애플의 2014년 이벤트: 유튜브 앨범과 아이폰 6 논란

### 애플의 기억에 남는 2014년 9월 이벤트를 되돌아봅니다: 10년의 굴욕
* 📅 지금으로부터 10년 전인 2014년 9월 9일, Apple은 **논란이 되었던 U2 앨범을 iPhone에 자동으로 추가**하는 등 몇 가지 중대한 실수로 헤드라인을 장식한 이벤트로 화제를 모았습니다.
* 📱 이 행사에서는 두 가지 크기로 주목받은 iPhone 6와 얇은 디자인으로 인해 휴대폰이 압력을 받으면 휘어지는 **'벤드게이트'의 등장**도 소개되었습니다.
* 🔄 또한, 문제가 있는 iOS 8 업데이트로 인해 **iPhone 6 출시에 문제가 발생**하여 Apple은 사용자에게 **업데이트를 즉시 다운로드하지 말 것**을 권고했습니다.
* ⌚ 애플 워치가 공개되고 가격이 **17,000달러까지 치솟은 럭셔리 아이템**으로 판매되었지만, 결국 오래 지속되는 가보 제품으로서 큰 반향을 불러일으키지 못했습니다.
* 💳 팀 쿡은 지갑을 대체할 것이라며 **Apple Pay를 소개**했지만, 10년이 지난 지금도 **홈디포와 월마트 같은 주요 소매업체에서 널리 채택되는 데 어려움**을 겪고 있습니다.
* 🎶 악명 높은 U2 앨범 실수로 인해 많은 사용자가 혼란과 좌절을 겪었고, 결국 **보노는 공개 사과**를 하고 **Apple의 미디어 배포 방식에 변화**를 가져왔습니다.
* 🎧 음악 소비의 진화를 되돌아보면, 소유에서 스트리밍으로 환경이 급격히 변화하면서 **iPod과 같은 물리적 음악 장치에 대한 관심**이 다시 한 번 높아지고 있습니다.
* 🔍 다가오는 iPhone 16 이벤트를 앞두고 있는 지금, 기술 업계가 얼마나 많이 변했는지, 그리고 **2014년의 운명적인 날**로부터 얻은 교훈을 다시 한 번 되새겨봅니다.

애플의 2014년 이벤트는 실수, 특히 U2 앨범 강제 다운로드로 인해 광범위한 불만을 불러일으킨 것으로 기억됩니다.

when Apple holds an event, it makes history. But when you look back on all Apple has done, I am fascinated by one singular Apple event that happened 10 years ago. A lot went wrong, and nothing like it will ever happen again. I'm talking about September 9th, 2014, the day Apple shoved a You2 album on everyone's iPhone. But YouTu was not the only debacle to come from that beautiful day. This was the iPhone 6 event, which gave us Ben gate and a botched iOS release. It was the debut of the Apple Watch, pitched as a luxury item costing as much as 17 grand for the fanciest of Fancy Pants customers. This also was when Tim Cook introduced Apple Pay with the bold promise of replacing your wallet. News flash: we still need wallets. But most folks just remember it as the day when Apple installed a YouTu album on every device, whether you wanted it or not, and it off so many people. I'll get more into that, but so many things went wrong around this iPhone launch.

that we have to talk about it so as we get ready for the iPhone 16 and the watch 10 event in just a few weeks. Here's one more thing: let's look back on the awkward moments from the iPhone 6 event and how much has changed in the decade since. I'm Bridget Cary, and this is one more thing. The iPhone 6 was the first time Apple had the iPhone in two sizes. There was an iPhone 6 and a 6 Plus. It measured in at 5.5 inches. Now, that's totally not a plus size by today's standards. The plus size screen is now 6.7 inches in diameter. The iPhone 6 also was one of the thinnest iPhones, which turns out might have caused some problems shortly after its release. Some folks reported that the phone casing would bend under pressure, like if it's in a tight pants pocket, and that gave us the term Bendgate. At the time, Apple said bent iPhones were extremely rare, but surely no phone was thinner ever since the 6, perhaps

Apple didn't want another Bend gate, but we could be going back to super thin designs. Rumor has it that Apple is working on a slim iPhone 17. Now, Apple analyst Ming-Chi Kuo says it would have a mixed titanium-aluminum frame for strength and just have one camera on the back. And we might say goodbye to the plus size altogether for next year. Now, some are saying this new model could be 5 mm thin. That would make it the thinnest iPhone ever. So, 10 years after the iPhone 6 Plus, we could be going back to something that looks like the iPhone 6 Plus. Bend gate was a rough time because it came right as Apple was recovering from a bad iOS 8 update. A week after iOS 8 released, Apple pushed out version 8.0.1 to fix some bugs, but it came with bigger bugs, and it borked some iPhones. Users reported that it was breaking cellular reception, with the iPhone showing no service on the display, and others noticed problems with Touch

ID Apple had to pull back the update. This event made reporters like me warn people to never download an Apple update on the first day it comes out. I still get weird about downloading iOS updates right away. The following year, in 2015, Apple opened up the iOS beta program to the public for the first time. Perhaps it's one way Apple makes sure it doesn't have another problematic update like that again. When Tim Cook introduced the Apple Watch, it wouldn't reach consumer wrists for another 7 months. There was a lot of time to wait and speculate. Folks were wondering, Why do you even need a smartwatch? Apple was marketing this in many different ways. You see, Apple wanted it to be for both runners and the high-end fashion crowd. Remember, at this point, every tech company was making smartwatches, so Apple went all out on the luxury angle to stand apart. There were three versions: the entry-level aluminum and glass watch sport model. It started at about $350. There was a stainless steel version that started at roughly $550. But the Big Daddy was the Apple

watch Edition, a luxury model made of 18 karat gold, starting price was $10,000, and it went up to 17 grand. Vogue gave it a 12-page cover spread, but here's the thing: unlike a real luxury watch, computer screens are not an heirloom. You can't pass this down to your kids, so it was a doomed idea, and it flopped. It did in fact become obsolete. Apple will no longer fix it, and the software has not been updated beyond watch OS 4.3.2. That's back in 2018. A decade later, we still have three versions, and the luxury aspect is really about which wrist WP you buy. Here's sells a band for $590, more than the cost of buying two Apple watches. But all those fashion bands might as well head to the landfill. The 10th edition of the Apple watch is rumored to have a whole new design with a new system for connecting the bands. So these current bands that just kind of slide in and out of the slot here.

they're likely incompatible. Will people be quick to upgrade if they're losing all of their investment on the bands? I mean, at least when I buy a new pair of pants, the belt I bought is still compatible. Apple Pay was introduced as a way to replace the wallet, but not every retailer was playing along at first. Stores like Home Depot and Walmart did not take Apple Pay, and 10 years later, you still can't use it at Home Depot or Walmart. But many other retailers did eventually get on board, and it seems to be almost everywhere. I can pay for the New York City subway by just tapping my iPhone now, but it still struggles to be a wallet replacement because of driver's licenses. Only some states are compatible with putting their licenses in the Apple Wallet, so wallets are not dead. If you're like me and you love those wild Loungefly wallets, you can still keep buying them with Apple Pay. Ironically, that September event was jam-packed, and it was a live event, which sadly I think is something Apple won't

do again but even with all of this news. Tim Cook wanted one more thing to close out the gather in a celebratory moment for the iTunes Store, which at this point was around for a decade. The band YouTube performs this new song for the crowd, and then Bono gets on stage with Cook to tease up that Apple should pay him to give this whole album to every iTunes customer if we gave it away for free. But first, you would have to pay for it 'cause we're not going in for the free music around here. And with that magic instant, everyone got Songs of Innocence on their machines, and then everyone was left confused on how to remove Songs of Innocence from their machines. If you don't follow Apple news, I guess you just woke up and you were like, Uh, what is Bono doing on my iPhone? Now, I'm old enough to remember when devices came with free media all the time. Windows 95 came with a free movie file of the Weezer Buddy Holly music video, and one of the earliest Samsung Galaxy phones it

was called the Samsung Vibrant on T-Mobile in 2010. It came with an entire copy of the Avatar movie loaded on it, and I swear to you that's how I watched Avatar for the first time on a 4-inch screen, just like how James Cameron wanted. But back to Bono. Although it was a free thing, and Americans love free things, they do not love having this music appear on their machines because it was so woven in with their iTunes music library. It was in the iCloud, and you couldn't just delete it out of the iCloud, at least not at first. Like if you just shuffled, you had U2 suddenly playing. It was so bad that Bono apologized for the stunt, and Apple had to provide a whole fix just to help people remove it. It went so poorly that I don't think we're going to get a free piece of media again unless you count free trials of subscriptions because now so much has shifted to streaming services. And think about how much is different from a decade ago in music ownership. We had MP3 libraries and iPods.

and then they took away our CD drives, and I guess you could buy an external CD drive, but not anymore an apple because the super Drive is no longer available. As of just a few weeks ago, we had this method of buying and storing music, but the environment changed around this method, so I don't blame consumers. Ownership just became obsolete when the infrastructure of ownership changed. Now, doing this story made me realize that my digital music library over the years is just rotting on some drive somewhere because I stream everything, anything. I realize it's been years since I purchased any song, and that kind of freaked me out because you don't really own anything if the digital rights to a song you love leaves a streaming service. It's a bit of a mission now to get mp3s and figure out where it all lives and how to move files around, but there is still a desire with customers for some sort of physical device that you can take music with you and also let you disconnect. Just look at Urban Outfitters.

It is selling old iPods. The company Retro ECT refurbishes old iPods, and it inspired me to get back to our past, so I bought one. This is a first-generation iPod Mini from 2004. I'm going to play around with this a bit, and I'm going to report later on what it's like going back to just a simple MP3 player, even when iTunes software really isn't a thing anymore. Let me know what you're looking for in the next iPhone event, or let me know if you have any experience going back to iPods. But even if you don't comment, I'll still do a show about it with or without you. Thanks for watching. I'll catch you next Friday for one more thing.

Decade Before iPhone 16, Apple’s Big Blunders: U2, Bendgate, Botched iOS 8

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애플의 악명 높은 2014년 이벤트

2014년 9월 9일의 Apple 이벤트는 모든 iPhone에 You2 앨범이 설치되어 논란이 된 것으로 기억됩니다.

이 이벤트는 또한 아이폰 6의 출시를 기념하는 행사였는데, 벤드게이트와 iOS 출시 오류와 같은 문제에 직면했습니다.

또한 애플은 이 이벤트에서 애플워치와 애플페이를 소개했지만, 앨범 증정으로 인한 반발로 더 많이 기억되고 있습니다.

애플의 잠재적인 아이폰 17 디자인과 영향력

Apple은 티타늄과 알루미늄 프레임이 혼합된 슬림형 iPhone 17과 카메라가 하나만 장착된 5mm의 역대 가장 얇은 iPhone을 개발 중이라는 소문이 돌고 있습니다.

또한 내년에 플러스 사이즈 모델을 단계적으로 폐지할 수도 있습니다.

이러한 디자인 변화는 iPhone 6 Plus 시절에 직면했던 문제와 Apple의 iOS 8 업데이트로 인해 공개 베타 프로그램과 소프트웨어 업데이트에 대한 보다 신중한 접근 방식으로 이어진 이후 나온 것입니다.

18캐럿 금으로 제작된 Apple Watch 에디션은 시작 가격이 10,000달러에 달했지만 가보 가치가 부족하다는 이유로 결국 실패했습니다.

시계의 고급스러움은 고가의 밴드로 인해 사라졌고, 10번째 에디션은 완전히 새로운 디자인으로 제작되어 기존 밴드와 호환되지 않을 것이라는 소문이 돌았습니다.

Apple Pay는 또한 일관성 없는 소매업체 참여와 운전면허증과의 제한된 호환성으로 인해 기존 지갑을 대체하는 데 어려움을 겪었습니다.

논란이 된 보노의 무료 앨범 증정 이벤트

팀 쿡은 iTunes Store 10주년을 기념하여 보노를 무대에 초대하여 모든 iTunes 고객에게 U2의 "Songs of Innocence"를 무료로 제공했는데, 이 앨범이 즉시 기기에 나타나면서 혼란을 야기했습니다.

예상치 못한 선물로 인해 사용자들은 앨범이 iTunes 음악 보관함 및 iCloud와 얽혀 있어 앨범을 삭제하려는 시도를 하다가 좌절감을 느꼈습니다.

반발이 거세지자 보노는 사과했고, Apple은 사용자가 앨범을 삭제할 수 있도록 수정 사항을 구현하여 무료 미디어 제공에서 벗어나기로 결정했습니다.

CD 드라이브에서 디지털 음악으로의 전환

Apple의 수퍼드라이브가 더 이상 제공되지 않아 실제 장치에서 음악을 구입하고 저장하기가 더 어려워졌습니다.

저자의 디지털 음악 라이브러리는 이제 스트리밍 서비스에만 의존하게 되면서 쓸모없게 되었습니다.

하지만 여전히 물리적 음악 기기에 대한 수요가 있어 저자는 2004년에 1세대 iPod Mini를 구입하여 간단한 MP3 플레이어를 다시 사용하게 되었습니다.