Day Zero: 이커머스 브랜드를 위한 재무 관리의 혁신

### 전자상거래를 위한 재무 관리의 혁신: 제로 데이 접근 방식
* 💼 "자금 조달의 가장 큰 걸림돌 중 하나는 실제로 P 재무를 확보하는 것입니다."라며 **비즈니스 성장에 있어 정확한 재무 보고**가 매우 중요하다는 점을 강조했습니다.
* 🤖 Day Zero는 이커머스 및 소비재 브랜드를 위해 특별히 설계된 경량의 AI 자동화 ERP를 개발하여 **기존 재무 관리 시스템의 비효율성**을 해결하는 것을 목표로 합니다.
* 📚 공동 창립자인 줄리아 토모프와 미셸 라오는 **와튼에서 받은 재무 및 회계 교육**이 회사를 설립하고 시장의 니즈를 파악하는 데 큰 도움이 되었다고 말합니다.
* 🔄 9명의 팀으로 구성된 Day Zero는 1년 동안 **Shopify 및 Amazon과 같은 플랫폼과 원활하게 통합되는 총계정 원장**을 비롯한 재무 프로세스를 자동화하는 데 중점을 두고 구축해 왔습니다.
* 📊 이 시스템은 **발생주의 회계를 자동화**하여 매일 조정된 재무 정보를 제공하고 많은 사용자가 번거롭게 생각하는 **QuickBooks의 수동 입력 문제**를 해결합니다.
* ✨ 사용자들은 업데이트된 재무 데이터에 쉽게 액세스할 수 있는 기능을 통해 사전 예방적인 의사 결정을 내릴 수 있는 **Day Zero의 단순성과 사용자 경험**을 높이 평가합니다.
* 📈 창립자들은 비즈니스 지표와 성장 전략에서 의도성이 중요하다고 강조하며 **브랜드 소유주에게 명확한 목표 설정**을 위해 부분적인 CFO와 상의하라고 조언합니다.
* 🔍 앞으로 10년 후에도 QuickBooks는 여전히 존재하겠지만, 재무 관리 환경을 재편하고 있는 **Day Zero와 같은 혁신적인 스타트업**과 상당한 경쟁에 직면할 수 있다고 생각합니다.

Day Zero는 운영 간소화를 위한 자동화된 재무 시스템으로 이커머스 회계를 혁신합니다.

I also think externally as businesses grow. Obviously, they are interested in either like that or equity financing. And so, I think one of the biggest bottlenecks to raising is actually getting P financials. You know, you talk to an investor, they're like, Okay, great, send me your latest financials. And you're just like, Uh, I didn't have anything since I filed for taxes a couple months ago. Some of the things on our vision board is, you know, one day, instead of just sending Excel sheets or PowerPoints to your investors, you could just give them a day Zero login. [Music] Welcome to Blue Ocean by Startups. Each episode, I sit down with leaders in consumer brand, supply chain, finance, and CX to talk about the problems they're facing and the solutions they're using or building. I hope you enjoy the show. Hey everyone, I'm Charles Cushing, the founder of Startups. With me here today are Julia Tomov and Michelle Lao, co-founders of Day Zero. Welcome, guys. Hey, Charles, great to be here. So, before we begin, I just want to set some context.

what's the online overview for what you guys are trying to build at Day Zero? Sure, at Day Zero, we're focused on building a lightweight, modern AI-automated ERP focused on e-commerce and CPG brands. You met at Wharton. I'm just curious, so apart from being the place that you guys met, how has your B-school education helped or not helped in the process of coming up with this idea and building this company? I think it's influenced everything, actually, in a lot of different aspects. One, from just the finance and accounting side. Obviously, we had that foundation learning that at Penn, you know, on a tactical perspective. And then, on the flip side, we also took a lot of courses around management and business strategy. And so, you know, those software skills, I think, permeate the business today and really help us, you know, in the day-to-day. So, I think it's been super helpful. Yeah, and since we have a business background, we both studied finance and accounting and have worked in investing in our past lives. We

really find it important to have accurate financials. Just understand small business market businesses, what's going on, and especially in today's economic and market climates. It's important to just stay on top of your numbers and set forecasts accordingly for what's about to come. And so, you met actually in undergrad. You both kind of went on to do things in the finance space. Would you mind just saying a little bit about the path that you each took, you know, after graduation, prior to starting this company? We did meet in undergrad, this a school, and then I moved to New York. I spent almost six years as a public and private smart investor at a large asset manager, working in their credit branch. So, I was investing in primarily software and retail companies, so very analogous to what we're working on today in their public capital structures, as well as giving them private loans. You know, obviously deep in the financials every single day, building models, and then looking at underwriting for these businesses. So, very analogous to what

We're working towards today. I'm more of a circular journey. So, after graduation, I started in New York as well in finance. I actually moved out to San Francisco for a few years, where I was part of a private equity firm investing in software and technology businesses. And then after that, I actually worked at an e-commerce aggregator, so the seed stage e-commerce aggregator. We essentially bought Shopify brands, you know, between the sizes of 1 million to 10 million in revenue. You know, I helped lead a lot of the M&A financial diligence, as well as kind of the finance and accounting operations. Yeah, a lot of that background of working Ecom and CBG has really kind of informed the idea of D zero. So, you each took your own paths, you stayed in touch, and then at some point you decided to come back together and co-found this company. How did that come about? Michelle has always had an entrepreneurial bug, and she, you know, I don't want to speak for you, Michelle, but she, you know, really joined her early

stage aggregator for the purpose of getting that Hands-On operating experience. She had reached out to me and said, Hey, you know, I see this problem in the market. I deal with it every single day. I'm living and breathing it. I've tested all the other software in the market, and nothing has really solved my issue. It just seemed like a really important problem to solve. Obviously, QuickBooks is super archaic. We're well-versed in the accounting space, and you know, Michelle's super well-versed in inventory management. So, it just seemed like a very interesting problem to solve. When I think now, especially with all the technological advancements and AI and everything else happening in the world, there's some cool things that you can do now to expedite solving that problem. Tell us a bit about where the company's at today. You know, how long have you been at this? What does the team look like? Just give us a sense of where it's at. Yeah, we've been actively building for about a year now. Really proud of the progress.

they've made in that time. We have a team of about nine people, very product and engineering heavy, which is great so that we can rapidly kind of deploy new features and build everything that we want to build. You know, we talk to brands every single day, and while there are a lot of common pain points, there are also, you know, a long, long list of things that people want. And so I think, you know, our product roadmap is never-ending, and we're constantly trying to push those new features. As of now, we've built an automated general ledger for brands. So if in the easiest, simplest terms, it's a complete QuickBooks replacement. We plug in natively to your Shopify and Amazon and other selling portals, pull in all your transaction data, disaggregate things like fees, discounts, shipping, income, etc., and create automatic journal entries and your income statement and across all of your statements. We also have a product catalog to record your unit COGS, and so those entries are also made automatically based on your order information. So basically, we automate the accrual accounting portion.

for an e-commerce seller, which is fantastic. You know, a lot of people have a lot of problems with the integrations in QuickBooks, pulling those numbers down from different sources, disaggregating them, and parsing through them, tracking all their unit cogs separately in a spreadsheet. And so, I think having one place where all that information lives is really, really important. And then, you know, we have some, I would call them more normal, run-of-the-mill functions in there, such as invoicing, obviously bill pay, and that all flows back into your general ledger. So, wanted to build, you know, one complete financial operating system where all of your information lives. And from there, continuing to build more, you know, PO issuance, inventory tracking features that, again, will roll straight up into your accounting. So, you're never dealing with bad integrations between QuickBooks and your IMS, where things get lost in translation. You invoice for a product, it doesn't reflect in your inventory balance, things like that, right? When you have one place where all of that lives.

you can eliminate a lot of that manual entry across systems. What do you think is the thing that you've built so far that would feel like the most magic to an existing QuickBooks user? Yeah, I think that that magic moment probably depends on the size of the user. And so, I think for our smaller customers, you know, we sent out a survey to all of our users who were like, What is your favorite thing about Day Zero? And they overwhelmingly just said, you know, the simplicity, the UX. They love how streamlined and fast it is. They're not having to deal with the mumble-jumbled QuickBooks. And so, I think if you can give people a great experience where they get, you know, that pre-filled Excel model, they get what they need to file their taxes, but they're not banging their heads against the keyboard trying to figure out what the formulas are. I think that's that aha moment. And then, I think as you move up market, obviously when we talk to brands that are 10, 20,

$30 million. Their needs are a little different, right? They don't really need a pre-formatted model, but they would like an inventory system that plays well with their accounting function. I think something else that we haven't touched on yet that makes them unique is that we actually update and reconcile your financials five times a day. And so, you always have reconciled numbers. And what happens right now if you're a business, you know, it's July 23rd, you go into your QuickBooks, you don't have July 23rd numbers. Usually, at the end of July, you give your numbers to an accountant, and then by August 15th, they're going to get you your July numbers. And by August 15th, like you're already buying inventory, you're buying ads for September and October, right? It's like a little bit too late to realize what happened in July. And so, we get you your updated numbers every single day so you can always go in and see what's happening in your business. Michelle, in her last life, you know, managing a lot of

Brands one thing that happened to her, which I love to talk about, is that she gave her accountant the numbers at the end of the month. The accountant came back to her 15 days later, and she was looking at the numbers and was like, Wait, why are my gross margins down so much this month? This doesn't even make sense. And it turned out that their shipping provider was overcharging them like $50,000 or something for the whole month. They were putting very small items in very big boxes, and no one caught it right until 45 days later after the end of the month. And by then, it was like way too late to change it, and the shipping provider wasn't going to refund them. And so, it's just really important, right, to stay on top of the numbers as you scale, as you grow, just to catch things like this and make sure all of your expenses are in order, you're not getting overcharged for things, duplicate transactions, things like that. Yeah, the pain of closing the books and waiting for the close is

definitely real. As part of that, the relationship with the accountant, you know, it's always like the sort of the triumphant of like the brand, the accountant, and QuickBooks, and everyone is just trying to make QuickBooks, you know, work as the source of truth. How do you envision the role of the accountant when someone has a platform like yours where, say, you know, a lot of, you know, the bookkeeping anyway is being done automatically by AI? How do you think about that, and how do you think about it, you know, in products? Our hope would be that we're empowering accountants to take on a more strategic finance role and less of a transaction categorization, data aggregation, data auditing role, which I think a lot of that can be done with technology and with the help of some AI tooling that we're putting together. So, I think, you know, at the low end, we've had people get rid of an accountant and use Day Zero, maybe take them in for tax filing. On the higher end, I think people still want an accountant.

a human in the loop, but maybe they're just using day Zero again for that transaction categorization piece. Over time, the entire point of technology is that you're automating a lot of these manual tasks, right, and empowering people to do more higher-level thinking work. And I think over time, that's going to happen with a lot of the pieces and putting together a financial puzzle as well. If you could give a piece of advice to a brand owner who might be considering an acquisition in the future, what would you say that you saw people doing wrong often that maybe impaired their chances of success? I think you have to be very intentional about what metrics you want to show because at the end of the day, it is mostly a pretty objective evaluation method. It depends on the time of the market, but there are certain things that investors look at, whether it's like revenue performance, but just being intentional about like, Okay, I need to grow my business 20%. How do I get there? If you don't know how to get there, maybe

consult with a fractional CFO, and they'll just really break down the steps that you need. I say, like, start with a goal and try to back into the goal, and the goal could be in three years, the goal could be next year, but just being very intentional of how you build your business, I think, is really important. It's interesting to hear you frame it like that because it sounds like, in your view, it's almost all execution risk, right? Like, if you have the right sort of ingredients, the steps are out there; you just have to figure out what they are to make that growth happen. Is that a fair readback? That is a simple way to say it, but I think, at the end of the day, every single business is a marketing business. You need a lot of brand equity, and so building brand equity is not the easy thing. We're not marketing experts, but there's a time when a business reaches enough traction and brand equity where you start getting a lot of organic traffic and a lot of organic inbound, and that's really where a brand can start.

scaling a lot, and so even know we do this for ourselves, right? Just SEO placement, maybe higher marketing agency content marketing, so all this stuff is very important. You may not nearly see it in your numbers right away, but you know it starts building over time. That's a super interesting lesson in breakdown in how you think about acquiring. Thank you for that kind of off-the-wall question here, but is QuickBook still here in 10 years? What do you think? I think yes, hopefully at a much smaller scale, and you know Day Zero has overtaken some of its market cap. I think, you know, Intuit is like, I think, a hundred billion dollar market cap company. For that market value to be wiped out in 10 years would be shocking, but I think, you know, there are definitely a lot of startups that are biting at their heels, us obviously being one of them. And so this space especially is like very ripe for innovation. There are a couple of large incumbents of which there hasn't been a lot of innovation in many

many years for a lot of different reasons, and I think QuickBooks should look out. I hope you enjoyed this episode of Blue Ocean. Blue Ocean is produced by StartOps, a growing collection of resources for operations leaders at e-commerce brands. A few of the things we built include a growing vendor-free Slack community for operators to ask their most important questions and get answers from trusted peers, a job board that curates jobs from 1,500 modern brands, a media hub that includes this podcast as well as articles and templates on a variety of operations topics, and a comprehensive directory of the software and services used by our community members. If you want to learn more, head to StartOps.network, and to keep up with the latest information from StartOps or catch the most recent episodes of Blue Ocean, follow the StartOps page on LinkedIn or subscribe to our newsletter. Thanks for listening, and hope to catch you next episode.

The Importance of Real-Time Financials | Julia Tolmachyov & Michelle Liao @ DayZero

StartOps

제로 데이 구축: 전자상거래를 위한 AI 자동화된 ERP

줄리아 토모프와 미셸 라오가 공동 창업한 Day Zero는 이커머스 및 CPG 브랜드를 위한 최신 AI 자동화 ERP 시스템을 개발하는 것을 목표로 합니다.

설립자들은 와튼 경영대학원 교육을 통해 재무, 회계, 비즈니스 전략에 대한 탄탄한 기초를 다졌으며, 이는 회사를 설립하는 데 큰 도움이 되었습니다.

투자에 대한 배경 지식과 정확한 재무에 중점을 둔 이들은 특히 오늘날의 어려운 경제 환경에서 중소기업을 위해 수치를 파악하고 예측을 설정하는 것이 중요하다고 강조합니다.

D 제로 공동 창업: 금융에서 전자상거래로의 여정

뉴욕에서 금융업에 종사하다가 샌프란시스코로 옮겨 사모펀드와 이커머스 통합을 담당했습니다.

미셸의 기업가적 추진력과 시장 문제에 대한 직접적인 경험은 D Zero의 아이디어로 이어졌습니다.

이 회사는 9명의 팀과 함께 1년 동안 구축해 왔으며, 거래 데이터 및 발생 회계를 간소화하기 위해 Shopify 및 Amazon과 통합하여 QuickBooks를 대체하는 자동화된 총계정 원장을 제공합니다.

전자상거래 판매자를 위한 재무 운영 간소화

이 플랫폼은 이커머스 판매자를 위한 모든 재무 정보를 통합하여 여러 번의 통합과 수동 데이터 입력이 필요 없도록 하는 것을 목표로 합니다.

인보이스 발행, 청구서 결제, 재고 추적과 같은 주요 기능을 총계정 원장에 원활하게 연결하여 제공합니다.

하루에 5번 재무 정보를 업데이트하고 조정하는 고유한 기능을 통해 사용자는 실시간으로 정확한 수치에 액세스하여 더 나은 의사 결정을 내릴 수 있습니다.

비즈니스에서 숫자를 파악하는 것의 중요성

한 브랜드 소유자는 배송업체의 과다 청구로 인해 총 마진이 크게 감소했는데, 45일 동안 이를 인지하지 못했습니다.

특히 비즈니스 규모가 커질수록 비용을 모니터링하고 불일치를 조기에 파악하는 것이 중요합니다.

회계사의 역할은 AI와 기술을 통해 진화하고 있으며, 거래 업무가 아닌 전략적 재무에 집중할 수 있게 되었습니다.

인수를 고려 중인 브랜드 소유주를 위한 조언

기술은 점차 수작업을 자동화하여 더 높은 수준의 사고를 필요로 하는 작업을 가능하게 하고 있습니다.

브랜드 소유자는 보여주고자 하는 지표에 대해 의도적으로 생각하고 명확한 성장 목표를 설정해야 합니다.

브랜드 자산을 구축하는 것은 유기적 트래픽과 인바운드 기회로 이어지기 때문에 성공을 위해 매우 중요합니다.

QuickBooks의 미래와 StartOps의 영향력

QuickBooks는 10년 후에도 여전히 존재할 수 있지만, 신생 스타트업으로 인해 규모가 작아질 가능성이 높습니다.

회계 소프트웨어 시장은 혁신을 위한 무르익은 시장이며, 몇몇 기존 업체는 최근 업데이트가 부족합니다.

StartOps는 전자상거래 분야의 운영 리더를 위한 커뮤니티와 리소스를 구축하여 Slack 커뮤니티, 구인 게시판, 미디어 허브 및 소프트웨어 디렉토리를 제공하고 있습니다.