애플의 아이폰 16 출시: 인공지능 논란과 환경 문제

### 논란의 아이폰 16 출시: AI 기능, 환경 영향 및 규제 과제
* 📱 월요일에 공개될 예정인 Apple의 아이폰 16은 **새로운 생성형 AI 기능과 위치에 따라 다양한 가용성**으로 인해 많은 논란을 불러일으키고 있습니다.
* 🌍 특히 유럽연합의 27개 국가에서는 **디지털 시장법의 규제 장애물**로 인해 AI 기능을 사용할 수 없게 되며, 이는 **iPhone 미러링 및 SharePlay와 같은 다른 기능**에도 영향을 미칩니다.
* ⚖ 이 법은 공정한 경쟁과 상호 운용성을 촉진하는 것을 목표로 하며, 이미 **애플의 USB-C 충전 포트 전환에 영향을 미쳐 EU에서 포트나이트를 아이폰에서 다시 플레이할 수 있도록 허용**했습니다.
* 🌱 애플은 지속가능성을 향한 진전을 이루었지만, **상당한 컴퓨팅 파워와 전력을 필요로 하는 AI 기술의 환경적 영향**은 애플의 친환경적인 이야기에 도전이 되고 있습니다.
* 💡 연구에 따르면 **AI 서버의 에너지 소비량이 많은 소국들의 에너지 소비량을 능가**할 수 있으며, **Apple이 2030년까지 AI 야망과 탄소 중립 목표의 균형**을 어떻게 맞출 것인지에 대한 의문이 제기되고 있습니다.
* 🖼 iOS 18.1 베타에서는 사용자가 사진에서 요소를 지울 수 있는 **'클린업'이라는 생성 AI 도구**를 도입하여 사진의 현실 조작에 대한 윤리적 우려를 불러일으키고 있습니다.
* 📅 이벤트가 다가옴에 따라 Apple은 **새로운 Apple Watch와 AirPod를 공개**할 예정이며, 깜짝 발표도 있을 수 있어 이번 출시는 **Apple의 미래 소프트웨어 및 하드웨어 역학 관계**를 형성하는 데 중추적인 역할을 할 것입니다.
* 📺 **9월 9일 오전 10시(태평양 표준시, 동부 표준시 오후 1시)**에 진행되는 라이브 스트림에 참여하여 이 중요한 출시의 의미에 대한 인사이트와 토론에 참여해 보세요.

애플의 아이폰 16 출시는 제너레이티브 AI 기능과 환경 문제에 대한 논란에 직면해 있으며, 여러 지역의 사용자 경험에 영향을 미치고 있습니다.

[Music] Apple's next iPhone reveal is on Monday, and this is going to be a controversial Apple event. Of course, there's always a little drama when we get a new iPhone, but this time Apple's generative AI software push is making things extra spicy and unpredictable. Not everyone who buys an iPhone 16 is going to get the same features; it depends on where you live. Some people are upgrading for AI, but a lot of folks are not enthusiastic and don't want generative AI turned on. And then there's Mother Earth, who might not be too pleased with the environmental impact of Apple intelligence. With the big event almost here, let's go over the coming storm that's tied to Apple AI and what drama to watch for at this iPhone 16 launch event. I'm Bridget Carey, and this is one more thing. Apple intelligence is the big feature coming to iPhone software this year, and it's expected to be a major selling point in how Apple convinces folks to get a new iPhone because only the newest iPhones are said to be able

to run the AI, and that includes last year's top-of-the-line iPhone 15 Pro and Pro Max models. But not everyone who buys a new iPhone is getting the new AI. Apple says 27 countries in the European Union will not be getting its AI features this year. Apple says it's due to the regulatory uncertainties brought about by the Digital Markets Act. And this includes two other features: iPhone mirroring to Max and a SharePlay screen sharing feature. They're also not going to be on iPhones in the EU this year. The Digital Markets Act is antitrust regulation to promote fair competition in the EU. It requires services to work across platforms, so Apple can't favor its software over a rival company. You can thank the Digital Markets Act for putting pressure on Apple to change all of the charging ports to USB-C ports. The Digital Markets Act is what put Fortnite back on iPhones in the EU back in August of 2020. Apple removed the game Fortnite from the App Store for violations of its

payment feature, but the DMA law lets users in the EU install third-party app stores where Fortnite could be downloaded on iPhones again. This Digital Markets Act is why in Europe, iOS 18 will have a default app section where users can delete pre-installed apps. So, for example, they can take off Apple's mail app and download something else to be the default, or they can even change the defaults for the keyboard or the default app for making phone calls. But that flexibility is not in Apple's AI. Back in June, Apple sent a statement to CET saying, The interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security. Now Apple says it will work with the EU on a solution to releasing Apple intelligence in these European Union countries, but Apple also has AI drama in China. Apple's AI taps into ChatGPT, and ChatGPT is banned in China, so Apple has to find another chatbot partner just for those customers. Now we have some serious fragmentation.

of experiences. Apple has to present this phone as a worthwhile upgrade, but not every customer can experience the phone in the same way. Apple's presentations often put a big emphasis on sustainability and the environment. Last year, Apple even had this whole skit with actress Octavia Spencer as Mother Earth, pressuring Apple to be a more eco-friendly company. Everyone says they're planting trees. Apple released its first carbon-neutral product in the Apple Watch Series 9. It ended the use of leather in its product lineup, and it's cutting out plastic in its packaging. Apple is on a goal to make every product carbon-neutral by 2030. That's great, fantastic, and now one year later, how does Apple talk about the environment when it's making a big push into AI, something known for taking a toll on the environment? Scientific American reported that training and running AI systems does require a great deal of computing power and electricity. That means more carbon dioxide emissions, and it means AI contributes to The Climate crisis. Now, it's not a simple thing to calculate, but

Overall, it's not a good look, and we're starting to see some reporting on the topic, including a peer-reviewed analysis published in October about the energy footprint of artificial intelligence. Scientific American writes that Nvidia is set to ship 1.5 million AI server units by the year 2027. So, according to this research, if these servers all ran at full capacity, it would be more electricity than what many small countries use in a year. Now, that's Nvidia as the example. I'm not sure how many trees Apple would need to plant to compensate for its servers, but expect environmental critics to look at how much or how little Apple talks about its push to be more sustainable when it runs servers that power the cloud AI for millions of customers that use the most popular phone in the world. Or, you know what, maybe folks will be just so distracted by a new fine-woven case. You never know. Apple's path into AI is risky, especially when it could affect the narrative in a way that Apple can't.

control because frankly, you can't always control the quality of what AI creates. Right now, there's a developer beta of iOS 18.1 that features something called cleanup. It's a generative AI tool that lets you erase a person or object in a photo. Yes, you can erase people from existence, as Mac Rumors likes to show off in this video clip. And even though it's not fully baked, you can expect Apple to want to talk about this and other tools as a coming feature in the new batch of iPhones. Now, some folks already are comparing Apple's early beta product to the photo erasing tools in Google and Galaxy phones. Google didn't hold back its magic editor tool on the Pixel 9, which lets people add anything they want into a photo with incredible ease. So, you don't know what is real and what is fabricated without any effort put in. There's no putting the genie back in the bottle. Over at The Verge, they created something that looks like a bike accident in this photo with nothing more than a text prompt. Now, Apple no longer

has control of the narrative. We're not talking anymore about what the iPhone can do. We're looking at how Apple will handle this ethically. Gray Zone, you see when trickery becomes the selling feature. Expect critics to look at how Apple handles the messaging here in its presentation. Is Apple still talking about how the camera makes your photos look perfect, or is Apple talking about how its camera helps you alter the truth of the moment? On September 9th, Apple's going to be talking about much more than just the iPhone 16 and AI. We're expecting to hear about new Apple watches and AirPods, devices that can also tap into the power of AI. This is also when Apple could tease up new features in Apple Services. You know these iPhone events can be big productions, and you never know if there's a one more thing surprise. But to me, the biggest surprise is to see how the iPhone 16 could be the start of a new chapter in how Apple handles iPhone upgrades and events where the software might be more important than the

hardware and what happens when that software is fragmented. Depending on where you reside, we will be watching Monday when Apple streams the news at 10: a.m. Pacific, 1 p.m. Eastern time. And I'll be on CA's YouTube channel with pre-show highlights and post-show analysis. I'm joined by my CET colleague Scott Stein, so come back Monday, and I'm sure we will have plenty to talk about. Thanks for watching.

The iPhone 16 Will Tear Apple Fans Apart

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논란의 아이폰 16 출시: 애플의 AI 푸시

애플이 곧 공개할 아이폰 16은 제너레이티브 AI 소프트웨어에 초점을 맞추면서 지역에 따라 불균등한 기능 배포로 이어져 화제를 불러일으키고 있습니다.

EU의 디지털 시장법은 공정한 경쟁을 촉진하기 위해 애플이 27개국에서 AI 기능 및 기타 업데이트를 보류하도록 하고 있습니다.

이 법은 충전 포트를 USB-C로 변경하기로 한 Apple의 결정에도 영향을 미쳤으며, EU에서 iPhone에 포트나이트를 다시 설치하는 데도 영향을 미쳤습니다.

AI와 EU 규정에 대한 애플의 도전 과제

Apple의 AI 기능은 사용자가 타사 앱 스토어를 설치하고 iPhone에 사전 설치된 앱을 삭제할 수 있도록 허용하는 EU의 디지털 시장법의 영향을 받고 있습니다.

또한 중국에서 ChatGPT의 사용이 금지되어 고객 경험이 파편화되는 등 Apple의 AI 노력은 더욱 복잡해지고 있습니다.

2030년까지 지속 가능성과 탄소 중립을 추구하는 Apple의 노력에도 불구하고, AI의 컴퓨팅 성능과 전력 사용으로 인한 환경 영향은 기후 위기에 대한 우려를 불러일으키고 있습니다.

Apple의 AI 서버 영향과 논란의 여지가 있는 도구

2027년까지 엔비디아의 서버 유닛이 소국보다 더 많은 전력을 사용할 것으로 예상되는 등 애플의 AI 진출로 인해 환경 문제가 제기되고 있습니다.

인기 있는 휴대폰을 사용하는 수백만 명의 고객을 위해 클라우드 AI를 지원하는 애플의 역할이 면밀히 검토되고 있습니다.

1 개발자 베타 버전에는 사진에서 사람이나 사물을 지우는 생성 AI 도구가 포함되어 있어 Google의 유사한 도구와 비교되며 현실 조작에 대한 윤리적 의문이 제기되고 있습니다.

애플의 다가오는 아이폰 16 이벤트

9월 9일에 열리는 Apple의 이벤트에서는 아이폰 16뿐만 아니라 새로운 Apple 시계와 에어팟에 대한 기대감도 함께 발표될 예정입니다.

이 행사에서는 특히 AI 및 사진 조작과 관련하여 Apple이 자사 제품의 윤리적 영향을 어떻게 처리하는지 면밀히 조사할 예정입니다.

이번 iPhone 출시는 하드웨어보다 소프트웨어가 더 중요해지면서 업그레이드와 이벤트에 대한 Apple의 접근 방식에 변화를 가져올 수 있습니다.