Amazon Prime Day has finally been announced. Many of you have been waiting for this! Prime Day will take place over two days, on July 16th and 17th. Last year, during Prime Day 2023, many achieved great results, and in 2024, we can expect similar successes, as it is a significant period for many on Amazon. With about three weeks left until Prime Day, I hope that after watching this video, you will take three essential actions to avoid any losses during the event. Let's get started!

Hello, I'm Bo-pyeon. I started selling on Amazon in 2019 and have been continuously selling on the platform since then. For those who are seeing me for the first time through this video, if you click the link above, you can find out how I started my Amazon journey. If you're curious, please take a moment to click it. Now, let’s talk about the Zero to One project.

Recently, I have been continuously uploading videos, and I have finally entered the production process. As you can see, I previously filmed the packaging, and now, as you can see, we are actually producing the product. I will provide further updates on this in the future. 

Now, the main topic we will discuss today is Prime Day. I will share how to minimize losses during Prime Day. Since 2019, I have been selling and have met many representatives, learning from their successes and failures. There is one key insight I have gained from these experiences, which I will break down into three or four points to share with you. If you are still selling on Amazon, make sure to follow along with today's video.

So, what is the first characteristic of Prime Day? It's traffic. One core aspect is...

What you need to know is traffic. There is an enormous amount of traffic coming in. Therefore, on those days, the Buy Box percentage may drop a bit. This is because customers from overseas can access Amazon.com and view your products. For example, someone in Germany might access Amazon.com to see your products. If your product cannot be sold in Germany, then naturally, the Buy Box offer will decrease. Many questions arise regarding this, and it is indeed a period when a lot of traffic gathers. So, what should you do during this period? The influx of traffic means that an enormous number of customers are coming to your product page. It could be several times more than usual, but that varies for each product and depends on how you advertise.

It may be different, but from my experience, we can expect at least three times more customers. In fact, there are many cases where it can be significantly higher. So, if we do nothing, we can expect about two to three times more customers. Now, if customers are flocking to our store, what do you need to prepare? First, you must do your best to improve the purchase conversion rate. There are about three weeks left, so you need to think about how to enhance the purchase conversion rate. However, there is one caution here: making changes can be a bit risky. For example, suddenly adding a keyword to the title to optimize it can be risky. Such changes can be very dangerous because changing the title can lead to black points.

When trying to make changes, there are cases where you might inadvertently add keywords that should not be included, which can cause the listing to suddenly stop. If issues arise with the listing during such an important event, it is really not acceptable. Therefore, I would prefer if you avoid changing the listing as much as possible. Instead of making changes, I would encourage you to focus on adding content. 

What do I mean by adding? I’m talking about content additions. Rather than changing the title, take a look at your listing and try to add these two things. The first is video. Many of you may have listings without any videos, or perhaps just one video created at the time of the product listing, or maybe there are a couple of videos uploaded by customers. Most of you likely have around three videos in total. However, how are those videos? First of all, advertising videos tend to be too promotional, so...

The conversion rate feels too much like advertising, and what about the videos uploaded by customers? To be honest, the quality often falls short. Therefore, as I mentioned in a previous video, I suggest creating videos based on real customer reviews using AI influencers and registering them on Amazon. I have currently registered five or six of these AI influencers on Amazon, and to be honest, it’s much better than having none at all. It goes without saying, but it is definitely better than having nothing. Moreover, at first glance, they look very natural. In fact, once we know it's AI, we might feel it a bit, but for someone who doesn’t know, they might not notice at all. They are that natural. So,

As traffic increases and more customers come in, we need to focus on converting those customers into buyers. Therefore, we must do our best to improve the conversion rate. Instead of constantly changing keywords, we should focus on adding more content, and one of those additions is video. 

Next, after the video, there is something else you need to do. What is it? When customers who usually do not visit suddenly make purchases, impulse buying can lead to a high rate of returns. This happens a lot, especially after major events like Prime Day or Black Friday, when a wave of returns occurs. So, while sales may have been high, there are often many returns that lead to losses. I have experienced this myself. 

So, how can we reduce returns?

What would be the best approach? First of all, since many customers are coming in, it is natural to emphasize things like including videos. However, in order to reduce the return rate, if you look at the reviews, there are many complaints from customers. Or if you go to the returns dashboard, you can see the reasons why customers returned items. With this information, you can utilize generative AI tools like GPT, Claude, or Google’s Bard. Identify the reasons for returns or the potential reasons for returns from customer reviews, and ask these tools to create a Q&A based on that. They will generate a Q&A for you. This Q&A will be very helpful since it addresses the actual complaints that customers had. In short, it is not just empty talk. So, you can add that Q&A to your premium module.

I hope you all make sure to include the Plus module. There are still many people who do not include this. In the case of Premium Plus, everyone knows that if you show some interest, you can apply it. There is also a Q&A module for Plus. So, I strongly encourage you to include it. This Q&A will be very important for Amazon searches in the future, so I hope you can include it even if it’s not Prime Day. It will help reduce your return rates and actually improve your conversion rates.

So, to enhance your conversion rates when traffic increases, I mentioned adding videos and Q&A. The second point is inventory management. These days, many people are utilizing FBA for inventory management in the U.S., and those who originally sell in the U.S. probably have a lot of inventory there. However, if you only sell with FBA...

재고가 무엇인지 말씀드리겠습니다. 예를 들어, 제가 아는 제품의 재고가 현재 아마존에 150개 있을 수 있습니다. 그런데 이 150개가 프라임 데이 때 많이 팔릴 수 있겠죠. 그렇게 되면 재고 부족 현상이 일어날 수 있습니다. 재고가 모두 팔려서 부족 현상이 일어나는 것보다는 특정 창고에 있는 재고가 150개의 재고를 나누게 되어 있습니다. 아마존에서 그러면, 예를 들어 동부에 기존에 30개밖에 없었는데 이제 30개를 누가 주문한 겁니다. 프라임 데이 때 여러 고객이 주문하다 보니 30개가 소진된 것이죠. 그렇게 되면 이제 동부 쪽에 제품이 없기 때문에 동일한 조건에서 더 빠른 배송을 할 수 있는 다른 제품을 고객이 구매할 수도 있습니다. 그럼 여기서 해결책은 무엇일까요? 만약 여러분이 미국 내에 3PL 창고를 이용하시거나 미국 내에서 직접 판매를 하셔서 재고를 가지고 계신다면 FBM 리스팅을 추가하세요. 예를 들어, 이런 식으로.

There are many questions. Can you use both FBA and FBM for one product? Yes, you can. You can create a listing and add your product's ASIN to the FBA listing. Then, the product will appear, and you need to click on Sell to set up the FBM listing. During events like Prime Day or holidays, a lot of traffic comes in, and purchases happen. If there is a surge in purchases in a specific area and I cannot fulfill them, for example, if I am in New York and a customer from the East Coast places an order, I could potentially use the Buy Box to fulfill that order directly. Therefore, to maximize sales, if you have a warehouse in the U.S., I highly recommend preparing your FBM listing, especially during these times. 

Secondly, let's utilize the FBM listing. Thirdly, during Prime Day, advertising costs...

There can be a significant amount. Therefore, some people may not pay any attention to the advertising costs and later find themselves surprised when the costs balloon like a snowball. This is especially true during Prime Day. You should check your advertising costs before, on, and after Prime Day. For instance, if you previously spent $500 every five days, on Prime Day, you could end up spending $300 or more in just one day. It’s essential to be aware of this, regardless of whether you decide to spend or not. I recommend checking your advertising costs about three times a day during Prime Day. You can go into the payment history to see how much your advertising costs have accumulated. If you notice that your expenses are significantly higher than expected, you should consider adjusting your advertising strategy.

I hope you take action. It's great to sell a lot during Prime Day, but be cautious, as sometimes the advertising costs can outweigh the profits. You need to be careful about these aspects. So, the key topic you should be cautious about during Prime Day is traffic. Since a lot of traffic is directed to Prime Day, you should focus on improving the purchase conversion rate, reducing the return rate, checking advertising costs, and managing inventory. If you are selling products on Amazon and watching this video, I hope you prepare well for this Prime Day. I wish you a successful Prime Day where you can increase sales without suffering significant losses. As I mentioned earlier, we will continue to launch products as part of the Zero Project and keep it open for future opportunities.

I would like to inform you all, so if you haven't subscribed to this channel yet, please do so. Also, if you haven't joined the community I run, the Seller Kingdom Community, please join us. We also have a newsletter, so if you join that, you won't miss any information related to Amazon selling. This year, on September 28th and 29th, we will be holding a conference in Korea. We did the same last year, and it will take place at the same venue, the President Hotel in Seoul, over those two days. If you come on those days, you will have the opportunity to meet many Amazon sellers you may have heard of and to network with them. You can create new opportunities, so if you are an Amazon seller, I really hope you can attend.

I believe this could be an event for new opportunities. Thank you for watching the video today. I've been quite busy lately preparing packages and products, and I have many meetings, but I will continue to upload videos consistently. I hope you all have a great Prime Day in 2024. I will return with the next video. Thank you for watching.

아마존 프라임데이 2024년 확정! 손해보지 않기 위한 체크리스트! (FBM/FBA) ...

2019년 9월에 아마존 창업을 시작하였습니다.
아마존 실제 셀러로써의 도움이 될 수 있는 노하우 공유와 문제들을 해결해 나가는 모습을 영상에 담도록 하겠습니다.
저의 꿈을 응원해주세요, 저도 여러분의 꿈을 응원하겠습니다.