주문형 인쇄 성공에 있어 경쟁이 적은 제품 선택하기

### 주문형 인쇄의 성공을 위한 경쟁이 치열한 틈새 시장과 경쟁이 낮은 제품 선택하기
* 📈 주문형 인쇄에서 경쟁이 적은 틈새 시장을 선택하는 전략이 종종 권장되지만, **성공을 위한 최선의 접근 방식은 아닐 수 있습니다.**
* 💰 불과 3개월 전에 오픈한 스토어에서 **28,000달러 이상의 매출과 35%의 수익률**을 달성한 것을 보면 경쟁이 치열한 틈새 시장에서 판매하는 것이 효과적이라는 것을 알 수 있습니다.
* 🌊 경쟁이 치열한 틈새 시장에서 경쟁이 적은 제품을 선택하면 판매자는 **티셔츠나 머그컵과 같이 마진이 낮은 품목을 피함**으로써 눈에 띄고 매출을 늘리며 수익을 향상시킬 수 있습니다.
* 🏆 홈 헬스장을 위한 맞춤형 금속 간판과 야구맘을 위한 독특한 운동화 등 성공 사례는 **타깃화된 제품이 어떻게 틈새 시장을 공략**할 수 있는지 보여줍니다.
* 고객의 니즈를 파악하고 제품이 고객의 관심사를 충족시켜 **충동 구매를 유도**하고 판매 잠재력을 높이는 데 어떻게 도움이 될 수 있는지 고민하는 것이 중요합니다.
* 🛠 T-Launch 및 Printify와 같은 공급업체는 다양한 주문형 인쇄 품목을 제공하여 **판매자가 경쟁이 덜한 고수익 제품**을 탐색할 수 있도록 합니다.
* 📚 성공적인 주문형 인쇄 스토어를 구축하고 올바른 제품을 선택하는 방법에 대해 자세히 알아보려면 **'초보자를 위한 POD'라는 제목의 무료 강좌**를 수강할 수 있습니다.
* 🚀 궁극적으로 틈새 시장보다는 **적합한 제품에 집중**하는 것이 경쟁이 치열한 주문형 인쇄 환경에서 판매 성공에 큰 영향을 미칠 수 있습니다.

경쟁이 치열한 틈새 시장에서 경쟁이 적은 제품을 선택하면 주문형 인쇄에서 더 높은 매출과 수익을 창출할 수 있습니다.

Hey Joe, it's folks here. I'm sure at some point you've heard someone recommend for you to choose a low competition niche. This is a common strategy because print on demand is becoming so competitive. I mean, look at the Google Trend. This is the search term print on demand over the last 8 years. When I started print on demand, and you can see that we are basically at all-time highs. And for many sellers, the best way to stand out is to choose a low competition niche. That is completely wrong though. Personally, I am selling in a high competition niche. I started this store back in April, so just about 3 months ago. You can see that we are now over $28,000 in sales. This is with about a 35% profit margin. And I am selling a low competition product in a highly competitive niche. Choosing a low competition product and avoiding the T-shirt trap helps me to do three things. The first is obviously to be able to stand out in a competitive niche. The

second is I can actually make more sales because of the way that I am choosing the products, which I'll cover in a moment, and thirdly, I can make more profits because, let's face it, t-shirts and mugs are relatively low in profit. And if you're watching this and you don't really know what a niche is, or if you don't really know what's out there for print-on-demand products, this video is definitely for you. I also have a free course called POD for Dummies. It is linked down in the description. It is completely free, like I said. Inside, you will see videos that will help you to actually build out your store. Let me show you an example of what I mean. This here is a t-shirt inside of the fitness niche, which I'm sure a lot of you would say is a highly competitive niche that is borderline saturated and potentially should be avoided. Before I show you a low-competition product for that niche, I want to show you this. This is a beach lovers t-shirt, which is also a very

competitive Niche that many people would say is too saturated. Thirdly, we have a sports mom t-shirt. Fantastic Niche, but highly competitive and could be considered too saturated. And lastly, we have a camping t-shirt. Obviously, camping is a very passionate Niche. People love to hike, they love to go on adventures, and it is the perfect candidate for a print-on-demand product. However, because of how competitive it is, many people would call it saturated. If you're trying to succeed with print-on-demand, you need to have a great Niche. Your Niche is what gets people interested in your product. Because of competition within print-on-demand, most people are saying that in order to stand out, you should be choosing a low-competition Niche. I think that's a bad idea because everything I just showed you represents great niches, and if you're choosing a low-competition Niche, you're likely choosing something that is not as good. There's probably less demand for it, there's probably less money to actually be made, and it's likely low competition for a reason. As I

mentioned with my own stores. What I like to do is choose the best niches but also choose a low competition item so that way I can cut through saturation. If you are selling to the fitness niche, what about selling something like this for someone's home gym? This is a print-on-demand metal sign. I'll show you a supplier in a moment. It is personalized with the person's name. It is being sold at a very high price point, which means a lot more profit for the beach niche. Instead of doing a t-shirt with a graphic on it, you could do some wall art like this, and you could personalize it with someone's last name and the date in which they bought the house or whatever other date is important to them. Again, this product is going to make a lot more in profit, and it's also likely much lower in competition, allowing you to sell to this awesome niche. I also found these baseball mom sneakers on Etsy selling for $70. They've got reviews on the item. The tongue of the shoe is personalized with any number that they

want and again. This is a great niche, but it's a low competition product to help the seller actually make more sales. Lastly, we have this store here that is doing a fantastic job selling these woven blankets. You can see their price points are also quite high, most of them are over $100 for a retail value, and they're also doing some sort of personalization on some of them. You don't always have to do personalization, but it definitely helps in certain cases. My point in going through these examples is to show you that when you choose a low competition item, you can cut through saturation and sell to the best niches. And I don't say this because I hate t-shirts or I just want to get clicks on my videos. I say this because since 2016, I've been running profitable print-on-demand stores. I've also been invited to speak at a few different print-on-demand conferences where I've talked more about this, and choosing low competition products has been the number one key to my success. So, that's what I talk about.

here on my channel. In a moment, I'll do a full breakdown on profitability and show you the suppliers of some of the products that we just looked at. But I first want to share with you what I actually think about when I choose products to sell to my niches. What you want to do is actually think about your customer. Is there a special way that they can showcase the niche? This could be some sort of an on-the-go type of thing, or it could even be something inside of their home. Doing this allows you to find a low-competition item, but also helps you to choose something that someone may be more likely to impulse purchase because you're choosing a product that makes sense for them. For example, something like this here. If someone's interested in fitness and they have a home gym, this product is a logical purchase for them. If you're just showing them a t-shirt or something, they might just look at it and click the like button on social media. They're not shopping. They're not in the mood to buy. Why do they need to buy a shirt at that

moment if you repeatedly are showing them things like this, ultimately you're giving them a reason to buy the product because they can hang it in their home gym. Same thing here with something like this. The beach is an awesome niche. People that love nautical stuff or coastal living would definitely be interested in buying something like this, and personally, I have sold to this niche, so I know that this sort of a thing does well. And the same thing with the gym sign that we just looked at. Someone who sees this will have a reason to buy it. They can hang it in their home. Another perfect example right here. If we're thinking about the baseball mom niche, we might want to create something that they can showcase their child with a jersey number on it, or even just the simple fact that they are a baseball mom, which the side of these shoes actually says. If we're thinking about the niche, we might want to create problem products that they could bring with them to the game. Yes, a t-shirt does that, but in most

cases. This is going to be something they have seen before because it is a high competition product. Showing them the shoes instead is a great way to break through that competition and show them something a little bit more unique. And lastly, we have the adventure blankets here on this store. This is a store I've broken down in another video. They do a whole bunch of sales selling these personalized print OnDemand blankets. I'm not saying you have to do personalization. You can take a lot of the same Design Concepts that you typically see on t-shirts like this, but you would just be doing it on a better product, one that has less competition and makes you a lot more in profit. If you're looking for suppliers of these items, ta-launch is the one that carries the print on demand metal sign. What's cool about this product is you can design it in any way that you'd like, and they'll make your sign cut exactly like your design is. I do have some tutorials on my Channel showing you how to make designs for this product when it comes

to Footwear. Printify has several different options you can see in here, everything from high tops and low tops to boots and flip-flops as well. In terms of pricing, Printify has these with a Printify premium account for just $21.92. If you don't have a Printify premium account and you want to get a free month, I have a code. It is NINJA50, N-I-N-J-A 50. You can put that in your payment section, and you will get the Printify premium price on all of your orders. If we look back on Etsy, they are selling this product for $70. Personally, I sell on Shopify, but this is a great reference in terms of the profit potential of the item. Printify also has a lot of different canvas options and posters as well, so if you wanted to bring something like this to life for your niche, they could be a great option for you. The company I mentioned previously, T-Launch, does have that panoramic rectangle canvas like I just showed. Printify also has several

different blanket options as well in here. So, if you wanted to do something like this for your niche, you could. If you wanted to sell the actual woven blanket in the pictures from that store, TAA launch would be a great option for it. As I mentioned before, choosing a low-competition product has been the number one key to my success. I have been able to choose some of the best niches, and I'm able to make sales because I am choosing a low-competition item. If you're someone that's struggling to get any success at all with print on demand, maybe consider adding some more lower-competition items to your store. I'm not saying you need to go and delete all of your shirts or delete all of your mugs. I'm just saying that sometimes if you add a low-competition item, it will help you to actually stand out. The key is to think about how your product will help members of your niche showcase their membership in the niche. I know that sounds kind of technical, but what I'm trying to say is, are there ways that you

can choose products that give people the ability to actually showcase the niche. If you're not really sure what's out there for print on demand items, I've done dozens of different product reviews here on my channel. I've recorded a lot of different videos, so definitely make sure to check those out. And as I mentioned at the beginning, I do have the Pod for dummies course. It is completely free. There's a link down in the description. Inside are over 30 videos showing you how to get started and build your store on Shopify and get started with social media. The point of me making this video, as I mentioned, is not to bash shirts. I do not hate shirts. I don't make videos about not selling shirts just to get views. I make videos about choosing low-competition items because personally, it works very well for me. I've been running this store for just over 100 days. We have 223 orders, almost $30,000 in sales, with a 35% or so profit margin. As I mentioned before, I am selling in a

very competitive niche. I am choosing products that make sense for the niche, and I am ultimately able to cut through the saturation that exists within those niches. I wanted to make a video here detailing my thought process when it comes to actually choosing a product. There are lots of different items out there, and not every product is going to be perfect for every niche. Sometimes people watch my content, and they hear me talk about choosing other products, and they start seeing all of these amazing things that print-on-demand suppliers offer, and they start making designs for some of them, even if they're not a great pick. For example, if we start scrolling through the Ta-launch product catalog, we'll see a lot of amazing things, but not everything should be sold to every niche. Some products might not make sense at all. For example, if I'm looking at these bamboo cutting boards right here and my niche is video games, those are probably not a great option. If my niche has something to do with farming or cooking or baking, then maybe those would

be a good option for me. They've also got print-on-demand Apple watch bands. Again, if my niche was baking or farming or something like that, that wouldn't be a good option. But if my niche was something to do with sports or even gaming in some capacity, those could be a cool tech product. They also have print-on-demand headphones in here where you can print on the side of the headphones, which means you could sell to any niche regarding tech or even music and likely have a pretty cool product idea on your hands. And again, all I'm trying to do is get you to think differently about the products that you are choosing. So many people put too much emphasis on only the niche, and they don't realize that your product, in most cases, is what is creating the desire to buy. People, yes, like your niche, and sometimes they'll like your design, but if you're choosing a highly saturated product like a t-shirt or a mug, you might not actually make the sale. That has been true for me.

with my own print-on-demand stores and with all of the people that I have worked with. I hope by watching this video it will help you as well. So, thank you guys for watching. If you have any questions at all, please let me know down in the comments below, and I will see you in the next video.

How I Escaped the T-Shirt Trap & Switched to HIGH PROFIT Print on Demand Products on Shopify

Joe Robert

주문형 인쇄의 경쟁이 낮은 틈새 시장에 대한 오해

경쟁이 낮은 틈새 시장을 선택하는 것은 주문형 인쇄에서 일반적인 전략이지만 최선의 방법은 아닐 수 있습니다.

이 발표자는 경쟁이 치열한 틈새 시장에서 3개월 만에 28,000달러 이상의 매출을 올리며 성공을 거두었습니다.

그들은 경쟁이 치열한 틈새 시장에서 경쟁이 낮은 제품이 더 많은 매출과 더 높은 수익으로 이어질 수 있다고 강조하며, 경쟁이 낮은 것이 성공의 열쇠라는 생각에 도전합니다.

틈새 시장을 위한 경쟁이 낮은 제품 선택하기

틈새 시장에서 경쟁이 적은 아이템을 선택하면 더 높은 수익과 더 많은 판매로 이어질 수 있습니다.

금속 간판이나 운동화와 같은 개인 맞춤형 제품은 포화 상태를 극복하는 데 효과적입니다.

고객의 니즈를 이해하고 논리적으로 충동 구매가 가능한 제품을 제공하면 판매 잠재력을 높일 수 있습니다.

틈새 시장을 위한 독특한 제품 아이디어

체육관 간판이나 해안가 테마 장식과 같은 틈새 시장을 위한 독특한 제품을 제공하면 매출을 높일 수 있습니다.

개인화되거나 독특한 아이템으로 야구 엄마나 모험을 즐기는 사람 등 특정 고객을 타겟팅하면 경쟁에서 우위를 점하는 데 도움이 될 수 있습니다.

Printify와 T-Launch는 신발 및 캔버스 인쇄물을 포함한 다양한 주문형 인쇄 옵션을 제공하며 상당한 수익을 창출할 수 있는 잠재력을 가지고 있습니다.

성공적인 주문형 인쇄를 위한 경쟁이 적은 제품 선택하기

경쟁이 낮은 품목은 경쟁이 치열한 틈새 시장에서 판매량을 늘리고 눈에 띄는 데 성공하는 데 핵심적인 역할을 해왔습니다.

경쟁이 낮은 제품을 스토어에 추가하면 틈새 시장의 회원을 늘리고 판매를 촉진하는 데 도움이 될 수 있습니다.

이 발표자는 Shopify 스토어 시작 및 소셜 미디어 구축에 대한 30개 이상의 동영상이 포함된 무료 강좌를 제공하며, 100일 만에 223건의 주문과 거의 3만 달러의 매출을 달성한 자신의 성공 사례를 공유합니다.

주문형 인쇄 제품에 대해 다르게 생각하기

Apple 시계 밴드나 헤드폰과 같은 주문형 인쇄 기술 제품은 스포츠, 게임 또는 음악과 관련된 틈새 시장을 위한 훌륭한 옵션이 될 수 있습니다.

많은 사람들이 틈새 시장에 너무 집중하여 구매 욕구를 불러일으키는 제품의 중요성을 간과합니다.

티셔츠나 머그컵과 같은 일반적인 품목 대신 덜 포화 상태인 제품을 선택하면 더 성공적인 판매로 이어질 수 있습니다.