GM의 테크 센터: 미래 자동차를 위한 디자인 허브 개편

### 혁신의 재편: 기술 센터에 대한 GM의 20억 달러 투자
* 🏢 제너럴 모터스는 1956년에 문을 연 미시간 주 워렌의 상징적인 테크 센터를 개선하기 위해 **약 20억 달러를 투자**하고 있습니다.
* 👷 이 확장 시설에는 **클레이 조각과 인테리어 시각화를 위한 가상 현실 애플리케이션** 등 자동차 디자인에 종사하는 **1,000명 이상의 근로자**를 수용할 수 있습니다.
* 🏛 새로운 디자인 웨스트 빌딩은 디지털 및 물리적 디자인 프로세스를 통합하여 컴퓨터 기반 디자인의 부상에도 불구하고 **클레이 모델의 중요성**을 강조합니다.
* 💡 새 건물의 디자인은 기존 사린 디자인 센터에서 영감을 받아 **체리우드 패널과 육각형 천장 타일**과 같은 특징을 통합하여 GM의 유산과 연결성을 유지했습니다.
* 🌞 디자인 웨스트의 업데이트된 조명 시스템은 **일광을 모방**하도록 설계되어 디자이너의 작업 환경을 개선하는 동시에 여러 브랜드 간의 협업을 촉진합니다.
* 🚀 디자인 돔은 차량 프레젠테이션을 위한 중앙 쇼케이스 역할을 하며, **자동차 디자인의 섬세한 디테일을 강조하는 엔지니어링 조명**을 통해 새로운 시설과 기존 시설 간의 격차를 해소합니다.
* 📉 자동차 환경이 변화함에 따라 GM은 특히 전기차로의 전환에서 경쟁력을 유지하기 위해 **디자인 프로세스를 가속화**하는 것을 목표로 하고 있으며, **"우리가 디자인한 공간은 우리가 더 빨리 나아가는 데 도움이 될 것"**이라고 말했습니다.
* 🔧 테크 센터의 진화는 혁신을 향한 GM의 노력을 반영하며, **"오늘과 내일이 만나는 곳"**이라는 정신이 운영에서 계속 번창할 수 있도록 합니다.

GM의 새로운 디자인 웨스트 사무소는 협업을 강화하고 경쟁력 있는 미래를 위한 자동차 디자인 속도를 높입니다.

General Motors is updating one of its icons, and it's not a car; it's an office located in Warren, Michigan. GM's iconic Tech Center opened in 1956. Now, as part of a nearly $2 billion investment, GM is adding on here over 1,000 workers, sculpting clay Cadillacs and Buicks, and using VR to imagine car interiors. This is like a Speed Racer kind of steering wheel with models all around the office. It was the perfect opportunity to play a game of Is this a real car? Is that a real car? Looks real, looks real, doesn't feel real. Yes, the original campus was designed by architect Eero Saarinen, and it changed how GM designed its cars. It's a Willy Wonka Factory for car design. We took a tour with the project's leads to learn how GM designed this new building so that its designers could make the cars of the future. [Music] GM's 710-acre technical campus is home to a lot of different types of work, from battery research to automotive engineering to car design, and the last

one takes place in these three buildings: Sarin's Design Center, the Design Dome, and the new building designed West. Inside the 360,000 ft building, it brings together digital designers and clay sculptors. This new building is all built around the way we work today. It's computer-based or virtual, but we still celebrate the need for a clay model of physical property because in the end, our customers, they buy a physical property. This ethos has been central to GM's process going back decades, which is why the look of the new Design West borrows heavily from its predecessor, GM's original Design Center. I feel like I've just walked into a Mad Men set. Yeah, it's a really cool office. The Sarin building is a mid-century marvel filled with mahogany secret doors, lots of old buttons. You know, they don't make knobs and buttons like they used to. No, they don't. And of course, Design Studios. We're in the original Sarin Design Center in our Advanced Design Studio. This space has been in use since the 1950s. Its key

feature light a grid of 5x5T lights cover the ceiling, and a line of windows flood the space with daylight. So right now, you can see along this window, you've got designer desks. You know, back in the 1950s, you wanted a lot of natural light for the designers to be able to sketch on their physical, you know, paper. But when computers were brought in, that layout became a problem. We had designers that would actually start to create their own ways to block the daylight from coming to their computer screens. So you would walk in here, and you would see different arrangements of foam core board trying to block their computer screens. And as more tech was brought into the old studios, they became overcrowded. So Design West became the solution. You're placing a building next to an iconic structure. How do you figure out what that building should be and how much space that building should take up? We wanted to sort of make sure that the building had its own identity, and I think the outward-facing facades are a

little bit more expressive, a little bit more strong, but then as it sort of turns to the Dome, it's sort of more reflective and inward-facing to tie the new and old spaces together. GM recreated features like Cherrywood paneling, hexagonal ceiling tiles, and glazing brick walls. At design West's core is a massive open studio space. The windows here are bigger than in the Sarin studio, and the light grid, while still made of panels, has been updated to allow more control over things like brightness and color temperature. These are set to 5,000 K to mimic daylight. This vehicle, that vehicle, that vehicle, the small model vehicle on the end, they're all silver. Yeah, why so? Look up, and you can see that the stripes that are reflected in the body side of the vehicle. Silver is a good medium to see a surface. If it's a flat surface, they'll go across cleanly, and they'll be tight together. As the surface changes, then so these lines will open out, and so their workers don't feel inclined to

build little foam caves. All of the digital design work was pushed back under the mezzanine with black ceilings to absorb light. But as they look past their screens, they're looking outside, they're looking through the studio, so they're seeing the creation or the validation of the products that they've been designing. Sarin's Design Center siloed off each brand into its own studio, but in Design West, the team broke down those walls. The old studios are smaller spaces, locked spaces, and so a Chevrolet and a GMC working in two different studios. They may share an architecture, but you could be solving the same problem or creating the same problem twice. Now those designers could see each other working. Yeah, while GM says it's committed to clay modeling for now, this space is meant to adapt to any changes in the way cars are designed in the future. Prices can change, the prices will go away like it did from the past to now, but the built environment and the reflection and the good places for people to work, I'm hoping that last one structure that has lasted.

Sarin's design Dome. What I love about the Dome is I feel like it looks a little bit like a spaceship that's about to just like take off and leave us. Um, spaceship full of exclusive cars. Yeah, this Dome has been a stage where the good and the bad designs have been presented. The Dome was designed in part to act as an artificial sun. Just so I understand it, the lower ring here, darkness, is to sort of prevent any additional reflection or bouncing of light. And then the Dome itself is the sky, is the sky. But GM spotlights the cars to emphasize finer details. You know, we'll do tricks with this engineered lighting environment to make the vehicle look its best, showing it up. Yeah, with the addition of Design West, the Dome now connects the new and the old. It's really the heart and soul. It's at the center of the whole complex. Since Sarin's time, the playing field for car manufacturers has changed dramatically. In 1956, GM had the largest share of auto sales in the US, accounting

for 42% of new car sales in 2023. GM was still on top in the US but with a share of about 17.7% of new car sales. The car industry is competitive and incredibly fast-paced. Is this building meant to speed up the design process in any way and get more of those ideas out quicker? Absolutely. We believe the space that we've designed and created here will help us move faster as a company. And how important is moving quickly as you think about the future and the transition to electric vehicles? I mean, it's super important. I mean, it's a race to see who's going to win every day. The industry is very competitive and we need to be fast. The office is going to help you win that race? Absolutely. When GM's campus first opened all those years ago, it had a sign near the entrance that said where today meets tomorrow. The sign is gone now but the message lives on.

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제너럴 모터스는 미시간 주 워렌에 위치한 상징적인 테크 센터를 업데이트하기 위해 약 20억 달러를 투자하여 자동차 디자인에 1,000명 이상의 인력을 충원하고 있습니다.

디지털 디자이너와 점토 조각가를 한데 모으기 위해 설계된 새 건물은 자동차 디자인 프로세스에서 실제 모델의 중요성을 강조합니다.

세기 중반의 건축물과 독특한 디자인 요소를 갖춘 이 캠퍼스는 1950년대부터 GM의 자동차 디자인 발전의 중심지 역할을 해왔습니다.

스케치를 위해 자연광이 필요했던 디자인 스튜디오는 컴퓨터 화면의 눈부심으로 어려움을 겪으면서 햇빛을 차단하는 창의적인 솔루션으로 발전해 왔습니다.

새로운 디자인 웨스트 빌딩은 기존 공간과 새로운 공간을 반영하고 연결하면서 고유한 정체성을 갖도록 설계되었습니다.

오픈 스튜디오 공간은 더 큰 창문과 업데이트된 조명 그리드를 통해 밝기와 색온도를 더 잘 제어하여 햇빛을 모방한 것이 특징입니다.

GM의 디자인 센터는 브랜드 간의 벽을 허물고 디자이너 간의 협업을 장려하는 독특한 레이아웃을 특징으로 합니다.

이 공간은 긍정적인 업무 환경을 조성하는 데 중점을 두고 미래의 자동차 디자인 변화에 적응할 수 있도록 설계되었습니다.

상징적인 돔은 자동차 디자인을 선보이는 무대 역할을 하며 신관과 구관을 연결하여 단지의 중심 역할을 합니다.

경쟁이 치열한 자동차 업계에서 성공하기 위한 GM의 전략

GM은 경쟁이 치열해지고 있음에도 불구하고 2023년 미국 신차 판매량에서 17.

이 회사의 신사옥은 디자인 프로세스의 속도를 높이고 아이디어를 신속하게 실현할 수 있도록 설계되었습니다.

경쟁이 치열한 자동차 업계에서 특히 전기차로 전환하는 과정에서 빠르게 움직이는 것은 GM의 성공을 위해 매우 중요합니다.