영업 이의 제기 극복하기 성공을 위한 롤플레잉

### 루크 스미스와 함께 자동차 영업에서 이의 제기 극복하기
* 🚗 자동차 업계에서 한 달도 채 되지 않은 영업 사원인 루크 스미스는 앤디와의 역할극 세션에서 **10가지 일반적인 반대 의견을 효과적으로 극복하는 능력**을 보여 줍니다.
* 🛑 역할극의 주요 목적 중 하나는 영업사원이 과잉 판매를 피하고 대신 본능적으로 전달할 수 있는 **반대 의견에 대한 간결한 답변**을 개발하도록 돕는 것입니다.
* 💰 이의 제기는 종종 판매의 장애물로 여겨지지만, **영업 담당자가 고객을 구매로 유도할 수 있는 기회**로 볼 수도 있습니다.
* 📚 반복과 지속적인 훈련은 이의 제기 처리 기술을 습득하는 데 필수적이며, **Luke는 이의 제기 답변을 녹음**하고 반복해서 들으며 학습을 강화하는 방법을 공유합니다.
* 👨 고객이 가족 등 제3자를 영업 프로세스에 소개하는 경우, **이의를 정중하게 해결**하고 고객의 요구와 선호도에 초점을 맞춰 대화를 다시 시작하는 것이 중요합니다.
* 🎯 가격, 계약금, 시승의 필요성 및 기타 일반적인 우려 사항과 관련된 이의 제기에 효과적으로 대응하여 **설득력 있는 논거**를 제시하는 능력을 보여주었습니다.
* 🏆 앤디는 **이의 제기 처리 기술을 배우고 적용하려는 루크의 노력**이 그를 최고의 자리에 올려놓을 수 있는 잠재력을 가지고 있다고 말하며, 헌신적인 교육을 통해 빠른 발전을 이룰 수 있다고 강조합니다.

루크 스미스는 앤디와 함께 판매 이의제기를 효과적으로 처리하고 과잉 판매를 피하기 위해 이의제기를 극복하는 연습을 합니다.

hey guys, what's going on? It's Andy. I'm here today with my man Luke Smith. Hey guys, check this out. This is going to be a video that you guys have been asking about. So I do a lot of overcoming objections and role-playing on videos. The reason why is so salespeople can actually watch another salesperson getting pounded on and then guess what, he's got to take the no and then overcome it. And what my goal is when you're practicing role-play, okay, one of the biggest problems that a lot of salespeople find themselves doing is overselling, okay, and that's not what we want to do. So why I choose and why I chose these 10 objections is because I want to give Luke the objection and I want him to overcome it, but I don't want him to give me a giant story. I want him to have something tattooed on his heart where he can just fire back at me. Okay, we're hearing our lines then we've been traveling all week long.

around the country, guys. It's going to be a crazy month. We're on the road. I want to tell you, now's the time to elevate your game if you really want to crush your competition that's asleep with the will. Now's this time to do it. The next five years are going to be ours. I want to create the most elite salespeople in the country, but you got to be able to handle objections. Blocking and tackling is crucial for salespeople. Remember this: objections are something that people will give you before they buy something. So, an objection could be a stall, right? Like, basically, it really doesn't mean anything. I'm just trying to talk myself back out of buying it. And then the salesman's job is to go ahead and push the customer through to go and purchase it. Or there could be a real objection, and then you overcome it and you handle it. Okay, so I got Luke here with me. Luke is going to go ahead and handle these 10 objections that I've put here on the board. This is

going to be awesome. You guys are going to love it. But also, I got a little bonus objection right here, okay, at the end. So, I'm going to have Luke run through all 10. At the end, I'm going to hit him with the bonus objection. I'm not going to say if he gets it right or wrong. I'm going to leave it up to you. Give us a comment below. Let us know how well Luke does. And here we go. All right. So, here we go. All right. Overcoming objections. We're going to start out with number one. Hey guys, it's Andy. I hope you're enjoying the video. If you are, please like and subscribe below. Also, click on the link below. Join me in a free strategy session. I'd love to help you set up a game plan to crush it. Let's get back to the video. This is my first stop. Whether this is your first stop or your last stop, I'm just grateful to have the opportunity to help you buy a vehicle. You see, at our dealership, we're high on

all the critical areas that are important to your family such as trade-ins, payments, and price. So come on, let's see if we can find a vehicle together. I love it, love it. Okay, all right, let's go to number two. This is going to be, I just think the price is too high. So I'm going to give you a scenario here real quick. One of the best ways to role-play is to physically build a scenario, okay? So that one would be outside on the lot. This one would be inside, okay? We're negotiating inside. I'm asking for a better deal, and guess what? Luke knows I don't have a real reason why I need a better deal. I'm just trying yawn for a better deal. Go, I just think the price is too high. Okay, so other than the payments or other than the price, um, the payments are good, sure. The payments are fine. I'm not worried. So the payments are okay. So the price, you just think the price is too high. Do you mind being more specific on why you think the price is too high?

i just think it's too high. Hey, this is completely my fault. I didn't explain our pricing policy to your front. You see, 90% of our customers want the best price up front. The other 10% still want to negotiate and haggle. You see, we find this completely just untrustworthy and disrespectful. You see, I don't just want to sell you a car today. I want to sell you a car for the rest of your life. If I were to mark the price up three thousand dollars, we negotiate and haggle, go back and forth, and I lower the price three thousand dollars, is that trustworthy in any way? In any way, no, no, you see. So, have I offended you by giving you my best price up front? Not at all. Perfect, thank you. Sign here. Ah, looky boy, nice. Okay, I'm just looking, I'm just looking, Luke. Great, that takes all the pressure off me. The way I view it, it's sort of like dating. You don't know when it's gonna happen, but you have to make a move when you

find the right one. So let's go see if we can find a vehicle you like together. What do you guys think? How's Luke doing? All right, guys. Let's go to number four. I want to make sure. Let's set the stage here. Let's set the scenario so he can understand it. I want to make sure you're not taking advantage of my girlfriend. I'm sitting down. I'm the boyfriend. I'm the six-month boyfriend, right? You know that guy, right? He's the six-month boyfriend. He's sitting here and he says, Hey, let's say Luke presents the numbers to my girlfriend and I'm gonna be the third party or maybe a second baseman. I'm gonna say, 'Hey, hold on, man. I wanna make sure not taking advantage of my girlfriend, okay?' Awesome. You're such a good boyfriend. I didn't realize that she had somebody helping her with her financial responsibilities. So today, will you be taking care of the down payment, the monthly payments, or both? Well, none of them, okay? I completely

understand, so this is her car, and I want to make sure that she understands her financial responsibilities, that this is the vehicle that she's going to be buying by herself today. Is that okay if I speak with her? Okay, all right. I got you, Luke. I got you, Luke. Hey, that one can be a little confrontational, right? We can tweak that one, but his word tracks are spot on. There's some really good stuff that he said we can pull that out. All right, all right. Number five, look, I need to think about it. All right, we're on the lot, I've checked the car out, you showed it to me, you just test drove it, you know what with me, and I get out and you trial close me. Go ahead. Okay, hey, so we'll be putting this loan in your name or both your names, you and your wife today. It's gonna be just my name. Okay, perfect. Awesome. So follow me inside, I'll get you a five-minute proposal, and we'll get going. Oh, yeah, yeah, we're

we're not ready for that. We're just, we just need to think about it, okay? Of course, you need to think about it. I haven't given you enough information not to think about it. What I like to do is go inside and give you a five-minute proposal of all the figures. So when you go home tonight with your wife and you're sitting down at the kitchen table, you truly have something to think about. Would that be fair? Sure, okay, great. Follow me inside. Okay, good job, Luke. All right, we're going to number six now. And by the way, guys, look, I want to talk to you about Luke for just a second. Okay, I always like to talk about different levels of skill. Okay, Luke has been in the car business for less than one month. Okay, less than one month. I want to explain this to you. Luke Smith has been in the car business for less than one month. Now here's the deal. He's extremely smart. He obviously has put in the time to train. And guess what? When I'm hitting them with this, imagine

how many people run around the lot, and less than a month can't overcome a simple objection. When you do training, you start to elevate your game extremely fast. We're gonna keep going here, but I have a feeling just within the next week or two or three weeks or four weeks, he will gain more ground than a lot of salespeople will in years. We call this turning decades into days with new training. Okay, so with that being said, as you're watching him go through this, keep checking him out, guys. We're doing this less than a month. That's amazing. I'm just telling the fact that he has an answer. I haven't seen him get triggered and really get tripped up yet, and that's great. Okay, so as he continues to grow, and even as I continue to grow every single day, and just like you, it is nice to see at different levels with our car sales nation, our group, our family, our tribe, we're rising to the top. This is awesome, man. All right, so number six, I'm working to deal with you, Luke.

you present the numbers, okay, and I say, hey, I don't have any money for a down payment, okay, so you don't have any money down or money for the down payment, that is complete, that's completely okay. So what we actually do is most of our customers at the store put the down payment on a credit card, so that way it's convenient for you to pay it off when you'd like to. You know, the banks like to see a little bit of customer participation to help with better rates and approvals, okay, cool. So you get to put it on your credit card, I love it, man. All right, number seven, okay, can you give me the price? Oh, this is a good one. Customer's out on a lot and he says, hey, you know what, I don't just want a price here because I want a price on all three of these cars, okay. I understand, sir, so let me ask you this, if all three of these cars were the exact same price, which one can you see yourself owning? Because that's the price the car matters on.

most okay, so probably that one. Okay, great, let's go grab the keys. This one, touch it, feel the smell, and see if this is the vehicle you like to own. We'll take the job. All right, with that being said, let's go to number eight. I just need to think this through, Luke. I just need to think this through. Okay, I understand. So, on a scale of one to ten, with 10 being let's go right now and one being I don't want it even if it was free, where are you at? Seven. Okay, so you're a seven. What would bring you to that ten? Um, I don't know, maybe a set of wheels. Set of wheels. You know what, we can. Let's see if we can go get that taken care of for you. He keeps it moving forward. Good job, Luke. All right, let's go to number nine. Remember, I got a bonus one about to drop right here. Number nine, we don't need to test drive the car. This is a common one. I just drove one like it down the road.

don't need to drive this one. Whatever, we don't need to test drive this car. Okay, I completely understand. A test drive doesn't have to be long, but it's always necessary, even if it's down the service road, turning around, and coming straight back. We take lots of pride in servicing our vehicles, and that's going to be seen and felt when you drive it. So come on, hop in, let's just go right down the road. There you go, bud. He got the test drive going. That's the number one deal. I've watched managers throw salespeople through the window before for not driving a car. Okay, so if that was ever something you have an issue with, I think what he said is great. I love it. All right, number 10, you are a thousand dollars higher than your competitor. Okay, on price, yes, we are a thousand dollars higher, and the reason why we're a thousand dollars higher is why we're high on all the other critical areas as well, such as payments, price, and trading. You see, great business doesn't work that

way we can't be the lowest in price and the highest in business. Okay, I like it. So we say, Hey man, look, we are a little higher in price, but also we're higher in all the other critical areas that are important to you and your family, right? Yeah, and also we're great at a lot of other areas other than just the price. But we can't be the highest in business and the lowest in price, sir. Great business doesn't work that way. And then you can even follow through with, you know, Hey, who wants the cheapest, right? I don't like cheating nobody, of course, right? And you came in today for value. Value for the price. Even if you got a little lower price, you can't put price in your driveway, but you can put value. And this part, you're getting value for the price, and we're taking care of all these areas. So you can follow through with it, guys. We got a last little bonus objection right here. Okay, guys, I've got hundreds of these. Look, I could have picked any objection here for Luke. Okay, and by the way, Luke

probably had about 30 seconds to get prepared. I said, Hey man, we're gonna shoot a quick video, let's go. All right, I'm physically taking Luke under my wing, I'm mentoring him, and we are taking him to an all-new level. This is a guy who has not sold cars, who just got in and is picking up on it really quick. He's putting in the work, he's paying the price in advance, and I'm telling you, when I say this, this is how fast somebody can shift and change and become great at something. So I threw these random objections up there, and by the way, he doesn't get on camera a lot, so this is awesome for him. In front of a camera is probably a little bit nervous too, guys. He did a really good job. I'm really proud of him. Hey, good job man, there we go, brotherhood, I'm proud of him. Real quick, guys, there's nothing like between you and I that are different. It takes me a long time to actually learn something when I study it. When I first found Andy and I saw his word.

tracks i bought his membership and i started writing all of these down. I wrote them down on flash cards, and I took those flash cards and I typed them in on Quizlet. I tapped around on Quizlet, and then what I actually did too is I said the five objections. I did a video on my phone, did those five objections, right? Next video, next five, next video, next five. And when I'm in my car, all I do is literally hit play on Bluetooth and listen to myself going through these objections over and over and over again. That's great. Yeah, repetition's the mother of skill, man. That's awesome. And by the way, I did the same thing when I was younger. So if you're wanting to go all the way to the top and kill it, guys, I'm just sharing with you there's going to be a whole new level for you. You just got to go in and put a little training in. There's hundreds of these objections, hundreds. Over here, I've got a book with probably 360 objections in them.

and how to overcome them. Okay, this is Luke's way how to overcome them just from watching videos and going in and doing your thing. Guys, I think you did a great job. Comment below, like the video, share it with somebody if it'll give them some help. But let's go with the last objection here, okay? And this is going to be a good one. This is going to be, I want my dad to look at the car before I buy it. Okay, so I'm sitting here inside with you, all the numbers are on the table, okay? All right, and I said, Hey man, you know what? I want to talk to my dad before I go ahead and buy it. Okay, I completely understand, but you already know what your dad's gonna say. He's gonna say that you need to buy a car today that you like, and you already told me out on the lot that you love it. So let's save you some time, and on top of that, your dad's gonna be proud of you for buying this vehicle on

your own guys what that is awesome. Why? Because people need to make their own decisions. We don't want to involve a father, a mother, a grandpa, a grandma, or anybody like that. That's going to say, Hey, you know what, Luke? Why don't I just get back with you tomorrow? I'm gonna go talk to my dad tonight. And then guess what happens? That guy stops at another car dealership down the road and ends up buying. Okay, that is a stall. And even if he bought from his last three times getting in touch with the father, guess what? He needs to make his own decisions. Okay, think about it. Third parties, third parties, second baseman. You want to keep them out of your deal. This is a deal between you and your customer. And every time you involve someone else, guess what? Then you involve someone else's opinions, and some people's opinions are amazing. I'm not saying I don't want to involve a father, but listen, you're doing it at your own risk because sometimes here's my deal and so overcome the

objection and move on. That way, we don't have to mess with it. Some people are like, hey, you know what, let's go ahead and call your dad and see what he has to say. But you call the dad, and he's like, hey man, I got a buddy that works at another dealership, and I think you know what? What do they give you for your trade? Oh man, I get you way more than that. And then you know what happens? You blow your whole deal out. Overcome it and move on. You don't get to pick what kind of father that this customer has, okay? It's not always going to be a supportive one. And maybe that dad had a bad relationship with somebody at the last car lot, and that's not you, but he doesn't know that because he's not here. So he ends up treating you a little bit different, okay? And then he ends up blowing your deal out. So, with that being said, guys, I'm really proud of Luke. Good job, man. Seriously, ten objections. Comment below.

how you think he did. Here's what's important when you're judging him. He's been doing it for under a month. And then lastly, the bonus round one, which is a tough one. I want to, um, I want to show, like, the car to my dad before I buy it. That is a really, really tough one that a lot of salespeople get triggered on and say, Hey, you know what? All right, hold on. Let's go ahead and call your dad. And then pops says, Yeah, no ways. Or, You don't get to hold the dad. And then they're like, Well, when I get a hold of him later, I'll get with you, man. Yeah, he just passed it, said, Hey, man, I think your dad would be really proud of you for making a decision on your own. We know what your dad's gonna say. Your dad's gonna say that you're happy. You know, as long as you're happy with it, that's all that matters. And you already said you were happy with it. So guess what? Now we're going to save.

you some time you know it's just really good. The words flowed out great. I'm really proud of them guys. Have a great day crush it. We're going to be putting out a lot more role-play videos and I'm going to keep covering a whole bunch of different objections. Have a great day. Hey guys, congratulations on making it to the end of the video. Obviously, you're the determined ones and you guys crush it. You're the one percenters. I just want to tell you number one, I appreciate you, and anything you need, reach out to me. If you're struggling with anything, leave a comment in the comment section below. I always answer all my own comments. I'll reach out and help you. Also, don't forget to set up a strategy call with me. It's free, it takes 20 minutes. You can click the link below too, and you can join me. I'd love to help you make a game plan to crush it. Hope you guys have a great day.

ANDY ROLE PLAYS WITH SALESMAN ON 10 TOUGH OBJECTIONS

Andy Elliott

영업 반대를 극복하기 위한 역할 놀이

앤디와 루크는 판매 이의제기를 극복하고 과잉 판매를 피하기 위해 역할극을 연습합니다.

목표는 단순히 시간을 끌기 위한 것이든 진심 어린 우려이든 이의 제기에 빠르고 효과적으로 대응하는 것입니다.

10가지 이의 제기를 다루고 마지막에 보너스 한 가지를 추가하여 시청자가 루크의 성과를 평가하도록 유도합니다.

자동차 판매에서 투명한 가격 책정의 중요성

자동차 세일즈맨은 고객과의 신뢰를 구축하기 위해 선불 가격 책정의 중요성을 강조합니다.

그는 고객에게 모든 정보를 제공하고 결정을 내릴 시간을 주어야 한다고 강조합니다.

또한 세일즈맨은 고객의 의사 결정 과정을 존중하고 부담 없이 도움을 제공하는 것이 중요하다고 강조합니다.

영업사원들은 새로운 교육 방법을 통해 단 몇 주 만에 상당한 성과를 거두고 있습니다.

이 교육은 기술 개발 측면에서 수십 년을 단 며칠로 단축하는 것을 목표로 합니다.

이 접근 방식에는 이의 제기 극복, 계약금 처리, 판매 프로세스 안내 등이 포함됩니다.

시승은 짧은 시간이라도 운전자가 차량의 품질을 느낄 수 있기 때문에 자동차를 구매할 때 매우 중요합니다.

더 높은 가격은 비용뿐 아니라 다른 중요한 영역에서 가치를 제공함으로써 정당화될 수 있습니다.

멘토링과 지원은 초보자가 자동차 판매에 능숙해질 수 있도록 빠르게 도울 수 있습니다.

이의 제기를 극복하기 위한 효과적인 영업 전략

한 영업사원이 반복과 훈련을 통해 반대를 극복하는 방법을 공유합니다.

그는 영업 프로세스가 지연되지 않도록 고객이 스스로 결정을 내리는 것이 중요하다고 강조합니다.

이 전략에는 영업사원과 고객 간의 관계에 집중하기 위해 제3자를 거래에서 배제하는 것이 포함됩니다.

자동차 판매에서 고객 이의 제기 극복하기

판매 과정에서 지지하지 않는 가족 구성원을 상대하면 거래가 위태로워질 수 있습니다.

반대 의견을 차분하게 처리하고 영업에 영향을 주지 않고 넘어가는 것이 중요합니다.

신입 영업사원의 이의제기 처리 능력을 인정하고 칭찬하는 것은 영업사원의 성장과 자신감 향상에 매우 중요합니다.