교육 관리에서 비즈니스 마인드의 중요성

교육자들은 경쟁이 치열한 교육 환경에서 성공하기 위해 비즈니스 마인드를 받아들여야 합니다.

### 교육자의 이중적 역할: 교육에서 교육과 비즈니스의 균형 맞추기
* 📚 "일단 디렉터가 되면 교육 공간이지만, **교육 사업자가 관여하기 때문에 비즈니스적인 측면을 무시할 수 없습니다.**"
* 💼 교육자에서 디렉터로 전환하려면 **비즈니스 마인드를 받아들여야** 하는데, 이를 소홀히 하면 **경쟁 교육 환경에서 뒤처질 수 있기 때문**입니다.
* 🧑 강사 면접에서는 단순히 교수 기술을 넘어 **개인적인 참여와 교육에 대한 지원자의 진정한 헌신**을 이해하는 데 초점을 맞춰야 합니다.
* 📞 코로나19 이후 상담 세션은 주로 **전화 상담**으로 전환되어 특히 중고등학생의 경우 **교사와 학생 모두에게 더 효율적**이 되었습니다.
* 💰 진지하지 않은 지원자를 걸러내기 위해 **레벨 테스트에 2만원의 수수료**를 부과하여 진지한 학생들만 과정을 진행할 수 있도록 했습니다.
* 🌟 뛰어난 강사는 **책임감과 헌신적인 자세**로 학생들의 전반적인 성공과 만족도에 크게 기여하는 것이 특징입니다.
* 🏫 지속적인 참여를 위한 **카카오톡 그룹 채팅과 같은 효과적인 커뮤니케이션 시스템**을 통해 학생들의 관심을 유지하고 중도 탈락률을 낮추는 것이 중요하다고 강조합니다.
* 💪 2023년의 목표는 도전을 견디고 지속하여 **교육자와 학생 모두가 번창할 수 있는 지원 환경**을 조성하는 것입니다.

### 교육자의 이중적 역할: 교육에서 교육과 비즈니스의 균형 맞추기
* 📚 "일단 디렉터가 되면 교육 공간이지만, **교육 사업자가 관여**하기 때문에 비즈니스적인 측면을 무시할 수 없습니다."
* 💡 교육자에서 디렉터로 전환하려면 경쟁이 치열한 교육 환경에서 뒤처지지 않기 위해 **비즈니스 마인드를 도입**해야 합니다.
* 👩 강사 면접에서 후보자를 평가할 때는 **교육 기술을 넘어 개인적인 대화**를 통해 후보자의 헌신과 장기적인 잠재력을 측정합니다.
* 📞 코로나19 이후 온라인 상담으로 전환되면서 **입학 상담의 약 90%가 전화로 진행**되어 효율성이 향상되었습니다.
* 💵 레벨 테스트 수수료를 **2만원으로 책정**하면 진지한 지원자를 걸러내는 필터 역할을 하여 비진행자에게 시간이 낭비되지 않도록 할 수 있습니다.
* 🎓 학생들의 관심을 유지하는 것은 매우 중요하며, **카카오톡과 같은 도구를 커뮤니케이션에 활용**하면 만족도와 참여도를 높이는 데 효과적임이 입증되었습니다.
* 🏆 아카데미는 **우수 학생에게 장학금을 제공**하여 학업 성취의 중요성을 강조하는 동시에 지원 환경을 조성할 계획입니다.
* 💪 이 디렉터는 **2023년에도 인내심을 가지고 도전하는 것**이 중요한 성과이며 아카데미에 긍정적인 결과를 가져올 것이라고 강조하며 인내를 독려합니다.

I only thought that if I teach well, that would be enough, but now I realize that I am an educator. Once you become a director, this is an educational space, but since it involves educational business operators, you cannot ignore the business aspect. Even amidst that, if you only think of yourself as an educator, it definitely won't work out. When I first heard someone say this, I wondered why they were telling me that since all I needed to do was teach the kids well. Of course, I went through a similar sequence of thoughts. However, I found out that it’s not just about that. Without a business mindset, you will eventually fall behind and disappear. I can say this with certainty.

Hello, nice to meet you. You’ve been waiting for the alley academy, right? I’m here with the director. So, what are the essential questions to ask when interviewing instructors? First of all, in class...

First of all, the decision on whether to be eliminated is made. When you look at the candidates during the trial class, you can see if they have teaching experience or potential for development. If not, their teaching skills might be somewhat lacking, but I tend to engage in a lot of personal conversations. During the interview, I usually ask what kinds of questions. These seem to be more individual questions, such as how they have lived their lives and whether they have any goals. I throw in these questions to see if the teacher genuinely wants to immerse themselves in this field or if they are just passing through. Of course, it's impossible to know someone's true intentions; they might seem committed but could change their minds later. Still, I feel like this helps to filter the candidates further. It's not just an interview; I aim to have a sincere conversation to understand their personality and other aspects. I mentioned that I select teachers who can stay for a longer period.

If that's the case, among the instructors, there are truly amazing people, and I feel so proud to call them my own. I want to brag about them. Are there any characteristics of instructors who excel? If there's ever an opportunity, I would love to showcase them. Truly, every teacher treats their job as their own. There’s a teacher responsible for first-year middle school students, and seeing how they take responsibility in their work, I think those teachers are really exceptional. I believe that skill is fundamental. I don’t know who the director is, but I am really envious. I think instilling that mindset is the hardest part. 

Now, I’m also curious: if all the teachers conduct counseling, when do they schedule counseling sessions? Do they set aside time outside of class hours? Ah, since the onset of COVID, we decided not to have face-to-face counseling anymore. Yes, we don't do that, but unfortunately, if parents come without an appointment, we can accommodate them for face-to-face meetings if possible.

I can assist you for a short time, but first, let's schedule a level test and have the students come in. After that, we can proceed with phone consultations. For most middle and high school students, I think this will be quite feasible. However, we also have elementary school students. From which grade can they start attending classes here? It's from the third grade, right? So, we will also conduct all consultations over the phone. This is a new system as well. I realize that for the upper grades, we will need to have phone consultations. Occasionally, upper-grade students do have phone consultations, but I find that about 90% of the admissions consultations happen over the phone. This is more efficient in terms of time and energy. I think it would be beneficial for the directors to utilize this approach. There might be some limitations for the elementary level, but for middle and high school, I believe this method would work well. For now, we are initially...

Where I started walking was regarding the level test I mentioned earlier. Until I came here, there was no cost for the level test; I would just make a reservation for you, and you could cancel on the day itself. This happened so frequently that I decided that once you come here, I would definitely charge a fee for the level test. This way, I can filter out those who are not serious about it. The fee of 20,000 won will only be processed when the payment is made, and we will proceed only then. Many people just call in, but this is my initial filter. At first, it might be difficult, but once it becomes a principle and a rule, people tend to accept it naturally. I think this method could work well for academies of a certain scale because there are so many cases of people just dropping by and wasting time and energy. Even if refunds are given upon registration, the level test fee should be somewhat fixed.

I think it's a good approach. One person has the ability and sense, but they only do the bare minimum, just what is required. Then there's another person who is very passionate and works hard, but lacks a bit of sense. So, if they were the director, the kids might not like them very much. Which type of teacher would you prefer to work with? It's really tough, isn't it? It’s genuinely difficult. For me, I usually lean towards the second type, but from the perspective of running an academy, I think the first type is more suitable. This is because the kids need to like the teacher. When I first started at the academy and went for an interview, the director didn’t even look at my schedule. Oh really? They just hired you? While we were talking, they said to try being a teacher for three months. After all, the students will evaluate the teacher anyway. I didn’t understand what that meant at the time, but after running the academy, I think that’s the truth. I like what I do.

It's not about being chosen, but rather that we are the ones who are chosen by the students. I think their perspective is the most accurate, so I believe option one is correct. Option one is indeed right. I think the first thing is that the children need to like it, and the second is that the director can tolerate a bit. However, when it starts to affect others, that's something I can't tolerate. One of the downsides of some teachers is that it can diminish the capabilities of other teachers. This often leads to a lot of contemplation. Also, I think this can vary somewhat depending on the teaching method. I believe that the skills of the instructor are necessary for lecture-based classes, while self-directed learning is somewhat different. In any case, everyone has their strengths and weaknesses, so it's hard to pinpoint exactly who is the best. And now, since the director is also functioning as an instructor, you mentioned that the director is running things, right? But usually...

The directors really have a great mindset as instructors. It’s truly a shame to change the educational space according to the mindset of a business person. For those with a business mindset, how can we grow such businesses and communities? Or could you at least give me some advice? When I first came to the academy, I was an instructor, and then suddenly became a director. As an instructor, I only thought that I had to take responsibility for the students in my class and teach them well. That’s the mindset of an educator. However, once you become a director, even though it’s an educational space, you are also an educational entrepreneur, so you cannot disregard the business aspect. Yet, if you only hold onto the idea that you are an educator, it definitely won't work. Initially, when I heard someone say this, I thought, “Why are they saying that to me? You just need to teach the kids well.” Of course, I also went through the same sequential process.

Because of that, I realized that if you don't have a business mindset, you will eventually fall behind and disappear. I can confidently say that. There are many directors who neglect these aspects, but I think it's only possible if we do everything well. Also, I wonder if you have been curious about the academy for quite some time now. Looking back on your experience, are there any aspects you regret not knowing? 

First, we had an episode where we were fined. Why? Because we were ignorant. We set up the academy, worked hard on the classes, and prepared to help students with consulting. However, it turns out you can't do consulting without registration. Consulting is separate.

At first, something came up in an unlimited state, and it was said that we made a mistake. So, I was wondering what exactly went wrong, and I didn't even know what we had done wrong. I think when the directors start, they are probably very motivated and have a lot they want to do. However, the first thing they must do is report to the education office and handle any necessary notifications. If you miss that, you end up in a situation like mine, where you're asked to explain yourself. They even want excuses from you. What kind of excuse can I give? I didn't know, and I didn't do it with bad intentions. I had nothing to say other than to apologize and promise not to do it again. Honestly, when I spoke about it, I felt that my ignorance was the biggest regret I have now. But after that, it became a valuable experience for me.

So, I think we were able to prevent major issues, and since we had never encountered problems with paperwork or anything like that, it's important for you, as the director, to thoroughly check the necessary documents like instructor registrations and non-essential business paperwork. These should definitely be reviewed regularly. Additionally, how can you maintain the interest of students who have been attending for a longer time? Lately, the dropout rate seems to be quite high, and it's becoming rare to see students who stay for a long time. Is there a method to keep students enrolled for the long term? In my opinion, the first priority should be the system in place at the academy. One of our greatest strengths, as I mentioned before, is the management of our KakaoTalk group chat.

I was shocked to find that the first teacher's message was on KakaoTalk. I think it could only lead to perfect management. I tried to implement that system, but it was difficult. Even now, I am consistently utilizing it well. Since I am also conducting classes, I am providing regular feedback, which has led to a high level of satisfaction. I teach high school students, and this is a period of significant change for them. There is a lot of pressure around them. Just attending classes does not necessarily make them my students; I always conduct one-on-one counseling sessions. I go into the counseling room once in a while, and I can see what the students are struggling with, even if they can't express it. From that point, when I reach out, the students also start to...

I wanted to say something to someone, but I couldn't because I had nothing to say. At that time, my friends would cry and share what was on their minds, and I would also share my thoughts. I’m not someone who has gone through an elite course; I haven't studied much and have played around a lot. But now that I’ve experienced life, I’ve found that living in a way that is more fun and happy is important. When I share this with my friends, they seem to appreciate it. It's not just about preventing something in the academy; it’s really about my friends’ futures. I think it’s essential to have in-depth counseling at least once. Usually, advice is given on how to study better, but the director would say that living happily is what matters. This is a completely different direction, and I feel that the children resonate more with this perspective.

But to talk like that, I have to prepare the class thoroughly. Because if there are no issues in the class, then I can make such statements. It's not right to say those things without properly conducting the class. As I mentioned earlier, I need to have a solid foundation first. What I can offer on the left side is to help the students with their psychological aspects. That's truly wonderful. So, the academic part is fundamental, but beyond that, I need to provide more. Right? And is there a scholarship or any system here? Yes, there is. I would like to give it, but when I was in Dong-sandong, we gave a lot. We provided 200,000 won from our tuition for top students in regular classes and first place in subjects like math and religion, along with cultural gift certificates. We are still providing those, and I think they will start being offered this year since our high school department is starting this year.

As we transitioned here, we have lost many friends, and I believe we started to establish ourselves in this area from 2023. So, starting this year, there will be more friends who receive scholarships. I heard recently that you registered for the special registration at Dongguk University, and it took quite a long time. What was the intention behind your registration, and what procedures did you go through?

As our academy continues to expand, many people in the vicinity are noticing us, including those in advertising. They advised me that since things seem to be going well, I should prioritize the registration process. When I asked why, they mentioned that if something goes wrong later, I might face penalties because of it. I found out that since I do not hold any patent rights, if someone registers this specially, it could mean that I am operating under that registration.

I heard it takes at least a year and at most over two years. So, just a week or two ago, after one year and nine months, it finally happened. Congratulations! If someone else uses it, then we can take legal action. The name is really good, in fact. Are you considering further business development in the future? I believe that for our long-standing teachers, if there’s no vision, there’s no reason to stay at the academy for a long time. I genuinely hope that the teachers succeed and that the name of the academy spreads across various regions, so that when you search for Dae-se Academy on Naver, it appears prominently. I think it won't take long; within ten years, the teachers will truly need a vision. No matter how...

Even if I am enjoying my work here, if there is no vision for the future, there will be no reason to work harder. I think the director has really prepared well for that aspect. The director asked me, What does the academy mean to you? It's like two halves coming together. Honestly, I spend much more time here than at home. For example, today, I will be here for more than half of the 24 hours. This is a place that cannot disappear; it’s essential. It feels like the director embodies that essence. I also saw the director last time, but I was curious about how well the director is managing things this time as well. I wanted to learn more about the director's relationships with the teachers, so today was truly a valuable time for me. I was able to reflect on myself, and I also learned a lot from the directors present here about who I am.

I think the principal could have thought about it again. I would like to ask for some encouraging words for our alley academy viewers as a final message. In 2023, my goal is to endure. I believe that if the principals do not give up and endure well in 2023, there will definitely be good results. Fighting! This year, just enduring is already a great achievement. We will support the alley academy together, invite good people, and convey good messages. Thank you.

사업가 마인드가 없는 학원은 도태되고 결국 사라집니다, 선생님 면접 방법과 좋은 선생님의 조건, 고등학생 상담법, 대세학원 2부 - 100% 무료 공부방, 학원 컨설팅 골목학원

골목학원

교육자의 역할과 강사 인터뷰하기

강사에서 디렉터로 전환하려면 교육과 비즈니스의 균형을 맞춰야 하며, 성공을 위해서는 비즈니스 마인드가 중요합니다.

디렉터는 강사 면접에서 개인적인 대화와 개별 목표에 초점을 맞춰 지원자의 해당 분야에 대한 헌신을 걸러냅니다.

디렉터는 장기근속 강사를 소중히 여기며, 강사의 업무에 대한 남다른 책임감과 헌신에 자부심을 느낍니다.

교육자의 역할 및 강사 인터뷰하기

강사에서 디렉터로 전환하는 과정에서 교육과 비즈니스 마인드의 균형을 맞추는 것이 중요하다는 점을 강조합니다.

강사를 인터뷰할 때는 교육 경험, 개인적인 목표, 현장에 대한 헌신 등을 평가합니다.

디렉터는 뛰어난 교사들과의 장기적인 관계를 중요하게 생각하며 코로나19로 인해 상담 세션을 조정했습니다.

학생을 위한 레벨 테스트 예약 및 실시하기

중-고등학교 입학을 위한 전화 상담을 진행하기 전에 학생들을 대상으로 레벨 테스트를 실시할 계획이며, 이는 중-고등학교 입시의 주요 방법이 될 것입니다.

초등학생은 3학년부터 수업에 참여할 수 있으며, 레벨 테스트에는 2만원의 수수료를 부과해 성실하지 않은 지원자를 걸러낼 계획입니다.

전화 상담과 레벨 테스트 유료화 방식은 입시 관리와 학생의 성실성을 확보할 수 있는 효율적인 방법으로 평가받고 있습니다.

레벨 테스트 및 전화 상담 예약하기

진지하지 않은 지원자를 걸러내기 위해 레벨 테스트가 실시되며, 결제 시 2만원의 수수료가 부과됩니다.

이 학원은 중학교 3학년부터 학생을 받기 시작하며, 중-고등학교 입학은 전화 상담이 주를 이룸니다.

원장의 채용 방식은 교사의 적합성을 판단하는 데 있어 학생 평가의 중요성을 강조합니다.

교육자의 효율성을 결정하는 데 있어 학생의 관점은 매우 중요합니다.

강사에서 디렉터로 전환하려면 교육적 책임과 비즈니스 고려 사항의 균형을 맞추는 사고방식의 전환이 필요합니다.

비즈니스 측면을 소홀히 하면 실패로 이어질 수 있으므로 교육 리더는 이중적인 사고방식을 채택하는 것이 필수적입니다.

강사에서 디렉터로 전환하면 교육적 책임과 비즈니스 책임이 혼합되므로 성공을 위해서는 비즈니스 마인드를 갖추는 것이 필수적입니다.

컨설팅 등록의 필요성과 같은 규정을 잘 알지 못하면 교육 기관에 차질이 생길 수 있습니다.

처음에는 필요한 절차에 대한 지식이 부족하여 직접 설명해야 하는 상황이 발생하여 어려움을 겪었습니다.

원장은 서류 확인을 철저히 하고 정기적인 검토를 통해 문제를 예방하는 것이 중요하다고 강조했습니다.

장기적으로 학생들을 유지하기 위해 원장은 카카오톡을 통한 관리 시스템을 구축하고 정기적인 피드백과 일대일 상담을 통해 학생들의 어려움을 해결했습니다.

디렉터로 시작하면서 배운 교훈

원장의 초기 실수로 교육청에 보고하지 않아 해명이 필요한 상황으로 이어졌습니다.

이 경험은 필요한 서류를 꼼꼼히 확인하고 정기적으로 검토하는 것이 중요하다는 것을 강조하는 소중한 교훈이 되었습니다.

원장은 학생들을 장기적으로 유지하기 위해 카카오톡 그룹 채팅을 도입해 관리하고 일대일 상담을 통해 학생들의 어려움을 해결했습니다.

행복한 삶과 장학금 지원의 중요성

연사는 할 말이 별로 없던 시절부터 즐겁고 행복한 삶의 중요성을 깨닫기까지 자신의 여정을 되돌아보며 친구들의 공감을 이끌어냅니다.

또한 심층적인 상담과 행복에 대한 다른 관점의 필요성을 강조하는 한편, 올바른 수업 진행의 중요성을 인정합니다.

연사는 학생들에게 심리적 지원을 제공하고 우수 학생에게는 장학금을 지급하며 아카데미가 성장함에 따라 프로그램을 확대할 계획이라고 언급했습니다.

연사는 자신의 여정을 되돌아보며 즐겁고 행복한 삶의 중요성을 강조하고 학생들에게 심도 있는 상담을 제공합니다.

이들은 학업 지원뿐 아니라 학생들의 심리적 측면도 해결해야 한다고 믿습니다.

이 아카데미는 더 많은 학생들이 이 지역에 정착할 수 있도록 돕는 데 중점을 두고 장학금을 확대 및 제공하고 있습니다.

1년 9개월 만에 드디어 이름을 알린 대세아카데미가 향후 사업 발전 계획을 발표했습니다.

대세학원의 성공은 다양한 지역으로 입지를 넓히고자 하는 원장의 비전과 오랜 기간 함께해온 선생님들의 노력이 있었기에 가능했습니다.

원장의 강력한 관리와 교사들과의 관계는 아카데미의 성장에 매우 중요하며, 2023년까지 긍정적인 결과를 위해 지속하는 데 중점을 두고 있습니다.

대세 아카데미의 이정표와 미래 비전을 기념하는 자리

1년 9개월 만에 마침내 아카데미의 이름을 확정하고 향후 사업 발전에 대한 희망을 품게 되었습니다.

장기적인 교사 비전의 중요성은 동기 부여와 성공의 원동력이 되기 때문에 강조됩니다.

아카데미의 본질을 구현하고 교사들과의 관계를 구축하는 데 있어 디렉터의 역할이 강조되며, 앞으로의 한 해를 위한 인내와 응원의 메시지가 담겨 있습니다.