INTO ACCOUNT. FRANCINE: IF IT'S NOT TRANSLATING INTO CONSUMER DEMAND, THAT IT'S QUITE TRICKY. THE OTHER BIG THING IS THE INCOMING TARIFFS ON CHINESE EV IMPORTS. ARE YOU EXPECTING THAT TO GIVE A BIG BOOST TO THE EV MARKET IN EUROPE? OBVIOUSLY, THE CHINESE OFFENSIVE IS THERE. THE CHINESE ARE COMING, AND THEY ARE CHALLENGING US BECAUSE THEY ARE COMING WITH VERY COMPETITIVE OFFERS. SO WHAT WE NEED TO DO IS FIGHT WITH THE SAME WEAPON AND BE ABLE TO PRODUCE CARS AT A COMPETITIVE COST. THIS IS WHAT WE ARE DOING WITH HISTORY ACROSS. WE THINK WE HAVE A VERY COMPETITIVE COST BASE FOR A CAR MADE IN EUROPE THAT WILL ENABLE US TO FACE THE CHINESE.

France's Citroen on How to Compete with China's Electric Cars

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