롯데 버거: 특별한 홀리데이 풍미 경험

### 홀리데이 시즌의 특별한 롯데 버거 경험
* 🍔 홀리데이 시즌을 맞아 새롭게 선보이는 롯데버거 **'불고기 포텐 버거'**는 조셉 셰프와 함께 특별한 맛의 경험을 선사하는 한정판 제품입니다.
* 🎶 국악이 흘러나오는 가운데 **9,700원 가격의 버거**는 불고기 전을 연상시키는 고소한 부침개 모양의 패티로 명절의 풍미를 느낄 수 있는 메뉴입니다.
* 👃 하지만 만두가 입안에 남는 것처럼 **버거의 맛이 구취를 유발**할 수 있어 명절에는 전 대신 **버거를 만들어 먹자**는 유머러스한 제안이 나오기도 합니다.
* 🌶 들깻잎과 다진 고추의 향이 어우러져 **고추전과 같은 익숙한 한식 요리에 어울리는 매콤한 향**을 선사합니다.
* 🤔 불고기 포텐 버거는 소박한 비주얼에도 불구하고 모든 사람의 입맛을 만족시키지는 못하지만 **세련된 맛에 대한 로테리아의 노력**을 보여줍니다.
* 📺 광고 콘셉트는 **재미있는 플래시몹 댄스**를 통해 버거와 한식의 연관성을 알리고 내국인은 물론 외국인에게도 어필할 수 있는 **버거의 매력**을 강조합니다.
* 🎉 궁극적으로 롯데 버거는 창의력과 즐거움을 불러일으키며 **축제 시즌에 이색적인 미식 경험**을 즐길 수 있도록 사람들을 초대합니다.

롯데 버거는 한국 전통의 맛과 현대적인 감각이 어우러진 독특한 명절 풍미를 경험할 수 있습니다.

It's the holiday season. If I had done this, I would have advertised it extensively. Are you getting ready for the holiday? We are buying hamburgers. There's the Lotte Burger, the Chuseok Burger, right? While listening to the sounds of traditional Korean music, I'm turning around and eating a hamburger. Today is a holiday. I will try the new Lotte Burger, the Bulgogi Poten Burger. It's labeled as a limited edition and offers a new taste experience with Chef Joseph. What new taste are we going to experience? The set costs 9,700 won and includes a drink and a patty. However, the patty doesn't have the usual feel; it gives off the vibe of a hamburger you would eat during the holidays. The hamburger meat feels like a savory pancake. What’s the concept here? Why Bulgogi?

It's called a potent burger, right? No, it's crazy! Because, you see, the thing on top is a mystery scout, and I thought it was a fry. But if you look inside, it's packed with bulgogi. It actually tastes like bulgogi pancake from the holidays. After eating it, you're going to have bad breath. The taste seems like it will worsen your breath. You know dumplings? When you actually eat them, they can make your breath smell bad because the finely chopped dumpling filling tends to linger in your mouth. Over time, it starts to smell. So, dumplings are one of the foods that can cause bad breath. Since bad breath might happen, with the holidays approaching, it seems like a big message to not make jeon but to make burgers instead. I guess if you wrap leftover jeon in hamburger buns during the holidays, it will taste good. It’s not that it tastes bad; it just seems like it will make your breath smell.

It's not that it tastes bad, but it has a dumpling-like feeling. It's a very complex flavor; I can also feel something like tofu taste. I think it has perilla leaves in it, and there's minced chili pepper. We have those Korean dishes like chili pepper pancakes and chili pepper skewers, right? It has that aroma. It has that scent of perilla leaves and chili peppers, a bit like that. It seems like the chili peppers are minced and added in, and it's spicy. There’s a white sauce on top and a spicy sauce underneath. So, I wonder why the Bulgogi doesn't make something delicious, even though it's detailed and intense. It's delicious because taste is absolute; there are no ups and downs. The Lottearia developers like this flavor. I didn't like it that much at first, but thanks to my friend from the column, I came to appreciate this taste. I genuinely like the Lottearia flavor. I say this every time.

I'm saying this because I might be misunderstood, and the depth really is different. Other brands often offer unique menus, but they are genuinely different. I'm not just saying this for the sake of it; when Lotteeria makes something, the details are definitely more refined. It's as if they take the original recipe and enhance it two or three more times. However, regular people might not recognize that nuanced flavor, yet they seem to strive for a more detailed taste to satisfy themselves. But that might not necessarily be the flavor that the general public loves. It makes you wonder why they pursue such different tastes. When developing eye-catching products, you could just slightly alter existing sauces to enhance the flavor and call it a day. But this is a completely different flavor, digging deeper into the taste.

How did you develop the patty? To be honest, it’s quite humble. If I had crushed the bulgogi and mixed it with peppers and then sliced it to make it, I could have gotten a lot of code values. But I didn’t; it’s just what we have to do, so I quietly went about it. The name is quite humble too; it doesn't draw much attention. I don’t really feel it because the bulgogi brings in that Korean style potential. But potential is a somewhat vague term. Anyway, I think this time, Lotteria just quietly did its job. This isn’t a grilled short rib burger; it’s the scent of a holiday, a holiday burger. If I had done it, I would have called it a holiday burger, Chuseok burger, or Harvest Moon burger. I would have done a lot of advertising to attract attention. Are you getting ready for the holidays? I hear you can buy things at the market.

I buy a hamburger, and yes, there's the Lotte Mart Chuseok hamburger. It's great, and now with the sound of traditional Korean music, I’m eating the hamburger. Today is a holiday, and while enjoying the music, I can quietly enjoy my meal. The squid tempura burger that came out before was pretty popular. The thought of putting in whole squid was definitely a Lotte Mart touch, but I felt it lacked a bit in detail. The burger felt like it had 1.5 servings, but this one seems to have two or three servings. And then there's this mysterious sauce that reminds me of a bulgogi restaurant. Oh, it has perilla leaves and plum, right? The taste I had brings to mind the flavor of perilla leaves, which is reminiscent of Korean cuisine.

Because other dishes don’t use perilla leaves, when I can smell the perilla, I think, Ah, I'm eating Korean food. I realize that there's plum extract in it, and I eat it without any prior information. So, I felt this was bulgogi. I also added chili peppers. See, I could taste the chili. The chili and perilla are all included, so it’s like jeon (Korean pancakes). It’s particularly like those stuffed chili peppers that you make. That’s the feeling because chili peppers are included. After playing a game of basketball in this hot weather, I feel like I'm drenched in sweat, which kills my appetite. Then, during the holidays, when I offer food to my ancestors, I imagine the ancestors coming out, tasting the food, getting excited, and dancing. It’s like an ad ending. And then the ancestors say, Son, you’ve got bulgogi potential.

When I ate it, the whole world whispered its name. Our ancestors said that now this Lotte Burger is like this; what it means is that we are inheriting Korean cuisine. Now, even hamburgers are considered Korean food. There was a small commotion when foreigners tasted it and were amazed, like in that photo with the Do You Know club. There’s even the Bulgogi Potent Burger, and with BTS and Son Heung-min, we’ve made an ad saying, Bulgogi Potent, let’s go! We’ve created a whole commercial with hamburgers, doing a dance with them. There’s that golden horse dance statue in front of COEX, and we’re holding up hamburgers in front of it. Suddenly, 100 people join in a flash mob; one person starts dancing, and then people walking by suddenly join in and start dancing together. Before you know it, they’ve formed a line, with all 100 people dancing together while the sound of a taepyeongso is playing.

Even the employees were actually dancers. Suddenly, a passing office worker joins in, and a chef who stepped out for a quick break also starts dancing. Then, Mr. Kim Soo-ro makes a surprise appearance. When the physical climax happens, the main character appears, right at the peak. Suddenly, everyone is together, dancing. Then, the advertisement ends. Do you have the confidence to buy it? Looking at the chat, it seems there’s no way to resist it. They say there's no way to resist it. If you’re not confident, you can just enjoy a burger. I really enjoyed this; I ate it without any thought, yet it’s a burger that inspires like this. Those who have watched a lot of burger eating broadcasts will know that just eating a burger doesn’t constantly provide ideas. Often, I eat a burger without any thought. Even without knowing what kind of burger it is, I still receive so much inspiration.

The fact that it continues to be released definitely shows that Lotte is different. Creators are essential. If I do something creative, I go to Lotteria. Oh, it’s okay, but the taste is really quite unique. However, it might be a bit confusing. I think the bulgogi burger is definitely tastier. One might think that way. In fact, if we usually eat hamburgers and a new bulgogi burger comes out, we would be intrigued because it has a taste that is not common. It's highly regarded for being a unique flavor, yet it’s not bland. Would you like to direct a Lotteria commercial like Lee Seung-hoon's music video? It’s not 100% certain, but if I get involved in the advertisement, I think it would lose its fun. The interesting part is that it should be discussed at the table.

영감이 마구 떠오르는 롯데리아 불고기포텐버거 먹방

반갑습니다. 오늘도 즐거운 날입니다.

침착맨

이색적인 맛을 경험할 수 있는 롯데버거 한정판 신제품 '불고기포텐버거'를 먹으며 명절을 준비하고 있습니다.

버거 세트 가격은 9,700원으로 음료와 패티가 포함되어 있으며, 패티가 명절 분위기를 물씬 풍기는 것이 특징입니다.

불고기를 콘셉트로 한 버거로, 속은 불고기로 꽉 채워져 명절 전의 맛을 닮았지만 만두와 비슷하게 구취가 날 수 있습니다.

만두와 같은 식감과 두부, 깻잎, 다진 고춧가루가 어우러진 복합적인 풍미를 느낄 수 있는 요리입니다.

위에는 하얀 소스가, 아래에는 매콤한 소스가 들어가 독특하고 강렬한 맛이 특징입니다.

로테리아의 개발자들은 세련되고 섬세한 맛을 위해 노력하며 오리지널 레시피를 여러 번 개선하여 누구나 인정할 수는 없지만 색다르고 만족스러운 맛을 제공하고자 합니다.

패티는 시선을 끌기보다는 단순함에 중점을 두고 소박하게 만들었습니다.

불고기의 한국식 스타일은 요리에 잠재력을 가져다주지만 버거의 이름과 접근 방식은 겸손합니다.

명절 테마의 버거는 독특한 소스와 재료로 한식의 풍미를 불러일으키는 것을 목표로 합니다.

들깻잎 냄새를 맡자마자 한식이 생각나고, 매실 엑기스를 넣으니 불고기가 연상됩니다.

고추와 깻잎의 조합은 한국의 부침개와 꽈리고추 속과 비슷한 맛을 냅니다.

한식의 영향은 햄버거로까지 확장되어 화제를 불러일으키며 플래시몹 댄스 축하 행사로 이어졌습니다.

이 광고는 직원, 회사원, 셰프가 함께 즉흥적으로 댄스 파티를 벌이며 김수로 씨가 깜짝 등장해 절정을 이룹니다.

주인공은 춤이 절정에 달했을 때 합류해 활기차고 거부할 수 없는 분위기를 연출합니다.

나레이터는 햄버거를 먹으면서 얻는 독특한 영감과 창의성에 대해 이야기하며 특히 불고기 버거와 같은 롯데리아의 차별화된 제품을 칭찬합니다.