Hello everyone, I'm back again. Have any of you seen me in the past? Oh, yes, it's nice to see you. I feel a bit sorry as it seems like I'm repeating stories from the past. However, today I would like to talk about my experience as the Ambassador to the Netherlands from 2011 to 2014. During that time, I worked on a project where we included information about Korea's development in five different textbooks that previously had no mention of Korea, with up to six pages dedicated to it in each textbook. I would like to explain this case to you. This project received a lot of media coverage in Korea, and I remember it being reported about a hundred times. Additionally, the Ministry of Foreign Affairs included it as the sixth pillar of public diplomacy, issuing a directive to include Korea's development in the textbooks of various countries. Thanks to this project, I was awarded the Republic of Korea Public Service Award in 2015.

I remember giving a speech at a dinner attended by the president when I was awarded. In the National Assembly, I received high praise from the Ministry of Foreign Affairs, which referred to my work as a legendary success story in public diplomacy. I may have talked too much about myself, but the point I want to make is that you are currently listening to a special lecture by the author of this project. I remember being a bit of a troublesome student in elementary school who didn't listen well to my teachers. Back then, my teachers would say that Korea is a country with a long history of 5,000 years, and we should be proud of it. However, I thought to myself, is it really something to be proud of just because the history is long? And what does it mean to be called a Baedal Minjok? I had mixed feelings about it.

I remember what I had done. As I grew older, around the age of 50, I began to genuinely feel that Korea is a truly proud country. Why did my thoughts change like this? I wondered if the background behind this change in my perspective could be utilized in our country's public diplomacy policy. This contemplation led me to start the textbook project, and I believe I have achieved some good results. When I was appointed as the ambassador to the Netherlands in 2011, I pondered a lot about what I must do well for the Republic of Korea in my position. There were no issues with political or economic matters. One day, a professor from Leiden University visited Korea and mentioned that he had a really tough time. He went in November, but he only wore a short-sleeved shirt. So, I asked him why he only wore a short-sleeved shirt, and he replied, Isn't it South Korea?

I think we used to consider our country as part of Southeast Asia. So, I thought that promoting Korea was my most important mission, and I made various attempts, such as working on films and food. However, while the budget was being spent, I couldn't be sure about the results. One day, it was a weekday, I asked myself how I had known quite a bit about the Netherlands before coming here. I realized I had learned it in school. The next day, I went to work and thought about how Korea was depicted in Dutch textbooks. To my surprise, I found that it was hardly mentioned at all in those textbooks, which led me to consider the textbook business.

I started this project with the thought that if we were to include the development of Korea over the past 60 years in textbooks, it would leave a significant impression on the Dutch people and effectively inform them about Korea. So, the essence of what I shared with the Dutch people begins now. After the Korean War in 1950, Korea was the poorest country, with a GDP per capita of only $67. Until the 1970s, we lived worse than North Korea and received economic aid from the Philippines and Thailand. What did Korea look like in the eyes of foreigners? When I was the ambassador to the Netherlands, I met with Korean War veterans. They mentioned that when they left Korea in 1953, they thought it was a country that could not be revived. Additionally, a famous British journalist at the time remarked that expecting democracy in Korea was like hoping for flowers to bloom in a garbage dump.

It would be better to have expectations. This may sound very negative and contemptuous, but this is the Korea we experienced. However, Korea has changed since then. In 2022 and 2023, the per capita GDP based on purchasing power parity was $56,709. The national average was $56,797, which is quite similar. Korea ranks 12th in the world for per capita annual GDP and 7th in trade volume. If we look at specific sectors, Korea is number one in IT and shipbuilding, and ranks fifth in overseas construction. Samsung and LG Electronics hold the first and second positions in global TV sales. One out of every TV set in the world is from Korea. Samsung and SK Hynix account for 70% of the global memory semiconductor market. More importantly, Korea has set a record as the first developing country to transition from being a recipient of aid to a donor country in 2010. In 2018, it hosted one of the world's three major sports events.

Everyone has gathered. The three major sports events are the World Cup, the Winter Olympics, and the Summer Olympics. In 2019, we joined the so-called 3050 Club. The 3050 Club consists of countries with a GDP per capita of over $30,000 and a population of over 50 million, which means they are large and prosperous nations. In 2022, our country's credit rating was high. Among the G20 countries, only the United States, Germany, Canada, and Australia had higher ratings than Korea. We ranked higher than the United Kingdom, France, and Japan. This year, in 2024, our national competitiveness was ranked 202. This is an increase of eight places compared to 2023, reaching its highest point since 1997. Among the 3050 Club, we ranked second after the United States. However, until now, I have only explained economic development. Is economic development everything? No, what else is needed? Democracy is important, right? This is according to the Economist Intelligence Unit, a sister publication of The Economist.

Every year, 167 indicators of democracy are published worldwide. In this report, South Korea scored 8.09; a score above 8 indicates a complete democracy. However, the median level for countries is 7.90. Since 2010, South Korea has maintained its rank between 22nd and 24th. In Asia, it is at the highest level alongside Japan, and it ranks higher than France, Belgium, and Spain. Based on this economic and political development, I will reach a conclusion in my lecture today. That conclusion is that South Korea is the only country among over 80 former colonial nations that has simultaneously achieved a level of democracy and economic development that is on par with the European average. This is significant on a global scale because it is a world first. As I clearly presented earlier, this achievement was made in just 60 years, while other Western countries took much longer to reach similar levels of development.

It took 300 years, but we achieved it in just 60 years, even under the most unfavorable conditions. We faced challenges such as a divided nation, scarce resources, invasions from North Korea, and exploitation during the Japanese colonial period. Currently, many advanced countries possess wealth that was largely acquired during the colonial era, but despite suffering multiple invasions from Japan, our achievement of economic growth and democracy holds even greater significance. Therefore, I assert that South Korea is one of the most admirable countries among those that have not invaded others in the past. This, I believe, is the source of our pride. So, with these great achievements of South Korea, what can we do? Is the claim of Korea's development truly factual? This is a question that can be statistically proven.

It's true. Earlier, I mentioned the IMF data, and this is a fact recognized by the international community. As I mentioned just a moment ago, in 2013 and 2014, five Dutch textbooks included up to six chapters on this topic. When I served as the Consul General in Los Angeles, it was covered over seven pages in a supplementary textbook called Common Korea in 2016. In 2018, the development of Korea was included in the New Mexico social studies guidelines. So, what can we do with this development of Korea? We can achieve two key goals of our overseas Korean policy simultaneously. What are the goals of the overseas Korean policy? The most important ones are fostering the identity of overseas Koreans and supporting the next generation in integrating into the mainstream society of their host countries. In terms of fostering identity, it is about cultivating a true identity linked to pride. Korean language education is, in many ways, the most valuable aspect of nurturing our identity.

Oh, and the development of Korea is also a very important content. Our country's historical and cultural significance is crucial. However, what the development of Korea represents is not only that my roots are in the Republic of Korea, but also that the Republic of Korea, which is my root, is a very proud country. This is closely tied to a sense of identity, making it very effective. Additionally, supporting the next generation in entering the mainstream society of their resident country contributes to a positive image of Korea, portraying it as a developed country. For example, if we look at American society, Korean Americans might be seen as people from a very good country, leading to the thought that they should be treated well. Especially at this point, where global interest in Korean culture is rising, we should widely promote the development of Korea.

I think this is a very good point in time. However, some may ask why, with so many things to share about Korea, we are discussing Korea's development. I would argue that talking about Korea's development is one of the most persuasive contents for enhancing the national brand. Mary Connor, a leading scholar in Korean studies in the United States, has stated that there is so much to know about the Republic of Korea, but the first thing to understand is its development. Additionally, one significant advantage of Korea's development is that it can be statistically and objectively proven. So, what effects will the spread of Korea's development have? It will foster the identity of overseas Koreans and create a favorable environment for my fellow Koreans to advance into the mainstream society of their resident countries, contributing to the common good of humanity.

Korea's development is a model for many developing countries that are now striving to become advanced nations. Currently, many developing countries are looking at Korea's progress and thinking, We can do this too. This mindset can lead those countries to also develop into advanced nations, contributing to the collective advancement of humanity. The continuous spread of the Korean Wave is truly something to be proud of. When I was the ambassador to the Netherlands, I often felt this pride. However, one thing I noticed in the Netherlands is that some people view the Korean Wave as just entertainment, thinking of it as a student who excels in that area. But I believe that instilling the perception that Korea is a student who excels in academics, sports, and entertainment will significantly contribute to the spread of the Korean Wave. Additionally, it will also aid the overseas expansion of small and medium-sized enterprises. What I mean is...

Currently, large companies in our country, such as Samsung and LG, have their own brands. However, many of our small and medium-sized enterprises do not have their own brands. These small and medium-sized enterprises can rely on the national brand, Made in Korea. As the image of Made in Korea improves and trust builds, the products of small and medium-sized enterprises will also be exported more widely overseas. Just like fifty years ago, when we did not look at brands but trusted American products, we need to create a situation where this can happen again. Therefore, it is essential to widely promote Korea's development. Lastly, there is the need to improve the misconceptions held by Western countries. I experienced some stress regarding this when I was the ambassador to the Netherlands and during my previous diplomatic career. Many people in Western countries believe that there is only one country in Asia that can stand up to them, and that is Japan.

I find it very humiliating. So, I argue that when you evaluate a country, what do you look at? How democratic it is, how well people live, how human rights are guaranteed—don't you consider these things? South Korea is the same as you. Therefore, I believe it is important to inform others about South Korea's economic development in order to make the claim that we should be regarded as equals. Now, what methods can we use to convey this? Earlier, I talked about content, but now let's think about the platforms we can use. In the first stage, weekend Korean language school classes for the next generation of our compatriots are very important. In addition, spreading video content, holding overseas compatriot youth conferences, and organizing home country training and meetings for compatriots are ways we can engage with the youth.

It is possible to inform about Korea's development, and by the end of 2023, a textbook containing information about Korea's development will be published for the weekend Korean language school classes. It will be distributed to you, so I would greatly appreciate it if you could explain this content well to the students. 

The second step is about the residence of our compatriots. The first part was about the next generation of our compatriots, and the second step concerns the country of residence of our compatriots. Regarding the country of residence, including this information in the textbooks has the greatest impact, especially since it targets students who are sensitive to these issues. Once students learn something during their school years, it stays with them forever. Therefore, it is desirable to include this in the textbooks. Additionally, since this utilizes the system of the country of residence, it is a sustainable form of public diplomacy that does not require a lot of resources.

A train is running on a foreign railway. The train is moving along, completely unrelated to us, and we place our Korean development model on top of that train. It is quite difficult to get it up there, but once it is in place, it will continue to run on its own. I believe that this is what it means to be included in textbooks. Is it really possible to be included in foreign textbooks? As I mentioned earlier, it is an objectively recognized fact. Moreover, it is already documented in the textbooks of advanced countries, and the authors of these textbooks understand that education is the most important factor in Korea's political and economic development. Therefore, spreading the importance of education in their own country aligns with the interests of the teachers as well. However, to carry out this project, it requires...

I believe that active participation from our community, including Korean school teachers, is necessary. So, what is the role of Korean school teachers? First, I think it is essential for you to clearly understand and be confident in the historical significance of Korea's development. Next, what role will you play? Teaching our generation about Korea's development in Korean schools is essential. In particular, the historical significance of Korea's development and the special relationship between Korea and the host country varies from nation to nation. In the case of the Netherlands and the United States, each has its own unique relationship with Korea. You should highlight these special relationships, as well as other aspects of Korea's development.

The story of great overseas Koreans will also be possible in global citizenship education. The second role is to encourage teachers to take an interest in having Korea's development included in foreign textbooks. What is the role of the overseas Korean community? In relation to next-generation education, it involves forming a consensus within the Korean community, including weekend Korean school teachers, and producing and distributing basic educational materials about Korea's development. This includes incorporating Korea's development into existing overseas Korean textbooks. As I mentioned earlier, the overseas Korean textbook to be published at the end of this year will include Korea's development. Regarding the inclusion in the host country's textbooks, it would be beneficial to participate in the textbook inclusion project and provide materials for creating a favorable atmosphere and persuasive arguments for the inclusion in the host country's textbooks.

Have you heard of the organization called VANK? Not only the government but also private organizations play an important role in the development of Korea. VANK has already produced and uploaded several videos related to Korea's development. They are widely promoting Korea's advancements, not just to overseas Koreans but also to the next generation in Korea. VANK plays a crucial role in spreading awareness of Korea's progress around the world. They do this both through their own initiatives and by engaging with VANK members, as well as by contacting foreign educational stakeholders. 

To summarize and conclude, informing others about Korea's political and economic development is essential for fostering identity and facilitating the next generation's entry into mainstream society. I believe that promoting Korea's advancements is one of the most valuable gifts we can offer to the next generation.

I believe this is a project aimed at strengthening the fundamentals of overseas Koreans for overseas Koreans. Next, I would like to briefly share my experiences in the Netherlands. As I mentioned earlier, the Dutch people were not very familiar with Korea. When I looked at their textbooks, it was quite a disheartening situation. While many other countries were well represented, the best description of Korea was that it is a small tiger of Asia. Therefore, starting from June 2012, I began contacting those involved in the textbooks and requested that they include information about Korea's development. I also explained Korea's development at the annual conference of geography teachers across the country. Additionally, I worked to create a favorable atmosphere through Dutch politicians and representatives from the media. As a result, I...

The performance is from a Dutch sixth-grade geography textbook called Mille Off. The content in the geography textbook initially introduces the existing information, showcasing the appearance of Jagalchi Market. It states that Korea is surrounded by the sea, making fishing very important. Fish are processed and sold there at low wages, and the fish found in our supermarkets are described in this way. However, this has changed. Let's take a look. Since the 1980s, Korea has developed into a highly industrialized nation with high wages. Korea primarily exports cutting-edge smartphones, digital TVs, automobiles, and large ships overseas. The image of Jagalchi Market has now been replaced with a scene of digital TV production. When selecting this photo, we had about 100 photos to choose from, and after intense discussions, we made our choice.

The embassy made a selection. If you look at this together, it will be the best. However, when I asked them to correct it, the Dutch people were not very reasonable, right? So they said they would make the correction. When I asked when, they said in six years. Why six years? They explained that the textbook publication cycle is eight years, and since they revised it two years ago, I would have to wait six years. That’s unacceptable. After all, you have been teaching incorrectly until now, so that doesn’t make sense. Once the existing incorrect textbooks are out of stock, then they will change the content. As a well-known textbook, it is quite humiliating. However, my request was justified, and therefore, they had no choice but to listen. The number of pages was not many, but it did not state that Korea achieved miraculous economic growth and complete democracy over the past 60 years.

The dialogue was written because they found it difficult to fully accept this. I asked them to write it down, and they added their comments. However, this is about a Dutch publishing house called Nolde, which is one of the three major reform houses in the Netherlands. The first chapter is about the global phenomenon of Winners and Losers. In Korea, it is described as the first case of a winner. The content is about a Dutch university student named Kiki, who is touring Korea. She sends what she sees to her grandfather, a war veteran, through her blog. The war veteran compares what he saw 60 years ago with what his granddaughter sent him, explaining the development of Korea. Next, it is mentioned that the Korean War was caused by the North's invasion, not the South's. Why is this important? Because in European countries, there are many people with revisionist views, so whether it was an invasion from the North or the South is not a significant issue.

It is not important. Therefore, I thought it was necessary to clearly inform this from a young age, and I asked to include it. Interestingly, what is the secret to Korea's success? The teacher is giving a lecture at the blackboard. Then, the second point that came up is diligence, and the third is the leadership of the leaders. These three are considered the secrets to Korea's development and success. After that, when we move on, we see the current state of education in Korea. What is certain is that the development of Korea and education are closely related, according to people's perspectives. I didn't specifically instruct them to write it that way. After conducting their research, they ultimately came to believe that it is indeed true. Then, there was a Dutch textbook called The Millen Off, which was a middle school geography textbook.

Here, two Koreas are introduced. This is a description of the political and economic development of Korea that I mentioned earlier. The Korean Peninsula is divided into North and South Korea. South Korea has a democratic market economy, while North Korea has a communist controlled economy. It is stated that South Korea is a successful country and serves as a model for other nations. Additionally, the importance of education in Korea is highlighted. There are also practice problems that span four pages. I would like to explain one more thing: in the existing history textbook, the issue of the Japanese military comfort women was included. While the issue of comfort women is mentioned, it states that there was forced sexual slavery, but it does not specify who was responsible. This seems unreasonable, so I included this point, noting the wrongdoings committed against Japanese soldiers.

If there are no people involved, what meaning does it have? That was my thought. Next, the content is about how the impact of including this in textbooks is quite significant, as many students will study it, but I felt that the depth of study is somewhat lacking. So, I met with the principal of a school in the Netherlands, who is a close friend of mine, and suggested that they offer specialized Korean classes, promising to provide the teaching materials. This is the textbook that we created. At that time, about 600 elementary school students participated in a signing ceremony, even performing a dance. I understand that many elementary schools in the Netherlands have since offered specialized Korean classes. Now, how do we find a strategy for promoting this project? The first and most important thing is that there are many people involved in deciding the content of the textbooks.

However, everyone initially claims that they are not involved. They all try to distance themselves from the issue. But in the end, after investigating, it turns out that the most important factor is the textbook authors. Next, it is crucial to accurately understand the mechanism for determining the content of the textbooks and to meet with the responsible individuals. Additionally, it is important to select the textbook publishers that have the fastest revision periods. 

Then, what will we discuss? As I mentioned earlier, Korea's political and economic development has global significance. Following that, we will look at the level of democracy and the economic status in Korea. The reason I mention how to persuade is that when we explain Korea's political and economic development, the Dutch textbook authors respond by saying, Oh, that's really impressive. Then I ask them to include this in the textbooks.

Then, that's a different story. This is how they react. If you include something from Korea, you have to exclude something from another country. This is because textbooks cannot be slow in terms of educational purposes. Additionally, some textbook publishers say, It's only been two years since the last revision, so wait six years. Ultimately, these people are asking, Why should I listen to you? So the conclusion is that how to persuade them is to emphasize that listening to me and including the development of Korea in your textbook is precisely what the Netherlands needs. First, it provides many lessons for students. There are many examples in the world that can teach students valuable lessons. However, deciding which ones to include in the textbook depends on the importance of those lessons, doesn't it?

However, South Korea's development provides many valuable and important lessons in this regard. The fate of South Korea is dependent on the attitude of its citizens. It proves that democracy and a market economy are superior to a communist-controlled economy. This is because, for 10,000 years, Korea was one nation, but the division has only lasted about 60 years. Therefore, the success of South Korea and the failure of North Korea can only be viewed as a difference in systems. It demonstrates that democracy and a market economy are indeed superior. Furthermore, the international cooperation of the Netherlands ultimately benefits the Netherlands itself, as can be seen in the case of South Korea. The Netherlands is a country that allocates a significant budget for aid to developing countries. Consequently, there are arguments from citizens questioning why they should help other countries when there are many people in their own nation who are struggling.

A frequently raised point is that the case of South Korea ultimately shows that support for developing countries returns benefits, particularly for the Netherlands. This is an important example because South Korea was able to survive thanks to the support from the Netherlands and the international community. However, how much benefit does the existence of South Korea bring to the Netherlands? It creates 40,000 jobs. How did we arrive at the figure of 40,000? This is because Dutch companies need to employ Dutch people to produce goods that they export to South Korea. Additionally, many South Korean companies have established themselves in the Netherlands, and these companies indirectly and directly employ Dutch people. When we roughly estimate these figures, it comes out to about 40,000. You helped us in the past, and as a result, you created 40,000 jobs in the Netherlands. This is not a losing business deal, is it?

I entered with a persuasive argument, and while other countries have not succeeded, how is it that only Korea has? This raises a good question that can serve as a valuable learning material. Furthermore, in order to restore the pride of veterans, it is necessary to discuss the Korean War and the advancements in Korea. This is something I primarily addressed to politicians. Personally, I have always held veterans in high regard. Even though the embassy could not host a reception at the border, I made an effort to ensure that a year-end party for veterans was held. During this time, I discovered an astonishing fact that I had not known before. Dutch soldiers who participated in the Korean War do not take pride in their service. This is because the veterans at that time were recruited through a volunteer system, not a conscription system. They enlisted for money, which is why...

How poor and uneducated must one be to go all the way to Korea? Because of the gazes of those around me, I don't even talk about my participation in the Korean War. When the veterans returned to Rotterdam in 1953, there was not a single welcoming reception or gathering. They were scattered everywhere. Hearing this broke my heart. I thought that I needed to restore their pride. If the heroic actions of these individuals and their contributions to Korea's development were included in Dutch textbooks sixty years ago, wouldn't that help them regain their self-esteem? I appealed to Dutch politicians about this. I also reached out to the authors of Dutch textbooks. I believe this has been a great help in shaping the overall atmosphere. So, how will we help? I think it needs to be tailored to their needs.

I created a storytelling about development and found the most appropriate part to include in the Korean development narrative. For example, I learned as a contributor to a history textbook called Nold Off that the Cold War would be included in the new textbook. I asked if the Korean War would be included, and they said it would. I suggested that the participation of the Netherlands should also be included, along with the fact that Korea has developed to its current state as a result. The response I received was that this topic of the Cold War was too far removed from that context. However, I argued that the Netherlands' participation has some significance, and it would be beneficial to include Korea's development as well. Ultimately, that information was included. In the case of the Dopf textbook, most geography textbooks contain descriptions of impoverished countries. I am a contributor to the writing.

I talked about this, saying that instead of a static approach, it would be much more educational to discuss how a developing country can become a developed country and vice versa. I requested to include Korea as an example of a developing country becoming a developed country, and that is how it got included. It is absolutely impossible to do this alone; the cooperation of friends is necessary. In particular, I received a lot of help from Hiddink. I was introduced to Hiddink through the Korean community, and we appeared together on programs like KBS. After saying that Hiddink is Korea's eternal hero, I quickly became close with him. Personally, I was invited to his home about six or seven times. It was similar to the ambassador's visit, and even after I returned to my country...

When I came to Korea, I was invited to join in various activities, and this person contributed significantly to creating a positive atmosphere. I mentioned that I had plans for cooperation within the Korean community, and indeed, the community provided overwhelming support. I posted my educational project plan on the Korean homepage under the title New Work Report for the embassy, and I received many touching comments there. There were times when I felt really challenged and wanted to give up, but seeing the expectations of these people made me realize that while starting is my choice, I cannot just stop whenever I want. This thought gave me a lot of strength. Additionally, there was a Korean individual who married a Dutch person, and they were part of the existing Dutch community.

There was someone who translated all the content in the textbooks for us, and there was also an international student who created a PowerPoint presentation in English to persuade the Dutch people. Additionally, there were children of our compatriots who translated all the Korean specialized course materials into Dutch. So, in fact, this project would have been impossible without the cooperation of our compatriots. However, our compatriots were very cooperative, which allowed us to achieve such good results. Lastly, if we look at the significance of the textbook project, it represents a significant advancement in both quantitative and qualitative aspects. Earlier, in the case of China, it was mentioned that 12 pages were produced, but 90% of that content was negative, discussing polluted air and black rivers. Therefore, we need to focus on positive content.

The fact that six pages have been included is a significant achievement, and it is a very efficient project for Korean management abroad. It is public diplomacy in collaboration with overseas Koreans. I explained this earlier. So, to conclude, I dream of a day when our next-generation compatriot, Yujin, starts a new school semester. The textbooks have changed, and they now include information about Korea's development. A teacher with blue eyes explains that Korea is a great nation. During recess, Yujin's friends come to her and say, You are Korean. The American voters who learn about Korea through the textbooks of Yujin's father, who is running for state assembly, will vote for him. Thus, he will enter mainstream society. I dream of such a day, and this dream encompasses the entire Korean community.

I believe that it is truly impossible without the help of our Korean school teachers. I will conclude my lecture here. Thank you. Hello, Director Park Ki-tae. Hello, ambassadors of Global Korea. I actively support your efforts to promote the development of Korea. Over the past 25 years, you have consistently achieved many accomplishments that no one else has been able to achieve. This is because you possess a broad-minded patriotism and a sense of global citizenship. The future of Korea is the future of the world. Bank, fighting!

이기철 재외동포청장 특강 - 왜 한국은 자랑스러운 나라인가?  글로벌 대한민국 홍보대사 발대식

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이기철 재외동포청장 특강 - 왜 한국은 자랑스러운 나라인가? 글로벌 대한민국 홍보대사 발대식

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