온라인 위탁 판매: 성공 전략 및 수익 임계값

국내 위탁판매를 전문으로 하는 이 대표는 독특한 상품 소싱에 집중해 5천만 원 미만의 매출로 월 1천만 원에 가까운 순수익을 달성하고 있습니다.

### 국내 위탁판매로 온라인 비즈니스를 시작하는 CEO의 진짜 영업 비법
* 🛒 유튜브에서 약 1년간 온라인 성공 채널을 운영해 온 대표는 **2017년 9월 위탁판매를 통해 온라인 사업을 시작**하고 직접 만든 제품 판매에 집중하고 있습니다.
* 💡 최소한의 자본으로 온라인 비즈니스를 시작하기 위해 진입장벽이 다소 높은 제품은 **수입 또는 생산하는 국내 업체로부터 제품을 소싱**하는 등 위탁판매를 하고 있습니다.
* 💰 대표의 온라인 매출 목표는 **월 1천만 원**으로, **5천만 원 미만의 매출**로 거의 순수익 **1천만 원 내외**를 달성하는 경우를 많이 봤다고 합니다.
* 🛍 한 사람이 관리할 수 있는 몇 가지 제품을 특화하여 **4개의 제품을 홍보하는 전략**을 구사하고 있으며, 단가도 **5천만 원 정도**로 비교적 높게 책정하고 있습니다.
* 📈 매출 증대를 위해서는 광고와 마케팅이 필수적이라고 생각하는 CEO는 제품에 **'영혼'을 불어넣듯 상세한 페이지**를 제작합니다.
* 🔒 다른 판매자가 동일한 제품을 판매하지 못하도록 **위탁 파트너와 독점 조건**을 협상하고 **브랜드명을 공개하지 않은 채 제품**을 판매합니다.
* 🛡 ️ CEO의 전략은 **복제하기 어려운 구조**를 만드는 것이며, 이커머스 생태계에서 **트렌드가 개인 브랜딩**으로 이동하고 있다고 믿습니다.

Maybe 99% of the sellers don't know, but then I'll give you some tips more easily. I have real trade secrets. I've seen a lot of people achieving almost pure profit of 10 million won monthly with sales of less than 50 million won. [MUSIC] Fighting Hello, this is Jeongsang. Today, we have a special guest again. It seems like we have special guests every week. Those who know would probably recognize. We have invited the CEO of an online business today. Welcome, nice to meet you. You applied to appear on our channel. Could you please introduce yourself? Yes, hello. I am an online seller running an online success channel. It's been about a year since I started YouTube, and I am currently operating this channel with the goal of creating your own unique sword in the online world. Oh, the expression creating your own sword is referring to collaborating.

It seems like it would have something to do with making knives, right? With that in mind, we decided to create knife-related content online. Also, there's another thing. My name also includes the word hyupja. So, if you come to our channel, I am the CEO, so we decided to address me as the CEO. Is this also a culture? I received applications and did a lot of research on our CEO. What exactly do you do, and I had a strong feeling that you might be a master at something. It seemed like it would be very helpful for our channel, so I decided to have an interview with our CEO. From what I heard, you are younger than me, so I might not look that young. Therefore, you started a business at a very young age like CEO Jeong. CEO Jeong was born in 1992, and I was born in 1993. You were born in 1993, right? [Laughter] I feel like we are in a similar age group.

Stop the chit-chat, and I have to show our subscribers a lot of the know-how of our CEO. So, I'm really curious about what kind of business the CEO has been doing and what kind of career path he has. I started my online business in September 2017, so I've been in the field for 7 years and a little over 6 years. CEO, on the other hand, has been doing a lot of business related to overseas purchasing agents and managing the channel in that way. In my case, I have hardly done any purchasing agent work, and I started online sales through consignment sales. I have been really focusing on making one or two of my own products well and growing these products to sell to consumers. Furthermore, I want to manufacture, import, or produce brand products that match this category, and I started my business with the motto of wanting to sell my own products.

I am still doing business like that now. So, when you mention domestic consignment, are you talking about wholesale or wholesale agencies? It could also be domestic consignment. I have tried wholesale and sourcing, but my direction is to focus on sourcing with slightly higher entry barriers than that area. For example, you can see tripods now. There are many business owners who have tripods. I have sourced a lot by visiting or calling those business owners who have actually imported or produced tripods. Most of them source domestic products, right? It could be domestic products, or it could be domestic business owners who brought the products. It's not like buying from Chinese purchasing agents like Taobao or 1688, but sourcing from there in our domestic market.

The bosses are sourcing again. Yes, that's right. Because I don't directly sell products in China, I source products from people who bring products from China and sell them to domestic bosses. I will try selling this once and have started a lot like this. Because even though it's consignment sales in the domestic wholesale market, there is a bit of a barrier to entry. I think I can sell well if I do something that not everyone can source. So, I am still looking for those kinds of products a lot, and currently, more than 70% of the products I am selling are like that. When it comes to selling domestic products, in my opinion, you can even bring high-altitude emissions from Gangwon Province. You can bring products manufactured in Namdong Industrial Complex in Incheon. I have actually been there and seen it. They are manufactured in Namdong Industrial Complex.

I visit business owners to receive products, and I also sell agricultural and fisheries products myself. I contact domestic producers or distributors of agricultural products to receive their goods. There are many importers in Korea who import products from various countries such as China, Europe, or the United States, and sell them on domestic platforms like Smart Store or Coupang. I contact these people and try to sell my products together. So, I mostly source products and almost act as a seller. My simple thought is that by doing this, I can reduce the middle margin when compared to purchasing products directly from China or buying low-cost branded products from various countries. I am currently consigning the sale of a salad brought from various countries by contacting the salad maker. This makes me think that the middle margin might be slightly reduced. However, what I need to consider carefully is how to leverage this.

You know, these days the word leverage is trending. Those who have capital at the beginning don't need to do what I do. Now, I directly import, manufacture, and sell products in the domestic market. However, I was a complete beginner with no capital. Even now, for those in a similar situation, I also provide lectures. Initially, I had very little capital, so in order to start, I had to rely on consignment. By doing so, even if I have to give up a certain margin, structuring it this way allows me to achieve maximum sales with minimal capital. This is my top priority. Based on this judgment, I have been focusing on setting up sourcing methods. In reality, the advantage of doing this is that if I sourced and sold something like a selfie stick successfully, I would gain knowledge on how to sell products in this category.

Back then, the probability of success was very high when importing or producing products directly because I knew how to sell this product in the online ecosystem, so I created a lot of my own products through this route. It was said to be good for beginners starting out, right? So, it is possible with capital. It's not exactly possible with no capital because in fact, with purchasing agents, they guarantee the purchase when an order comes in. What I mean is, if someone in Korea buys a shirt from Europe, then you need to order that shirt from Europe and send it to the customer. In that case, the money spent on the purchase is similar, right? Yes, you need at least that amount of money. The more sales you have, the more money you need, right? I also saw content on atherosclerosis, and the better atherosclerosis is, the higher the chances of success.

However, if I may give you a little more tip, what happens when arteriosclerosis occurs is that when I receive an order, I have to deliver the product to me and pay the supplier to keep sending the product. You just need to extend that period. Oh, that's negotiable. It's totally possible. In the beginning, when there is no trust, you can ask for daily payments, but as trust builds up, or from the beginning, I am trying to start with this structure. I am confident in selling well, but I don't have money. If you say this, there are many people who can make the payment valid. So, even if you don't have much capital, you can overcome arteriosclerosis. I have set up this structure because you need to think well. You don't have money, but orders come in. But if you have money, you can send the order to the customer. So, what would you do?

But you can borrow money, ask to pay later, or even offer credit. However, if we call it credit, the word may sound a bit negative. Anyway, please extend the payment period of the transaction amount in a way that suits me, making my cash flow more positive. By continuing to do this, I have devised my own Sakusho. Oh, I think this could be quite beneficial for those who are new to this at first. Overseas purchases are the same. Actually, it's a bit difficult for many people to get into importing goods from abroad. There is a bit of a barrier to entry regarding imports. However, in the case of domestic consignment, you can contact domestic business owners or factories in Korea by phone in Korean. I think that's quite nice, and based on the concept of zero capital, as far as I have thought until now.

It feels somewhat similar to overseas purchasing agency. It's almost the same, but I think the difference lies in whether the product comes from overseas or goes out domestically. Our subscribers might be curious about how much revenue they can generate by consigning products for sale. You've probably seen a lot of CEOs who have increased their sales that way. So, what is the revenue threshold? For me, my current goal for online sales is 10 million KRW a month. I've been doing domestic consignment for almost 7 years now, and I think the average profit margin is around 25% to 30%. So, at least around 40 to 50 million KRW in revenue should come out. Even after deducting advertising expenses and some operating costs, a net profit of around 10 million KRW comes out just right if I achieve sales of around 40 million KRW.

It comes out to be 10 million won. Even after deducting all the advertising costs, about 20% to 25% remains. From my perspective as someone who only handles purchasing, the structure is a bit hard to understand. Oh, I see. This could be due to the difference in how much advertising costs are incurred or how much margin can be obtained from bringing in many products. Let's just consider it as 50 million won for now. If it's 50 million won, and assuming a 30% profit margin, that would be 15 million won. But if we spend about 5 million won on advertising, operating costs, and other things, we will have some left, right? Generally, it goes in this kind of structure. It may vary, but I have mostly done it that way. Consequently, I have seen many cases where almost pure profit of around 10 million won is achieved with sales of less than 50 million won. As an example, even my younger sibling achieved this in Australia.

After working as a chef for five years, I joined the military and achieved success through this mechanism. Most of my friends and acquaintances around me have also succeeded in a similar way. So, in my opinion, the unit price should be relatively high, around 50 million won. If we consider that, it seems like the customer satisfaction would be less burdensome. Right, when we look at it that way, actually, in our purchasing agency, the unit price is a bit lower in China, but in our European purchasing agency, the unit price is higher, so the customer satisfaction is lower. However, I think that in the case of domestic consignment, customer satisfaction might be a bit higher. We cannot say there is no customer satisfaction, but on average, we promise three products. Originally, we talk about two to four products. Generating this level of sales with this level of products was the structure I initially set. Therefore, even if I am accurately managing only three to four products,

Most customer services can do almost everything, and the number of products is not that high. So, if I specialize in this product, in fact, I won't be afraid of any customer service. Of course, there will be fraud, but as I do it, it seems different for each category. Even if the number of products is small, there are many customers who are very sensitive and thoughtful when buying baby products or slightly premium products. Actually, baby products are like that. So unless it's those kinds of products, there are many customer services. The reason I chose to focus on these four products in this world is that I concluded, based on data over many years, that if you endure this level of customer service as a one-person seller, you can do it alone. So when sales reach around 50 million won, taking about 10 million won, you can understand customer service as a structure for one person. With that structure, I am currently employing a strategy to promote four products in the world.

I think you are talking about being there, so in the case of our purchasing agency, you usually start with bulk registration. Of course, the owner emphasizes manual registration on the official channel, but the manual registration I do is actually not a structure where rookie items are displayed and generate that level of sales. I was quite surprised by that point. Because I thought it was not possible to have that kind of sales by displaying three products like that through domestic consignment. I suddenly make a judgment that this is a difference in industry and update. Anyway, even though purchasing agencies do manual registration, they work hard on registration. But do you advertise or do marketing after that? We don't. We think advertising is essential for marketing. It seems like that's the difference. Because when advertising and marketing are done, more is achieved.

There will be inflow, and within advertising and marketing, there is content, so more conversions will take place. Also, for detailed pages, I'm not sure what it means, but we also make detailed pages 100% handmade. In fact, sometimes designers do it, and when I was a solo seller, I did it alone. We also work with design freelancers or people like that. We call each item that goes into one product a soul. A lot of souls go into one product. For beginners, it seems to take about a month for those who are doing it for the first time. It seems to take about a month to launch one and properly make the product. However, if it's not your own product, and especially if it's a consigned product, what if someone takes it away later? That's why I don't recommend wholesale in this structure.

Anyone can take it away and anyone can upload it, but when I make a phone call or make a contract with a trading partner, we talk about those conditions. For example, if I want exclusivity for this product for six months, can I give it to only three or four sellers if exclusivity is not possible? Because it's still on consignment, I make a structure that doesn't overlap within this consignment. Actually, I put up the product like that, make agreements with those people, and can even turn that into my own brand. And one more tip, if other sellers start selling the same product here, there is a way to avoid this. How do you avoid it? First of all, the premise is the same for purchasing agents.

Consumers can't find the lowest price at first. So, the first premise is that if you can't find the lowest price, you don't have to make other gifts look the same as mine. In order to do that, thumbnails and detailed pages are necessary first. And then, the third tip I'll give you is about bringing in traffic. But usually, we direct traffic only to the detailed page, or in my case, I also do blogging and other marketing, but I don't advertise the brand name of the product. For example, if it's a smart store, I advertise it with the name of the smart store I created. This makes consumers search for our smart store name. If I were to sell selfie sticks, even if I sell them at an online store called Hello, I create a lot of virals by saying hello. Therefore, the marketing routes I take are for products similar to mine.

Many structures can be created that can only be uploaded to me without going to people, that's what we do as a smart store. Most of them are done as smart stores. Nowadays, a lot is done through Coupang. So, even if you don't operate a comprehensive mall, you can create your own brand shopping mall like that. I believe I can do it well. People think it's so easy for anyone to create a smart store, but it's a huge thing. Individuals can easily create their own brand with just a few clicks, and they can brand it. In fact, Coupang is following this trend. Coupang recently created something called My Shop. Probably 99% of sellers don't know, but I think we are moving into an era where each individual's model is being branded. I believe I can do enough of those things at the present moment.

There is an e-commerce ecosystem, and what I think is online. In my opinion, many beginners are on our channel, so from a beginner's perspective, it's a bit comfortable to enter the domestic market. But when it comes to creating detailed pages, making product names impressive, and then various advertisements, even just hearing about viral advertisements seems difficult. From a beginner's perspective, it's really hard to do that. So, I will give you some tips to make it easier. These tips could be real trade secrets. Actually, I also think the purchasing agent market is great. What I mean is, when you upload various products, whether manually or in bulk, and they get exposure and selected, they are sold. It's a structure without advertising costs, so I find it very attractive. But in the way I do it, the time spent on one product is quite

It is heard a lot, but when the product reaches a certain level of perfection, continuous sales continue. Also, the advantage of this product is that branding can be done later. So, how should you proceed with the steps? It's okay if you can't just create a product as one. You should have a detailed page of your own and a persuasive structure of your own. You should have a goal like creating these. So, there should be a page that conveys my intention to consumers, and it's okay to have only one product that fits that. If it's like this, persuasion is now ready. I see it as mainly attracting and persuading. Once persuasion is achieved, even with a little influx, purchases are made. Just invest here for about 2 weeks shortly or up to a month long to create it properly once. Then a product that can go out into the world will be born. Well, I previously

They told me to do a smart store, but nowadays they say to do Coupang first. Go to Coupang and just run ads. Then the magic continues. I'm thinking of incorporating it into purchasing agency a little bit, but I think it's a bit risky. The monthly average is really the most I've seen coming out. Now there are fluctuations, right? They say that's the lower tier.

(닥등x) 국내 위탁으로 월 천만원 버는 방법 알려드립니다. 17분만 투자하세요! // 93년생 온라인협객

열심히 세상 살아나가는, 청년사업가 정사장입니다.

비즈니스, 출연 문의 : jeonggoon92@naver.com
(개인 문의는 회신하지 않습니다.)

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92년생 정사장

온라인 비즈니스 성공을 위한 팁

한 CEO가 온라인 판매에서 높은 수익을 달성하기 위한 영업 비법을 공유합니다.

CEO는 소수의 품질 좋은 제품에 집중하고 브랜드를 성장시키는 것이 중요하다고 강조합니다.

또한 일반적인 해외 구매 대행사가 아닌 진입 장벽이 높은 제품을 소싱하는 전략에 대해서도 강조합니다.

국내 시장 위탁 판매를 위한 제품 소싱

국내의 한 사업자는 남동공단, 강원도 등 다양한 지역에서 제품을 소싱하고 있습니다.

중간 마진을 줄이고 최소한의 자본으로 매출을 극대화하기 위해 위탁 판매에 집중하고 있습니다.

위탁판매를 통해 특히 온라인 생태계에서 제품 판매에 대한 노하우와 성공 경험을 쌓을 수 있었습니다.

비즈니스 운영의 재정적 어려움 극복하기

공급업체와의 결제 기간을 연장하면 현금 흐름을 개선하고 재정적 제약을 극복하는 데 도움이 될 수 있습니다.

국내 위탁 및 해외 구매는 자본이 부족한 사람들에게 수익 창출의 기회를 제공하는 실행 가능한 옵션이 될 수 있습니다.

월 매출 4,000만~5,000만 원, 이익률 25~30%를 목표로 하면 비용을 공제하고도 1,000만 원 정도의 순이익이 남는다는 것이 실현 가능한 목표입니다.

1인 제품 비즈니스에서 가격 책정 및 고객 만족도 관리하기

셰프에서 군인으로 전향한 판매자는 5천만 원 정도의 높은 단가가 고객 만족에 대한 우려를 덜어줄 수 있다고 생각합니다.

3~4개의 제품에만 집중하고 있는 판매자는 특히 유아용품과 같은 민감한 프리미엄 품목의 경우 혼자서도 고객 서비스를 관리할 수 있다고 자신합니다.

또한 판매자는 매출 증대를 위한 광고와 마케팅의 중요성을 강조하며 제품별 수작업 상세페이지를 강조하고 있습니다.

개인 브랜드 구축 및 독점 제품 판매를 위한 전략

제한된 수의 판매자와 특정 계약을 맺어 제품에 대한 독점권을 설정할 수 있습니다.

제품을 구별하고 다른 판매자가 제품을 모방하지 못하도록 하려면 썸네일과 상세 페이지를 사용하는 것이 중요합니다.

트래픽을 유도하고 다른 마케팅 경로를 사용하면 개인 브랜드를 구축하고 스토어로 판매를 유도하는 데 도움이 될 수 있습니다.

초보자를 위한 이커머스 시장 탐색 팁

국내 시장에 진출하여 인상적인 제품 페이지와 광고를 만드는 것은 초보자에게는 어려운 일일 수 있습니다.

광고 비용 없이 노출을 늘리고 판매를 촉진하려면 구매 대행 시장에 집중하는 것을 고려해 보세요.

지속적인 판매 및 브랜딩 기회를 얻을 수 있으므로 시간을 들여 각 제품을 완성하세요.

또한, 각 상품에 대해 상세하고 설득력 있는 페이지를 만들어 소비자를 끌어들이고 설득하여 잠재적으로 구매로 이어질 수 있도록 하는 데 우선순위를 두세요.

쿠팡에서 시작하여 광고를 집행하는 것을 고려하되, 구매 대행은 월 평균 변동이 심해 위험할 수 있으므로 신중하게 결정해야 합니다.