Etsy 셀러 4분기 홀리데이 판매 전략 준비하기

### 연말 판매 준비하기 Etsy 셀러를 위한 7월의 크리스마스
* 🎄 Etsy 판매자 여러분, 반갑습니다! 오늘은 연중 최대 판매 기간인 4분기를 준비하는 데 도움이 되는 7월의 크리스마스 동영상을 통해 **2023년에 전년 대비 142% 증가한 36억 달러의 매출**을 기록한 Etsy의 2023년 4분기를 살펴보고자 합니다.
* 🛍 연말연시 매출이 급증하기 약 60일 전에 최적화된 리스팅을 등록하는 것이 중요하므로, 작년에 실적이 좋았던 **6가지 품목**을 소개하여 여러분의 스토어에 영감을 드리고자 합니다.
* 📅 4분기에는 크리스마스 외에도 다른 공휴일이 있으므로 동영상 설명에 있는 리소스를 활용하여 **잘 알려지지 않은 공휴일**을 활용하여 더 많은 잠재고객에게 다가가는 것도 고려해 보세요.
* 👥 선물을 받는 사람은 누구인지, 선물을 구매하는 사람은 누구인지, 어떤 유형의 아이템과 미학이 양쪽 모두에게 어필할 수 있는지 등 **타겟 고객에 대해 전략적으로 생각**하세요.
* 👕 작년의 성공적인 아이템 중 하나는 가족용 셔츠 번들로, **6만 3,000달러 이상의 매출**을 올리며 그룹 리스팅의 효과를 보여주었습니다.
* 🎁 맞춤형 반려동물 장식품도 **약 9,600건의 판매**를 달성하며 좋은 성과를 거두었고, 장식품 세트는 **번들의 가치를 강조**하며 많은 판매자에게 수익성이 높은 것으로 나타났습니다.
* 🧝 엘프 키트는 **월 평균 3,000달러의 매출**을 기록하며 판매자가 창의적인 홀리데이 테마 제품을 탐색할 수 있는 특별한 기회를 제공했습니다.
* 📈 4분기를 준비하면서 지금 숙소를 조사하고 최적화해 **다가오는 휴가 시즌을 잘 활용**하세요!

Etsy 판매자는 연말 시즌 동안 판매 잠재력을 극대화하기 위해 4분기를 미리 준비해야 합니다.

welcome back, Etsy sellers. So, you might be wondering, why in the world am I wearing a Christmas shirt in the middle of July? And the reason is because, if you looked at the title of this video, we are going to be doing a Christmas in July video today. The reason why we're doing this so early in the year is simply because Q4 is the biggest time for potential sales for Etsy sellers like yourself, and we want to give you as much time as possible to complete all of the research that's needed, create awesome ideas for your targeted buyers, and get those optimized listings live. Did you know, in 2023, over the course of Q4, Etsy had $3.6 billion in sales, which was up 142% year-over-year across a 4-year basis? Now, this tells me one thing and one thing only: it is time to get those optimized listings live and secure those Q4 sales. So, in today's video, I'm going to go through six different items that performed really well last year. The parameters that I personally put on

today were from September through December of 2023, hence why we are talking about this in July. Because what I want you guys to do is get your listings live about 60 days before the surge of sales actually takes place. We're also going to talk about a strategy that you could use to think outside of the box of what kinds of items you should be putting in your shop to prepare for Q3 and Q4. Guys ready? Let's Dive In [Music]. So the first thing I want to focus on really quickly is thinking about your strategy for the holiday season. First and foremost, we have to understand that obviously Christmas is the biggest holiday to purchase for, but it's not the only holiday that takes place in Q4. So I highly recommend taking a look at the link in our description where I've actually listed quarter over quarter lesser-known and obviously the more well-known holidays so you can maybe tap into an untapped market. By the way, since you are watching this video in July, you're also going to see some holidays.

for July, August, and September in there as well. Second thing I want you guys to think about is the strategy for what you want to actually publish in your store. The first thing I want you to ask yourself is who will be bought for. Obviously, Christmas is the season of giving, so who is going to be purchased for. Secondly, I want you to think who is buying for that person. These are going to help us figure out the keywords that we want to use and different ways to create our titles, our listing photos, and our listing descriptions to be able to speak to both of those people, the purchaser and the gifted. Last but not least, I want you to think about what that person wants. So what types of items, what types of designs, what types of aesthetics is the first person going to want or expect from their second person, The Gift Giver. And if you can find a way to make those items evergreen items, so it's not just something that someone would purchase during the Christmas holiday season, you're in for a real

treat the rest of the year as well. Next up, let's go through those six items that performed best last year that have a unique take on the market. First up, if you see the search that I completed, I simply typed in the word Christmas, and you'll also be able to see I put a filter of the listing age at 9 months maximum. The reason I did this is I wanted to look at everything that was listed from September of 2023 to today that utilized the word Christmas. So, the first one I want to look at today is actually going to be a group item. If you've been watching the channel for the past couple of weeks, I love talking about group listings, bundle listings, and set listings because you can actually create more sales that way by encouraging someone to purchase more than one item at one time. Here's a quick example of someone that did an awesome job last year of family shirts to wear on Christmas morning, to wear to your family Christmas party, or quite frankly, to wear throughout the entire month of

December, as you can see, this listing has only been alive for 9 months, but it got 7,000 sales. Now, I don't know exactly when those 7,000 sales took place, and if we take the lowest amount possible at $89.99, multiply that by the $7.19, that means this seller has made over $63,000 from this group listing. And again, like I've said in the past, the reason more than likely why this is the case is because the dad is not just buying the dad's shirt; the dad is also buying the mom's shirt, the kids' shirt, the teenager shirt, and the baby onesie to be able to increase that seller's customer lifetime order value at one time. Next up is talking to our handmade sellers. So, this is a really cute handmade wooden clip-on Cardinal, which, as you can see, they are utilizing to be clipped onto a Christmas tree. But something that's cool about this particular item is it can literally be used all year as well. So, not only is

this is something that someone might want to put on their tree when the time comes. It can be something they use every single Christmas as a decoration, but it also might be something that they can clip onto a location in their home all year long. This item, again, was listed 9 months ago, so people are doing this by September, which is the reason we are hitting you with this video so early. They make over $114,000 of estimated monthly revenue at $3,500 total sales. Next up is a super easy crew neck, and the good news about an item like this is you can actually place this same kind of collegiate design that's built for Christmas on a t-shirt, on a tumbler, on a hoodie. There are so many different ways that this could go, and it's a very simplistic, easy design. It just has a very light vintage feel to it. Something like this can be built from print-on-demand sellers and handmade sellers, and of course, for our digital sellers, you could also create a PNG or SVG version of this particular

design and then sell it to other sellers who are looking to place it on an item. As you can see, this has made over 3,700 sales, and it's been alive for 8 months. Let's assume again that they are doing a 60% off sale all year long, including Christmas. That means this item has made almost $50,000 in itself. Next one I want to get into is ornaments, but in this case, we're not going to make a standard Christmas ornament. We are going to make a personalized ornament for a pet owner. This was super hot in 2023. I know from experience because I made a lot of sales on something just like this. And as you can see, it is a personalized option, but the design is very simplistic and easy to replicate. This is perfect for our handmade sellers and our print-on-demand sellers. We made over 9,600 sales of this particular item, which again, if we were to take the 50% off sale that they currently have and applied that to the entire year, they

have made almost 100 grand from this ornament alone. Speaking of ornaments, a little secret I wanted to share with you guys that made me the bulk amount of my money on my Etsy shop in Q4 of 2023 is ornament sets. So, like we talked about earlier, I love sets, I love bundles, I love group listings, and this is no different. The cool thing about those as well is I did not have to edit any of them. I simply just offered five ornaments, ten ornaments, or fifteen ornament sets based on how many they needed for their tree. This is a deep, deep secret, and I hope you guys love it because I'm going to do the exact same thing this year, and I highly recommend you looking into it as well. Also, if you are a handmade ornament seller, this is a really good example of an incredible glass-blown item. It has been alive for 22 months and made over 1,000 sales during that period, which I just see surging as we get closer to the date.

but if you are looking to do print on demand, there are plenty of pod providers that will actually do ornaments individually as well as sets of ornaments for you. Last but not least, this one absolutely cracked me up. It is literally an elf kit. This did so well in 2023, I mean an average of $3,000 per month, that there's actually a pre-order listing right now in the month of July that is already making $20,000 a month. So if you, my beautiful handmade sellers, or anybody else who's looking to test this out, have not thought about an elf kit or something that someone could use as a kit during the Christmas season to hang out with their family, play with their kids, this might be something for you to start researching now to get ready for the holiday season. All right, guys, that's all the time we have for today. I hope you have a fantastic rest of your week, and thanks as always for tuning in with us. If you enjoyed this video, please go like

the video and subscribe to the YouTube channel where we actually go live every single Thursday for you guys and post a video just like this for our Etsy and e-commerce sellers every Tuesday. If you did enjoy this video and you are as excited about Q4 as we are, go ahead and drop holiday in the comments so that we can know that we are making content that is built for you guys and maybe even make more Christmas-oriented things as the months come on. And until next time, we'll see you in the next video.

6 FAST ways to boost your Etsy sales for Christmas 2024!

EverBee

4분기 판매 준비 Etsy 셀러를 위한 7월의 크리스마스

이 동영상에서는 2023년에 36억 달러의 매출을 기록할 것으로 예상되는 Etsy 판매자에게 가장 큰 시기인 4분기 판매 준비의 중요성에 대해 설명합니다.

호스트는 매출이 급증하기 60일 전에 최적화된 리스팅을 라이브로 등록해야 한다고 강조합니다.

이 동영상은 또한 4분기에 잘 알려지지 않은 휴일을 활용하여 미개척 시장을 공략하여 잠재적인 매출을 올리라고 제안합니다.

성공적인 홀리데이 스토어 퍼블리싱을 위한 전략

연말 세일을 계획할 때는 선물의 대상과 구매자를 고려하세요.

키워드, 제목, 설명을 구매자와 받는 사람 모두에게 어필할 수 있도록 맞춤 설정하세요.

일 년 내내 인기 있는 상시 판매 품목을 만드는 데 집중하고, 여러 번 구매할 수 있도록 그룹 또는 번들 목록을 제공하는 것도 고려해 보세요.

고유 리스팅을 위한 성공적인 판매 전략

9개월 동안 활동한 이 리스팅은 7,000건의 판매로 판매자에게 $63,000 이상의 수익을 가져다주었습니다.

이러한 성공은 고객이 온 가족을 위해 여러 품목을 구매하여 판매자의 주문 가치를 높였기 때문인 것으로 보입니다.

나무 클립형 카디널과 같은 수공예품도 총 매출 3,500달러에서 월 매출 114,000달러로 예상되는 등 수익성이 입증되었습니다.

수익성 있는 홀리데이 아이템 아이디어

다른 판매자를 위해 아이템을 디자인하고 판매하는 것은 수익성이 높은 것으로 입증되었으며, 한 아이템은 8개월 만에 거의 5만 달러의 수익을 올렸습니다.

2023년에는 반려동물을 위한 맞춤형 장식품이 인기를 끌며 10만 달러에 가까운 매출을 올렸습니다.

장식품 세트를 묶음으로 제공하는 것도 성공적인 전략으로, 한 판매자는 22개월 동안 1,000개 이상의 판매를 달성했습니다.

성공적인 홀리데이 제품: 엘프 키트 및 장식품

주문형 인쇄 제공업체는 개별 및 세트 장식품을 제공합니다.

엘프 키트는 2023년 한 달에 3,000달러를 벌어들이는 베스트셀러가 되었으며, 현재 선주문 목록에서는 한 달에 20,000달러를 벌어들이고 있습니다.

이 독특한 제품 아이디어는 연말연시를 준비하고 가족 활동에 참여하고자 하는 사람들에게 안성맞춤입니다.