changwon, and Daegu, traces of outdated industries are being regenerated into new values. In 1937, Muyeongdang, which was the largest department store in the south at the time, established by a Korean, has been reborn as a new cultural space after 100 years. Hello, this is Yeonsu. Oh, welcome to Muyeongdang. The items sold here seem a bit uncommon. They are like items that cannot be found elsewhere. What kind of products are you selling?

So here, there are about 12 famous and promising brands in Daegu right now. There are brands that started in Daegu and have expanded globally. Now, these growing brands have been gathered and edited together. For example, there is a shop in Bukseong-ro selling bicycle chains. The shop is a family business passed down from the father and is doing well. The bicycle chains they sell are not just ordinary chains; they are environmentally friendly because if they are discarded, they become waste. The buildings in Bukseong-ro were built in 1937, so they bear many traces of time, almost like cultural heritage sites. It seems like a clothing store, but it's actually an exhibition space.

I'm a YouTuber. This person who created a brand is also active in Daegu. Oh, a YouTuber from Daegu. Yes, that's right. Running an exercise channel and launching their brand here. They carefully select locally flavored products that are not found online or on Dongseong-ro, where various unique brands are located. Young people in the region choose only products that appeal to their local tastes. They believe that allowing individuals to do what they want in their own living environment is the way for businesses to thrive. Therefore, even though there may be many institutional barriers to overcome, I hope for a society where individuals can do what they want in their own living environment. I hope that young people in Daegu and other regions will think, I can stay in Daegu, it's okay to stay, I want to stay, and such thoughts will increase.

I felt like investing in the future, so this time I visited an animation production company in the area. J24, which produces Mr. Doona, one of the popular emoticons on KakaoTalk, is a company that is making money by turning the emptiness of young people these days into characters. Mr. Jo Hee-jae, who created the character, saw his own wandering self reflected in the past and created the character. At that time, I didn't want to do anything and had nothing to do, so I was watching TV at home and switched to an advertisement. In that screen, I was lying down on a black screen, and that image has now become the logo of our Mr. Doona. This is the Mr. Doona character, right? Yes, this is the most signature pose. What kind of pose is this? This is when I was watching TV and then

When a black screen came up, it was my own reflection, so the TV was shining like this, right? Yes, that's correct. So, when the TV's cathode-ray tube reflected their own image when it was turned off, they were inspired by this character at first. Is that something you created then? Yes, that's correct. This is all part of that continuum. The character doesn't have a mouth, what does that mean? Well, it seems like our generation's voice is diminishing, and the ways of expression are gradually decreasing, so we removed the mouth. The one who commercialized Cho's work was Sim Young-min, a peer partner. Sim explained that in the case of digital production, there was no need to go to the competitive metropolitan area, as it was advantageous for young people in the region to collaborate and brainstorm. [MUSIC] The first case we signed a contract with was now McDonald's advertising contract that we

First, we have been conducting collaborations with big brands such as Samsung Card, Samsung Electronics, KT, Samsung Life, CJ, and Corong. We have been creating products since 180 and selling them not only in the domestic market but also overseas. It's not just young people who can run village businesses; there are also companies that deliver lunch boxes to neighbors living alone, with the joint efforts of apartment management offices and local residents. Hello, yes, hello. Yes, I came from Ne. So, do you just need to deliver meals? No, it's not just about meal delivery. The purpose is to observe the well-being of those people and then provide care accordingly. It is crucial to assess their condition and have conversations before delivering lunch boxes. Engaging in conversations while delivering lunch boxes can prevent deaths from isolation.

[Music] Here, Yongyi made a side dish that adults like, which is stir-fried pork and kimchi. This kimchi is domestic, it's like no other, right? No, it's domestically made kimchi. This company is an apartment management office that monitors the status of neighbors using the app. By utilizing the program a little, can monitoring be done anywhere nationwide? That's right. Now, households with electricity usage of less than 50km and water usage of less than 3 tons are identified. By narrowing down these households, we can check if they are living alone, if the house is empty, or not. For example, if they use very little electricity in the middle of winter or if they don't use much water, there may be a possibility that something is wrong with the house. Also, it could be an empty house, or someone living alone. So, if something seems strange or if it's an empty house, how do you deal with it?

Do you take any measures? It's strange. We visit to see if you live alone. We visit every month to check the meter. Oh, hello. Hello. How have you been? I've been well. What have you been up to? It's cold. Oh, I'm coming to make side dishes. I wanted to see you. I went to the hospital and came back. I went there today too. Oh, sit here for a moment. Your hair looks pretty. How many times do we meet in a day? I live on the second floor, and you live on the first floor, that's why. Do you live here? I live here. So, we meet every day, call each other, go down together, eat together, and talk about the old days. In the same village, companies with more than 5 employees can be selected through the Ministry of Public Administration and Security's review process if they are incorporated. They can receive support of about 100 million won over a maximum of three times, and there are about 170 such companies operating nationwide. The current government is implementing a top-down approach, sending central policies down to local governments.

Rather than a top-down approach, it is important to divide the authority each has at the center into local areas, and in those regions, it is crucial to utilize what each region can do best according to its characteristics. For example, regions strong in education focus on education, while those strong in culture focus on culture, and areas with industrial characteristics focus on industry. In this way, achieving balanced and comprehensive development independently is considered the most important. In addition to village enterprises, the government is actively promoting local branding activation projects by selecting local governments nationwide. For example, a back alley in downtown Hye-won has doubled its number of visitors in just six months, demonstrating the effectiveness of local branding projects. They are consistently carrying out projects such as youth village projects and youth village enterprise projects, actively supporting young people to take the lead in revitalizing local areas.

It is possible to make such mistakes, but what is even more important is the culture of forgiving these failures. I believe it is crucial to create a culture and atmosphere where young people who have failed can rise again. In the era of rebooting local communities, as everything is engulfed by a large-scale economy and people are flocking to metropolitan areas, I hope we can find new solutions in the values of local areas other than Seoul. I dislike being overly focused on competition, and I also want to continue growing. Living, I realized that there are truly many opportunities now.

💡 #지방시대 로컬에 꽂힌 청년들!

대한민국 건전한 지방자치제도 개선 및 지방재정 확립,재난안전 관리, 선거·국민투표, 행정조직의 관리 등에 관한 사무를 관장하는 중앙행정기관.

행정안전부

온라인 쇼핑이 한국 지역 비즈니스에 미치는 영향

온라인 쇼핑은 특히 명동, 서면, 동성로 등 주요 상권에서 오프라인 매장의 매력을 떨어뜨렸다는 점에서 시작되었습니다.

온라인 쇼핑의 부상은 이러한 상권의 쇠퇴로 이어져 많은 상점이 문을 닫았습니다.

하지만 지역의 가치와 고유성에 대한 관심이 다시 높아지면서 낙후된 산업이 재생되고 지역 상권이 되살아나고 있습니다.

성장하고 있는 대구의 다양한 브랜드들

대구에는 친환경 자전거 체인을 판매하는 북성로 매장을 비롯해 다양한 브랜드가 성공하고 확장하고 있는 곳입니다.

이 지역은 역사적인 건물에 전시 공간을 겸한 독특한 의류 매장으로도 유명합니다.

또한 대구에서 활동 중인 한 유튜버는 운동 채널을 운영하며 지역 특산품을 홍보하는 동시에 자신만의 브랜드를 론칭하기도 했습니다.

이 지역의 애니메이션 제작사인 J24는 젊은이들이 느끼는 공허함에서 영감을 얻어 인기 이모티콘 캐릭터 '두나씨'를 만들어 수익 사업으로 전환해 성공을 거뒀습니다.

TV 리플렉션이 캐릭터 디자인에 미치는 영향

이 캐릭터의 디자인은 전원이 꺼졌을 때 TV의 음극선관에 반사되는 모습에서 영감을 받았습니다.

캐릭터 디자인에 입이 없는 것은 세대의 목소리가 점점 작아지고 표현 방법이 줄어드는 것을 상징합니다.

크리에이터의 작품은 국내 시장뿐만 아니라 해외에서도 대형 브랜드와의 협업 및 다양한 제품 생산으로 이어졌으며, 식사 배달과 대화를 통해 사람들의 행복에 기여하고 있습니다.

안전 및 지원을 위한 가정 내 사용량 모니터링

한 회사는 앱을 통해 이웃의 전기와 수도 사용량을 모니터링하여 빈집이나 혼자 사는 사람을 파악하고 있습니다.

매월 해당 가구를 방문해 안부를 확인합니다.

정부는 검토 과정을 거쳐 선정된 5인 이상 기업을 대상으로 지방 정부에 정책을 전달하는 하향식 접근 방식을 시행할 수 있도록 지원하고 있습니다.

현지화된 개발과 청년 역량 강화의 중요성

지역 특화 개발은 교육, 문화, 산업 등 각 지역의 고유한 강점을 살리는 데 중점을 둡니다.

정부는 지역 관광 활성화에 효과가 있는 것으로 나타난 지역 브랜드 활성화 사업을 적극 추진하고 있습니다.

또한 청년들이 지역 활성화를 주도할 수 있도록 지원하고 실패를 용서하는 문화를 조성해 재기할 수 있도록 하는 데 중점을 두고 있습니다.