Let's quickly talk about Canva, which is uh one of the tools that helps make a lot of people's social media content. We use it a lot. We in fact actually tried to move our entire production process over to Canva. I'll share how that went

in a little bit, in a bit, but this all starts last week when we got an email out of the blue from Canva letting us know that there were going to be some pricing changes. And we go, okay, well they're probably going to raise it, you know,

maybe 10, 15, 20, 30%. No, uh, 91.67%. We're going from $120 a month for five users in the Philippines to over $230 a month, so almost a 100% increase. And what's crazy is apparently that's

not that bad because according to The Verge, there's some people who've seen a 300% increase in their Canva subscription. Now what's nice here is there are some new features, and that's kind of why Canva is saying they need uh 300% more money apparently, but they did

at least uh let people know that they, we all get a 40% discount over the coming year. So uh we're going to only see a 60% price increase uh in the coming year, and then after that, we'll see the remaining, you know, 40% increase. So, so very nice of

them. Now, as someone who's been using Canva for I don't know, at least half a decade now, uh I really do like it, and I think if they just made a couple of minor tweaks, I would actually be okay with a 200% price increase because as I

mentioned earlier we actually tried to move our operations in terms of all of our content production for YouTube videos over to Canva and there was some good and but mostly bad we're still stuck using Canva Plus Google Drive you know plus DaVinci or Camtasia whatever

else um whatever other tools people on the team like to use to create the content so there are a quick little list here of things that I think Canva needs in order to go from charging what is it now uh $25 per user per month um to say 50 and

it actually be justified so number one uh let us edit large files you pretty much forget about uploading anything 4K the file limits are prohibitively small you can't edit a video that's more than an hour and when you upload images there's no links which you go like well

what's the big deal of that well if you have a big content outline and you want to tell other people on your team which images to use when or where when they're editing you need a you need a link you need to they need to be able to click

the link and go to it right um every other file sharing system gives you a link that you can share with people on Basecamp Asana Trello um or whatever project management or heck even in an email right now the other thing that that uh really was prohibitive for us

was the fact that when we started making content outlines inside of Canva as you can see this is for an upcoming Google Ads tutorial uh it's just one really long page there's no doc outline like there is in um Google Docs and so uh we

essentially had to make a Doc for each section otherwise you know 30 40 pages that's a lot to scroll through here and the other problem we started to notice too is Canva does have a limit to how many slides you can have so as an

example if we hop over here you can see we have a couple of slides here but even in examples where we only have a couple like for example this one uh we only have 12 slides I literally can't add any more slides because Canva runs out of

memory um and essentially it comes down to these little Graphics here uh because we individually you know build a mockup of like a a YouTube video uh or a Instagram post and then we want to use it in a funnel diagram well because there's so many elements inside of the

elements inside of the the layers of the funnel diagram you literally can't make anymore so we wind up having to export this as a PNG and then inside of whatever video editing software we're using we have to essentially layer on the images because we can't just export

it directly from Canva which on the one hand I know is a pretty niche problem but on the other hand Google Slides can handle our Graphics just fine so if Google Slides can do something that Canva can't I think Canva has a little way to

go but if you if Canva can get us to a point where we can actually record edit and you know export a hour long tutorial heck just on Google ads or some screen capture then I think it would be well worth you know upwards of $50 a month

per user if they decide to go that route, but for now they're charging us a bunch for a bunch of AI tools that arguably I just don't see any value in. [Music] [Music]

Canva’s Price Surge: A Rational Look at the 300% Increase and It's Implications

Jason Whaling

Canva의 대폭적인 가격 인상과 초기 반응

Canva 소개 및 소셜 미디어 콘텐츠 제작에 활용하기.

Canva는 상당한 가격 인상(거의 100%, 일부의 경우 300%에 달함)을 발표했습니다.

5명의 사용자에 대해 월 120달러에서 230달러로 가격이 인상된 구체적인 예시입니다.

Canva는 내년 한 해 동안 40% 할인을 제공하여 즉각적인 영향을 줄였습니다.

할인에도 불구하고 가격 인상은 여전히 상당합니다(첫해에 60%).

Canva의 긍정적인 측면에도 불구하고 불만족스러운 이유

발표자는 Canva에 대한 지속적인 호감을 표현하지만 가격 정당화를 위한 개선 사항을 제안합니다.

전체 콘텐츠 제작을 Canva로 전환하지 못하고 여전히 다른 도구를 사용하고 있습니다.

더 높은 가격대(예: 사용자당 월 $50)를 정당화하기 위해 Canva가 필요로 하는 주요 기능을 나열합니다.

Canva의 특정 제한 사항 및 개선이 필요한 사항

대용량 파일(4K, 1시간 길이의 동영상)을 편집할 수 없고 협업을 위한 이미지 연결 기능이 부족합니다.

다른 파일 공유 시스템과 마찬가지로 콘텐츠 개요 내의 이미지에 대한 공유 가능한 링크가 필요합니다.

긴 콘텐츠 개요를 위한 문서 개요 기능이 부족하여 탐색이 어렵습니다.

슬라이드 수에 제한이 있어 복잡한 프로젝트를 만드는 데 방해가 됩니다.

메모리 제한으로 인해 특히 복잡한 그래픽의 경우 슬라이드를 더 추가할 수 없습니다.

복잡한 레이어 그래픽을 직접 내보낼 수 없으므로 동영상 편집 소프트웨어에서 해결 방법을 찾아야 합니다.

Canva의 단점을 강조하는 Google 슬라이드와 비교.

향상된 기능으로 더 높은 가격에 대한 결론 및 정당성

향상된 기능(예: 1시간 분량의 튜토리얼 처리)이 더 높은 가격을 정당화할 수 있다고 제안합니다.

현재의 AI 도구는 가치가 떨어지는 것으로 간주됩니다.