Hello, I am Jina Papa, who has been running a franchise for only 7 years. Today, I would like to talk about marketing, which I haven't discussed in a long time. Lately, I have been receiving many inquiries, especially about marketing at the beginning of the year. Before diving into the video content, I would like to ask you all a question. How do you promote your franchise advertisements? Probably many of you utilize social media channels for advertising. I, too, mainly focus on SNS advertising for marketing. Therefore, it seems like the same content is continuously being produced on various platforms. So, I have been thinking a lot about how to make our advertisements stand out compared to others and how to increase conversion rates to receive more inquiries. I have made various attempts, some of which have yielded meaningful results, while others have failed.

I have prepared two essential elements to include in your ad. First, let's talk about the head office phone number. I think it's one of the elements that many people share. I compared the effectiveness of including the head office phone number in the ad with not including it. What results do you think came out? When we put the head office phone number in the ad, we received quite a few calls. The majority of the callers were in their mid-40s or older, a bit distant from the digital generation. However, without including the head office phone number, we didn't receive calls from the younger generation. So, if you want to attract people in their mid-40s or older, make sure to include the head office phone number in the image or mention. I strongly recommend it. Secondly, let's talk about Baedal Minjok Ink.

Prospective franchisees react strongly to going out. Of course, many people study that our brand is doing really well through this image. However, as everyone puts in these elements, prospective franchisees may feel tired and not realize that this is special. So, when I run a Tappy ad, I included the Baedal Minjok (Delivery Nation) pink. Therefore, to prospective franchisees, we are operating so well like this. Even now, I actually put the Baedal Minjok link in my mouth. As a result, not only did the number of results increase, but the celebrity response was also good. So, if you are a brand that promotes with #2, if the sales of the store we operate are really good and the response is good, I strongly recommend putting in Baedal Minjok and conducting an ad campaign.

The two things I mentioned earlier were based on my experience and have brought about really good results, so I shared them with you. It would be great if you could give it a try and see how it goes. Well, let's stop here for today. If you have any questions about the candidates' studies, feel free to leave a comment anytime. I will kindly respond. So, I will stop here for today. No, [MUSIC]

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