90년대의 향수를 불러일으키는 바이럴 셀러브리티 콜라보레이션

### 향수를 불러일으키는 바이럴의 순간: 90년대의 의도치 않았던 유명인 콜라보레이션
* 🎥 90년대 후반, **조지 클루니, 우피 골드버그, 브래드 피트와 같은 스타들**이 등장하는 독특한 유명인 콜라보레이션 동영상이 등장했는데, 이 동영상은 **인터넷이 생소하던 시절**에 제작되었습니다.
* 📺 이 동영상은 스마트폰과 소셜 미디어가 등장하기 전의 산물로, 콘텐츠를 공유하는 것이 **인스턴트 메시지와 게시판을 사용하는 것**을 의미하던 단순한 시대를 반영합니다.
* 🌌 이 시기에 큰 인기를 끌었던 X-Files는 폭스 멀더 역을 맡은 배우에 대한 애정을 유머러스하게 표현한 **브리 샤프의 '데이비드 듀코브니'라는 팬송**을 만드는 데 영감을 주었습니다.
* 🎶 이 노래는 팬들 사이에서 인기를 끌었고, 채팅과 게시판을 통해 공유하면서 **X-파일 제작진도 이 노래를 즐기는 놀라운 인연**으로 이어졌습니다.
* 🎉 두 명의 크루는 크리스마스 파티에서 선보일 재미있는 뮤직비디오를 만들기로 결정했고, 입소문을 낼 생각은 전혀 없이 **A급 유명인이 등장하는 아마추어 프로덕션**을 만들게 되었습니다.
* 📡 오늘날의 동영상과 달리 이 동영상은 인터넷에서 유명세를 얻기 위해 제작된 것이 아니라, **인터넷 속도가 너무 느려 동영상 공유가 어려웠던 시절의 정수**를 담은 단순하고 유쾌한 작품이었습니다.
* 💻 이 동영상은 현재 YouTube에서 조회수가 **50만 건이 채 되지 않지만**, 1999년 당시에는 팬들 사이의 초기 인터넷 공유의 흥분을 보여주는 중요한 문화적 순간이었습니다.
* 🍕 이 동영상의 향수는 콘텐츠 제작과 공유가 얼마나 발전했는지를 상기시켜주며, **바이럴에 대한 부담 없이 자발적인 협업이 가능한 세상**의 매력을 강조합니다.

잊혀진 1999년 엑스파일 팬송 비디오는 순수한 인터넷 시대의 바이럴 이전의 순수한 유명인 콜라보레이션을 포착합니다.

Good morning, John. Universally considered to be pretty far down the list of terrible things that happened as a result of the SAR cov2 virus, but definitely on the list, was Galado Do's Instagram video in which a lot of celebrities sang the John Lennon song Imagine in a bunch of different keys. But this is not about that. This is about another celebrity collab, one made before smartphones, before YouTube, before Instagram, before even Home Star Runner—a viral celebrity collab video so delightfully pure and goofy that it could only have been created in a world that did not know about viral videos. This video, which is now almost entirely forgotten, contained a huge list of '90s royalty: George Clooney, Eric Estrada, Whoopi Goldberg, Rosie O'Donnell, Alex Trebek, Pamela Anderson, Kevin Nealon, David Spade, Jerry Springer, Brad Pitt dressed as Tyler Durden, also people who I swear were big deals once like Jerry O'Connell and Gary Shandling, Charles Nelson Reilly, and Calista Flockhart. And I cannot emphasize

this enough because not going to make sense to you, but this video was not made for the internet, 'cause these days, all videos are made for the internet, especially ones with dozens of celebrities. To understand this bizarre circumstance, I must transport you back to a world where, instead of social media, we had instant messaging systems and internet bulletin board systems, and almost no one used them. But those systems had created spaces where people could really love stuff together and also let people know about cool stuff that they might be able to go download somehow, somewhere, because this was like 8 years before the launch of YouTube. Also importantly, there was this show. It was called the X-Files about a couple of FBI agents who were always on the case of some paranormal weirdness, and I loved this show. It was a very nerd show, the kind of show where the fans were big fans, but it was also just like super successful generally. And back then, fan creation was a thing, but largely due to the fact that there wasn't much culture around it and not as much audience for

it was very different now. Fan creation is ongoing and everywhere, with people building on top of ideas and formats of others, with a huge amount of stuff, but most individual units of creation being quite small. That's not how it was back then. Back then, things would leap out into the world fully formed in discrete moments that lasted. I cannot convey to you the extent to which nothing on the internet lasts at all anymore. Things happen now, and they're over like 2 minutes later, but in the '90s, stuff could happen for like 6 months straight. And this, in the late '90s, was the beginning of it getting easier to share certain things online, specifically MP3s through Napster, which was an illegal music-sharing service. And I cannot believe that I feel like I have to explain Napster right now, but that is how I feel. Bringing all of this together, in 1999, the same year Napster launched, Bree Sharp released a fully produced X-Files fan song called David Duchovny, which was an extremely well-done, very

funny song referencing X-file stuff all about how the singer is in love with the actor who plays Fox Mulder on the X-files. The song went viral, though we did not have a word for that back then, among X-files fans. People told each other about it in chats and on bulletin boards and in real life, in actual conversations that people used to have. And people downloaded an abster just to get this song, and then they also filled up their hard drives with MC Chris and Cherry Rounders songs. But it gets weirder. What no one knew at the time was that this song was also a big hit with the crew of the X-files. Unsurprisingly, they were also big nerds, and they followed the bulletin board, and they loved the song. And then two people who worked on the X-files decided that it would be funny to film and edit a music video for the song entirely to play at their Christmas party. X-files was at this point a big hit and had been for a long time, and the

people who made it knew a lot of other people in TV and had a lot of clout. That industry was smaller then, and maybe back then things were just like a little less transactional and there was more space to just do more weird stuff. The result is a video that feels like what it is. It's not a video made to go viral. It's not trying to call attention to some important issues like We Are the World. It's not a Taylor Swift music video packed with carefully orchestrated cameos. It is an office Christmas party video filmed on camcorders and put together by amateurs, and it just happens to have Whoopi Goldberg and George Clooney in it, and that does honestly make it feel very special to me. Not for a single moment do I think that the people who made this video or who were in this video thought it would ever be viewed by strangers on the internet because in 1999 no one watched videos on the internet. The internet for almost everyone was too slow to download videos, especially not

videos that were 5 minutes long. But a few groups of people did have internet that fast, and one of those groups was college students who were at schools that had installed really fast internet so that they could do the important work of distributing fansubbed anime. As a big fan and almost a scholar of online video, I love this video because it is one of the very few viral internet videos that is completely unaware of its potential future as a viral internet video. And there is no way that this video could be made in a world where we all understand that a video with two dozen A-list celebrities in it is going to get millions of views. There'd be way too many questions. It would feel like way too much of a favor to ask, too many agents arguing with too many managers. This video existed right on that line when no one knew what the internet could do, but the internet had just started being capable of doing it. Now, of course, there was no way to just go watch this video. Napster couldn't handle video files, and

more versatile peer-to-peer file-sharing services like Kazaa didn't come around for a couple of years after this video, so how do people get it, you ask? Well, I'm not going to explain IRC to you right now, but suffice to say we figured it out. In these days, you could hardly call this a viral video; it has less than half a million views on YouTube. But I promise you, when we were emailing videos to each other in 1999, it was huge. Why you, why you, me, I want you to kiss, to hug me, me, me, you, I'm s, I'm, I'm going to K, why won you, why won you, why won't [Music] you, John Happy Pizza. So far, the things most in danger of selling out are the apron, the magic eight ball, the dice set, and the blanket hoodie, which I do not have in here yet. All the pizza stuff you can get at pizz miss.com or on the pizza Miss app, where I will send it to you, a bad dad joke every day of pizzas. You've already missed some, they're

Actually, in there, there's even previous years. You could read through all of them and just be disappointed. I don't know why I spent time making a complicated video during pizza, but I did, John. I love saying this: I'll see you tomorrow.

The Forgotten Viral Video that Could Never be Made Today

vlogbrothers

잊혀진 바이럴 셀러브리티 콜라보레이션

조지 클루니, 우피 골드버그, 브래드 피트 등 스타들이 출연했던 90년대의 유명인 콜라보레이션 동영상은 거의 잊혀질 뻔했습니다.

이 기발한 동영상은 소셜 미디어와 바이럴 동영상이 등장하기 전, 인스턴트 메시징과 게시판 시스템이 일반적이던 시절에 제작되었습니다.

당시 인기 프로그램이었던 엑스파일은 열성적인 팬층을 보유하고 있었기 때문에 팬 창작 문화에도 기여했습니다.

팬 생성은 개별적이고 지속적인 순간에서 지속적이고 소규모의 결과물로 바뀌었습니다.

90년대 후반에는 특히 Napster를 통한 MP3를 중심으로 온라인 공유가 부상했습니다.

1999년에 브리 샤프가 X-Files 팬송으로 만든 "David Duchovny"는 의도치 않게 프로그램 제작진에게 인기를 얻었고, 크리스마스 파티를 위한 유머러스한 뮤직비디오가 제작되기도 했습니다.

1999년 사무실 크리스마스 파티 비디오의 독특한 매력

우피 골드버그, 조지 클루니와 같은 유명인이 등장하는 이 동영상은 입소문을 낼 생각도 없이 아마추어들이 만든 것입니다.

TV 산업이 규모가 작고 거래가 적었던 시절을 반영하여 보다 파격적인 프로젝트가 가능했습니다.

인터넷이 이러한 콘텐츠를 널리 배포할 수 있게 되기 전에 제작되었기 때문에 이 동영상의 입소문 성공은 예상치 못한 일이었습니다.

이 동영상이 공개된 지 몇 년 후 Kazaa와 같은 다목적 P2P 파일 공유 서비스가 등장했지만 사람들은 IRC를 통해 동영상을 공유할 방법을 찾았습니다.

이 동영상은 YouTube에서 50만 회 미만의 조회수를 기록했지만, 1999년에 이메일을 보낸 사람들에게는 중요한 의미를 가졌습니다.

현재 이 화자는 피자 미스닷컴과 피자 미스 앱을 통해 피자 관련 상품과 일상적인 아빠 농담을 제공하고 있습니다.

화자는 지난 해의 작업을 검토하는 데 실망감을 표합니다.

피자를 먹으면서 복잡한 영상을 만드는 데 들인 시간에 대해 의문을 제기합니다.

화자는 다음 날 존을 만나겠다는 가벼운 약속으로 마무리합니다.