영화 제작자의 YouTube로의 전환: 개인적인 여정

### 한 전업 영화 제작자가 2024년에 유튜브를 도입하기로 결정한 이유
* 📹 이 영화 제작자는 수년간 Vimeo와 Instagram을 사용하다가 **더 많은 잠재 고객과 독립 제작의 가능성** 때문에 **YouTube를 더 진지하게 받아들이기로 결정**했습니다.
* 🎥 이 영화 제작자는 처음에는 현직 영화 제작자가 아닌 사람들의 일상 브이로그와 장비 리뷰에 중점을 두는 YouTube에 매력을 느끼지 못했지만, 나중에 **고품질 콘텐츠 제작자**를 발견했습니다.
* 🎞 한 개인 다큐멘터리 프로젝트가 영화제와 TV를 통해 공개되었지만 **YouTube에서 예상보다 적은 조회수**를 기록하면서 플랫폼의 적합성에 대한 의구심이 생겼습니다.
* 📈 보다 캐주얼한 스타일로 YouTube용으로 제작된 소니 브라노 카메라의 성공적인 동영상 리뷰는 **영화 제작자의 플랫폼용 콘텐츠 제작에 대한 자신감**을 높여주었습니다.
* 📊 레드 카메라에 관한 동영상을 포함한 후속 동영상의 성과가 좋아서 **YouTube 콘텐츠를 계속 제작하기로 결정**했습니다.
* 🎬 목표는 **더 많은 사람들에게 어필할 수 있는 콘텐츠**를 제작하여 향후 열정 프로젝트를 위한 잠재고객을 확보하는 것입니다.
* 🔍 YouTube에 대한 영화 제작자의 관점은 **회의적인 시각에서 고품질의 독립 영화 프로젝트를 공유할 수 있는 실행 가능한 플랫폼**으로 바뀌었습니다.

프리랜서 영화 제작자는 2024년에 창의적인 스토리텔링과 시청자 참여를 위한 YouTube의 잠재력을 수용합니다.

I think one of the things that had turned me off on the filmmaking side of things is a lot of those people not really being working filmmakers day in, day out, which came across as a bit of a kind of conflict of interest to me. If YouTube was 100% daily vlogs, funny videos, the modern version of reality TV essentially, it was only that. I wouldn't use it. So I made that video, I was shitting myself putting it out there to be honest. I thought I was going to get written off by every person I know. I think when I started looking at jumping over to YouTube, I realised that it had now grown to the size where it's big enough that it has something for everyone a lot more than it did in the past. I think there's a lot of opportunities on this platform now for independent productions. So this video's going to be about why me, as a working full-time freelance filmmaker.

decided to jump on making YouTube videos in 2024. I'm sure the average person would just assume I would have been posting to YouTube for way longer than that. So I'm going to run through my history of posting videos online and why it was this year that made me decide to, I guess, start taking YouTube a little bit more seriously and seeing how it can work for me. The first video platform I remember using and the one I basically used up until pretty recently was Vimeo. Vimeo was a really great community for action sport filmmakers and little documentaries, things like that, especially when cameras like the 5D Mark II started coming out that offered a bit more cinematic capabilities. I guess Vimeo just seemed like the place at the time where people who were more filmmakers as opposed to bloggers or average people posting funny videos, things like that, would post their work. And it had a really good community and also it

seemed like the compression was a lot better. Your videos always seem to look a lot nicer. And so I was using that for quite a long time. Earlier on in the Vimeo days, you know, your videos could get picked up by blogs and Tumblr and platforms like that and get out to a pretty good audience. And I feel like that kind of thing really started to drop off around, you know, 2015 or so right through that kind of period. And so for me, I guess Vimeo lost its attraction a bit and was more so just a useful site to put my own work on, to put on my website, share around things like that. So I was using it for work, but not really in a community kind of sense. [MUSIC] You've changed things. [MUSIC] Forever. [MUSIC] They're not going back. So one of my friends, I went to uni with Keshen, was

making stop animation Lego videos at the time for YouTube. He made a recreation of the Batman Dark Knight trailer in Lego. [MUSIC] And it blew up. And he was the first person I ever heard about making money off YouTube and achieving a bit of success off the platform. But at the time, for the types of films I like to make, it just didn't seem like the bright platform for me. I found Vimeo was just a better community for the types of videos I liked making at the time. One thing that was always pretty popular on Vimeo was the staff pick. They had a team that would curate and pick videos to have that badge and it'd end up in a staff pick section. And basically anything that got a staff pick would end up getting a lot of views. And so it was a pretty nice little, I guess, accolade to have on your work. And I think that definitely kept a lot of people using the platform over the years.

But I don't know. It gets to a point where, look, they're pretty hard to get. I never got one. I won't lie, I'd love to. But it's not enough to keep me posting to a platform where I feel the community's just not there anymore. Back in 2009, early in my career, I had an opportunity to make a music video for Parkway Drive. And that went nuts on YouTube. It got millions and millions of views. But like the example with my friend Keshin, I didn't think that my work would have the same kind of, I guess, mainstream appeal. Instagram started offering video capabilities, and that became my platform of choice. I find it works really good for the type of work I do, for networking with other cinematographers, other filmmakers, people in the industry. But also clients. I would say I think I've got a lot of work through Instagram because what I do is visual.

Instagram makes a lot of sense. Although I love using it, I think it's got to a stage where I don't see a lot of upside coming from it. You know, I'm going to keep posting my work the same way I have been for the last five years or so. And I don't see it growing too much. I like using it. But if I make a bit of a longer video, for example, it's not the platform of choice for it. And it's consumed, I'd say almost 100 percent on the phone as well and doesn't have the best functionality, for example, for playing back full-screen videos and things like that. So when I make something that isn't just a fun 60-second edit, I don't really think Instagram is the right place for it. I think when I started looking at jumping over to YouTube, I realized that it had now grown to the size where it's big enough that it has

something for everyone a lot more than it did in the past. Everyone knows the kind of stats of YouTube's the second biggest search engine in the world and things like that. But for me as a filmmaker, I want to be putting my work out there where there still are people striving to make higher quality work and telling good stories. If YouTube was 100 percent daily vlogs, funny videos, the modern version of reality TV, essentially, if it was only that, I wouldn't use it because I don't think what I do and that style of film really go together. And I should also say that I think one of the things that had turned me off on the filmmaking side of things is this overemphasis on all filmmaking content having to be gear reviews. And also a lot of those people not really being working filmmakers day in, day out, which came across as a bit of a kind of conflict of interest to me.

It's kind of like I think you should be reviewing things from a perspective of how is this going to perform out in the field? How is this as an investment as opposed to just being a professional reviewer? And look, I'm not here saying that you shouldn't be doing that. Everyone's voice is valid. I think anyone should be able to make whatever video and put out whatever video they want. But I think seeing that at first turned me off YouTube, but then I started to embrace it as, okay, well, what I need to do is try to do something different. Try to do it from a working professional's perspective. And once I started looking around, I started to come across a lot of quality channels, people who obviously are amazing filmmakers, DOPs, etc. And that kind of made me be open to using YouTube as a platform a little bit more. So I put on a pair of goggles one day, put my head underwater within three minutes.

I'd found a chunk of gold, and my friend who was with me couldn't get back to the car quick enough to get a pair of goggles too. And ever since then, it's just been a full-on obsession. Last year, I made a short personal documentary project called Blue and Gold. And that premiered at the Byron Bay Film Festival here in Australia. This year, it's going to be available on SBS on Demand, so on TV here in Australia. And when I made that, I thought, okay, this is a perfect chance to test the waters with YouTube. We'll have an in-person premiere, watch it on the big screen with my friends and family, which is always the most rewarding way to view your work. And then I will release it on my YouTube, naively probably expecting or hoping that it would do well, because I was pretty proud of it. And I dropped the doco on YouTube.

It gets way less views than I was expecting. And, you know, of course, you don't want to get too caught up in those kinds of metrics, but it can still be a little bit disheartening for when you make something that you're pretty proud of. So I think I went back to the line of thought of, okay, well, maybe YouTube isn't for me. So what made me bite the bullet and decide to start making more videos specifically for YouTube? Well, I mean, I listen to a lot of podcasts. I try to be up on what's going on in the world and in media advertising, etc. And of course, it doesn't take a genius to see that YouTube's not going anywhere and it's only getting bigger. And in recent times, I've found myself watching it a lot more. I'm watching gear reviews. I'm watching conversations about filmmaking, career things.

And I think all my friends are as well. Last year, a project came up where I had the opportunity to shoot it on the Sony Brano, a camera that had only just been released, that I'd been wanting to use myself. I thought, okay, this is it. This is a great chance to make a video that I'm going to make it more for the platform, more in the style of a YouTube video, but really try to put my own authentic takes on how the camera would go as an investment for someone like me. Not just about the images and the tech things like platforms like CVP and other review sites do so well. Mine would be more from a practical working perspective. And so I made that video. I was shitting myself putting it out there, to be honest. I thought I was going to get written off by every person I know. Thought I'd walk out the door and pretty much cop.

There's that fuckwit that just put his head on camera, you know, but I didn't. The feedback was really positive. And, you know, thank you to anyone who did give me positive feedback on that because, yeah, it was not easy putting my head on camera. And that video did so much better than my short documentary I'd done the year before. Short doco having way higher production value, you know, a lot harder to make. I was way prouder of the end result, but it just made me see that you've got to be adaptable and make things for the platform to a degree, you know, while still trying to have your own flavor and your own personality come through in the work. You know, you don't want to make something purely for analytics or things like that. But that video to me was what I needed to give me the confidence to say, okay, I do have something to offer here.

I can make videos that people will actually want to watch on this platform. So, that video gave me the confidence to keep doing more. My next one, I talked about red cameras and what my experiences had been like as a long-term user. That did even better than the first one. And for, you know, videos early on in my channel, they did way better than I ever expected them to. You know, everyone kind of says your videos will get no hits in the first year, and both of those did really well and pepped up the confidence a little bit more again. Videos following that haven't done so well, to be honest, but I'm sticking with it and trying not to get too caught up in those analytics. And yeah, I'm learning as I go as well. During this period of trying to decide whether YouTube was right for me, I came across a lot of, I guess, positive examples of people that were making really high

quality work for YouTube that made me think, okay, this isn't just for bloggers trying to convince you to buy the latest bit of gear, even though they're not making money off that themselves in real life. I saw people doing some really cool stuff. A guy called Flo, who runs the channel of two lands, put out a documentary about his grandfather, a 90-year cyclist. It did really well. That's great to see. It's not just the latest Gerald Undone gear review or CVP or any of these other kind of more gear-specific videos that are doing well. There is a chance for a short documentary to go well also, which is what I love to make. And ultimately, what I want out of this channel, the reason I want to build it up, is so that when I do make those passion projects, the docos that I think have come up really well and projects that I put a lot of effort into and that might be

special to me for whatever reason. I just want them to have an audience. And I know to get that audience, I have to build it up by making some content that people actually want to watch. And so it's kind of changed my mindset on how to approach YouTube. I heard Mr. Beast in a recent interview say he grew up just watching YouTube. Well, I'm the polar opposite of that.

Filmmakers on YouTube in 2024: Why Now?

Caleb Graham Films

YouTube로 전환하기: 영화 제작자의 여정

이 영화 제작자는 처음에는 진정한 영화 제작자가 부족해 보이는 YouTube 커뮤니티에서 외면당했습니다.

하지만 2024년에 플랫폼의 성장과 독립 프로덕션의 기회를 인식하고 YouTube로 전환하기로 결정했습니다.

그 전에는 액션 스포츠 영화 제작자와 다큐멘터리 제작자를 위한 강력한 커뮤니티가 있는 Vimeo를 주로 사용했지만 시간이 지나면서 그 매력을 잃었습니다.

동영상 제작의 여정: 레고 스톱 애니메이션에서 인스타그램까지

내레이터는 친구의 성공에 영감을 받아 유튜브에 레고 스톱 애니메이션 동영상을 만드는 것으로 시작했습니다.

Vimeo의 스태프 추천을 통해 큰 영광을 얻었지만 결국 네트워킹과 고객 업무를 위해 Instagram으로 이동했습니다.

Instagram을 즐기고 있지만 더 이상 큰 성장을 제공하지 못한다고 생각하여 현재 크게 성장한 YouTube로 다시 전환할 것을 고려하고 있습니다.

영화 제작자로서 YouTube 수용하기

이 영화 제작자는 처음에는 YouTube가 일상 브이로그와 장비 리뷰에 초점을 맞추고 있어 자신의 작업과 맞지 않는다고 생각하여 어려움을 겪었습니다.

하지만 결국 양질의 채널을 찾고 전문적인 관점을 제공하는 것을 목표로 삼아 플랫폼을 수용했습니다.

개인 다큐멘터리를 제작한 후, 성공적인 출시를 기대하며 YouTube를 통해 시험해 보기로 결정했습니다.

저자의 초기 동영상 조회수가 예상보다 낮아 플랫폼 사용에 대한 의구심이 들었습니다.

하지만 YouTube의 영향력이 커지고 더 많은 콘텐츠를 시청한 후 플랫폼에 적합한 스타일로 동영상을 제작하기로 결정했습니다.

새로운 카메라를 사용한 프로젝트 기회는 저자의 자신감을 높이고 작품에서 자신의 개성을 유지하면서 적응하는 것의 중요성을 강조하는 성공적인 영상으로 이어졌습니다.

YouTube에서 자신감 키우기 및 목적 찾기

레드 카메라로 촬영한 크리에이터의 초기 동영상은 예상보다 좋은 성과를 거두면서 자신감을 얻었습니다.

90세의 자전거 선수에 대한 다큐멘터리를 성공적으로 제작하는 등 플랫폼에서 고품질의 콘텐츠를 제작하는 다른 크리에이터들로부터 영감을 얻었습니다.

이 크리에이터의 목표는 사람들이 보고 싶어 하는 콘텐츠를 먼저 만들어 열정적인 프로젝트와 영향력 있는 다큐멘터리를 위한 시청자를 확보하는 것입니다.