자동차 업계, DMS 시스템 해킹으로 어려움을 겪다

### 자동차 대리점과 자동차 산업의 미래에 대한 CDK Global의 DMS 중단이 미치는 영향
* 😱 DMS 중단은 모든 기능에 필수적인 DMS 시스템으로 인해 **딜러들이 영업을 하지 못하는 등 자동차 업계에 큰 혼란**을 야기하고 있습니다.
* 📉 딜러가 작동하지 않기 때문에 정전의 영향은 **"코로나가 처음 대리점을 강타했을 때보다 더 심각하다"**고 비유됩니다.
* 🏎 이번 서비스 중단은 **분기 마지막 날 판매에 상당한 영향을 미칠 것**으로 예상되며, 딜러는 생존을 위해 **수동 프로세스에 의존**해야 합니다.
* 🖨 딜러가 계약서 및 수리 주문서를 직접 인쇄할 수 있도록 **인쇄 서비스를 임시 해결책**으로 제안합니다.
* 💼 Tesla와 같은 소비자 직접 판매 모델로의 전환이 논의되고 있지만, **지역 딜러가 지원하는 지역사회와 일자리에 미치는 영향**에 대한 우려가 제기되고 있습니다.
* 🚗 고객 유형은 다양하며, 일부는 **차량을 시승하고 커뮤니티와 소통할 수 있는 전통적인 딜러 모델**을 선호합니다.
* 🏢 " 저는 우리가 함께 모여 서로를 알아가는 커뮤니티 분위기를 정말 믿습니다. 우리는 **실제로 차량을 정비**할 수 있습니다. 또한 이러한 커뮤니티를 지원하는 조직 내 사람들을 알게 됩니다."

자동차 업계는 DMS 시스템 해킹으로 인해 잠재적인 판매 중단과 일자리 손실로 이어지는 재앙적인 영향에 직면해 있습니다.

I think what our editor, Craig Trudel, set out is that the timing of this hack is bad because the industry is under so much pressure. What are you hearing from clients, customers, and those you work alongside? Absolutely. It's just mass chaos at this point. I've been in the auto industry since 1989 and also in retail automotive. In all of those years, I've never seen a DMS operating system down. The dealer requires to actually run a DMS for sales service parts for every single functionality, even stocking in a vehicle. You can't do without the DMS system. So it is a disaster. I feel like it's even worse than Covid when it first hit the dealerships because you're not functioning at this point. So what you just said really jumps out at me worse than COVID, the impact, because I remember covering that. That was my beat. March 2020, working for Craig, who is my editor.

Let me ask you this. If you were advising CDK and telling them what to do to manage this fallout, what would you suggest? I think it's printing services at this point. I know that sounds so crazy, but at this point nobody can actually just have a DMS pop up overnight. So there's only two other DMS providers that are really known in the automotive industry, and it's Tachyon and Reynolds and Reynolds. So there is no way that either one of those companies could start, you know, uploading any type of DMS system for any dealers that are down. But printing services is what basically anybody can do right now. Right. Which is loading up the printing services to allow dealers to be able to hand print contracts as well as all the art roads repair orders that need to happen right now. So we're going back to the ancient stages right now where this is what we need to do is print.

We joked to Craig about the use of
pen and paper, something we will do a lot less in this day and age.
There's a serious side of it, though, right, which is the consumer and the
consumer psychology. You have very high interest rates.
Buying a vehicle or even leasing a vehicle is your biggest financial
consideration after your home. Normally, and we have, what, nine days
left of June. Do you think this is going to have a
really big impact on sales in the sprint to the finish of the quarter?
It's absolutely going to. And I think the only way that a lot of
these dealers can actually survive right now is if they have friends of theirs
that already have a rentals or technician system where they could tell
them what the deal structure needs to be so they could actually put something
together, at least fax it to them, email it to them.
And then you're going to have to handwrite every single contract at this
point.

Right.
But the only way, and I think dealers that are super innovative, they called
me, and they said, I'm limping right now. Limping.
I mean, this is some of the biggest dealerships in the country that sell
1500 units a month. Their service departments are limping at
this point, but obviously they're like fighters.
And I love that about dealers because in many ways, think of all the employees
that basically are also under fire. But if the auto business goes down, and
this is why I really fight for dealerships out there all the way
across, it's all the Americans that would also be out of jobs. If we always
go direct to consumer plans and discuss modernizing the dealership model.
Right. I just leased the Model Y a couple of
months ago. I did it through the Tesla app.
My credit was approved through the Tesla app.
I took the wing mirror off after two weeks.
It was fixed through the Tesla app.

Is that something that the industry needs to move toward? I am not actually a fan of the Tesla model in the sense that basically I understand this is a direct-to-consumer model that makes it easier for customers to buy a vehicle. But on the other hand, I think that the traditional automakers have to improve the customer process. But within it, there's so many people that actually support the automotive market. Think of all of the families in the communities, as well as the little leagues and all of the different types of charities within every community that get supported by a local dealer. All of that goes down if basically we all decide, Hey, we want a direct-to-consumer model, what happens to the Americans that would be out of jobs right now if everything went straight direct-to-consumer? And for me, I really do believe in that community atmosphere where we come in, we get to know each other. We get to actually service our vehicles.

We get to know the people within the organization that support those communities.
So, I think there's different types of people out there that purchase vehicles,
but there's many types of customers out there.
They must test drive the vehicle, look at the vehicle, know the color, and the
exact model that they want before they actually make a purchase.
And those are not ideal for customers that are direct to consumers.

Car Dealer Chaos Arises From Cyberattack on $1.2T Market

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DMS 시스템 해킹이 자동차 산업에 미치는 영향

이 해킹으로 인해 자동차 업계는 DMS 운영 체제가 다운되어 판매, 서비스 및 부품 기능에 영향을 미치는 등 큰 혼란을 겪고 있습니다.

DMS는 모든 업무에 필수적인 요소이기 때문에 이번 사태는 코로나19가 대리점에 미친 초기 영향보다 더 심각한 상황으로 간주됩니다.

현재 새로운 DMS 시스템을 신속하게 구축하는 것이 불가능하기 때문에 계약서 및 수리 주문서 작성을 위한 인쇄 서비스에 의존하는 것이 좋습니다.

현대 소비자 행동이 자동차 판매에 미치는 영향

차량 구매 및 리스의 높은 이자율은 분기 말 매출에 상당한 영향을 미칠 것으로 예상됩니다.

대리점들은 생존을 위해 고군분투하고 있으며, 혁신적인 솔루션이 필요하고 대리점 모델을 현대화하는 방향으로 전환해야 합니다.

Tesla의 앱 기반 시스템에서 볼 수 있듯이 소비자 직접 접근 방식은 기존의 차량 구매 경험을 변화시키고 있습니다.

테슬라 모델과 전통적인 자동차 산업에 대한 논쟁

Tesla 모델은 소비자 직접 판매 방식을 채택하여 차량 구매 절차를 간소화하지만, 기존 자동차 제조업체와 지역 사회에 미치는 영향에 대한 우려가 제기되고 있습니다.

소비자 직접 판매 모델로 전환하면 많은 미국인의 일자리와 지역 사회 및 자선 단체에 대한 지원이 잠재적으로 중단될 수 있습니다.

자동차 판매 모델에 대한 논쟁에서 핵심적인 관심사인 지역 사회 분위기와 기존 딜러가 제공하는 개인적인 상호 작용에 대한 강한 믿음이 있습니다.

차량 구매 시 고객 다양성 이해

다양한 유형의 사람들이 차량을 구매하며 시장에는 다양한 고객층이 존재합니다.

고객은 일반적으로 구매하기 전에 시승, 차량 검사 및 특정 세부 사항 선택에 참여하기 때문에 소비자 직접 판매에는 적합하지 않을 수 있습니다.