가장하기: 가장의 힘과 위험성

### "성공할 때까지 가짜를 만들어라"의 힘과 위험성
* 💼 "직원 10명 중 7명은 이력서에 거짓말을 하고, **65%는 거짓말이 더 높은 연봉을 받는 데 도움이 되었다고 답**했습니다."
* 📈 인스타그램 메가 인플루언서 중 **58% 이상이 팔로워 수를 늘리기 위해 사기 행각**을 벌이는 등 가짜는 신체 언어부터 온라인 인기까지 다양한 영역으로 확대되고 있습니다.
* 🎤 아티스트는 종종 자신의 이미지나 인지된 인기를 높이기 위해 **거짓 배경 스토리**를 만들거나 **오해의 소지가 있는 전술**을 사용합니다.
* 🏛 미국 역사상 가장 큰 기업 사기 사건으로 꼽히는 **2001년 엔론 스캔들**은 거짓과 사기 사이의 아슬아슬한 경계에 대한 경각심을 일깨워주는 사례입니다.
* 2003년 엘리자베스 홈즈가 설립한 테라노스는 **'성공할 때까지 가짜를 만든다'는 사고방식**으로 운영되어 부정확한 테스트 결과와 결국 홈즈에 대한 사기 혐의로 이어진 기업 사례입니다.
* 🏦 로빈후드의 CEO인 찰리 자비스는 JP모건 체이스에 회사를 매각할 때 **고객 수를 부풀려 투자자들을 속여 윤리적 경계를 넘은 결과**가 초래한 결과를 강조했습니다.
* 💡 이력서에 거짓말을 하거나 자신감 있는 척하는 등의 전략을 사용하는 것도 도움이 될 수 있지만, 핵심은 **언제 그만둘지 알고 약속을 이행하는 것**입니다.
* 🌐 '우리'라는 단어를 사용하여 YouTube 채널의 배후에 팀이 있다는 착각을 불러일으키는 것과 같은 작은 전략으로도 **신뢰도를 높이고 더 많은 시청자를 끌어들일 수 있습니다.**

성공할 때까지 속이는 것은 성공으로 이어질 수 있지만 윤리적 경계를 넘으면 심각한 결과를 초래할 수 있습니다.

you have two options. Option one: continue on 
your current path, rely solely on your talent, skills, past achievements, and dedication, 
a path of authenticity, hard work, and the belief that perseverance will ultimately 
lead you to conquering your goals. Option two: take a gamble, rethink what it means to be 
authentic, understand the powers of perception, learn how to better seize opportunities, 
and challenge your ethical boundaries on the path to success. Option two is not 
about malicious deceit or trickery; it's about overcoming obstacles and stretching 
yourself beyond your comfort zone to embody 
the person you aspire to be. But beware, if you 
take this path, you must tread carefully. [Music] I want to 
offer a free Tech life hack - June 2012 at Ted 
global social psychologist Amy Cuddy gives the 
speech Your Body Language Shapes Who You Are. 
Well, she argues that power posing, standing in 
a posture of confidence even when we're not, 
can boost feelings of confidence and might 
even have an impact on our chances of success. Her 
speech has been viewed over 90 million times.

talk and the original scientific paper inspired numerous studies, books, and articles on the power of faking it till you make it. Using non-verbal cues to enhance confidence and performance. But what these sources don't tell you is that the power of faking it extends far beyond the realm of body language. In 1964, a three-time college dropout applies to a talent agency in hopes of landing an agent job. One of the requirements for the position is being a college graduate. So he applies to a lower position in the building, working in the mail room. On his application, he states that he graduated from UCLA, a university only three miles up the road from the agency. Once he begins working in the mail room, he's able to intercept the letter from UCLA stating that he never even attended their university and replaces it with a letter of his own. He quickly gets the agent job and eventually donates enough money to the school that they rename a building after him.

he's currently worth 8.5 billion dollars. This 
isn't rare. 7 out of 10 employees lie on their resume, and 65% say lying has helped them land a 
higher salary. When your worth is determined by the value you're able to negotiate for, it makes 
sense to try and do anything you can to increase this number. But the fake-it mentality doesn't only 
apply to corporate employment. Co-founder of Apple, Steve Jobs, was notorious for faking presentations 
for products that didn't work, yet a skill also mastered by Thomas Edison. They exaggerated and 
presented products before they were functional, but they didn't lie about their skill set or 
capabilities. They possess the expertise and determination to overcome obstacles and turn these 
ideas into reality. And these famous examples are 
really only the tip of the iceberg. A quick search 
reveals a vast array of anecdotes illustrating 
how countless individuals have achieved success by 
employing this fake-it-to-you-make-it approach.

you can read through these on a website that's. Founders initially posted on hundreds of fake accounts so the site appeared marketable something almost every social networking site did. And its purpose now extends Beyond making the platforms themselves appear popular. There are thousands of services now aimed at enhancing your own perceived popularity through the use of online Bots, followers, likes, even live stream viewers can be and often are fake. Studies by Statistica and Imai founded in 2022 alone over 58% of Instagram Mega influencers were engaged in fraudulent activities to increase their follower count, and 25 percent of all influencers had directly purchased fake followers. The motivation for this is very clear. You'd probably be more eager to subscribe to my channel if I had 600,000 subscribers rather than 600 because when someone has a large fan base, it serves as social proof that their content or ideas are valuable and appealing to others. But more

importantly, in this era of influencer marketing, where companies and artists will raise awareness of their products, services, or music by paying an influencer to promote them. Having more followers and engagement means negotiating more money, and it makes sense to try and do anything you can to increase the number. Being an influencer is one of the only ways you can get rich by pretending to be rich. Pretending to be more wealthy or attractive than they really are is the norm, and it's something rappers have been doing for years. I think your attorney said that you're gonna have to file for bankruptcy, but then you're dumping two million dollars. Are you not now a Sitting Duck to have that money seized? I ain't got it right now. I ain't got it. And that was prop money, like I said. I ain't got it. I got two twin Glocks turning to a dance, uh. I don't have no straps for nobody. I got fans, money. I'm flying to friends, drinking, telling [ __ ] land. Nah, I never went to France.

okay Airline took on a gang crashed Ferrari so I hopped into bands. I don't even drive. It's not just wealth either. Artists have historically created false backstories to enhance their image, like Akon pretending he was leading a fast and furious car theft ring or Rick Ross stealing an actual drug kingpin's name. De Niro Ferrar even made fun of this in his okay music video. None of this is my jewelry, this is all prop. Literally everything down, only thing that's mine is these pants, these shoes ain't even mess, this is all a stunt, basically. This is a problem. Artists and labels also employ misleading systems and streaming statistics to enhance the popularity of their releases, like bundling tickets with album sales, releasing repetitive chorus loops, and engaging in business arrangements like buying and giving away a million Jay-Z albums so his album goes platinum in a week. These moves are all the boost artists perceived to popularity, leaving us all the questions.

how many faking they streams these artists have? All benefited from these tactics, and while it's misleading, it's not actually harmful to anybody. They're not hurting you by selling you an image of themselves or their success that may be misleading. It's not like they're a politician like Donald Trump who ran off his image as a successful businessman, an image that wasn't entirely accurate. Trump is arguably the greatest example of fake it till you make it. He built such a successful personal brand that the money he made off Celebrity Apprentice overshadowed any of his previous business failings and eventually landed him the presidency. It's not all positive. The line between faking it and fraud is a very thin one. The House Financial Services Committee will begin the First Congressional hearings on the Enron debacle tomorrow morning. Some Enron employees say they are still hopeful that both their company and their jobs can be salvaged somehow, not to testify.

based on my fifth amendment constitutional 
rights. In 2001, Energy company Enron was at   the center of one of the biggest cases of 
corporate fraud in American history. Enron   had been viewed as a Pioneer for its innovative 
approach to energy Commodities, turning them into   Financial products that could be bought, sold, 
and traded like stocks. Enron had engaged in a   technique known as Mark-to-Market accounting, 
which allowed them to Mark future Financial   projections onto their current income statements, 
as well as writing off losses through spe's, or   essentially companies created by Enron to 
isolate risk so they want to be reported   under Enron, further giving a false impression 
of their finances. The revelation of this fraud   led to Enron's bankruptcy, reforms, and accounting 
regulations, and a 24-year prison sentence for its   CEO. To this day, the entire industry of financial 
reporting runs on regulations that were put into   place directly as a result of Enron, and the 
Scandal has left a permanent mark on society's

view of the business world in 2003. Enron vice president Christian Holmes's daughter founded the company of her own. The now infamous dropping out of Stanford to focus on the project. Holmes, who had been dubbed the next Steve Jobs, promised to revolutionize the medical field with cheap, accessible, and quick blood testing technology using only a few drops of blood. Investigations by journalists and regulatory agencies revealed that the company was using industry standard machines for most of their tests, and due to the sample size of the blood, many of the results were inaccurate, leading to misdiagnosis and death. One of their employees even committed suicide due to stress of keeping the company secret. The company, which was once found valued at 10 billion dollars, had been running on this fake it till you make it mentality from the start, with Elizabeth Holmes even allegedly faking her voice in interviews and appearances. In January 2022, Holmes was sentenced to 11 years in prison for fraud. The randos has been somewhat of a case study for fraud with the

story being depicted in the Hulu miniseries The Dropout and people drawing similarities between Holmes and any fraudulent startup founder like Charlie Jarvis. In 2016, Jarvis founded Frank, a website that assisted students in obtaining loans and financial aid. In 2021, she sold the company to JPMorgan Chase. The next year, she was sued by JPMorgan for fraud. But unlike Theranos, Frank did everything it said it did. Jarvis wasn't toying with people's lives or health. Frank simply helped students fill out loan applications for a small fee. The problem arose when Jarvis paid a data scientist eighteen thousand dollars for a list of 4 million fake student names and addresses, and then sold the company to JPMorgan under the pretense that she had over 4 million customers, when in actuality that number was around 300,000. When JPMorgan realized 70% of their emails were bouncing back, they sued her for fraud. The backlash was very different for Jarvis. She's been

looked at more as a modern-day selfish Robin 
Hood. After all, she defrauded investors in the   bank, but not her customers or everyday people. 
She scammed the rich, and when you scam the rich,   you go to jail. In May 2023, a four-count grand 
jury charged Javis with securities fraud, wire   fraud, bank fraud, and conspiracy, and she faces 
up to a hundred years in prison if convicted. My father was a con man. He worked his way up 
at his company, became vice president, then left   to start his own business with loans he got in 
others' names, got supplies from vendors under false   pretenses, billed them to his ex-employer's account, 
and once convinced the store he was contracted to   work on to install fake security cameras because 
they were cheaper, and then stole from that store   regularly for years. His company, which made over a 
million dollars, was sued for fraud, and my father   died with less than three thousand dollars in 
assets. The difference between Elizabeth Holmes

and Steve Jobs, my father, and any successful entrepreneurs, is knowing when to stop. While he also faked presentations, Steve Jobs didn't work in healthcare. He wasn't putting others' lives on the line to get what he wanted. He wasn't defrauding investors or associates. While it might cross certain ethical boundaries, lying on your resume about job titles or certain responsibilities, misrepresenting how successful or skilled you are, or even just pretending to be more confident than you are might be the best move for you, as long as you can follow through with your commitments. Even something as small as a single word can change how others view you. It's the reason you see YouTube channels refer to themselves as we, as if there's a team behind them, even if it's just run by one person. It creates an illusion, a tactic that can enhance credibility, making viewers take them more seriously and potentially choosing their content.

over that of others. The line between faking it and fraud is a very thin one, but if you employ these tactics correctly, you might be more confident. You might be able to finally get the job you've been trying to get. Hell, if you employ these tactics correctly, you might even get elected president. [Music] [Music]

The Art of Faking It

TyFrom99

"성공할 때까지 가짜를 만들어라"의 힘

- 에이미 커디의 인기 TED 강연에서 볼 수 있듯이, 파워 포즈와 자신감 있는 척은 성공에 영향을 미칠 수 있습니다.

- 많은 직원이 경력을 쌓기 위해 이력서에 거짓말을 하는 등 자격과 기술을 위조하는 일이 흔합니다.

- 스티브 잡스나 토마스 에디슨과 같은 성공한 인물들은 아이디어와 제품이 완전히 개발되기 전에 자신의 전문성을 바탕으로 이를 현실로 만들기 위해 "만들 때까지 모방하라"는 사고방식을 사용했습니다.

소셜 미디어 인지도를 높이기 위해 가짜 계정과 봇을 사용하는 것이 널리 퍼져 있으며, 상당수의 인플루언서와 아티스트가 가짜 팔로워를 구매하고 있습니다.

인기 있는 척하는 것은 인플루언서 마케팅을 통해 진짜 팔로워를 유치하고 더 높은 수입을 확보하기 위한 방법입니다.

또한 아티스트는 거짓 배경 스토리를 만들거나 스트리밍 통계를 조작하는 등 자신의 이미지를 높이고 인기를 높이기 위해 기만적인 수법을 사용하기도 합니다.

가짜 뉴스의 영향: 트럼프에서 엔론, 홈즈까지

도널드 트럼프를 비롯한 많은 유명 인사들이 성공을 위해 "성공할 때까지 가짜를 만들어라"라는 접근 방식을 사용했습니다.

그러나 가짜 성공과 사기 사이의 경계는 파산과 규제 개혁, CEO의 장기 징역형을 초래한 엔론 스캔들에서 잘 드러납니다.

이러한 사고방식을 채택한 엘리자베스 홈즈는 회사의 가짜 혈액 검사 기술과 관련된 사기 혐의로 11년 형을 선고받으며 가짜가 얼마나 해로운 결과를 초래하는지 보여주었습니다.

엘리자베스 홈즈와 찰리 자비스 이야기

엘리자베스 홈즈와 마찬가지로 찰리 자비스도 사기 혐의로 법적 조치를 당했지만, 그녀의 경우는 학자금 대출과 재정 지원에 초점을 맞춘 다른 접근 방식을 취했습니다.

자비스의 사기 행위는 투자자와 JP모건 체이스에 영향을 미쳤지만 '부유층을 대상으로 한 강도 행위'로 여겨져 대중의 인식이 달라졌습니다.

이와는 대조적으로 엘리자베스 홈즈의 사례는 의료 기술과 관련된 다른 유형의 사기와 관련되어 있어 상당한 법적 분쟁과 장기간의 징역형을 선고받을 가능성이 있습니다.

속임수와 전략으로서의 사기 사이의 아슬아슬한 경계

스티브 잡스와 성공한 기업가들은 언제 그만둘지 알지만, 잡스는 의료 분야에서 일하거나 다른 사람을 속이지 않았습니다.

이력서에 거짓말을 하거나 더 자신감 있는 척하는 것은 YouTube 채널에서 "우리"를 사용하는 것에서 볼 수 있듯이 헌신적으로 하면 효과적일 수 있습니다.

이러한 전략을 올바르게 사용하면 신뢰도를 높이고 잠재적으로 성공으로 이어질 수 있지만, 속임수와 사기 사이의 경계는 모호합니다.