성공적인 연말을 위한 Etsy 상점 준비하기

### Etsy에서 성공적인 연말을 준비하세요: 조기 쇼핑객을 위한 전략
* 🎄 7월 초부터 eRank.com은 **Etsy에서 크리스마스 및 연말연시 테마 제품에 대한 검색이 급증**하고 있으며, 이는 쇼핑객들이 이번 시즌에 **그 어느 때보다 일찍 구매**하고 있음을 나타냅니다.
* 🛍 핸드메이드 알파 아카데미의 창립자인 스타라 무어는 일반적으로 **7월부터 11월까지 트래픽이 증가하는 Etsy의 가장 바쁜 달**이 오기 전에 스토어와 마케팅을 최적화하는 것이 중요하다고 강조합니다.
* 📊 연말 상품 라인을 효과적으로 계획하려면 **eRank 월간 트렌드 보고서**를 통해 작년 인기 상품을 검토하여 **올해 인기 검색어**를 파악하는 것이 좋습니다.
* 📸 제품 세부 정보를 보여주는 다양한 이미지로 상점의 사진 슬롯을 채우면 **각 사진이 일반 쇼핑객을 구매자로 전환할 수 있는 기회**를 제공하므로 리스팅을 향상시킬 수 있습니다.
* 🎥 리스팅 동영상을 활용하면 **페이지에 머무는 시간을 늘리고 검색 결과에서 제품이 돋보일 수 있으므로** 쇼핑객의 참여를 더욱 높일 수 있습니다.
* 📝 정보 섹션을 잘 작성하면 고객과의 신뢰를 쌓고 상점의 검색 순위를 높일 수 있으므로 **브랜드 스토리를 공유하고 개인적인 감성을 담는 것**이 중요합니다.
* 📅 여름은 판매량이 감소하는 시기이므로 소셜 미디어를 활용하여 브랜드를 성장시킬 수 있으므로 **지금부터 잠재 고객과 소통**을 시작하는 것이 중요합니다.
* ⚠ 마지막으로, 잠재적인 고객 문제에 대비하여 **상점 정책과 FAQ 섹션을 감사**하면 바쁜 연말연시 동안 부정적인 경험을 최소화하여 모두에게 원활한 쇼핑 경험을 제공할 수 있습니다.

Etsy 판매자는 지금 바로 스토어와 마케팅 전략을 최적화하여 연말연시 성공을 위해 미리 준비해야 합니다.

It's only July, but over at eRank.com, we're seeing some of the very first searches for Christmas and holiday-themed products on Etsy. Who are these people, and where the heck do they get their motivation from? With shoppers buying earlier than ever this season, right now is the time to get ahead so you can optimize your shop and marketing before Etsy's busiest season. For anyone who may be new here, my name is Starla Moore - founder of the Handmade Alpha Academy for Etsy sellers and manager at eRank.com, Etsy's most popular SEO tool. And historically on Etsy, we see traffic progressively increase from July through November - which is Etsy's busiest month. So even if you don't sell giftable products, colder weather tends to keep more people indoors, which increases the overall interest in online shopping across most industries. And right now is the very best time to start planning product lines,

freshening up your shop and prepping your marketing so that you'll have already generated momentum by the time the busy shopping season hits. Here are a few things you can accomplish now to promote better holiday success. When it comes to actually planning holiday product lines, it's impossible to know what'll be trending a few months from now. But by looking at what was trending around holiday time last year, we can get a sense for what shoppers may be searching for this year as well. To do this, I recommend heading over to the eRank Monthly Trend report, then filter by November of last year. From here, you'll be able to see the top 100 most searched keywords for some of Etsy's most popular categories, which can help you to come up with ideas that may be popular this year as well. Just be sure to watch out for trademarked terms and themes that could get you in trouble.

If you still have empty photo slots in your shop, right now is a great time to fill those out with relevant photos that showcase key details about your products. Aside from your thumbnail, which should ideally represent your product in its entirety, I recommend utilizing your other 9 slots to showcase some of the finer details of your product - such as a close-up to represent texture, the back of your product, your product in use, a lifestyle shot of your product, a photo representing the size of your product using a precise unit of measure, a photo of your product next to an imprecise unit of measure, a photo outlining anything the customer should know about your product, and even a photo that represents your shipping times. For POD sellers, there's nothing more frustrating for your buyers than seeing the exact same mock-up over and over again, so get creative with your mock-ups by using a site like Canva - or order a few sample products in order to take a few of your own product photos.

It's important to note that the number of product photos you've added to your listings has no weight in Etsy search. However, every photo you add is an opportunity to convert a casual shopper into a buyer. So, when possible, add as many photos as Etsy will allow. Along with listing photos, your listing videos are a great opportunity to keep shoppers on your listing page for longer, thus increasing the chances of converting them into a buyer. Not to mention, Etsy listings that utilize listing videos literally come to life in an Etsy search page, helping you to stand out next to your competitors. Etsy listing videos don't need to be perfect, so don't be afraid to shoot something simple with your phone. If you want to edit your video, I recommend using the free CapCut app, which is super easy to use and can help you to clip, brighten, and add text to your videos. No sound needed because, thankfully, these videos are silent.

If you create POD products, try creating an animated video or even a slideshow in Canva with some of the product mock-ups you already have on hand. In an age where online scams and resellers have taken platforms like Etsy by storm, showing buyers that you're an authentic and trustworthy shop is essential for success, especially during the busy holiday season. One of the best ways to convey this information is by spending time on a detailed About Section, which should include a compelling headline, the story of your brand, and photos that will help form a connection with your shoppers. These could be photos of your workspace, of your family, or of your hands creating or designing products - which are a great way to show buyers that you're a passionate small business that cares about the products you create. On top of building trust with customers, Etsy also tells us that a filled-out about section can help your shop rank higher in search. So it's definitely something

you'll want to consider updating before the busy holiday season. During last year's EtsyUp event, Etsy revealed that product descriptions are not used for query matching. Which basically means that Etsy likely isn't looking for keyword consistency between our titles, tags, and descriptions like we once believed. Instead, we speculate that Etsy likely uses our descriptions in order to gain additional context about your listings so that they can more easily decide who should see your products in search. Especially when it comes to personalizing a shopper's unique experience. With this in mind, it's important not to keyword stuff your descriptions, or to copy your entire Etsy listing title into your product description. Instead, use your product description to share important details about your products, such as the size, texture, weight, how it should be used, or even care instructions. Right now is the perfect time to audit your descriptions to ensure

you're filling them out as accurately as possible while also answering some of the most common questions that could prevent customers from completing their purchases. While summer sales are typically slower for most industries, this is a crucial time for social media growth. Because, while people may be spending less time shopping right now, they ARE spending time on social media. Especially in the afternoon. Which means that generating more followers right now can be a great source of future sales as cooler weather rolls around. As long as you remain consistent in your marketing, early engagement with your target customers can keep your brand top of mind. So rather than waiting until the holiday season starts to begin really pushing your social media presence, start generating that momentum now. That way, you already have an audience by the time peak selling season begins. And if that sounds impossible, be sure to snag my free 30-day Instagram Challenge kit.

up here, which contains a content posting schedule, a goal tracker, and ideas to help you generate a month's worth of social media content for your business. I'll leave the link for the challenge in the description down below. Before the holiday season rolls around, it's important to consider all possible disasters that both you and your customers could be faced with. What would you do if a package went missing in transit? Or if a customer's order arrived broken? What if you're a print-on-demand business and someone wants to make a return? If you have customers in the UK, you legally have to provide the option to return products for exchange or refund, unless those items are digital, perishable, or customized specifically for that customer with something like their name. With all these factors in mind, auditing your policies and FAQ section is essential before the busy holiday rush in order to minimize bad reviews and even cases against your shop.

In fact, I recommend sitting with a piece of paper and writing down ALL possible worst-case scenarios that could happen after a customer places an order. Then, think of ways that you'll handle these situations. After doing a review of your policies, you can add additional guidelines for customers in your FAQ section, which is a great way to extend and elaborate on some of your shop policies. Holiday success on Etsy is achieved by planning ahead and having a game plan for your shop and marketing. So don't wait until the last minute. Shoppers are already starting their very first searches for holiday products. So, spend the next few weeks auditing all areas of your shop and nailing down your social media marketing strategy in order to generate momentum BEFORE the busy shopping season begins. Oh. And let me know down in the comments if you've sold anything Christmas-related yet. I've noticed a lot more people favoriting my Christmas ornaments than usual.

which feels a bit like watching a bobber wiggling in the water. Let's hope for all of us that this season leads to lots of bites on our fishing line. Until next time, Pookie.

EVERY Etsy Seller Should Prep for Christmas NOW!

Starla Moore

Etsy에서 홀리데이 시즌 준비하기

com에서는 이미 Etsy에서 크리스마스 및 연말연시 테마 제품에 대한 초기 검색이 증가하고 있으며, 이는 쇼핑객들이 그 어느 때보다 일찍 구매하고 있음을 나타냅니다.

일반적으로 7월부터 11월까지 Etsy의 트래픽이 증가하므로 지금이 성수기에 맞춰 상점과 마케팅을 최적화하기에 가장 이상적인 시기입니다.

연말연시 제품 라인을 계획하기 위해 판매자는 eRank의 월간 트렌드 보고서를 사용하여 작년의 인기 검색 키워드를 분석하고 올해의 잠재적인 인기 테마를 파악할 수 있습니다.

Etsy 상점을 위한 사진 슬롯 최대화

빈 사진 슬롯을 관련 이미지로 채우는 것은 제품 세부 정보를 보여주는 데 매우 중요합니다.

클로즈업, 라이프스타일 사진, 사이즈 비교, 중요 정보 등 9개의 슬롯을 활용하세요.

또한 동영상을 나열하면 페이지의 매력을 높이고 일반 쇼핑객을 구매자로 전환할 가능성을 높일 수 있습니다.

Canva에서 제품 모형을 사용하여 애니메이션 동영상이나 슬라이드쇼를 만들면 구매자에게 진정성과 신뢰를 구축하는 데 도움이 될 수 있습니다.

매력적인 헤드라인, 브랜드 스토리, 개인 사진이 포함된 상세한 정보 섹션은 고객과의 관계를 강화하고 상점 순위를 향상시킬 수 있습니다.

키워드 매칭이 아닌 맥락에 맞는 제품 설명을 사용하는 Etsy의 접근 방식은 키워드를 채우지 않고 가치 있는 세부 정보를 제공하는 것의 중요성을 강조합니다.

홀리데이 시즌 전 소셜 미디어 성장 극대화하기

여름철 판매는 부진할 수 있지만 소셜 미디어 참여는 향후 판매에 매우 중요합니다.

일관된 마케팅과 타겟 고객과의 초기 참여를 통해 판매 성수기 전에 모멘텀을 구축할 수 있습니다.

잠재적인 고객 문제에 대비하고 부정적인 리뷰를 최소화하기 위해 정책과 FAQ를 감사하는 것이 중요합니다.

Etsy에서 성공적인 홀리데이 계획 세우기

고객이 주문한 후 최악의 시나리오를 적어두면 잠재적인 문제를 처리하는 데 도움이 될 수 있습니다.

상점 정책을 검토하고 FAQ 섹션에 가이드라인을 추가하면 고객에게 명확성을 제공할 수 있습니다.

바쁜 연말 쇼핑 시즌이 시작되기 전에 탄탄한 소셜 미디어 마케팅 전략과 함께 미리 계획하고 상점을 감사하는 것은 모멘텀을 창출하는 데 매우 중요합니다.