Etsy 알고리즘 변경 사항 10월 1일까지 판매자가 취해야 할 조치

### Etsy 알고리즘 변경 사항 10월 1일 이전에 판매자가 취해야 할 주요 조치
* 📢 Etsy는 알고리즘에 중대한 변경 사항을 발표했으며, 판매자는 **10월 1일까지 트래픽 손실을 방지하기 위한 조치**를 취해야 합니다.
* 🛠 새로운 '검색 가시성 페이지'는 **종료된 검색 분석 베타**를 대체하여 판매자가 목록에서 개선이 필요한 부분을 파악할 수 있도록 지원합니다.
* 📦 주요 변경 사항은 높은 가격이 구매자의 구매를 방해한다는 데이터에 따라 **국내 배송비가 6달러 미만인 리스팅이 우선적으로 표시**된다는 점입니다.
* 📊 Etsy는 또한 리스팅에 여러 장의 고품질 사진이 중요하다고 강조하며 **최적의 가시성을 위해 최소 5개의 이미지**가 필요할 수 있다고 제안합니다.
* 🚫 콜라주 또는 저화질 이미지 등 새로운 기준을 준수하지 않는 업체정보는 **검색 가시성이 저하**될 수 있습니다.
* 💬 **9월 9일부터 9월 15일까지 진행되는 알파 홀리데이 부트캠프**는 전문가의 안내를 통해 판매자가 바쁜 홀리데이 시즌을 준비할 수 있도록 돕는 것을 목표로 합니다.
* 🗓 부트캠프 등록은 **9월 5일에 시작하여 9월 8일에 마감**되므로 관심 있는 셀러는 서둘러 등록하는 것이 중요합니다.

Etsy 판매자는 10월 1일까지 배송비를 조정하고 리스팅을 개선해야 트래픽 손실을 방지할 수 있습니다.

Etsy just announced major changes to their algorithm that require seller action by October 1st - otherwise, you may risk losing your traffic. In today’s video, I’m covering everything you need to know and what actions you need to take before next month. For anyone who may be new here, my name is Starla Moore - founder of the Handmade Alpha Academy for Etsy sellers and manager at erank.com, Etsy's most popular SEO tool. And as someone who's worked in the realm of SEO for the last 7 years, I’ll be the first to admit that Etsy’s algorithm doesn’t change very often. In fact, during my 12 years of selling on Etsy, I’ve only seen them make changes like the ones we’ll be covering today a handful of times. And this is actually a pretty significant change that will affect a lot of sellers if they just happen to….not see this update. Thankfully, Etsy is being pretty transparent

about these updates, with big banners on our seller dashboard and listing page - but there are a few areas that I feel aren’t highlighted enough. In a nutshell, Etsy has retired their search analytics beta and replaced it with a new “Search Visibility Page” - a section of every seller’s dashboard where you can identify areas of your listings that may need improvement. And this is unlike our listing audit tool over at eRank, which basically lets you know how well your listings follow Etsy’s best practices - because the real kicker with the new search visibility page is that it’s basically a way to inform you that your listings don’t follow the brand new search criteria that hasn’t even taken effect yet? It’s almost like a cop saying, “Hey, next month - that road you take to work every morning? Yeah, your car will no longer be eligible to drive on it unless you reduce your shipping prices”.

Which IS a change Etsy is factoring into the algorithm in just a few weeks. In the article, Etsy states that: “Our data tells us that once shipping prices are $6 or above, buyers are less likely to make a purchase. We want to make it easier for buyers to find shipping prices that meet their expectations, so starting October 1, US listings with domestic shipping prices lower than $6 will be prioritized in search.” They also state: “We know that shipping needs vary based on the type of item or where it's shipping from, so we'll exclude certain categories and items shipped from outside the US from this new search criteria. We're also giving you better tools to adjust prices if you choose.” Listings excluded from this list obviously include digital items, Listings shipped from US sellers to non-US destinations, Listings shipped by sellers from outside the US, Listings priced over $35 from shops that offer a free shipping guarantee, and Listings that use calculated shipping.

Looking at my own dashboard last Wednesday, I realized that nearly ALL of my listings have shipping above $6 - which was indicated several times throughout my shop and listing page. Kind of a crappy thing to do right before the holiday season, Etsy. Which, okay. I get if. If the data leans one direction, that’s the direction Etsy is going to go. And obviously we can add the shipping cost into the price of our items - but it just feels like yet another way that Etsy is taking control away from its sellers when it comes to how we choose to run our businesses. There are a few other factors that Etsy mentions that have always impacted our search ranking under our Customer and Marketplace Experience Score standards but that Etsy is becoming a little more transparent about. Those include average review rating, message response rates, your rate of cases that resulted in refunds - excluding those covered by purchase protection, thankfully - and on-time shipping with tracking provided.

Etsy did mention that having a star seller badge does not contribute to your search ranking, but all of the factors that do contribute to ranking can also contribute to star seller. Which, I know sounds confusing so here’s a visual for how I see it. You don’t HAVE to be at the top of the triangle to rank in search… but everything that you have to do in order to get there also technically counts towards your rank. Aside from shipping under $6, there are a few other notable contributors to our search ranking. Etsy states that having a return policy will positively impact your search placement, though they do say that you don’t have to accept returns unless you live in a country where it’s legally required. You just have to have the policy in place. So this one is easy enough. Just make sure you’ve clicked that you ever accept returns or don’t accept returns within each of your listings.

And - here’s the one that is the most concerning out of all of these updates. Be sure to listen carefully here because there are a few layers to this one. Etsy states that, “Each of your listings should include multiple high-quality photos, which are critical for buyers when deciding when to make a purchase.” Multiple. Okay, we have the ability to add 10. But “multiple” is a bit vague. However, if you scroll down to the Q&A portion of the article, Etsy elaborates a bit. The question was: What if I don’t have any reviews yet? Does this impact my new listing’s visibility in Etsy Search? Etsy answered with this: “New listings will still be shown in search even if they don’t have any reviews or ratings yet, as long as they don’t have any other listing or shop quality issues. For example, if a new listing is missing photos or a return policy, search visibility might be impacted immediately.”

During our Thursday Q&A over at eRank, Pam Duthie and I both recalled hearing Etsy CEO, Josh Silverman, state that Etsy considers a listing complete when it has at least 5 images. Unfortunately, neither of us remembers where exactly we heard this information, so I can’t provide a source for this one. But it’s just something you may want to keep in mind when adding photos to your listings. Photography Coach, Kristina Nicole, and I have also been discussing challenges sellers have been encountering when it comes to their photos, with many seeing notices in their shops stating their photos aren’t up to par with Etsy’s search standards. Of these, sellers are seeing risk factors such as photos that are too dark - a huge hit to those who take dark and moody listing photos. Thumbnails displayed as collages are also being flagged within seller’s dashboards, and in their August 28th Article titled, “Creating Listings That Convert”, Etsy says:

“Avoid using collages in your first listing photo, since it can be confusing for shoppers to determine at a glance what’s for sale. It will also serve as a thumbnail and may be hard to see on smaller screens.” And lastly, sellers who utilize images that are less than 2000 pixels wide are now seeing notices that recommend utilizing a higher quality image - which is understandable. To hear Kristina’s advice and perspectives concerning Etsy listing photos, I highly recommend watching her latest video which will be linked up here and down below. Now, to be clear, Etsy has only used the October 1st date in reference to the new $6 shipping threshold, not in reference to these photo related recommendations. This likely means that the photo standards we’re now seeing in our shops have always had an impact on our search ranking. Etsy’s just becoming a bit more transparent about this ranking criteria.

So, if you have listings popping up with notices, but those listings are selling well within your shop, I wouldn’t rush to change them unless you notice a dramatic dip in traffic and sales. When it comes to ranking in search, Etsy will always go where the money is, and if your listings are selling exactly as they are, it likely means that Etsy won’t stop showing them to the customers who are buying. However, if you’re not making sales, it’s probably a good idea to make sure your listings have at least 5 photos, are above 2000 pixels, don’t utilize collages, and are well-lit and easy to understand. I personally just listed new items in my own shop and am testing the views and visibility of listings that have 10 photos, vs those that have less. And, as of right now, I’m not really noticing too much of a difference. Both are seeing relatively consistent traffic and favorites.

Only time will tell how these changes will play out in the long run, but for now, I recommend checking for those return policies, adjusting your shipping prices if possible, adding more listing photos, and obviously keeping an eye on things like your response rates. We are just weeks away from the annual Etsy holiday traffic boom, which starts in early October and peaks in November. So if you’re panicking about how you’re going to get your shop ready or how you’re going to drive traffic to your shop this holiday season, I just want to take a moment to tell you a bit about our upcoming Alpha Holiday Bootcamp… This 7-Day training is for Etsy sellers who want to save time, stress less, and learn from expert coaches every single day, like Hannah Gardner, Photography coach, Kristina Nicole, Dave from AddToCart, Simply POD with Mandy, and Angel from Passive Income Angel. Oh, and me. I’ll be speaking too.

On day 7 of the BootCamp, you'll be able to join my husband Marc and me for a live coaching call, where you can ask last-minute questions as you finalize your holiday marketing prep. The boot camp will be taking place from September 9th through September 15th, and registration begins this Thursday, September 5th. We’ll only be accepting registrations until the 8th of September, so be sure to click the link below or visit bootcampalpha.com if this sounds like something that you'd like to check out for your own business. Until next time, pookie.

Etsy 2024 October Algorithm Update: Everything You Need Know

Starla Moore

Etsy의 알고리즘 변경: 셀러가 알아야 할 사항

Etsy는 트래픽 손실을 방지하기 위해 10월 1일까지 판매자의 조치가 필요한 중요한 알고리즘 변경 사항을 발표했습니다.

판매자 대시보드의 새로운 '검색 가시성 페이지'는 리스팅에서 개선이 필요한 부분을 강조하며, 업데이트된 검색 기준은 국내 배송비가 $6 미만인 미국 리스팅을 우선적으로 표시하는 데 중점을 둡니다.

이번 변경은 구매자가 기대에 맞는 배송비를 쉽게 찾을 수 있도록 하는 것을 목표로 하며, 특정 카테고리와 품목은 새로운 검색 기준에서 제외됩니다.

Etsy의 배송 정책 및 판매자 영향

거의 모든 리스팅의 배송비를 6달러 이상으로 변경한 Etsy의 최근 배송비 변경은 특히 연말연시를 앞두고 판매자의 통제권을 강화하기 위한 조치로 보입니다.

이 플랫폼은 리뷰 평점, 메시지 응답률, 환불 사례, 추적 기능을 갖춘 정시 배송 등 검색 순위에 영향을 미치는 요소에 대해 더욱 투명하게 공개하고 있습니다.

판매자가 법적으로 의무화되지 않는 한 반품을 수락할 필요는 없지만 반품 정책을 마련하면 검색 순위에 긍정적인 영향을 미칠 수 있습니다.

Etsy의 새로운 리스팅 사진 요구 사항

Etsy는 리스팅의 완성도를 높이기 위해 최소 5개의 이미지를 권장하며, 여러 장의 고품질 사진이 중요하다고 강조합니다.

새 리스팅은 리뷰 없이도 검색에 표시될 수 있지만, 사진이 누락되거나 반품 정책이 없는 경우 가시성에 영향을 줄 수 있습니다.

판매자는 어두운 이미지와 콜라주 썸네일이 문제로 표시되는 등 사진 표준과 관련된 문제에 직면하고 있습니다.

첫 번째 리스팅 사진에 콜라주를 사용하면 쇼핑객에게 혼란을 줄 수 있고 작은 화면에서는 잘 보이지 않으므로 사용하지 마세요.

Etsy는 이제 너비가 2000픽셀 미만인 리스팅에 대해 더 높은 품질의 이미지를 권장합니다.

Etsy의 새로운 사진 기준은 검색 순위에 영향을 줄 수 있지만, 트래픽과 매출이 급격히 감소하는 경우에만 리스팅을 변경하는 것이 좋습니다.

Etsy 홀리데이 트래픽 폭증에 대비하기

다가오는 홀리데이 시즌에 대비하여 반품 정책을 확인하고, 배송비를 조정하고, 리스팅 사진을 더 추가하는 것이 좋습니다.

9월 9일부터 15일까지 진행되는 알파 홀리데이 부트캠프는 7일간 전문 코치와 함께하는 교육과 마지막 날 라이브 코칭 콜을 제공합니다.

부트캠프 등록은 9월 5일부터 8일까지 가능하며, 자리가 한정되어 있습니다.