You have such a breadth of types of things being sold and being demanded by the consumer. Is it everything? Yeah. Thank you so much for having me. Yeah, everybody should should get their figurative wallets open because there's great deals on Amazon today at Momentum Commerce. We support brands across all kinds of categories, and that's certainly one trend we're seeing so far in the early innings of Prime Day today where, you know, historically a prime day is an event with great participation from consumer electronics, gadget brands back to school offerings, trying to pull that demand forward. And in a lot of Amazon's own devices this year, we're seeing great offers from jewelry brands, fashion brands, home and kitchen brands. So beauty brands are participating really widely. So it really is the Everything store. And with Prime Day today, we're seeing deals across the board. John Amazon's kind of jumped around a little bit on the timing of prime days.

They've experimented at different parts
of year July. Is there any sort of seasonality factor
that motivates consumers to go out, spend early catch deals in the summer
rather than say, later in the year like in October?
Yeah. I mean, I think, you know, a few years
back, Amazon shifted to October for the first time as, as a function of COVID
and disruption from COVID. And then they've held that and done two
prime days the last few years. You know, what we see in the data
certainly is that the July, the summer prime day is really been seared into the
minds of the US consumer in particular. And we're now seeing the entire retail
industry follow suit. So if you wander around the web and do
it and indeed it's inside, you're going to see callbacks to Prime Day offerings,
even on a direct site. And certainly you see Target and Walmart
and others are all running similar

events timed around Amazon.
So this is the 10th prime day, and it's certainly become part of
culture this year, which is really exciting.
What's different for Amazon now, I think, is the influence and competition
from some of the Chinese players. AliExpress team Evolve Express went so
big on the Euros, even on Fox Sport here in the United States, but we saw 13%
growth in the first 6 hours. What do you see in the market more
broadly through this prime window? Yeah, well, you know, keep in mind, a
non-trivial percentage of goods that are sold on Amazon are from factory brands
in China that are coming direct via the Amazon marketplace.
And, you know, Amazon has designs to compete more directly with T-Mo in the
likes with a discount section that's going to be added to the site.
So there definitely is competition in that area.
But, you know, none of those players can

compete with Amazon on logistics and distribution. I mean, I bought some Legos for my kids this morning on Amazon, and they're going to arrive tomorrow, you know, and that premium convenience is really challenging for AliExpress and Team Mujica to compete with. So it's a different proposition there. John, you do that in the U.K. and it arrives this same day, which is also phenomenal. And it's interesting. You're obviously buying for your children. We see more broadly the macro picture of retail sales looking Brazilian today. Every time I opened Tick Tock, I got an ad for 16th, 17th Prime Day, and it was Megan thee stallion. You talk about this being a cultural moment. How much are we seeing gen-z driving the money? How much is it you driving the money? Who is demographically purchasing right now? Yeah, I think historically it's been across the board, but it hasn't been as

strong with Gen Z and younger demos.
And I think that's certainly part of the reason why Amazon chose Megan Stallion
as the spokesperson to promote the event.
And I think they did a great job with the lead-in promotions.
They also did great. You know, I, you know, sadly get an
Amazon package at my house every day. And the packing tape for the last month
has been really cheeky kind of promotions, getting everybody excited
about Prime Day. So the lead-in has been really terrific.
And I think we're seeing demographics across the board leverage Amazon because
it's so convenient, the selection is so wide.
A lot of the brands we work with are beauty brands that are targeting a
younger demographic, and they're all participating pretty aggressively in
Prime Day this year. One of our clients, Firsthand Beauty,
has incredible discounts available today, so seeing a lot of different
offerings, I think that's the piece that

is most interesting this year. That seems
to be on pace. Our data suggests 13% year-over-year growth through 10 a.m.
Eastern. Generally, peak shopping for Prime Day
is between 10 a.m. and 1 p.m.
Eastern. It's still really early, but if we hold
that track, that's going to be 450 million items sold in two days.
Yeah, consumers are going to save about $3 billion.
And I think the distribution of those sales is going to be across a lot of
different categories, appealing to very different demographics.
So it's the Everything store and the everything sale, and people are excited.

Amazon Prime Day Sales Up 12% in First Hours of Event

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