Cisco의 엔터프라이즈 AI 혁신과 소비자에게 미치는 영향

Cisco Live는 소비자 기술 및 디지털 복원력에 영향을 미치는 AI 통합 및 엔터프라이즈 솔루션을 선보입니다.

### AI 혁신과 디지털 회복탄력성 분야에서 선도적인 역할을 하는 시스코
* 👑 엔터프라이즈 네트워킹 솔루션의 선두주자인 Cisco는 **Cisco Live에서 AI 혁신과 디지털 복원력 이니셔티브**를 선보입니다.
* 🌐 시스코의 소비자 대상 AI 제품이 일반 소비자에게 직접적인 영향을 미치지는 않지만, **소비자들이 매일 사용하는 대부분의 온라인 도구는 시스코 기술로 구동**됩니다.
* 💡 Cisco는 현재 시스템과 서비스에 AI를 통합하여 **성능과 보안을 강화**하고 최신 AI 혁신을 활용하고 있습니다.
* 🤖 Cisco는 AI를 두 가지 범주로 봅니다: **제품을 위한 AI(사용자 경험 개선)**와 **AI를 위한 제품(AI 애플리케이션을 위한 인프라 구축)**입니다.
* 📈 Cisco Live에서 주요 발표 내용으로는 **Nvidia와의 Hyper Fabric 프로젝트, 선제적 문제 감지를 위해 AI를 통합하는 Thousand Eyes 플랫폼, 10억 달러 규모의 AI 스타트업 펀드** 등이 있습니다.
* 🛡 다른 기업들과 마찬가지로 Cisco는 **AI 안전, 개인 정보 보호 및 보안 문제**를 해결하고 정교한 공격에 대한 **AI 네이티브 방어 체계**를 구축하는 것을 목표로 하고 있습니다.
* 🔒 "책임감 있는 AI, 투명성, 공정성, **모델에 주입된 편견**에 대해 생각해야 합니다."
* 🔧 Cisco는 디지털 복원력에 중점을 두고 **모든 디지털 경험에 대한 가시성**를 제공하여 문제를 신속하게 식별하고 해결함으로써 다양한 시나리오에 대비할 수 있도록 합니다.

this has to be the craziest Festival you've ever seen. It's got Elton John, it's got Tom Brady, it's got McLaren racing, it's got DJs. This is wild. Oh wait, what? These are clips from Cisco Live, an event focused on Enterprise networking Solutions. Well, let me tell you, the people at Cisco know how to put on an event. Now, typically on this channel, I talk about the latest AI news as well as the consumer-facing products that have AI integrated into them. However, Cisco's customers aren't really the general consumer. People like you and me who use tools like GPT and CLA mid-journey and all of these cool AI consumer-facing tools probably don't think too often about companies like Cisco and up until now probably haven't really been on your radar as a company that is leading innovation in the world of AI. But hopefully that changes with this video. I'm going to do my best to break down why people like me and you, the general consumers, should actually care about what Cisco is up to and why even if

maybe you're not one of Cisco those Enterprise customers. Why you should actually care about these Enterprise solutions that Cisco is putting out there now. Full disclosure, Cisco did fly me out to Las Vegas and put me up in a hotel room and sponsor this video so that I can Loop you in on what Cisco's been up to and why it even matters to you. For the most part, most of the tools that you're using online on a daily basis are probably powered by Cisco technology. So, while you may not be using their tool TOS directly, the tools that you are using are using Cisco's Solutions. In fact, here's a quick explanation from a couple of the executives over at Cisco about what Cisco does and why you should care. Cisco has been around for almost 40 years, and our purpose has been to really securely connect the world. Every time you pick up your phone, every time you're on your laptop, there's Cisco technology enabling that connection. About 80% of the traffic, the internet traffic today, runs on Cisco.

technology. Most of the things that you will hear about in terms of consumer apps actually get built on our network. We are actually sitting within these hyperscalers, these massive training clusters, inference clusters, and everybody's using those clusters in some shape or form to build those consumer apps. If you just look at one rack of GPU servers and you look at the amount of bandwidth that that rack actually utilizes, there's more bandwidth in that rack than the entire North America Mobile Cellular infrastructure. So we partner with companies like Nvidia to go and connect all of those GPUs together over a network. We are the networking company. What we do is what we've been doing best for almost 40 years, is connecting things, connecting people, connecting users, connecting applications. The performance and the scale is bigger than anything that's ever existed before. We kind of power the AI application revolution. And again, you may not have been familiar with who Cisco was and what they have been up to, but the companies that you are using are likely using Cisco's tech to deliver whatever

service or offering that you're getting. In fact, some of the most recognizable companies on the planet are using Cisco's technology under the hood. And well, guess what? Now Cisco is getting into AI. They're leveraging the latest AI breakthroughs to make their systems and services better and more secure. The way Cisco thinks about AI is in two buckets. One is AI for product, and the other one is product for AI. So AI for product is what you usually touch and feel and see and interact with. So this is AI sitting within our security, networking, observability, collab portfolios to make those experiences better, to make the product better, to drive new features. And then the last bucket is product for AI, which is what we've been announcing in the past few days. Which is, can you build infrastructure to enable the buildout of AI applications? Can you build security to secure AI itself, the entire pipeline? Can you look at data and make sure that you provide insights in the infrastructure? Because in the end, it's the same infrastructure has being used to build all of the consumer apps.

that you use AIS when it comes to the hardware itself, the model layer, the tooling layer, the security layer, of course, the observability layer, as well as building out assistant and agents that actually help our customers be productive. If you think about our business, it's how do you make sure that you provide people connectivity with network, how do you make sure that you provide people protection from a cybersecurity standpoint, how do you give people visibility from an observability standpoint, how do you make sure that you have the right data architecture in place. The personas that we cater to, the people that we cater to, are the IT administrators, whether they be networking people, security people, data architects, and they typically use very complicated systems to go set the policies in the right way. We've built this thing called an AI assistant that sits on top of our products that allows us to make sure that AI is embedded in the fabric of the product itself. Here are some of the big announcements that they made during Cisco Live that I think

might actually be interesting to you. They announced a partnership with Nvidia on a project called Hyper Fabric. Now imagine a company wants to use all of the AI technology that's available to them to help improve their customer service and to create better products. Normally, they'd need to assemble all of the technical components themselves - things like computer networks and AI processors, the software, the data storage - things that most companies right now lack the AI expertise to actually build. Well, Hyper Fabric makes this really simple for the company to implement. It prepackages all of those components into a single solution in toolkit for the company. And not only that, but the toolkit actually guides these companies on implementing the technology, essentially making it easier for any company to implement the latest and greatest AI Tech into the products that they sell. Now, Cisco also has a product called Thousand Eyes, which is designed to keep an eye on your entire network and Tech stack and alert you when issues pop up. Well, they're now integrating AI into this Thousand Eyes platform so that it can proactively find potential

problems before the problem gets much bigger, and it can spot things like whether there's bad code, or a network issue, or a hardware issue, which ensures that the companies that you're using online have less downtime, less security issues, fewer bugs, less potential for hacks, and things like that. It basically uses AI now to ensure that the tools and products that you use are safer because ThousandEyes is keeping watch on them. They also announced a 1 billion dollar AI startup fund where Cisco is going to be investing in companies across the entire Tech stack that are focused on AI. We want to be the infrastructure stack that powers safe, secure, trustworthy, scalable AI. And so when we look at that entire stack, all the way from hardware to models to training to tooling to apps, we need to figure out where we have strengths, we need to figure out where we need to partner and collaborate. That AI fund is basically looking at those kinds of things, but we'll be looking at that stack and saying how do we fit the gaps in that picture, and how do we build AI.

that is safe, accessible, and trustworthy, scalable for everyone. And just like every other company that's trying to implement AI right now, they share the same privacy and safety and security concerns that pretty much everybody shares, and they are actively working to solve a lot of these problems. The level of qualification required to become a hacker has gone down quite dramatically. AI attacks are going to get far more sophisticated; that is an inevitability that's going to happen. And the only way to solve against that is you have to make sure that the defenses are AI-native and then thought about at AI scale from the get-go when you start conceiving a defense. I also feel like there's never going to be a time where the ingenuity of people is not going to be necessary in cybersecurity for AI. If you only look at the rose-colored glasses view of everything optimistic and then there's collateral damage that happens, you'll just figure it out. Then I think in AI it'll be too late by the time it actually happens. You have to

make sure that you think about responsible AI. You think about transparency. You think about fairness. You think about bias and injected into the models. Those are things that are going to be pretty important to actually keep in mind as you're building these systems. And I think Tech vendors like ourselves, we will have a lot of responsibility in not just looking at what the upside of the use of this technology is, but what the downside is and accounting for the downside before you reship products on. And while I was at this conference, there was a buzzword that I kept on hearing during almost every single presentation: digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Digital resilience. Is in understanding what's happening across all users, all applications, all things for that particular digital experience. And if there is an issue, what's actually causing the issue? Is it your machine? Is it your Wi-Fi? Is it the last mile?

connection. Is it the service provider? Is it your Cloud? What is it? We have such a great amount of visibility that we can actually go and point it out in a rapid way. So, essentially, digital resilience is making sure that your company is ready for anything that can be thrown at it, whether it be hackers or bugs in the system or poorly written code. Digital resilience, which is what Cisco is doing its best to provide for people, means that you're ready for any one of these scenarios. Your teex stack will ensure that you come out of the other side with as limited damage on your company as possible. Now, Cisco is one of the largest companies on the planet. They're within the top 100 largest companies. And when they get together with the Cisco team, the Cisco customers, and people like me who are sort of reporting on the advancements, well, they do it up big. To go Enterprise Network and what's the deal aite te it feels surreal. This event feels more like a in a conference. Just watch these dras make their

entrance and my dreaming didn't just seem bre is that a race car or am I going crazy this teacher has got the CR ready to go o Am I Dreaming on a on the piano. [Music] make and to wrap up I just want to quickly thank Cisco for inviting me out sponsoring this video and just allowing me to be a part of the story of this event. Now Cisco may not be the first company you think of when you think of AI, but they are doing a ton of work behind the scenes to make sure that the companies that you are using are safe and secure and private while leveraging the power of AI to do it even better than they ever could before. Thank you so much for tuning into this video. I really really appreciate you. If you want to see more videos like this about big events in the industry, make sure you give this a thumbs up and subscribe to this channel so you don't miss them. I'll be sharing a ton more AI news tools and tutorials on this channel, so if you're

into that kind of thing, make sure you're subscribed 'cause you're not going to want to miss what I have coming next. Thanks again, again. I really appreciate you. I'll see you in the next video. Bye-bye.

This Company is Quietly Powering the AI Revolution

AI, No-Code, Tech, Futurism - I'm a tech nerd and talk about tech nerd stuff

Matt Wolfe

시스코 라이브: 단순한 축제 그 이상

Cisco Live는 엘튼 존과 톰 브래디가 출연하는 일반적인 페스티벌이 아니라 엔터프라이즈 네트워킹 솔루션에 초점을 맞춘 행사입니다.

Cisco의 기술은 인터넷 트래픽의 대부분을 처리하고 많은 소비자 앱을 구축하는 데 사용되기 때문에 일반 소비자들이 관심을 가져야 할 중요한 행사입니다.

Cisco는 네트워킹 기업으로서 사람, 사용자, 애플리케이션을 연결하여 AI 애플리케이션 혁명을 주도하는 데 중요한 역할을 하고 있습니다.

Cisco는 크게 두 가지 방식으로 사용자 경험을 향상하고 제품 기능을 개선하기 위해 시스템과 서비스에 AI를 통합하고 있습니다: 제품을 위한 AI와 AI를 위한 제품입니다.

또한 기업의 AI 기술 구현을 간소화하는 것을 목표로 하는 하이퍼 패브릭 프로젝트에서 엔비디아와 파트너십을 맺는 등 중요한 발표를 하고 있습니다.

또한 Cisco는 네트워크 및 기술 스택의 잠재적 문제를 사전에 파악하기 위해 Thousand Eyes 플랫폼에 AI를 통합하고 있습니다.

Cisco, 10억 달러 규모의 AI 스타트업 펀드 조성 및 AI 기반 사이버 보안에 집중하다

ThousandEyes는 온라인 도구와 제품의 안전성을 높이기 위해 AI를 활용하고 있으며, Cisco는 AI 중심 기업에 10억 달러를 투자하고 있습니다.

이 펀드는 개인 정보 보호 및 보안 문제를 해결하면서 안전하고 접근 가능하며 신뢰할 수 있는 AI를 구축하는 것을 목표로 합니다.

Cisco는 사이버 보안 분야에서 점점 더 정교해지는 AI 공격에 대한 AI 네이티브 방어의 필요성을 인식하고 있습니다.

AI와 기술에서 디지털 복원력의 중요성

기술 공급업체는 AI 기술의 단점을 고려하고 투명성, 공정성, 편견 방지에 우선순위를 두어야 할 책임이 있습니다.

최근 컨퍼런스의 핵심 화두인 디지털 복원력은 사이버 공격, 시스템 버그, 잘못된 코드를 포함한 모든 디지털 경험 전반의 문제를 이해하고 해결하는 것을 포함합니다.

시스코는 잠재적인 위협이 기업과 사용자에게 미치는 영향을 최소화하는 것을 목표로 디지털 복원력을 제공하는 데 앞장서고 있습니다.

시스코의 AI 및 이벤트 후원 활동

Cisco는 자사 서비스를 사용하는 기업의 안전, 보안 및 개인 정보 보호를 보장하기 위해 AI에 많은 관심을 기울이고 있습니다.

이 회사는 AI와 자주 연관되지는 않지만 막후에서 역량을 강화하기 위해 노력하고 있습니다.

Cisco는 이번 행사를 후원했으며, 앞으로 더 많은 AI 관련 콘텐츠를 제공하겠다는 약속과 함께 초청에 감사를 표했습니다.