그래픽 디자이너의 브랜드 에셋 제작 시 AI 활용 경험담

### 그래픽 디자인의 AI: 그래픽 디자이너의 관점
* 🎨 7년 경력의 그래픽 디자이너인 퍼먼이 **AI가 업계에 미치는 영향**에 대해 이야기합니다.
* 🖼 OpenAI의 JAT GPT와 같은 AI 툴은 디자이너의 작업 방식을 변화시켜 **작업을 더 빠르고 효율적으로** 만들었습니다.
* 🤖 Firman이 AI를 사용하여 **커피 브랜드의 로고, 색상 팔레트, 글꼴 추천 및 디자인 요소**를 만드는 방법을 시연합니다.
* 💡 AI가 특정 작업을 간소화할 수는 있지만, **퍼먼은 디자인 과정에서 인간의 창의성과 판단력이 중요**하다는 점도 강조합니다.
* 🔮 퍼먼은 AI가 그래픽 디자이너를 대체할 수 있다는 일반적인 우려에 대해 **AI는 위협이 아닌 가치 있는 도구**라고 말합니다.
* 👩 AI와 인간 디자이너의 협업은 **혁신적이고 수준 높은 디자인 결과물**로 이어질 수 있습니다.
* 📊 그래픽 디자인에 AI를 활용하면 업계에 혁신을 일으켜 **효율성과 창의성**을 향상시킬 수 있습니다.

그래픽 디자이너인 퍼먼이 AI가 디자인에 미치는 영향에 대해 설명하며 GPT-4의 로고 제작 및 브랜드 가이드라인 기능을 시연합니다.

Action. Cut. Action. Hello, this time I'm alone again. I was asked to read it myself and answer the questions on this paper, they said. So let's go straight to the interview. My name is Firman. My previous job was a graphic designer for about 7 years. Well, maybe that's it. Tell us something interesting about your job. This story begins 7 years ago when graphic designers were not yet familiar with AI and everything was going smoothly. But when AI [Music] attacked, it was just normal. What changed? Maybe habits or routines. One of them is people using AI as a tool to help speed up their work. They have a new habit, and from my point of view, it's all good. It's even better. The most fundamental thing is, in the past, when a graphic designer needed image assets or photos, there were only two choices. The first one is to take your own photos, the second is to search for free royalty images or buy them. Now, with AI, what do we do? Yes, we promote. For example, if we want a picture of an orange, we just search for it. So now, we can choose which image we want, and the most important thing is that it shortens our time in doing something. Is there anything more valuable than time? Okay, next question. Are you happy with a job like that? Well, of course. Very happy, especially.

Now, with tremendous technological support, if I may give an example with the presence of JAT GPT from OpenAI. For example, this is cool in my opinion, but there are some assumptions saying that AI can replace graphic designers, right? Instead of us being confused about it, let's ask directly to JGBT as the doer. The question is, there are many assumptions that AI can replace graphic designers. Is that true? The answer is lengthy like this, I'll just highlight the closing sentence. Okay, let's continue, I will explain the enjoyable things about JAT GPT. Initially, as a graphic designer, let me simulate creating a logo from JGBT and then turning it into a standard graphic manual or brand guideline, which is an important document containing guidelines on how a brand should be visually and communicatively presented. For this simulation, the logo made is not entirely complete like a usual GSM; we only create a few key points through J GPT, such as the logo, color palette, font recommendations, and design elements. Let's start with the logo; we open GPT here. I ask to create a minimalist logo about a coffee brand with a target market of 20 to 35 years old. How would it look like? Let's see how this AI works. Is it suitable or not? Let's see; instead, we are given a tutorial in English. Okay, no problem, we'll just answer in Indonesian, but it's certain

Understood what we want, let's just ask them to create the logo again, creating the image, it's loading. Okay, so it turns out like this. It seems like something is missing, not like what I had imagined before. Maybe like this, let's ask to make it in one color with an ion style. So, it ends up like this, all in one color, the icon style is correct. It's starting to get smart; it's starting to understand what I want. I also ask to input the brand name, for example, kopiku, with a combination of several elements like what I typed here. Okay, creating the image and it turns out like this. It's okay, but I just want to add a perfect circle; it might look better. Who knows, it might end up like this; there are too many elements. Let's try to make it simpler. It seems like it's loading. Well, this is quite okay, but the coffee vibes are not there yet. In my opinion, it's almost perfect. Let's try to remove the circle element to make it look more like a coffee bean. Okay, the result is quite good. For AI in creating a logo, it's a bit similar to what I had imagined. Simple and easy to remember because I like the result. Earlier, I asked them to create its philosophy for future GSM needs. In English, it's okay, no problem. We just need them

At the same time, the reason for choosing that color, the code is also available. Let's just match if the code matches the color mentioned earlier. I checked it using Photoshop to be quick. First, the dark brown color's hex code is 4B 2E 2B, the color is really cool. The second one is the earthy brown color given, which is D7B3F00. It's correct. The rest of the codes should be correct too, so let's just skip this one. Later, I will add white and black colors to be included in the standard color addition because they were not mentioned earlier. Now, we ask for recommendations from GBT, what font would be suitable for the logo that was created earlier. Okay, here are the font recommendations from GBT: Montserrat, Playfair Display, Lato, Merriweather, and Arvo. Okay, I choose to use the Lato font. The result looks like this. Okay, let's continue to the design elements. My hope is that JPT can create it in the form of a pattern to match the logo created earlier, but a few times I tried, the result didn't match what I expected. For example, when I asked to create design elements to support the logo, the result was like this. It seems a bit complicated to make a pattern, right? Or maybe I'm the one lacking in detail. So maybe you can

You can try it yourself because this pattern was a bit complicated earlier and the results were not as expected. Let's switch it up. I'll try to create a design element in the form of an image here using the explore GB for the image generator. I'm asking for an image of a coffee branch with abundant fruits and a white background. The purpose of the white background is to make it easier for me to remove the background. The result looks like this, but I'd like to add coffee flowers and reduce the number of coffee fruits, so it looks like this. The coffee flowers are good, but there are still too many fruits. Let's make it simpler with a photography style, for example, and the result is like this. Alright, for the last AI, let's combine all the results generated by GBT earlier into a GSM layout, and the result is like this, the standard manual for my coffee brand in collaboration with [Music]. That's it from me. Oh, sorry, I didn't mention which GPT I used earlier. Let's rewind; I used GPT-4. [Music]

Bikin Logo Hanya dari Chat GPT?

isi kepala

AI가 그래픽 디자인에 미치는 영향

AI는 그래픽 디자인 산업을 크게 변화시켰으며, 디자이너들은 이제 AI를 사용하여 작업 속도를 높이고 다양한 이미지 옵션에 액세스하고 있습니다.

OpenAI의 JAT GPT와 같은 AI의 사용으로 그래픽 디자이너를 대체할 수 있을지에 대한 우려가 제기되고 있습니다.

AI는 브랜드 디자인의 핵심 요소를 빠르게 생성할 수 있지만, 인간 디자이너를 완전히 대체할 수 있을지에 대해서는 여전히 의문이 있습니다.

로고 디자인 프로세스 수정하기

처음에는 로고 디자인이 기대에 미치지 못했지만 단일 색상과 아이콘 스타일에 대한 요청으로 개선되었습니다.

브랜드 이름을 추가하고 요소를 단순화하여 디자인을 개선한 결과 커피 향이 강한 로고가 완성되었습니다.

전반적으로 AI 기반 로고 제작 프로세스는 사용자의 비전과 유사하여 심플하고 기억에 남는 디자인으로 완성되었습니다.

색상 코드 맞추기 및 로고 글꼴 선택하기

제공된 짙은 갈색의 16진수 코드는 4B2E2B이고, 흙빛 갈색의 16진수 코드는 D7B3F00이며, 둘 다 포토샵을 사용하여 확인했습니다.

GBT에서 로고에 권장하는 글꼴로는 Montserrat, Playfair Display, Lato, Merriweather 및 Arvo가 있으며, 이 중 선택된 글꼴은 Lato입니다.

로고의 디자인 요소를 패턴 형태로 만드는 것은 어려웠고 기대에 미치지 못했습니다.

요청은 과일이 풍성한 커피 가지와 흰색 배경의 이미지를 생성하는 것입니다.

원하는 변경 사항은 커피 꽃을 추가하고 과일 수를 줄이며 사진 스타일로 이미지를 단순화하는 것입니다.

마지막으로, 생성된 모든 결과물을 GPT-4를 사용하여 [음악]과 협업하여 커피 브랜드의 레이아웃으로 결합하는 것이 목표입니다.