게이츠와 잡의 복잡한 라이벌 관계

### 빌 게이츠와 스티브 잡스의 복잡한 라이벌 관계
* 🤝 빌 게이츠와 스티브 잡스는 치열한 경쟁자였지만, 특히 개인용 컴퓨터 초창기에는 **협력과 상호 존중** 등 복잡한 관계를 공유했습니다.
* 💻 Microsoft와 Apple은 모두 1970년대 기술 혁신이 활발하던 시기에 설립되었으며, **Microsoft는 처음에 Apple의 Apple 2 PC용 소프트웨어**를 제공했습니다.
* 🚫 그러나 잡스는 **게이츠가 애플의 그래픽 사용자 인터페이스를 베꼈다**고 생각했고, 게이츠는 **두 회사 모두 제록스에서 영감을 얻었다**고 주장하면서 두 사람의 파트너십은 악화되었습니다.
* 🔄 1985년 Microsoft가 Windows를 출시하면서 경쟁은 더욱 심화되었고, 게이츠는 **잡스의 기술 리더십 능력에 의문**을 제기하며 두 사람의 관계에 변화를 가져왔습니다.
* 📈 1990년대에는 **Microsoft가 개인용 컴퓨팅 시장을 장악**한 반면, Apple은 고전을 면치 못하여 **Microsoft로부터 1억 5천만 달러를 투자**받아야만 살아남을 수 있었기 때문에 경쟁 구도는 더욱 복잡해졌습니다.
* 🎤 서로의 차이에도 불구하고 게이츠와 잡스는 결국 **2007년 한 무대에서 기술 산업에 대한 서로의 공헌**을 인정하며 우호적인 순간을 보냈습니다.
* 💰 오늘날 두 회사의 기업 가치는 **3조 달러가 넘으며**, 서로뿐만 아니라 각자의 돌파구를 노리는 신생 스타트업과도 치열한 경쟁을 이어가고 있습니다.
* 🔮 기술 환경은 여전히 역동적이며, 새로운 플레이어가 이 분야에 진입함에 따라 **게이츠와 잡스와 비슷한 또 다른 라이벌**이 등장할 수 있음을 시사합니다.

빌 게이츠와 스티브 잡스는 기술 업계의 혁신을 촉진한 복잡한 라이벌 관계를 공유했습니다.

Although Microsoft and Apple are competitors when it comes to sales and dominating the market, Jobs and Gates have a much more complicated relationship than that. They've worked together in the past, they've traded some harsh words for each other in the media. The essence of Gates's opinion of Jobs is kind of like, You have great ideas, you have great taste, and those are things that Gates said about Jobs a lot, very often. But he did not believe that Jobs had the technical chops to lead a company into the New Frontier of Technology. I'm Jordan Hart, I'm a trending Tech reporter here at Business Insider, and today we're going to be spilling the tea about one of the biggest rivalries in the tech industry between Bill Gates and Steve Jobs. Apple and Microsoft were both founded in the 1970s. Back then, personal Computing was just emerging. People were trying new stuff, innovating things. Already at this computerized secretarial service, one secretary can handle what six did before. Warehouses don't need warehousemen, it's all done by computer.

Microsoft and Apple were pretty early collaborators. Microsoft made the software for Apple's Apple 2 PC, but their relationship wasn't perfect by any means. One indicator that it may not go so well is a 1980s trip that Jobs took to convince Microsoft to create software for Macintosh. Jobs' sales pitch did not go over well with Gates, who kind of saw him more as a salesman than like a real tech leader. They butted heads, and they disagreed on the way their company should run and the way the tech industry should move forward. Our goal, and we think what serves the customer best, is to constantly be working on making things better. We're working on the next iPhone, we're working on the one after that, we're thinking about the one after that. As a lot of tech relationships between companies and CEOs work, I mean, you kind of need that rivalry and that competitor who's kind of neck and neck with you to innovate and create the next thing. We love the competition. People see that, uh, you know, someone else has done a

good job, and we can surprise them by showing that we can match and go beyond. For the first few years of working on Macintosh, Apple and Microsoft were very involved. Gates even said that he had more men working on the Macintosh than Apple did, so there was a partnership there. There was a level of working together, creative ideas flowing, and the pair had a lot of respect for each other. The release of Windows in 1985 marked the end of the good vibes between Steve Jobs and Bill Gates. Jobs felt like Gates and Cod were ripping off Apple's idea of the graphical user interface. Meanwhile, Gates felt like they both took the idea from Xerox, who they both admired as a company. Jobs felt like Gates had no shame in just completely copying Gates's idea, and Gates felt like Apple didn't own one idea. If you ask me, Microsoft and Bill Gates did not rip off Steve Jobs and Apple. I mean, at this time, there was a lot of innovation, a lot of ideas floating around. Everyone was kind of trying to figure out how they could

come up with the next big thing that consumers would love. So, Microsoft was just doing what any other tech company would do, and Apple doesn't really own the idea of graphical user interfaces. At this point, the rivalry was full-blown. Microsoft and Apple were both in the personal computing space. Gates had a lot to say about Jobs's place in the tech industry. He praised his charisma, his taste, and his ability to command an audience. But ultimately felt like Jobs lacked the technical ability that it took for a tech leader. Jobs felt like Gates was a little bit too focused on business, too technical, if you ask me. They both had a winning formula; they just had different ingredients. Back in the 1990s, Microsoft was king of personal computing, thanks to its unique Windows interface, which was revolutionary. They were also the most valuable company in the world. And while Microsoft was at the top of its game in the 90s, Apple needed a $150 million investment for Microsoft to help it stay afloat. Apple was also dealing with a lot of turmoil at the executive

level during that time. Steve Jobs had left the company and returned in the 1990s, staged a coup to become the CEO again, so there were a lot of moving pieces there, and that investment for Microsoft saved the company, or at least helped it not go under. Microsoft's investment in Apple is not necessarily an indicator that Jobs and Gates were on great terms. There are a lot of competitors out there, but we think we have a much, much better product, so we'll see if people agree with us. In the early 2000s, Gates made it clear that he felt that the closed-off philosophy and ecosystem of Apple products would make it hard for people to commit to them without Steve Jobs being there to be the salesman that Gates knew he was. Gates isn't 100% wrong here. Apple is one of the most valuable companies in the world right now, but its last few earnings reports indicate that things are starting to slip there, and they need some innovation if they want to kick it up a notch and be that dominant force that they were when the

iPhone first came out. Steve Jobs unfortunately passed away from pancreatic cancer in 2011. But four years before that, Jobs and Gates joined each other on stage at a conference, and the tone was a lot more appreciative and admirable than they'd been in years. And it seemed like the pair had really put the past behind them and were able to compliment each other for their hard work and where their careers ended up taking them. Gates and Jobs might have let bygones be bygones, but their companies are still very much in competition with each other. They're both worth over $3 trillion, and they're racing for their $4 trillion valuation. It's not just each other vying for that top spot, but the startup that started yesterday that's gotten, you know, over a million views on Kickstarter. So there's definitely a lot more tension between Apple and Microsoft with the companies that have yet to even come to fruition yet who want that iPhone moment or that PC moment to catapult them into the

stratosphere like it did for Microsoft and Apple. Maybe there's another Steve Jobs and Bill Gates rivalry. [Music] Brewing. Oh, the Brewing. [Laughter]

The Billionaire Rivalry Between Apple and Microsoft | Business Insider Explains | Business Insider

What you want to know about business. 

Visit our homepage for the top stories of the day: https://www.businessinsider.com 
Business Insider on Facebook: https://www.facebook.com/businessinsider
Business Insider on Instagram: https://www.instagram.com/insiderbusiness
Business Insider on Twitter: https://www.twitter.com/businessinsider
Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Business Insider on TikTok: https://www.tiktok.com/@businessinsider

If you have a permissions or licensing request, please connect with our partners at PARS International who will be able to provide you with an accurate quote for the overall usage rights that you’re interested in. A representative from PARS will contact you shortly after filling out this request form: https://www.parsintl.com/publications/insider/


Business Insider

빌 게이츠와 스티브 잡스의 복잡한 라이벌 관계

게이츠와 잡스는 경쟁자임에도 불구하고 협력과 갈등으로 점철된 복잡한 관계를 맺었습니다.

두 사람은 1970년대에 마이크로소프트가 애플의 애플 2 PC에 소프트웨어를 제공하면서 함께 일했습니다.

1980년대 한 회의에서 회사 리더십과 기술 산업의 방향에 대한 의견 불일치로 인해 두 사람의 관계는 악화되었습니다.

애플과 마이크로소프트의 복잡한 관계

애플과 마이크로소프트는 처음에는 협력적인 파트너십을 맺었으며, 심지어 게이츠는 애플보다 매킨토시에 더 많은 직원을 두고 있었습니다.

1985년 Windows가 출시되면서 두 회사는 서로 아이디어를 베꼈다고 비난하며 라이벌 관계를 형성했습니다.

서로의 차이에도 불구하고 게이츠와 잡스는 서로의 강점을 존중했고, 결국 Microsoft는 1990년대에 Apple이 계속 성장할 수 있도록 중요한 투자를 제공했습니다.

스티브 잡스와 빌 게이츠의 복잡한 관계

1990년대 스티브 잡스가 애플로 복귀한 것은 마이크로소프트의 투자로 회사를 안정시키는 데 큰 도움이 되었습니다.

게이츠는 애플의 폐쇄적인 철학을 비판했지만, 잡스와 게이츠는 2011년 잡스가 사망하기 전에 결국 화해했습니다.

개인적인 화해에도 불구하고 애플과 마이크로소프트는 여전히 치열한 경쟁자로 남아 있으며, 신생 스타트업과의 경쟁이 치열해지는 가운데 4조 달러의 기업 가치를 인정받기 위해 노력하고 있습니다.

기술 업계에 스티브 잡스와 빌 게이츠와 비슷한 새로운 라이벌 구도가 형성될 수 있습니다.

기업들의 급부상은 마이크로소프트와 애플의 궤적을 닮을 수 있습니다.

기술 분야의 치열한 경쟁은 흥미와 추측을 불러일으키고 있습니다.