2022년 크리스마스를 위한 수요가 높은 Etsy 제품

### 2022년 크리스마스를 위한 수요가 높은 Etsy 제품 순위 선정하기
* 🎄 2019년 이후 **200만 달러 이상의 매출**을 달성한 한나 가드너는 **Etsy 및 Shopify와 같은 플랫폼에서 예비 창업가의 성공**을 돕는 일에 열정을 쏟고 있습니다.
* 🛍 이 동영상에서는 이번 크리스마스에 **Etsy에서 판매할 수요가 많은 10가지 제품**을 소개하며 시청자가 더 많은 기회를 찾는 방법을 배울 수 있다고 강조합니다.
* 🎁 추천 상품으로는 **'믿거나 말거나 크리스마스 위스키 선물'**, **'2022년 첫 크리스마스 결혼 장식품'**, **'홀리데이 페이스 마스크'** 등이 있습니다.
* 📊 e-랭크와 같은 도구를 사용하여 **검색량이 많고 경쟁이 적은 롱테일 키워드**를 식별하여 제품의 순위를 효과적으로 매기는 방법을 설명합니다.
* 🔍 Hannah는 검색량이 많은 크리스마스 키워드로 이미 광고를 하고 있는 경쟁사보다 앞서기 위해 **제품을 일찍 출시**하는 것이 좋다고 조언합니다.
* 💡 그녀는 더 나은 가시성을 위해 **제목과 설명의 시작 부분에 강력한 키워드**를 사용하여 숙소를 최적화하는 것이 중요하다고 강조합니다.
* 📈 에버비와 같은 도구를 사용하여 상위 경쟁사와 그들의 판매 데이터를 분석함으로써 **시장 포지셔닝과 가치 제안**을 이해해야 한다고 강조합니다.
* ✨ 한나는 시청자들에게 곧 홀리데이 제품을 출시하고 **성공을 위해 추천 도구와 리소스를 활용**하라고 격려하며 글을 마무리합니다.

Hannah가 크리스마스를 위한 최고의 Etsy 제품 아이디어를 공유하며, 예비 창업가를 위해 경쟁이 적고 수요가 높은 키워드를 강조합니다.

this is just yeah pen easy to rank high in demand Etsy product ideas for this Christmas in 2022. Now I'm definitely going to be sharing more ideas with you, so you're definitely going to want to stay until the end. So let's get into it. [Music] [Applause] Welcome back, guys. My name is Hannah Gardner. If you are new to the channel, I am super, super passionate about helping other aspiring entrepreneurs become entrepreneurs and open their business. And I teach how to do that via mainly Etsy and Shopify, but on this channel, I talk a lot about other entrepreneurship stuff as well. 2019, I've sold over two million dollars between my Etsy and my Shopify Brands. And now I have been pretty much documenting my journey along the way, as you'll see in a lot of my other videos. I share all my wins and all my losses on this channel because, as you know, business is a lot of ups and downs. That is what you're into. Make sure you subscribe to the channel. 10 super high

in demand but easy-ranking products that you could sell on Etsy this year. I know I said 10, but by the end of this video, you're gonna understand how to find more than just 10. My method of doing product research sometimes is a little bit different than other people, but it's what's proven to work for me time and time again. So, I'm just gonna go off and name the 10 that I initially found, but like I said, by the end of this video, you're going to be able to go ahead and figure out how to find these product opportunities for yourself, whether it's for the holidays or not. So, name off the first 10 products and the long-tail keywords that are associated with those products. And of course, after I named them off, because that's going to do no help for you, I'm going to dive really, really deep into my process and explain why I believe these keywords are really good keywords to launch products around, because I believe they're going to be easier to rank for, but then also in high

demand. So, without further ado, the first keyword is a long-tail keyword: Believe It or Not gifts for him Christmas whiskey. Number two: first Christmas married ornament 2022. Three: gifts for him Christmas shirts. Four: ugly Christmas sweater women funny mom Christmas gift from daughter. Five: mom Christmas gift from daughter. Six: dad Christmas gift from daughter. Seven: holiday tablecloth self-care gift box. Eight: nine ugly Christmas sweater men funny. And ten: holiday face masks. Now, you may be wondering, What am I supposed to do with a bunch of keywords? I'm gonna dive into my computer screen now and I'm gonna go a little bit further into why I believe that these keywords are gonna be easy to rank for, meaning there's low competition but there's high demand. So, as you can see here, I put all my keywords into a Google doc, and basically what I'm using to decipher and make my decisions are two different things. The first tool that I'm using to find this data is e-rank. I think most people by now know what

e-rank is, but basically what e-rank does is it pulls search volume, monthly search volume numbers on certain keywords. So, it's going to show me how many times a month people are searching for it versus the amount of competition that exists on. See, as you can see in this column, and then you'll see average monthly searches here in the United States. So, the first thing that I want to do when I'm doing this type of research, especially is particularly for Christmas, which by the way, you should be building these products and launching these products now so you can be ahead of the curve in time for Christmas. Because people that are trying to rank for certain keywords for Christmas products are already probably starting to run ads on top of those products so that they can start holding those top positions for these high volume keywords. I have some broad keywords searched up here. So, why am I first searching broad keywords? Keywords like Christmas, holiday gift, or Santa. I don't know if these are high search volume keywords, meaning when I type them into e-rank, they're getting a lot of

searches, but I just put them there because they're the words at the top of my head that explain the holidays. So, I'm gonna come up here, and I'm just going to type in Christmas. Christmas is really broad, right? Christmas isn't a particular product. It's not a long-tail keyword. It's just Christmas. So, I'm gonna go ahead and assume that the word Christmas is getting a lot of searches because it's so broad. Now, those aren't really the keywords that you're aiming to go for. If you can rank for a keyword like Christmas and be on the first page for the word Christmas, that's awesome, but realistically, you might not. But when I type in Christmas here, what e-rank is gonna do for me is it's going to start populating other top keywords, longer-tail keywords that have the word Christmas in it. So, here we see gifts for him, Christmas whiskey. And why am I pointing out this guy? It's because they're in... It's one of the top highest search keywords. But if you look here on the

right-hand side, you have only 2,000 searches, and it's clearly in the green. So, those are the types of opportunities that I'm looking for, not just for Christmas, but for any type of product or specific keywords that I'm going after. And why this is different than I think most people approach is because I'm particularly looking for those opportunities where there's high search volume and low competition. Because what does that mean? That means that you're going to be able to rank faster. And not only that, that means there is that opportunity where if you do some more research, which I'm going to show you how to do more research of this later on that particular long-tail keyword, what you might find that's even more in your favor is that all of your competition, in this case particularly, they might have gifts for him, Christmas whiskey in their listing somewhere. But then when you go to do research further, you see that their listing is not really optimized for Christmas, so it's not really showing.

Christmas packaging or Christmas photography, along with the products, in which case that's an opportunity to even get in there and really crush your competition even faster. Because not only are you going to come in with a more competitive product, but then you can add that Christmas attribute marketing aspect to the listing that your competitors don't have. And trust me, if you know whatever gifts for him Christmas whiskey stands for in people's mind, which we're going to find out here in a second, I'm sure. If you not only beat the person that's in the top position for that keyword, but then go ahead and add Christmas branding to that main image, that is going to kill whoever's at the top, especially if they don't have that already in their listing. So let's just scroll down here and see what else we can find. So there was that first Christmas married ornament, 3900 search mine, very, very much in the green. We got ugly Christmas sweater women funny. That's another really good item. So a lot of those print-on-demand sellers out

there that are making shirts and stuff. That's a really good opportunity, a really good keyword to go after, and I'm gonna be sure to use these keywords in the beginning of my title, the beginning of my descriptions, in the beginning of the tabs, because you want to put your strongest foot forward, your strongest keywords forward, and make sure that you're putting them in the beginning of those titles, tags, and descriptions. So while there may be more keywords that you want to get indexed for, these are going to be the strongest words because they have very, very good search volume, but the competition is very low. Now that you get the gist of what I'm looking for, right? And so Christmas was just one broad keyword, but I also have, you know, holiday gift, Santa. Those are other broad keywords. And then, you know, you can go crazy with other keyword ideas, and we know that was a broad keyword because Christmas had literally 66, 65,000 searches per month. So let's just take one of these words here and now dive a

little bit deeper if we see one that we may be interested in launching. So, let's take first Christmas married ornament 2021. Obviously, we're gonna do 2022 because it's 2022 this year, and that's a pretty good word, right? So, 3,900 with virtually no competition according to our e-rank, right? It's very much in the green. So, I'm going to take that word here, and I'm going to put that into Etsy, and I'm going to see which products show up in the first position. So, I don't want to look at these ones because obviously these are ads. You see ad, ad, ads. So, that's a biased positioning of the ornaments. I want to see who's in the top row. So, that means on this 3,900 search volume keyword, these four guys are what's showing up first on my page. Now, depending on where you live and what geographical area you are, this guy, you know, he might be maybe in the third row instead of the first row, but we

definitely know that these guys are pushing volumes because they're showing up first. The next thing that I'm gonna do is I'm going to use my Everbe Chrome extension. Ever B is a Chrome extension that shows you a bunch of analytics about who your competition is and who the top sellers are, and things like their keywords, their listing age, a lot of really valuable data about your competitors. Now, Ever B is what I personally use. Regardless if you're using Ever B or other different types of software that do this, it's all heavily estimated. So, I don't want you to ever base your numbers or your competition's numbers off of that like so it's like set in stone like I'm gonna make this much money. Don't ever do that with this software. Don't do it with any Amazon like Amazon softwares are very similar. It's all estimated. What's important and what's what you need to pay attention into is who is at the top. So, when I come here and I scan this page and I go to estimated sales in the last

month. I want to see who's pushing the most units, so I'm not really worried about price yet, but I just want to see who's at the top. So, this guy right here, who actually isn't in the first position, is actually not pushing the most units. Actually, this guy, according to Everbee, this guy is pushing the most units right here, 644 sales per month. And this guy is only 16 months old, so this guy is actually doing really well for being only 16 months old. Also, this guy's only 10 months old. I want to look at these five people here. Even this guy is only five months old and is already doing 271 units. So, if I am curious about basically launching this type of product, what I'm then going to do is, after I have found the keywords that I'm interested in going after, I want to see who's in the top positions for this keyword, right? Because this is the keyword that I want to use in my listing, the very first keyword, long-tail keyword, right? The five-word

four-word keyword or long-tail keyword. I'm going to want to use this in my listing, so I'm going to come up here, and I'm going to look at this guy. And what I want to do is I want to analyze what this guy has going on. I want to see, you know, he's got a red sale in his photography, he's got a free gift box shipped next day. I want to see his price point. Let's see what we got here. I want to see what the value proposition is. So it looks like this product allows for customization, so that would be something that I would want to offer in order to beat this. It's a customized ornament for my customer, so that is a value proposition, right? What are they getting versus what they're paying? So they're getting this customized ornament for $9.99, also getting a free gift box, and they're also getting shipped next day. So, and that's a really, really competitive price. You can see here that it's saying it's 60% off, so in my

mind wow in the stores, crushing it. 200 over 250,000 sales, right? So in my mind, if I was going to come into the marketplace with some type of item like this, this is one of the guys that I'm gonna have to go ahead and beat. Now with my Everbe Chrome extension, on top of using it to find who these top sellers are, to analyze their listing, I then want to hit this little b down here. Then I want to see what tags they're using, and then I want to go ahead and further investigate these keywords and see if any of these keywords are going to be valuable for my listing as well. And again, what we're looking for is that high search volume and lower to mid-tier competition. Obviously, that's not going to be the case for all of your keywords, but ideally, you want to find your best-case scenario keywords and put those in the beginning of your titles, times, and description. Let's do another one. Let's do holiday tablecloth here. When we throw a holiday tablecloth in

there we're gonna see a 2,000 average search volume, and we're again in the green for the Etsy competition. So, let's see what shows up when we type in Holiday tablecloth, and let's see who's showing up first for Holiday tablecloth. So, right off the bat, some of the things that I'm seeing here, I'm seeing a lot of opportunity for improvement and being able to come in here and really outshine some of your competition. So, this guy right here, this guy right here, some of these main images are just not super aesthetic and not super great. So, we have an Etsy's pick here, we have another Etsy pick here. This isn't even a holiday; like, that's not even really anything holiday-ish, but it does have an Etsy's pick, and it's showing up on the first page for this keyword. So, like, something like this is what I'm talking about, where your competition isn't doing the best job from a marketing standpoint when it comes to things that are trending, and one really good way

to see what is trending is by simply going into Pinterest and typing in those keywords because Pinterest is really, really good at showing you trending stuff. That's literally what Pinterest is. It's good at showing you trending photography, just trending new products, especially with branding and marketing, and trending color schemes, so on and so forth. Same idea here. We're gonna come into the analytics, and we're gonna see who the top guy is and who's ranking for this keyword. Let's go to estimated monthly sales. Surprisingly enough, the number one person that's selling for this keyword is actually, again, it's not even really branded. The main photo is not even branded for the holidays. So, taking a simple photo like this but with actual, you know, holiday branding on the picture or maybe some graphics would do. I think would do really, really well and something easy, you know, relatively easy to do from a marketing standpoint. This is how I would go about easy ideas for products to launch during the holiday season. Again, you're going to want to be going ahead and launching your products.

sooner than later, as Christmas is vastly approaching and locking in those positions for keywords. Hope that you guys got extreme value out of this video. Make sure that you're checking out all of my tools and resources, especially Everbee, E-Rank, in my description. And if you have questions, concerns, make sure you're commenting in the comment section so I can answer them and help you with your business overall. Thank you so much, guys, for watching, and I will see you guys in the next video.

10+ HIGH in demand EASY to Rank Etsy Christmas Product Ideas 2022

Hannah Gardner

2022년 크리스마스를 위한 수요가 높은 Etsy 제품 아이디어

한나 가드너가 성공적인 창업 여정을 바탕으로 이번 크리스마스에 Etsy에서 쉽게 판매할 수 있는 10가지 제품 아이디어를 공유합니다.

키워드는 남편을 위한 선물, 크리스마스 장식품, 재미있는 스웨터, 홀리데이 페이스 마스크입니다.

그녀는 자신만의 독특한 제품 조사 방법을 강조하며 e-랭크와 같은 도구를 사용하여 경쟁이 적고 수요가 많은 기회를 찾습니다.

e-랭크는 키워드에 대한 검색량 데이터를 제공하여 수요가 많고 경쟁이 적은 기회를 파악하는 데 도움을 줍니다.

경쟁업체들이 이미 인기 키워드에 대한 광고를 집행하고 있을 것이므로 크리스마스용 제품을 일찍 제작하고 출시하는 것이 중요합니다.

검색량이 많고 경쟁이 적은 롱테일 키워드는 순위를 빠르게 올릴 수 있는 가능성이 높으므로 이를 찾는 것이 목표입니다.

크리스마스 마케팅을 활용하여 경쟁 우위 확보하기

크리스마스 포장과 사진을 사용하면 제품 목록에 독특한 마케팅 측면을 추가하여 경쟁업체와 차별화할 수 있습니다.

'2022년 첫 크리스마스 결혼 장식품'과 같이 검색 빈도가 높고 경쟁이 적은 키워드를 타겟팅하면 판매에 좋은 기회가 될 수 있습니다.

가시성과 영향력을 극대화하려면 제목, 태그 및 설명의 시작 부분에 강력한 키워드를 사용하는 것이 중요합니다.

발표자는 Ever B Chrome 확장 프로그램을 사용하여 경쟁업체와 상위 판매자에 대한 분석을 수집하며, 이 데이터는 추정치이므로 확정적인 것으로 받아들여서는 안 된다고 강조합니다.

판매 단위별 상위 판매자를 파악하는 데 중점을 두며, 신규 판매자의 성공에 주목합니다.

발표자는 리스팅에서 최상위 키워드를 사용하고 경쟁사의 가치 제안, 가격 책정 및 고유한 오퍼를 분석하여 제품을 차별화하는 방법을 결정할 계획입니다.

이커머스에서의 성공을 위한 경쟁 분석

이 발표자는 에버비 크롬 확장 프로그램을 사용하여 마켓플레이스에서 인기 있는 판매자를 식별하고 분석하고 있습니다.

검색량이 많고 경쟁이 중하위권인 키워드에 집중하여 자신의 리스팅을 최적화하고 있습니다.

발표자는 경쟁사의 마케팅에서 개선할 수 있는 기회를 파악하여 경쟁사를 능가할 수 있는 잠재력이 있음을 시사합니다.

Pinterest는 유행하는 사진, 제품, 색상을 발견할 수 있는 훌륭한 도구입니다.

분석을 통해 특정 키워드의 베스트셀러를 파악할 수 있으며, 간단한 브랜딩 변경만으로도 큰 효과를 얻을 수 있습니다.

크리스마스가 다가올수록 키워드 순위를 확보하려면 제품을 빨리 출시하는 것이 중요합니다.