정치 팟캐스트: 유권자 어필을 위한 해리스와 트럼프의 전략

### 팟캐스트 경쟁: 선거를 앞두고 주요 유권자층을 공략하는 트럼프와 해리스
* 🎙 카말라 해리스 부통령과 도널드 트럼프 전 대통령은 **다양한 팟캐스트를 통해 유권자들과 적극적으로 소통**하고 있는데, 이는 이전 선거 주기에서는 볼 수 없었던 전략입니다.
* 📊 현재 **20개 주에서 트럼프 낙태 금지법**을 시행하고 있으며, 두 후보가 서로 다른 유권자 그룹에 어필하기 위해 노력하면서 정치 지형에 영향을 미치고 있습니다.
* 👩 해리스는 최근 2022년 중간선거 이후 **400만 명 이상의 신규 등록 유권자가 증가한 Z세대 여성**을 타겟으로 한 Alex Cooper의 'Call Her Daddy'에 출연했습니다.
* 🗣 사라 허커비 샌더스 아칸소 주지사의 비판에 대해 해리스는 **"이 세상에는 겸손을 열망하지 않는 여성들이 너무 많다"**며 여성들이 서로를 격려하는 것이 중요하다고 강조했습니다.
* 🎤 또한 해리스는 '더 브렉퍼스트 클럽'에서 **흑인 기업가를 위한 탕감 대출**과 같은 정책을 논의하며 민주당이 역사적으로 두각을 나타냈던 **흑인 남성에게 초점**을 맞추고 있습니다.
* 📈 한편, 트럼프는 **에이든 로스, 로건 폴과 같은 팟캐스트**를 통해 젊은 남성 유권자들에게 구애를 하고 있는데, 정책 토론을 피하고 대신 개인적인 차원에서 소통하고 있습니다.
* 💬 트럼프는 테오 본의 팟캐스트에서 중독에 대한 개인적인 이야기를 나누며 **자신의 캠페인에 중요한 인구통계학적 특성인 약물 남용의 영향을 받는 남부 및 시골 남성들**의 공감을 이끌어냈습니다.
* 🗳 선거일이 다가오면서 두 후보 모두 **팟캐스트 출연이 투표율에 큰 영향을 미칠 수 있다**는 점을 인식하고 있으며, 현재 여론조사에서는 **매우 박빙의 승부**를 보이고 있습니다.

정치 후보자들은 중요한 선거를 앞두고 팟캐스트를 활용하여 틈새 유권자층과 소통하고 있습니다.

- She's the worst vice president ever. He's the worst president ever. A deadly combination. - There are now 20 states with Trump abortion bans. - In the past few months, Vice President Harris and former President Trump have been on a podcasting blitz. - Apparently, I'm 40 seconds late. You're right. - Well, you are Black, so... - President of the United States, I said. - Who was it? That's Joe Biden wanting to do an interview. - They've been all over the place, in our ears, appearing on a range of programs, and that is not something we've seen in the past few election cycles. That's because the media landscape has been turned upside down. Political candidates see much more benefit in going right to listeners wherever they are in a way to circumvent the traditional legacy media. Now, which podcasts they're appearing on and what they're saying, and especially, what they're not saying

should tell us a lot about the message they're seeking to deliver in the final weeks leading up to the election. Let's start with Vice President Harris. Harris reached out to listeners when she appeared on Alex Cooper's Call Her Daddy podcast in early October. The show's audience is overwhelmingly Gen Z women, a group that represents over four million new registered voters since the 2022 midterm elections. Cooper asked Harris about a dig from Arkansas Governor Sarah Huckabee Sanders. - I saw the governor of Arkansas said, My kids keep me humble. Unfortunately, Kamala Harris doesn't have anything keeping her humble. How did that make you feel? - I don't think she understands that there are a whole lot of women out here who, one, are not aspiring to be humble. Two, a whole lot of women out here who have a lot of love in their life, family in their life, and children in their life,

and I think it's really important for women to lift each other up. Harris is already doing well with young female voters, but here she's appealing directly to Gen Z female voters because she wants to try to offset the male vote that's expected to come in overwhelmingly for former President Trump. Harris is also trying to appeal to another niche voter group: Black men. This is one where Democrats have traditionally done very well, but former President Trump has made surprising inroads in the past year. So she went on Charlamagne Tha God's podcast, The Breakfast Club. - You've been criticized by him and others for your lack of engagement to the Black church. Knowing that the Black church is an unrivaled place in the heart of Black people, what could you speak to as it relates to a future Harris administration? - Donald Trump and his followers spend full time trying to suggest that the measure of the strength of a leader is based on who you beat down,

which is absolutely contrary to the church I know. - He sells Bibles though. - Where our church and my church is about saying true leadership, the measure of that is based on who you lift up. And right. And then he's selling $60 Bibles (both laughing) or tennis shoes and trying to play people as though that makes him more understanding of the Black community. Come on. - Democrats are concerned that Black men will not turn out to vote for Harris the same way that young Black women will turn out to vote for Harris, and so she's appealing directly to these young Black men in the podcast. A few days before this appearance, she rolled out a policy platform that she hoped would appeal directly to Black men. This includes a new forgivable loan program for Black entrepreneurs and the opportunity for multiple apprenticeships in the economy. Similarly, Trump is trying to appeal directly to young male voters, especially those

who are extremely online and might be more inclined to be independent or libertarian. These are people who often don't turn out to vote. He's targeting them by appearing on podcasts like Aiden Ross, the Belk Boys. - This election might be the most important election in US history. - And Logan Paul, but what's particularly interesting is the thing he's not talking about on these podcasts: policy. - You ever been in a fistfight, Mr. President? - Probably not. I've been like little duels, nothing like that. (Logan laughing) I mean, I'd like to say, Yeah, I fought my way through school. I went through, I fought my way out of the Wharton School of Finance. I fought my... But, you know, we didn't have a lot of fighters. - [Host] Yeah. - Trump may feel like talking differently to young men talking the way you talk.

to friends when you're playing golf, when you're hanging out, when you're just goofing around, that that's the kind of connection that these voters will need to bring them to the polls in November. Trump is also looking to appeal to Southern and rural men who may be impacted by alcoholism and opioid abuse. Trump spoke on Theo Von this past weekend about his older brother's battle with alcoholism and about Theo's recovery from addiction. - His name was Fred, Fred Trump, and he had a problem with alcohol. He got addicted to it because it's... And, you know, they say alcohol is tougher than drugs to get off of. I don't know if you've ever heard that. - Yeah, I'm in recovery actually. I've been in recovery so like most of the last 10 years. - From alcohol? - From drugs and alcohol - Which is worse? - For me, drugs is the problem. - The reason it's good talking about it

is it might help other people. If it helps one other person, it's worth the conversation. - A growing number of Americans have been impacted by addiction, and Trump received praise for going on this program and listening to Von and empathizing with his struggles. This young male demographic is gonna be incredibly important for Trump. He tends to be polling poorly with women, so the more men he can turn out to vote, that increases his chances of winning. As we get closer to election day, both Trump and Harris are gonna be doing everything they can to turn out the vote. Current polling shows razor-thin margins. That means that every appearance they make, every podcast they talk on, that could be the difference between winning and losing. These podcasts could determine who is the next president of the United States. (pensive music)

What Harris and Trump Podcast Appearances Say About Their Campaigns | WSJ

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팟캐스트 블리츠: 해리스와 트럼프

해리스 부통령과 트럼프 전 대통령은 최근 몇 달 동안 팟캐스트를 통해 대대적인 홍보 활동을 벌이고 있습니다.

이들은 다양한 프로그램에 출연해 청취자에게 직접 다가가고 기존 미디어를 우회하는 것을 목표로 합니다.

해리스 부통령은 알렉스 쿠퍼의 '콜 허 대디' 팟캐스트에 출연해 사라 허커비 샌더스 아칸소 주지사의 비판을 다루며 Z세대 여성을 타깃으로 삼았습니다.

카말라 해리스의 젊은 유권자 대상 홍보 활동

카말라 해리스는 트럼프에 대한 예상되는 남성 표심을 상쇄하기 위해 Z세대 여성 유권자에 집중하고 있으며, 전통적으로 민주당의 강세 그룹인 흑인 남성의 참여도 이끌어내고자 노력하고 있습니다.

그녀는 흑인 교회에 대한 참여 부족을 지적하고 진정한 리더십으로서 다른 사람들을 끌어올리는 것의 중요성을 강조했습니다.

해리스는 흑인 남성을 겨냥한 정책 플랫폼을 출시하여 기업가들을 위한 탕감 대출과 여러 견습직을 제공하는 한편, 트럼프는 젊은 남성 유권자들도 공략하고 있습니다.

트럼프의 젊은 유권자 타겟팅 전략

트럼프는 독립적이거나 자유주의자이며 투표를 하지 않는 경우가 많은 극도로 온라인에 익숙한 개인에게 집중하고 있습니다.

그는 팟캐스트를 통해 이들과 소통하며 캐주얼하고 공감할 수 있는 접근 방식을 강조하고 있습니다.

또한 알코올 중독과 오피오이드 남용에 시달리는 남부 및 시골 남성들에게 개인적인 이야기를 공유하며 공감대를 형성하고 있습니다.

중독과 젊은 유권자에 대한 트럼프의 영향

중독으로 어려움을 겪어온 폰과의 대화는 찬사를 받았으며 트럼프가 중요한 젊은 남성 유권자층과 소통하는 데 도움이 될 수 있습니다.

여성 투표율이 저조한 상황에서 남성 투표율을 높이는 것은 트럼프의 당선 가능성을 높이는 데 매우 중요합니다.

선거일이 다가오면서 트럼프와 해리스 모두 투표율을 극대화하는 데 집중할 것이며, 모든 출연과 팟캐스트가 선거에서 결정적일 수 있습니다.