Hello, everyone. Today, I would like to discuss the reasons why Baemin Plus 1 is committed to the consignment delivery system and what its ultimate goal is. Please note that this is purely my personal opinion. 

In my view, the ultimate goal of Baemin Plus 1 is September 11th. This date is very important. It seems that a tremendous effort was made to recruit partners for this day. Let's briefly look back at the old system. 

The old system consisted of Baemin One and store delivery. Baemin One was responsible for carrying out the deliveries through Baemin Connect. In the case of store delivery, the stores either contracted with general delivery agencies or managed deliveries themselves. Thus, store delivery was performed by general delivery agents. Now, regarding 2024...

In April, Baemin declared free delivery for its budget delivery service. As you all know, this decision was made because of Coupang. With Coupang offering free delivery, Baemin found itself in a situation where it had no choice but to offer free delivery as well. When free delivery is implemented, the burden ultimately falls on the delivery riders. As a result of this free delivery, the delivery fee has now started to drop to 2 dollars. Additionally, the volume of regular delivery services has begun to decrease due to the introduction of free delivery and the emergence of the 2-dollar rate. The government has also started addressing delivery content, creating videos to prohibit income certification and suggesting that riders refuse the 2-dollar rate to increase their earnings. Up until that point, it seems that the riders were not fully aware of the seriousness of the situation. Then, on June 25th, Baemin announced that it was recruiting partners for its delivery service.

On June 28, I am announcing the abolition of the paid insurance inspection. Starting from July 1, there will be no verification of the paid insurance. This is the announcement I am making. On June 25, I saw a notice from Baemin recruiting company presidents, and I changed the line from dollars to Baeful. The reason is that if Baeful is activated, rejecting dollars will be of no use. On June 29, I urgently created a video because I needed to explain the nature of Baeful and consignment. I made the video with the message to choose wisely. The essence of Baeful is, after all, subcontracting, and once the system is complete, price cuts may occur. Additionally, riders cannot resist these unfair practices. The reason is that they are in a contractual relationship with the branch manager, which prevents them from resisting unfairness. For these reasons, it is important to choose wisely. This is what I conveyed on June 29.

I created a video. However, the first thing that collapsed was the general agency line. The general agency, with Baemin offering affordable free delivery, saw a decrease in volume, which led to delivery drivers leaving. Without a certain volume, it cannot be sustained. As the volume decreased, the general agency started to receive orders from Baemin. Since the general agency was receiving delegated orders, the volume had to decrease. As the volume decreased further, riders moved to the Baepul delegation, which resulted in an even greater decrease in volume. This situation continued until July 31, 2024, when they expanded a service called Baemin Club that offers free delivery for store deliveries. This was implemented on September 11. Given that the general agency was already struggling with volume due to affordable free delivery, the remaining store deliveries were affected as well.

If the volume is sucked into Baemin, it will be really hard for regular delivery services to survive. So, regular delivery services must have been aware of this fact. The free delivery service from Baemin hit regular delivery services hard, and now, Baemin is taking all the volume that comes from store deliveries. This means that regular delivery services will face total devastation. If regular delivery services do not see a drop in orders from Baemin, they cannot survive. Therefore, Baemin needs to have additional riders ready to handle the increased volume by September 11. Starting September 11, store deliveries will be free, so they need to manage the additional volume coming from this change. That's why they are considering the delivery price. They felt the limitations of the existing system, which is why, on June 25, Baemin Plus was ultimately recruited for the store deliveries.

The execution was carried out with two purposes: receiving delivery requests and general agency requests. I see it this way: up until April and May of this year, this was the system in place. With the introduction of the affordable free service, the volume of general agency requests decreased. However, starting from September 11, this structure will change. There will be home deliveries, affordable deliveries, and store deliveries, which will now fall under Baemin Club. Regardless, these three will have their volume managed by Baedal Minjok. Baemin Connect, Baemin Plus, and general agency services will ultimately come under Baedal Minjok. Teams that diligently avoid refusals and manage to deliver well may receive more volume and potentially more bonuses. Conversely, if the refusal rate is high or if the volume is not processed well, internal ratings will be assigned for evaluation. So, the key point is September.

I think they might have envisioned completing the commission for the delivery by the 11th, along with accepting store deliveries and regular agency orders. From the perspective of Baedal Minjok, store deliveries are particularly profitable, so they probably wanted to have control over that. Today, we explored why Baedal Minjok is putting so much effort into the one-on-one commission, but this is just my opinion. However, looking at the current situation, it seems that the picture has been completed. Next time, if time permits, I will discuss the distribution of goods. That will be all for today.

배민플러스 일반대행위탁 최종 목적 종착점/D-DAY 9월11일/배달라이더 배플 쿠플 쿠팡

배민플러스 일반대행위탁 최종 목적 종착점/D-DAY 9월11일/배달라이더 배플 쿠플 쿠팡

스크립트