애플의 아이폰 이벤트: 건강 업그레이드가 중심이 되는 이벤트

### Apple의 최신 이벤트: 건강 및 웨어러블로의 전환
* 📱 애플은 최근 중요한 아이폰 이벤트를 개최했지만, **아이폰 자체보다는 건강 관련 업그레이드에 대한 관심**이 더 큰 것 같습니다.
* 🔋 설문조사에 따르면 업그레이드 이유 중 배터리 개선이 1위를 차지한 것처럼, **iPhone 16은 '역대 최고의 배터리 수명'**을 자랑하며 이는 소비자들에게 중요한 동기 부여가 됩니다.
* 📸 카메라 제어 버튼을 포함한 새로운 카메라 기능은 사용자 경험을 개선하는 것을 목표로 하지만, **소비자들이 이러한 개선 사항을 얼마나 중요하게 여길지는 아직 불확실**합니다.
* ⌚ Apple Watch 시리즈 10은 **더 커진 화면과 새로운 건강 기능**을 도입하여 웨어러블 기술을 새롭게 바꾸고자 하는 사람들에게 매력적인 옵션이 될 것입니다.
* 🎧 새로운 AirPod 4는 **능동형 노이즈 캔슬링 기능**을 갖춘 합리적인 가격과 혁신적인 디자인으로 소비자들의 관심을 끌 수 있는 제품입니다.
* 현재 AirPods Pro 2는 청각 건강 도구로 전환하는 업데이트를 통해 **보청기를 친숙한 제품에 통합**함으로써 보청기에 대한 오명을 줄일 수 있습니다.
* 🌊 전반적으로 다가오는 업그레이드 시즌은 **웨어러블과 건강 혜택에 초점**을 맞출 것으로 보이며, 많은 소비자가 초기에는 **새로운 iPhone보다 이러한 제품을 우선시할 가능성**이 높습니다.
* 🤔 기대감이 커지면서 Apple 팬들은 **새로운 기능으로 인해 선주문**을 하게 될지, 아니면 **더 많은 정보와 리뷰**를 기다릴지 궁금해하고 있습니다.

Apple의 새로운 건강 중심 제품은 iPhone의 AI 기능이 완전히 실현되기 전에 소비자들이 업그레이드하도록 유도할 수 있습니다.

Apple delivered another big iPhone event, and something seems a little different this time. Some of the best whizbang features were followed with a coming soon, very soon, later this year, next year, soon. So how does Apple get people motivated to act right now and jump to pre-order when the cool things like Apple Intelligence are not totally ready for prime time just yet? Well, you give the people a button. Apple did, in fact, hit on several hardware upgrades, things that people really do care about, but I can't shake this feeling that something is a little off this time around. And that's because I think the star of this iPhone event was not the iPhone. The real life-changing stuff that people will spend money on are upgrades in products around health. It's the wearables, the watch, the new AirPods. We did not get a one more thing from Tim Cook this time, so here's one from me. Let's talk about why this is going to be one of the most interesting upgrade seasons to watch to Apple Watch, perhaps. I'm Bridget Cary.

this is one more thing. The Apple event is when reporters get the first hands-on impressions with the hardware, and we will be learning more in the coming days as reviews roll out and the products hit stores. But I just want to share some issues and questions that I think will be interesting to pay attention to in these early days of the upgrade product rush. It may affect how Apple fans decide to pre-order right away or if they want to wait a little longer this time until the RWS come out. We don't exactly know yet how this beta version of Apple intelligence will present itself on the new iPhones. Apple says it's arriving in a beta form this fall, and different features could roll out in stages. Now, I think visual intelligence is a very interesting new feature for the iPhone 16, but again, I'm not motivated by it until I see how it makes my life better in the real world. A real demo is different than a presentation. Another big unknown for me is how people will react to this camera control button on the iPhone 16. One click launches the

camera another click takes a photo. Holding the button records a video, and lightly pressing reveals a menu of options where you can roll your finger to change the focus or adjust color effects. But taking photos is not a problem for many people, so will consumers really want to get a sense of what this feels like if it really saves us time, for example, to get a better shot? And with the first touch-sensitive sensor on the side of an iPhone, it will really matter what phone case you get. I can see some iPhone cases just making this a pain to use, maybe depending on how you grab the phone. We'll find ourselves taking photos accidentally. Let's hope we're not just all left wondering if we're holding it wrong. But the bigger motivator to upgrade for folks might be something a little more basic than this new button: best iPhone battery life ever. Apple gave the iPhone a big boost in battery life, and the reason this messaging matters is because people are not upgrading phones for AI, at least not this early in the game.

cenet. We did a survey and found a majority of people said that the main motivator for upgrading their phone was getting a better battery, followed by storage and camera upgrades. AI was low on the list, so the fact that AI is not ready at launch may not be a deal breaker. Apple says the first set of Apple intelligence features will roll out next month in iOS 18.1 with a beta label of some sort, and more features will roll out in the months to come. Maybe people will be glad to jump to upgrade right away just because of a better battery and the cool camera upgrades. Beyond that, new button you see the cameras, they're boosted in a lot of other ways. The ultrawide camera on the iPhone 16 allows for macro photography. It can also reduce wind noise in videos or on the 16 Pro Line. It goes further with their studio quality sound editing and something called audio mix. Or you can shoot slow-mo video in 4K resolution at 120 frames per second. So will that be enough to get people eager to pre-order?

well, in the European Union, it's a little more complicated. You see, Apple intelligence is not even coming to the iPhone, at least not this year. Apple says it's because of the digital markets act, so battery and camera improvements will need to be enough to encourage purchases from the EU. At least the Apple Watch Series 10 is an especially curious upgrade moment here because it's got a new design and new health features. The Series 10 is thinner, and now it's got the largest screen of any Apple Watch. It's even slightly larger than the Ultra 2 screen. So, if you're someone who just wanted a bigger watch, you may decide to go with the cheaper Series 10 instead of paying for the Ultra 2. But Ultra is still the winner on battery life. And you know what? Battery life might not be something you care about because charging on the 10 is now faster. 30 minutes of charging on the Series 10 gets it up to 80% battery life. Now, that's important when Apple wants us sleeping with the watch to track for

sleep apnea, and that's a feature also coming soon. And yet, those with last year's Apple Watch 9 can also do sleep apnea tracking with a software update. Apple is not gatekeeping this feature, which is great. But if you don't already have the Series 9, there may be a large group of consumers saying, Hey, this is their time to refresh the watch for a new look and new health tracking. I'm just glad the rumor about the change in Apple Watch bands didn't come true. You can still use your old watch straps. But the first thing I want to try on this thing is the speaker. For the first time, the Apple Watch Series 10 can play music on its itty-bitty speaker. It's going to be wild to see how people use this speaker. But I do hope my home setup doesn't become a mess when I use my voice command to ask Siri to play a song, and it plays on a watch instead of my HomePods. Because then I will throw the watch in a river. And you know what I

could throw it in a river, and it'll be okay because the watch can track water depth and water temperature, and you can track your canoe trips too. So, I guess Apple Watch really likes rivers now. But yeah, the AirPods are such a quirky bunch of updates that could be the biggest hit of all these products for consumers when they have a lower barrier of entry on price points, and the health features could be life-changing for some folks. The whole lineup is refreshed. The new AirPods 4 start at $129, but there's an open earbud design with active noise-canceling mode, and it's not something that's typically offered in open earbuds. There's no ear tips on these, as you can see, but it costs $50 more for the model that has the noise-canceling feature. It's been redesigned to fit more ears securely, and our reviewer David Caroy said he got to test the noise-canceling feature at the Apple event, and he was pleasantly surprised by its capabilities.

So, people might be eager to jump into these cheaper options to experience noise cancelling. Now, what about the current AirPods Pro 2? Well, it's getting its own software update, and it makes it a whole hearing health experience product. It's going to help prevent hearing loss in loud settings. So, people might be taking these AirPods Pro to concerts. There's also a hearing test to get a personalized hearing profile. I can't wait to learn that my hearing is terrible. And coming later is the ability to use the Pro as a clinical-grade hearing aid. The FDA just gave Apple the authorization on Thursday. There's a stigma sometimes people feel with using a medical hearing aid, but if the AirPods you already use can help, maybe more people can be opened up to the idea of using them to improve their quality of life. Or they'll find themselves buying these units for older family members who could find it helpful. AirPods Max? Yeah, they come in new color now. They include a USB-C port. We always like to see more.

color in Apple products, but that's not the big news this week. Really, when you look at the whole lineup, people might be more eager to upgrade their watches and AirPods before they jump into the new world of AI with the iPhones. This whole situation with features coming soon, like Apple Intelligence and health features, it just makes this upgrade season fascinating to observe. Will hunger for the new iPhones build slowly as people start to see the AI features in action? And if you don't feel compelled about AI and camera controls in a phone, maybe it's health benefits of a watch and an AirPod that make you pre-order the wearables first. So please tell me what you're doing. Are you pre-ordering any of the new Apple products and why? Or are you waiting to learn a little more as the reviews come out? I'm looking forward to seeing these new features in action, so be sure to subscribe and come along for the journey as we figure it all out. Catch you next week for one more thing.

iPhone 16: Preorder or Wait? Why Apple Watch 10, AirPods Stole the Show

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애플의 최신 아이폰 이벤트: 색다른 접근 방식

Apple의 최근 iPhone 이벤트는 하드웨어 업그레이드와 곧 출시될 기능에 초점을 맞추면서 사전 주문에 대한 긴박감을 조성했습니다.

진정한 하이라이트는 Apple Watch와 새로운 AirPod와 같은 건강 관련 제품의 업그레이드였습니다.

Apple 인텔리전스의 베타 버전과 iPhone 16의 시각 지능 기능은 올가을에 출시될 예정이지만, 실제 영향에 대해서는 아직 불확실성이 남아 있습니다.

iPhone의 새로운 기능 및 업그레이드 동기 부여

iPhone의 새로운 카메라 터치 감지 센서로 인해 실수로 사진을 찍을 수 있으며 휴대폰 케이스에 영향을 받을 수 있습니다.

업그레이드의 가장 큰 동기는 iOS 18.

1에서 출시되는 AI 기능과 함께 향상된 배터리 수명입니다.

또한 iPhone 16은 매크로 사진 촬영, 바람 소리 감소, 스튜디오 품질의 사운드 편집, 4K 슬로우 모션 비디오 녹화 등 향상된 카메라 기능을 제공합니다.

EU에서 애플의 업그레이드: 아이폰 및 애플 워치 시리즈 10

Apple의 인텔리전스 기능은 디지털 시장법에 따라 올해 아이폰에는 제공되지 않을 예정이며, 대신 새로운 디자인과 건강 기능을 제공하는 Apple Watch 시리즈 10이 출시됩니다.

시리즈 10은 Apple Watch 중 가장 큰 화면과 더 빠른 충전 속도를 제공하며, 사용자에게 수면 무호흡증 추적 기능도 제공합니다.

시리즈 10의 음악 재생 스피커는 새로운 기능으로, 음성 명령을 사용할 때 가정에서 혼란을 일으킬 수 있다는 우려가 제기되고 있습니다.

애플의 에어팟과 애플 워치의 리프레시

이제 Apple Watch는 수심과 온도를 추적할 수 있어 카누 여행에 이상적입니다.

129달러부터 시작하는 새로운 AirPods 4는 액티브 노이즈 캔슬링 기능을 갖춘 개방형 디자인으로, 안정적인 착용감과 합리적인 가격으로 소음 제거 기능을 이용할 수 있습니다.

에어팟 프로 2는 청력 건강을 위한 소프트웨어 업데이트를 통해 개인화된 청력 프로필을 제공하고 추후 임상 등급의 보청기 역할을 하며, 에어팟 맥스는 새로운 색상과 USB-C 포트를 도입합니다.

Apple의 새로운 제품 라인업에 대한 기대감이 고조되고 있으며, 많은 사람들이 아이폰보다 먼저 시계와 AirPod를 업그레이드하고 싶어 합니다.

곧 출시될 AI 및 건강 기능으로 인해 이번 업그레이드 시즌은 특히 흥미롭습니다.

필자는 다른 사람들의 Apple 신제품 사전 주문 계획이 궁금하고 새로운 기능이 실제로 작동하는 것을 보고 싶어합니다.