Oh, what other important things are there? It's changing, like following Coupang. Yes, yes. I understand. Hello, I am Kim Chang-deok from Let's Live Together. Nice to meet you. Today, I came on air to provide urgent information for Coupang sellers. If you have registered as a Coupang seller, you will likely receive contact from a Coupang MD. Among the YouTube subscribers watching this, there may be some who have already been contacted by a Coupang MD. There might also be those who have never heard of an MD before. However, if you are a seller whose sales are gradually increasing, you will receive contact from Coupang. According to what I heard from the person in charge, there aren't many of them; I understand there are only about 30 to 50 people in total, and among them, there is me.

I would like to share some information I received yesterday from the sales representative in charge of Coupang. I hope you will watch the video until the end today. The first important piece of information is about the changes to product names starting from May 25th. With the Coupang admin, starting May 25th, the product names will also change. Currently, Naver has changed its product names. If you attach a different brand name to the products you are selling, you may face reporting or sanctions through their own inspection process, resulting in the products not being displayed. A similar situation will apply to product names on Coupang starting May 25th. For new products, it seems that they will likely prevent registration on their own. Existing registered products will be changed by Coupang itself. Please take note of this information from the announcement.

I hope you understand. Today, I want to talk about registering products on Coupang. As you may know, there is a section for entering search keywords in the hashtags. However, according to the responsible MD, regardless of the situation, it is mandatory to fill in all 20 search keywords on Coupang. So, where should I extract these keywords that I need to fill in? When I search for the product I want to sell on Coupang, the first suggested search keywords will appear. You must definitely include all of these suggested keywords. Secondly, click on the suggested searches again, and you need to include all the additional suggested searches that come up as well. You should aim to fill in as many as 20 keywords. 

Now, for the second piece of information, recently, Coupang introduced an automatic generation feature. It was created without my knowledge, and now, the products I registered have been automatically generated into two, three, four, or even five listings.

Some people were surprised to see how well things are selling and turned it off, but since it sells even when left alone, those who have activated the automatic generation feature in the admin have seen sales increase by more than 15%. The information I want to share is that rather than relying on automatic generation, it is more effective to include all possible quantities in the option values, such as one, two, three, four, and five for combined packaging. This way, when a customer who purchased item A leaves a comment on that product, the same type of star rating and comments will appear for the other two, three, four, and five products as well. The advantage here is that Coupang has a policy for items. Most of the people who are selling are those who are sourcing products from China or selling brand products through online distribution in Korea.

There are likely many similar products like yours. In that case, even if you lose to the first product because you are not as good, your items will still be listed as the second, third, or fourth options, which means your products will be exposed. This is a significant advantage. However, one thing to keep in mind is that if you registered the first product for 1,000 won, Coupang tends to favor free shipping policies. Therefore, the second product should be registered at a lower average price. If the average price of the first product is 100 won, then the cost of registering two items should naturally be less than 100 won, say 90 won. For three items, it should be 80 won, and for four items, 70 won, and so on. Now, the most important third point for today is the thumbnail. For products sold online, as sellers know, the thumbnail is the most important aspect. Coupang primarily displays photos of products against a white background as the most critical thumbnail.

Here, I would like to discuss an important point regarding thumbnails. I am the seller, and the product I am selling may be related to Coupang's own private label products or other similar items. Coupang will effectively promote its own private label products on the platform they created. This aspect is crucial. 

What I mean is, if I am selling tissues, I would typically register one or two thumbnails and invest money to create an impressive detail page. As customers scroll through, I would provide them with new information and list various features. However, when we enter the Coupang app and click on the tissue products they are selling, what we find most important is...

The part is the thumbnail. When we register products on Coupang, we pay the most attention to the main image. However, many people do not pay much attention to additional images. While most additional images are included as thumbnails, very few people fill all nine slots. However, if you look at the PV brand products sold on Coupang, you'll see that everything is included in this thumbnail you see at first. This is the key point. The reason everything is contained in this thumbnail is that when you use the PC version, you scroll up and down with the mouse. But now, the most optimized way to view products on mobile is to scroll left and right. As I mentioned earlier, the key point is that instead of explaining in detail like in a textbook on the detail page, we need to express everything within the ten images, including the main image. This is a really important point.

If you advertise on the thumbnail, it's not the thumbnail itself that is being advertised. When you look at it through the app, the advertisement screen will only show the one representative image that I registered. However, on a PC, the advertisement screen can display up to two thumbnails. For the main image at the very top, in my case, aside from the representative image, I always include the second photo with shipping information. We have a shipping cut-off time of 4 PM, and we will ship the ordered products on the same day. This part is crucial, and I want to emphasize it. It's very important, so please check this to help boost your sales. Today, I talked about three methods for selling on Coupang, but there are many more to come. It's not just three. If I raise my hand like this, you'll see a long list appear.

There are many other methods, so I would appreciate it if you could subscribe and like. Thank you.

쿠팡 본사 MD와 통화하며 얻은 꿀팁 3가지 / 절대 공유하지 마세요!

쿠팡 본사 MD와 통화하며 얻은 꿀팁 3가지 / 절대 공유하지 마세요!