영업 영어: 그래프 설명 및 프레젠테이션 기법

### 영업 영어 마스터하기 2부: 그래프 설명 및 프레젠테이션 팁
* 📊 이 세션에서는 상로가 영업 전문가를 위한 그래프 설명과 프레젠테이션 팁을 **제품 판매와 수익 분석과 관련된 두 가지 그래프**를 중심으로 소개합니다.
* 📈 첫 번째 그래프는 최근 소매업체 수가 감소하고 있는 **제품 A의 10년간 매출 증가 추세**를 보여줍니다. 상로는 과거 기간을 명시하지 않고 현재 진행 중인 추세를 암시하기 위해 영어의 현재완료 시제를 사용했습니다.
* 💼 상로는 **3분기까지 수익이 감소할 것**으로 예상되지만 **4분기에는 휴가 시즌으로 인해 매출이 증가할 것**으로 예상되는 시나리오를 제시합니다. 이는 사실에 기반한 예측에는 '~할 것'을, 의견에 기반한 예측에는 '~할 것'을 사용하는 것이 중요하다는 것을 강조합니다.
* 🔍 프레젠테이션에는 트렌드의 배경을 설명하기 위해 **"이러한 추세의 원동력은..."**과 같은 문구를 포함하고, 예상되는 성장을 강조하기 위해 **"이 데이터에 따르면..."**과 같은 문구를 포함합니다.
* 🇰🇷 상로는 한국어 번역과 설명을 제공하므로 **영업 영어 실력을 향상시키고자 하는 한국인에게 유용한 리소스**입니다.
* 📝 이 세션은 요약과 함께 **앞으로 그래프 기능 및 데이터 축과 관련된 더 많은 표현식**을 다룰 것을 약속하며 마무리합니다.

상로는 영업 영어의 시제 사용법과 투사 표현을 강조하며 매출 그래프의 뉘앙스를 설명합니다.

Hi everyone, this is Sangro, a dignified global professional speaker. If you thought you knew a bit of sales English, today you can get more honey expressions and tips. If you haven't checked out Part 1 of Sales English, please do so before moving on to Part 2. Let's get started. The first language of sales is graph explanation. For those in the business of graphs and presentations, this is an unavoidable task. In addition to the previous graph episode, today we will focus on situations related to sales. Now, I will explain the graph. On your screen, the left graph shows the sales of Product A from 2012 to 2023, spanning over 10 years. The graph on the right, in addition to the recent sales results, shows the number of retailers selling that product. Let me pause the screen for 3 seconds here.

Please briefly explain the graph without using difficult words. Just describe it in simple terms that everyone knows. Alright, are you done? If so, I'll give it a try now. The first graph shows a sharp increase in product sales over a period of more than 10 years. The next graph, from 2012 until now, displays the total sales with a red line, and the blue curve represents the number of retailers selling product A. Sales have been steadily increasing over the past 10 years, but the number of retailers has been declining since last year.

When presenting graphs, there is a very subtle but noticeable difference between a native speaker and a non-native speaker, and that is the use of tenses. In the first sentence, it was mentioned, the first graph shows over a 10-year period product a sales dramatically increased. When describing a specific period in the past, from some time ago until recently, it is natural to use the past tense for increased. However, in our business field, when presenting data or graphs, we often refer to the present moment without specifying a particular period from the past. In these cases, to imply that the trend is still ongoing, we use the present perfect tense. So, instead of saying sales have increased every year for the last 10 years, please pay attention to these minor grammar details. Let me summarize this once again before moving on. The first graph shows a total solid, while the blue curve shows the number of retailers for product A. Sales have increased every year for the last 10 years, but retail has fallen. Now, let's focus on the expressions. I will move on to the second graph.

I will show you. This time, imagine that you have analyzed the profit and loss, and think about presenting the results. Let me give you a simple virtual scenario. As shown in the graph on the left, it seems like the profit will continue to decrease until the third quarter. However, as indicated by the gray shading on the graph on the right, sales are expected to increase in the fourth quarter due to the holiday season, so I want to say that this trend is not as threatening. I want to reassure that the company will grow steadily for the next few years. Please think about how to express this intention in English. I will give you 3 seconds to think. Pause the screen and think about it. What do you think? Have you all thought about it? You seem curious about my answer, so I will tell you how I explained it. Now, from the first quarter to the third quarter, this is the profit and loss analysis graph. I believe that the profit will continue to decrease until the third quarter.

I predict that profits will continue to fall over the next quarters but we should not be alarmed by this decline. Here is a graph of a profit analysis from Q1 to Q3. I predict that profits will continue to fall over the next quarters, but we should not be alarmed by this decline. Let's take a look at the next sentence. The reason is that we expect sales to increase in the next few months, as consumption is expected to increase significantly in line with the holiday season. That's because we project sales are going to increase in the coming month. What drives this is that as we move into the holiday season, spending will rise, and there will be a jump in sales. What you should pay attention to in the sentence you just read is the use of are going to.

There is a very subtle but important nuance in it. When we are making predictions based on facts, such as when I have data, we use be going to. On the contrary, when my opinion is more dominant, we use will. Expressions that can be used together are very commonly used when explaining a trend and the background of that trend. What is pulling something is the background of something. That's a phrase I use a lot. Let me read it again while summarizing. That's because we project sales are going to increase in the coming months. What's driving that is as we move into the holiday spending rise. As you can see, the shaded area in this part is the sales forecast for Q4. According to this data, the company is expected to sustain strong growth in the next few years. When describing graphs, we tend to emphasize something like the shape or color effects of the graph more than we think.

Speaking in English is quite difficult, so I will quickly summarize and move on. When explaining what data is on the x-axis of a graph, if there are both straight lines and curves on the graph like the one just seen, if there is a negative part in the graph, it has been summarized, and more expressions will be confirmed through a complete summary.

영어로 그래프 발표, 원어민처럼 하는 법 (feat. 영업의 영어2)

이생로라

판매 그래프 이해하기: 간단한 설명

제품 A의 매출은 10년 동안 꾸준히 증가한 반면, 소매업체 수는 작년에 감소했습니다.

그래프 설명은 영업에서 중요한 기술이며, 특히 비전문가에게 판매 데이터를 제시할 때 더욱 그렇습니다.

판매 추세와 패턴을 명확하게 전달하는 능력은 효과적인 판매 전략을 위해 필수적입니다.

그래프를 설명할 때 시제에는 미묘한 차이가 있는데, 과거 시제는 특정 기간을 나타내고 현재 완료 시제는 지속적인 추세를 암시합니다.

첫 번째 그래프는 지난 10년간 매출이 지속적으로 증가한 반면, 제품 A의 소매업체 수는 감소했음을 보여줍니다.

두 번째 그래프에서는 3분기까지 이익이 감소할 것으로 예상되지만 4분기에는 매출이 증가할 것으로 예상되어 회사의 성장에 긍정적인 추세가 있음을 나타냅니다.

예상되는 수익 감소 및 매출 증가

수익은 다음 분기에도 계속 하락할 것으로 예상되지만, 이러한 하락세는 우려할 만한 수준은 아닙니다.

향후 몇 달간 예상되는 매출 증가는 휴가철 지출 증가에 힘입을 것으로 예상됩니다.

4분기 매출 전망에 따르면 향후 몇 년 동안 강력한 성장세를 유지할 것으로 예상됩니다.

직선과 곡선으로 그래프 해석하기

직선과 곡선이 있는 그래프의 X축에는 음수 값이 포함될 수 있으므로 데이터 해석에 복잡성이 더해집니다.

그래프의 다양한 표현과 패턴을 완전히 이해하려면 완전한 요약이 필요합니다.