창의력 발휘: 혁신과 표현을 위한 모든 사람의 잠재력

### 내면의 창의력을 발휘하세요: 고정관념 극복 및 발산적 사고 수용하기
* 🎨 5세 아동의 **98%가 창의력에서 '천재적'**인 반면 성인은 **2%에 불과**하다는 연구 결과에서 알 수 있듯이 창의력은 타고난 특성이 아니라 개발과 육성이 가능한 기술입니다.
* 📚 교육 시스템은 종종 **발산적 사고보다 수렴적 사고를 우선시**하여 창의성을 억압하고, 상상력을 포용하기보다는 판단하도록 가르칩니다.
* 💡 창의성은 전통적인 예술적 추구에 국한되지 않고 **기술, 스포츠, 과학 등 다양한 분야에서 개인이 새로운 방식으로 요소를 결합**하는 데서 찾을 수 있습니다.
* 🚰 '더러운 수도꼭지' 비유는 창의적인 시도를 시작하는 초보자가 성공을 거두기까지 많은 **'더러운 물'**을 만들어야 할 수 있으며, 기대치를 관리하고 인내심을 갖는 것이 중요하다는 점을 강조합니다.
* 🎯 '야망의 함정'은 **즉각적인 성공에 대한 비현실적인 기대**를 갖게 하거나 **모든 창의적 추구를 세상을 바꾸는 풀타임의 노력**으로 전환함으로써 창의성을 저해할 수 있습니다.
* 💪 창의력은 사치나 직업적 열망이 아니라 **신체 운동과 마찬가지로 필수적인 정신 운동**으로 여겨져야 합니다.
* 🌍 어려움에도 불구하고 세상은 항상 문제를 해결하고 혁신하기 위해 창의성을 필요로 하며, **명성이나 부를 얻지 못하더라도 창의성을 추구하는 것은 가치 있는 일**입니다.
* 🔮 "스스로 창의적이라고 생각하지 않는다면 **아직 자신의 출구를 찾지 못한 것**일 뿐입니다. 그리고 여러분을 위한 출구가 분명히 있을 테니 **계속 찾아보셔야 합니다.**"

창의성을 발견하는 것은 특정 재능이나 연령에 국한되지 않으며, 누구나 창의성을 발휘할 수 있는 잠재력을 가지고 있습니다.

this is me aged 12 not very good at Art hated writing and avoided music. This Is Me aged 18 studying math economics and geography at school and about to go to university to do accounting and finance. this is me age 28 me now technically a professional creative who also has a YouTube channel. so what the f happened there. well while for most of my life I thought I wasn't a creative person turns out I am and having realized that I actually think everyone's a creative person. to prove it I identified all the myths I used to believe that stopped me from being a creative person reaching my creative potential and debunked them. so if you'd asked accounting of Finance Jay why he wasn't creative he'd probably say something along the lines of I just wasn't born creative which sounds fair enough. some people aren't born natural athletes or natural communicators so surely some aren't born natural creatives right. well I used to think that until I stumbled on a TED Talk by a chap called George land explaining what happened when a

government agency asked him for a favor. Somebody from NASA came to us, the deputy director, and said, Look, we have a lot of people working for us. We need some way to select the people that are the most creative so they can go on the teams that are facing the toughest problems. Can you give us some kind of an instrument, a test, or something that we can give to find those people? The test George and his team came up with was fairly simple. Say I showed you this object and asked you to come up with as many uses for it as possible. How many could you come up with? 4, 8, 12? Well, it turns out how many ideas you can come up with in response to a specific stimuli is a pretty effective way of measuring creativity, and George decided to take it one step further. He decided to test a bunch of 5-year-olds, over 1,000 of them, to see how they scored. 98% of them fell into the genius level of creativity. The results were so surprising to him that he decided to

extend the study even further retesting the same kids in 5 years time. But this time the total had fallen to 30%. So he retested them again 5 years later, and it had fallen to 12%. Since then, he's tested over 1 million adults and found that only 2% of them fall into this genius level category according to this test. As kids, 98% of us are creative geniuses, yet by the time we grow up, only 2% of us are. So what's going on? Well, apparently there are two ways of thinking: divergent, which you can think of as imagination, and convergent, which you can think of as judgment. As 5-year-olds, we're all divergent thinkers, which allows us to be so creative. But then we go to school. It's fair to say our education system is outdated, built for another time. It prioritizes subjects for an industrial world and teaches us to avoid mistakes at all costs. In other words, we're taught to become convergent thinkers, meaning we

start to judge our imagination, and that just isn't how creativity works. Turns out when Pablo Picasso said, Every child is an artist. The problem is how to remain one as we grow up, he was spot on. And we do it by finding our inner 5-year-old, someone who is happy to let their imagination run wild without judgment, without fear of failure, without overthinking, because that's the only way to be creative, and everyone can do it. They just have to let themselves. Thinking of 5-year-old Jay, I do always remember art class at school. You'd get your apron on, be given your paint tray, go and pick your colors, and just paint whatever the [ __ ] you wanted to. And I enjoyed it. For me, it was better than reading. But I do always remember looking around and thinking, Everyone else is better at this than me. What's going on here? Now, that might not seem like a big deal. I just wasn't that good at painting. It wasn't my thing. But as a young kid, I think it had a pretty

big impact. I tried painting and maybe a couple of the other Arts at school, but because none of them were for me, I stopped looking, and that's a problem. I think we have a very limited view of creativity. Yes, if I said, Imagine a creative person, your first thought would probably be of an artist sitting next to an easel or a writer surrounded by scrunched up pieces of paper, but they aren't the only forms of creativity. Ever heard of the Michelangelo of Microsoft Excel? Yeah, that's right. He makes Incredible art in Microsoft XL, absolutely unbelievable. But even outside of the Arts, I think Steve Jobs is creative. His art was just Building Products. Cristiano Ronaldo is creative. His art was just football. Albert Einstein is creative. His art was just physics. Ultimately, creativity is just combining things, doing things in a Noel way, but you need an outlet to do it. For me, I was 13 years old when I stumbled on a trick shot montage by Face Clan and was introduced to the wonderful world of YouTube and making stuff on the internet.

for the first time, I found an outlet that resonated with me. And look, I'm not saying school should have let me Smash Call of Duty and make trick shot montages, but it's an important reminder to anyone who doesn't consider themselves creative, who doesn't think there's a creative outlet for them: you just haven't found it yet, and you've got to keep looking because I guarantee there'll be one out there for you. Okay, so let's say it's 2004, and I want to become a successful journalist. I would probably need to spend at least three years getting the relevant qualifications, hope to land a job at one of the big Publications, and then fight my way up the corporate ladder to get anywhere near where I wanted to be. Now I could just start a Twitter account, and while I think that's incredible, it has its problems because your Tweet, your YouTube video, your TikTok could technically compete with the biggest creators on the platform. There's almost this expectation that it should, but unfortunately, that's just not

how it works. Ed Sheeran has a really good analogy for this. You view it as a dirty tap. When you switch a dirty tap on, it's going to flow [ __ ] water out for a substantial amount of time, and then clean water's going to start flowing. And now and then, you'll get a bit of [ __ ], but as long as it gets out of you, it's fine. As beginners, there's a lot of dirty water that's got to come out, like years' worth of dirty water. And even when you've flushed it all out, it can often take a while for other people to realize it. J.K. Rowling was turned down by 12 publishers for her first Harry Potter book, and that's just the way it goes. You've got to be okay with that. It's going to take time, but you also have to be careful what you wish for. These unrealistic expectations that the internet is creative can also cause what I like to call the ambition trap. Now, this is a bit rich coming from me because I'm here.

with ambitions to build this channel into something big. Something I can do full time. But it's interesting how rare it is to find someone who's uploading to YouTube or making something on the Internet because they can, with no ambitions to change the world or do it full time, or be part of some bigger plan. There's nothing wrong with having big dreams and wanting to turn your creativity into a full-time thing, but it doesn't always have to be. Not everyone that goes on a run is trying to break a world record or become a professional athlete or run a marathon. Some people just like running, and the same should go for creativity. It's something I really need to work on, and it might not be with this YouTube channel, but another creative endeavor, because if everyone sees this extreme success as mandatory to be creative, the only reason they'd ever actually make something, then I can see why most of them don't. This is a seriously competitive game, and ultimately most won't make it, but that shouldn't stop you from being

creative. So firstly, let's say you dial back the ambition and are creating something entirely for yourself. Some might think that's a selfish act, a luxury you can only afford in your retirement when you've done the things you need to do and can finally sit down to create whatever it is you've always dreamed of creating. Wrong. People don't see going to the gym as a luxury. Even those that don't do it know they probably should be doing it. And I think creativity should be seen in the same light. Seen as the gym for your mind. Get your 10,000 steps in for your body and your 30 minutes of creativity in for your mind. That's not selfish, that's smart. And secondly, let's say you're an ambitious weirdo and still want your creativity to change the world. Some might think that's a pointless act, something that isn't going to make a difference, something that the world doesn't need. Also wrong. If you look around, all of the great things humans have made are a product of creativity.

someone saw something wrong with the world or something they thought needed making, and they did it. And that will never change. The world will always need it, arguably now more than ever, so you may as well give it a shot. And with all of that being said, if I could go back in time and speak to uncreative J, I'd say this: firstly, people will tell you not to grow your hair out, don't listen to them. But secondly, while you might not think you're creative, you are. You've just got to keep looking, you'll find it, and when you do, keep it fun and go for it.

I debunked the “I’m not creative” myth

Jay Alto

나의 창의적 잠재력 발견하기: 자아 실현의 여정

12살 때는 미술, 글쓰기, 음악을 싫어했지만 28살 때는 유튜브 채널을 운영하는 전문 크리에이터가 되었습니다.

저는 제가 창의적인 사람이라는 사실을 깨닫고 제 잠재력을 방해하는 신화를 깨뜨렸습니다.

실험에 참여한 5세 아동의 98%가 천재 수준의 창의성에 속한다는 조지 랜드의 TED 강연은 창의성이 타고난 재능이라는 믿음에 도전장을 던졌습니다.

어렸을 때는 98%가 창의적인 천재로 간주되지만 성인이 되면 이 수치는 2%로 떨어집니다.

발산적 사고(상상력)에서 수렴적 사고(판단력)로의 전환은 산업사회에 맞는 과목을 우선시하고 실패에 대한 두려움을 가르치는 낡은 교육 시스템에서 기인합니다.

성인이 되어서도 창의성을 유지하려면 판단이나 실패에 대한 두려움 없이 상상력을 마음껏 펼칠 수 있는 5세 아이들의 사고방식을 수용하는 것이 중요합니다.

창의성에 대해 다시 생각하기: 전통적인 예술 형식을 넘어서

창의성은 전통적인 예술에만 국한되지 않으며 기술, 스포츠, 과학과 같은 분야에서도 찾아볼 수 있습니다.

창의성을 표현하기 위해서는 적절한 출구를 찾는 것이 중요합니다.

오늘날의 디지털 시대에는 소셜 미디어가 성공의 길을 변화시켜 개인이 전통적인 커리어 궤도를 벗어나 창의성을 발휘할 수 있는 새로운 기회를 창출하고 있습니다.

창작 과정 기대와 야망 관리하기

에드 시런은 창의력이 처음 쏟아져 나올 때를 더러운 수도꼭지에 비유하여 설명합니다.

롤링의 거절 경험은 다른 사람들이 자신의 작품을 알아보는 데 걸리는 시간을 강조합니다.

창작 활동에서 극도의 성공을 거둬야 한다는 압박감은 압도적일 수 있지만, 큰 성공을 목표로 삼지 말고 창작을 사랑하는 마음으로 창작하는 것이 중요합니다.

창의력은 이기적인 사치가 아니라 신체를 위한 운동과 마찬가지로 정신에 필수적인 것으로 여겨져야 합니다.

모든 위대한 업적은 창의성에서 비롯된 만큼 창의성은 세상을 실질적으로 변화시킬 수 있는 힘을 가지고 있으며, 그 어느 때보다 그 필요성이 강조되고 있습니다.

누구나 창의력을 발휘할 수 있는 잠재력을 가지고 있으며, 이를 재미있고 가치 있는 일로 받아들여야 합니다.