상점 가시성 및 판매 증대를 위한 Etsy SEO 팁

### 효과적인 SEO 전략으로 Etsy 스토어 성공률 높이기
* 🔍 왜 일부 **Etsy 스토어는 번창**하는 반면 다른 스토어는 **가시성 확보에 어려움**을 겪는지 궁금한 적이 있으신가요?
* 📈 스토어 트래픽에 문제가 있는 경우 **제품보다는 SEO에 문제가 있을 수 있습니다.**
* 🛍 "Etsy SEO는 **Etsy 검색 엔진을 사용할 때 쇼핑객에게 더 잘 보이도록 리스팅을 최적화하는 프로세스**입니다."
* 💡 키워드는 구매자가 제품을 검색할 때 사용하는 용어로, **키워드 조사는 리스팅을 구매자 검색과 일치시키는 데 매우 중요**합니다.
* 🖼 잠재적 구매자를 끌어들이려면 첫 이미지가 시선을 사로잡아야 하므로 **13개의 태그, 관련 카테고리, 고품질 이미지**를 모두 사용하여 숙소가 완전히 최적화되었는지 확인하세요.
* 📊 Etsy의 분석을 사용하여 상점의 실적을 정기적으로 모니터링하여 **효과적인 키워드**를 식별하고 필요한 조정을 수행하되, **이미 실적이 좋은 리스팅은 변경하지 마세요.**
* 📝 맞춤형 지원을 받으려면 **Etsy 스토어에 대한 비평을 예약**하여 가시성과 판매를 개선하는 데 도움이 되는 실행 가능한 인사이트를 얻으세요.
* 🎉 인스타그램에서 매월 진행되는 경품 이벤트를 확인하여 **무료 상점 비평**를 받을 수 있는 기회를 얻고 더 유용한 **Etsy 팁**을 구독하는 것을 잊지 마세요!

Etsy 판매자는 효과적인 SEO 전략과 키워드 최적화를 마스터하여 가시성과 판매량을 높일 수 있습니다.

have you ever wondered why some Etsy shops skyrocket to success while others struggle to get noticed? If you're feeling frustrated about your shop's visibility, chances are it might not be your products, but it could be your SEO. Stick around because in the next few minutes, I'm going to share Etsy SEO tips that can transform your shop's traffic and sales. Plus, I'll tell you how you can get a personalized critique of your Etsy shop that can pinpoint exactly what's holding you back. Let's dive in. If you're new here, welcome! My name is Shan Shaliz, and my channel is all about that ultimate quest of living your dream life. I help entrepreneurs start, grow, and scale businesses without getting overwhelmed or burnt out. I am an Etsy seller that has made over $250,000 in revenue, and I love helping new Etsy sellers turn their passion into profits. If you're new here, consider subscribing for more tips on growing your online business. Today, we're diving into Etsy SEO, the secret sauce that can make or break your Etsy shop success. So

what exactly is Etsy SEO? If you've been doing any type of research on how to bring in more sales in your Etsy shop, I know you've seen the term Etsy SEO all over the place. So, let's break it down. SEO stands for search engine optimization, and simply put, Etsy SEO is the process of optimizing your listings to make them more visible to shoppers when they use the Etsy search engine. When a potential Etsy buyer goes to Etsy to look for the product that you're selling, you want your listing to pop up in the Etsy search results. It's all about getting your products in front of the right audience. There are lots of moving pieces when it comes to Etsy SEO, but on a basic level, it means putting the right keywords in your title, description, and tags, and ensuring your photos and overall shop appearance are professional and inviting. Keywords are the backbone of Etsy SEO. So, what exactly is a keyword? Keywords are words or phrases that an Etsy buyer might enter into the Etsy search bar when searching for a particular product. Keyword research means finding

the right mix of keywords to add to your listings that match what buyers would enter into the Etsy search bar. To do this, start by thinking like your customer. What words would they enter into the Etsy search bar to find your product? Etsy's own search suggestions are a great starting point. You can also use a tool like Everbee. Everbee is a Chrome extension that connects to Etsy, and it gives you information on Etsy listings. With Everbee, you can see what listings are selling, and you can see what keywords are being used on those listings. If you'd like to find out more about Everbee or give it a try, I have a link in the description. Once you've identified your main keywords, you're going to sprinkle them lightly throughout your title, your description, and your tags. Beyond keywords, you need to make sure your listings are fully optimized. This means using all 13 tags that you're using, relevant categories, and that your listing photos are high quality. And this is a big one: your first image is the first thing a potential buyer sees when

they find your listing. You want to make sure this is your best photo and that it quickly grabs the attention of your potential buyers. It's not enough to just show up in Etsy search; you need buyers to click in your listings and then purchase. If your first image is not eye-catching, this is going to limit your sales. One aspect of Etsy SEO that's often overlooked is keeping your shop active. Sometimes renewing listings can give them a little boost, but I have heard conflicting opinions about this. I also recommend adding new listings to your shop often. I know that when I add new listings to my shop, I start seeing an influx of sales, not necessarily on the new listing, but on some of my other listings. And don't forget to monitor your shop's performance. Etsy gives you analytics, and you can use those analytics to see which keywords are working, so you can go in and make necessary changes. But I want to give you some caution here: if you have a listing and you're getting sales on that listing, don't touch it. If it ain't broke

don't fix it if you're feeling overwhelmed or if you're not sure if you're doing your Etsy SEO right. I'm here to help. I offer personalized SEO critiques where I dive deep into your SEO product presentation and overall branding. You'll get actionable insights tailored specifically to your shop, helping you improve your visibility in sales. To book your critique, just click on the link in the description. And if you'd like a chance to win a free shop critique, follow me on Instagram because I'll be doing monthly giveaways. Thank you for watching, and don't forget to like this video if you found it helpful and subscribe to my channel for more Etsy tips. Drop any questions you have in the comments, and I'll see you in the next video.

Etsy SEO in 2024: How I Tripled My Traffic (and Sales) in 30 Days

Shawn ShaLest

Etsy 스토어의 성공 여부는 제품 품질보다는 효과적인 SEO에 의해 결정되는 경우가 많습니다.

SEO 또는 검색 엔진 최적화에는 검색 결과에서 가시성을 높이기 위해 제목, 설명 및 태그에 올바른 키워드를 사용하여 목록을 최적화하는 것이 포함됩니다.

전문적인 사진, 매력적인 상점 외관, 잠재 구매자를 타겟팅하기 위한 철저한 키워드 조사 등이 Etsy SEO의 핵심 요소입니다.

키워드로 Etsy 리스팅 최적화하기

구매자를 유치하려면 고객처럼 생각하고 Etsy의 검색 제안 및 Everbee와 같은 도구를 사용하여 키워드를 조사하세요.

주요 키워드를 파악한 후에는 제목, 설명, 태그 전체에 키워드를 사용하세요.

또한 13개의 태그를 모두 사용하고, 관련 카테고리를 선택하고, 특히 첫 번째 이미지가 중요한 고품질의 리스팅 사진을 확보하여 리스팅을 완전히 최적화하세요.

Etsy에서 판매를 늘리기 위한 팁

눈길을 사로잡는 첫 이미지는 잠재 구매자의 관심을 끄는 데 매우 중요합니다.

목록을 갱신하고 새 목록을 추가하여 스토어를 활성 상태로 유지하면 판매량 증가로 이어질 수 있습니다.

Etsy의 분석을 통해 상점의 실적을 모니터링하면 효과적인 키워드를 파악하는 데 도움이 될 수 있지만, 이미 매출이 발생하고 있는 리스팅을 변경하지 않는 것이 중요합니다.

Etsy 스토어의 가시성과 판매량을 개선하는 데 도움이 되는 맞춤형 SEO 비평를 제공합니다.

설명에 있는 링크를 통해 비평을 예약할 수 있습니다.

Instagram에서 저를 팔로우하고 월간 경품 이벤트에서 무료 스토어 비평를 받을 수 있는 기회를 잡으세요.