색채 심리학의 이해와 영화 제작에서의 역할

### 영화 제작의 색 이론 이해: 색을 사용하여 스토리를 전달하는 방법
* 🎨 영화의 모든 색상은 **특정 감정을 불러일으키고 스토리를 전달하는 데 도움이 되도록 신중하게 선택**됩니다.
* 🔴 빨간색과 같은 특정 색상은 종종 부정적이거나 위험한 주제와 연관되어 있지만, **색상은 상황에 따라 다른 의미**를 가질 수 있습니다.
* 🎭 영화 제작자는 영화에서 색상에 대한 규칙을 설정하여 **각 색상에 고유한 성격과 목적**을 부여합니다.
* 🌈 **보색, 단색, 유사색 등 다양한 색 구성표**로 특정 시각 효과와 분위기를 연출할 수 있습니다.
* 🎥 60-30-10 규칙은 일반적으로 영화에서 사용되며, **프레임에서 원색 60%, 보조색 30%, 강조색 10%**로 구성됩니다.
* 🎬 **채도와 밝기 또한 감정을 전달**하고 영화의 분위기를 설정하는 데 중요한 역할을 합니다.
* 🎨 "영화 제작자로서 할 수 있는 가장 중요한 일은 색의 심리를 이해하는 것이며, 그보다 더 중요한 것은 **색에 규칙을 부여**하고 영화에서 색을 어떻게 사용할 것인가 하는 것입니다."
* 🎥 웨스 앤더슨이나 데이비드 핀처와 같은 감독들의 독특한 컬러 팔레트에서 볼 수 있듯이 **색상을 실험하고 자신만의 스타일**을 찾는 것이 중요합니다.

영화에서 색의 심리와 규칙을 이해하면 스토리텔러가 신중한 색상 선택을 통해 영향력 있는 시각적 내러티브를 만드는 데 도움이 됩니다.

What if I told you guys there was a psychology behind every single color, from the lighting, the wardrobe, and even the color grading? Every single frame in a film is extremely deliberate with their choice of color, and that's because every color gives off a certain feeling or an emotion that helps you tell the story, to create the character in your film. Today, we're going to take a deep dive into color theory, what colors mean, and how they can affect the feeling of your film, but most importantly, how you guys can use color to become a better storyteller. So, every color that we see in a film gives us a feeling, and it helps tell a story, but that doesn't mean that any one particular color is locked in to have any one feeling. For an example, let's take the color red. Time and time again, throughout the history of filmmaking, red has been used to show something negative or hazardous, and maybe even sometimes downright evil. However, there's been a few cases where red has been used to characterize love.

or showcase intimacy or desire, and just as the color green can be used to represent life and prosperity. When used in things like nature, green can also be used to showcase this mundane, lifeless feeling in your scenes. A great example of this would be films like the Matrix or even the Joker. So, the first thing that's very important to remember before we dive deep into color theory and everything else in this video is that you set the rules for your color, not the other way around. There's no one particular feeling that represents one particular color. You have to give the rules and the feelings for those colors, and I strongly suggest that you do give this meaning and these rules to your colors in your film because in doing so, it's going to have a lot lot more purpose when you are thinking about your scenes or you're thinking about every shot and how it should be lit and the wardrobe and the different colors around the building or the architecture. It all plays a role into the feeling that you're trying to give in your film.

when you give these rules to those colors, they become a lot more important, and they have kind of its own character throughout your film. Here's the big question: how do we use color, and how do we give them rules in our film? Now, before we dive deep into color theory, I don't want you guys to get overwhelmed. We're not going to go so deep down this Rabbit Hole to the point where you're going to get lost. It's very simple. All color theory really is, is a set of guidelines for mixing colors and how it affects your audience. And when you guys have a good understanding of how to use colors, and more importantly, how to mix them, it's going to allow you to become a better Storyteller because you'll be able to use color to actually represent stories and themes in your films. One very common color combination that a lot of films use is something called complimentary colors. And if we take a look at this color wheel, complimentary colors are colors that typically lie on the opposite end of the color spectrum. And this is what helps

give our films a pleasing contrast. One very common set of complimentary colors is teal and orange because orange is very close to our skin tone. It's a very common primary color to use. Which if you go opposite end of the spectrum, a very common secondary color would be something like blue or teal. And of course, if we take a look at a color wheel, they lie opposite of each other on the Spectrum giving you a pleasing color contrast. Another commonly used color scheme is something called monochromatic. A monochromatic color scheme is where every color used in a film is different shades of that one color. Great example of this would be something like the Matrix. They use different shades of green. In this scene from Blade Runner 2049, they're using different shades of orange. And then if you take a look at Dune, there is multiple times where they use the monochromatic colored scheme as well. But if you use a colored scheme that uses all the neighboring colors on a color wheel, this is called analogous colors. And what's great about this color

scheme is that a lot like monochromatic nothing necessarily stands out, but there is some different Shades to break up the color pattern. So, while nothing is sticking out and super contrasty, there is a little bit of a difference. It's kind of somewhere between complimentary and monochromatic. But when you have a color that doesn't belong in your color scheme and that sticks out like a sore thumb, this is something that's called discordance. And this is a great way to draw your audience eyes to one particular object in a film. But of course, this isn't the only way to use color. There are a ton of other color schemes that you can experiment with to create a feeling for your film. Now, understanding what colors go well together in a scene is one aspect of it. But how do you know how much or how little of a color should go in your scene? A very common rule followed in film is something called a 60-30-10 rule. And what this means is that 60% of your color in your frame is

dominated by a primary color. While 30% of a color in your frame is going to be something called a secondary color, and then you have 10% of a color in your frame that's going to be the accent or the highlight color. Taking a look at the scene from Babylon, the primary color here is this yellow-orange color. If you look at the color of the lighting, the wood, and her skin tone, this is all a very similar color and this would be considered the primary color. Then, if we take a look at this blue color, I would say that this is the secondary color which takes up more or less about 30% of the frame. And then you have the highlight color, which is clearly this pop of red on her dress. Now, it's important to note that when you talk about a particular color in your film, it doesn't mean that every single color has to be that one primary color. Of course, there's going to be different shades of that color, some might be a little bit lighter, some might be a little bit darker, but

more or less different shades of this particular color is going to be the primary color. And of course, this doesn't mean that you guys have to strictly follow, you know, 60% has to be the primary, 30% has to be this. It doesn't have to be like that. You guys just use this as a good rule of thumb for how you think about your scenes. And there might be, you know, the numbers might be a little bit off here. We're not trying to make this exact. What we want to do is just give ourselves a good idea of how to mix colors in a scene and give you a good understanding of, hey, what's a little bit too much. Am I mixing enough of this color or maybe too much of this color? But most importantly, it's important for you to look at a scene and say, this is good, and this looks good because of this. And if a scene looks a little bit off, maybe you want to check the color balance and see, hey, am I using too much of this color?

and not enough of this color. And do I not have a highlight color? Am I going for a monochromatic look, or am I going for a complimentary look? All things to consider when you are composing a frame. Now, a great tool to use for inspiration for something like this is a website called Film Vibes, which is my company. It's a database with millions of reference shots from films, commercials, and TV shows. And one really awesome feature that is integrated into this website is the ability to search by color scheme. So, if you guys want to see examples of different shots using analogous, monochromatic, or even complimentary colors, you could do this using this free tool inside Film Vibes, and you'll find a ton of examples and inspiration to use for your next film project. And if you guys want to sign up for a plan for Film Vibes, I'll leave a discount code down below. Now, another extremely important aspect of color in your film is something called saturation, and this is really used to determine the amount of color or the value of color in

your film some films like John Wick are very saturated, using a lot of different color combinations. That is visually stimulating to the audience, which makes a lot of sense because most of the movie is jam-packed with action. So the whole idea of this movie is really to give you a visual experience and give you this eye candy that's on the screen, making you feel like you don't want to look away. And when something is highly saturated, it kind of draws you in. And it's action-packed and it's climactic. There's a reason why they chose to make this film like that. But on the flip side of that, there's a ton of films that go for a more desaturated look, like in the new Batman or Jason Bourne series. And this is very intentional because they want a more realistic, grounded approach to the film that feels a little bit more gritty and intense and dramatic. A desaturated look psychologically gives you a little bit more of a lifeless feeling. But if we take a look at a movie like Saving

Private Ryan, for example, it was extremely intentional because they wanted to give it that feeling of like old-time World War II archival footage. That was all in black and white at the time, so it kind of plays into that a little bit. And that's something you got to think about when you're, you know, making your film. When you're thinking about the color, is it something that's very saturated? Is it something that's really desaturated? Or is it somewhere in the middle? And figure out what kind of character that plays in your film. And again, it's very important to have these rules for color in your film. So if you're going for a more desaturated look, you know, ask that question, why is your film more of a kind of darker, realistic, maybe a little bit more dramatic kind of a feeling? Or is it super happy and vibrant and full of life like in something like a Wes Anderson movie, which brings me to my next point, and that is brightness. Another way to affect the feeling of your film is by

figuring out how bright or how dark you want colors to be in your film. A lot of the times, bright colors are used to create a sense of excitement or showcase a lot of life in a scene, while darker colors are used to showcase drama, darkness, suspense, or even death at some points. And like I said before, taking a look at someone like Wes Anderson, who uses a lot of bright, otherworldly colors to showcase this magical feeling in his films, has really taken on a character of his own and given him an iconic look. And then you have one of my favorite directors, which is David Fincher, who uses a lot of desaturated looking films that have this real-life kind of gritty grime to it. And if you watch his movies, it makes total sense because, you know, he does a lot of like detective movies or a lot of real-world villains, you know, villains in his films. And if you look at a movie like Fight Club or Seven, which I talk about all the time on this channel, it's very desaturated. It's

very dark um, but there's a purpose for that. It adds to the character of his film. It plays a character in his world. The most important thing that you could do as a filmmaker is really try to understand the psychology behind the colors, and even more importantly than that, how to give your colors rules and how to use them in your film. So, I think it's important to understand and have a good idea of what these rules kind of are, but they're meant to be broken. There is no one rule that fits all. It's very important that you guys have an understanding of how to use it, but experiment and go out there and try different things and kind of learn what your deal is. Again, taking a look at someone like Wes Anderson, he's become known for the color in his films. I think they're funky as hell. I look at them, I'm like, That looks crazy, but it's a Wes Anderson film, and there's something really iconic and beautiful about it. So, you just kind of have to find your own.

voice man and you have to figure out what works for you. Me personally, there are times where I like a lot of saturation, and there's other times where I like it to feel a little bit desaturated and a little bit lifeless and gritty. I'm a huge fan of that gritty look. So yeah man, you know, I hope this kind of helps you guys get an understanding of how to use color and the different rules, but most importantly how you can bend and break those rules to fit your own creative needs. And yeah man, that's pretty much it for today. I want to thank you guys so much for stopping in and hanging out. My name is Alex arati, and I will see you guys next week. Deuces.

This Will CHANGE How You View Color in Film

Alex Zarfati

영화의 모든 색상은 특정한 느낌과 감정을 불러일으키기 위해 의도적으로 선택되며 스토리텔링에서 중요한 역할을 합니다.

영화 제작자는 영화에서 색상의 규칙과 의미를 정의하여 보다 목적이 뚜렷하고 영향력 있는 시각적 내러티브를 만들 수 있는 힘을 가지고 있습니다.

보색 사용을 포함한 색상 이론을 이해하면 영화 제작자는 색상을 혼합하고 관객에게 영향을 미치는 가이드라인을 얻을 수 있으며, 궁극적으로 설득력 있는 스토리를 전달하는 능력을 향상시킬 수 있습니다.

색 구성표를 사용하여 영화에서 시각적 대비 만들기

청록색과 주황색은 일반적으로 보색을 이루는 색상으로, 특히 피부 톤에 기분 좋은 대비를 만들어냅니다.

"매트릭스"와 "블레이드 러너 2049"에서 볼 수 있는 단색 배색은 한 가지 색의 다른 음영을 사용하는 반면, 유사 배색은 휠에서 인접한 색을 사용하여 미묘한 변화를 더합니다.

영화에서는 일반적으로 60-30-10 규칙을 따르는데, 바빌론의 한 장면에서 볼 수 있듯이 주색은 60%, 보조색은 30%, 강조색은 10%를 사용합니다.

한 장면에서 다양한 색상의 비율을 이해하는 것은 색상 혼합을 위한 좋은 경험 법칙입니다.

필름 바이브는 색 구성표별로 검색 가능한 참조 샷 데이터베이스를 제공하여 영화 프로젝트에 영감을 제공합니다.

"존 윅"과 같이 채도가 높은 영화는 시각적으로 자극적인 경험을 제공하는 반면, 다른 영화는 사실적이고 강렬한 느낌을 위해 채도가 낮은 룩을 선택하는 등 영화에서 채도 수준은 매우 중요합니다.

컬러가 영화 미학에 미치는 영향

영화에서 채도가 높든 낮든 색상의 선택은 영화의 전체적인 룩앤필을 결정하는 데 중요한 역할을 합니다.

채도가 높은 색상은 종종 흥분과 생동감을 주는 반면, 채도가 낮은 색상은 어둡고 사실적인 분위기를 조성할 수 있습니다.

웨스 앤더슨과 같은 영화 제작자는 밝고 환상적인 색상을 사용하여 마법 같은 분위기를 조성하는 것으로 유명하며, 데이빗 핀처와 같은 감독은 특히 어두운 주제의 영화에서 투박하고 현실적인 느낌을 강화하기 위해 채도가 낮은 톤을 선택합니다.

영화 제작에서 색채의 심리를 이해하고 색채 사용에 대한 규칙을 만드는 것은 중요합니다.

웨스 앤더슨과 같은 영화 제작자는 상징적이고 독특한 색채 사용으로 유명합니다.

자신만의 목소리와 창의적인 스타일을 찾으려면 다양한 색상 기법을 실험해 보는 것이 중요합니다.