Just talk to us a little bit more about what's happening with Indonesia, because this is a big one. And they played hardball. Yeah, that's exactly right. So Apple and Indonesia have been going back and forth for weeks now, since the launch of the iPhone 16.

Right. Obviously, Apple wants to get the device in as many countries as possible. Indonesia is important to Apple because that's a potential growth market for them. They are making a big push across Southeast Asia, and not being able to get

it into one of the biggest countries is a really big deal for them. So they've been making different offers. And what they finally landed on is investing $1 billion into a facility there that would produce essentially 20% of AirTags. AirTags, obviously, is that

fun little device we're all gearing up to include in our luggage for the holidays? Right. It's not Apple's most popular product, but it's an important one, and it sounds like it was enough to get the job done. Apple is gearing up to release a new AirTag in the middle of next year with

much better range and better privacy. So that is going to be a cool thing for Indonesia to be able to produce that product, potentially, or further generations of that device. Let's stay global on the Apple front. When you're looking at the EU news as well, because this compatibility

argument has been going on for a while. Ultimately, whatever the EU forces does become global in nature. The EU wants to crack open the iPhone completely. They want to essentially make it like Android. They want to make it so users can

A bunch of cowboys can do whatever they want to the device, right? Apple, on the other hand, wants this closed ecosystem with a privacy-centric design and a clean user interface. They don't want people to be able to

open up their devices to work with third-party earbuds, watches, and headsets as well as it works with Apple products. And so the EU put out a list of several things it wants Apple to adopt and allow third parties to use.

At a deeper level, things like AirDrop file sharing, things like AirPlay, video beaming from the device to other products, things like opening up underlying Wi-Fi protocols. And, you know, Apple is pushing back on

that by using Meta as an example and showcasing 15 data categories that Meta wants access to. And positioning Meta as this anti-privacy company and trying to show consumers and the European Commission—the regulators in the EU—what could potentially happen to Apple device

customers if these programs are opened up to the extent that they want them to be opened up.

Apple Shuts Down Hardware Subscription Dreams

Welcome to the Bloomberg Technology YouTube channel. Subscribe for original series and mini-docs on game-changing technologies, profiles on innovators, live conversations with experts, and breaking technology news & analysis from Bloomberg TV.

Bloomberg Technology

애플과 인도네시아는 아이폰 16 출시 이후 협상을 진행했습니다.

인도네시아는 동남아시아에서 애플의 핵심 성장 시장입니다.

Apple은 인도네시아 시설에 10억 달러를 투자하여 에어태그의 20%를 생산하기로 합의했습니다.

Apple은 범위와 개인정보 보호 기능이 개선된 새로운 AirTag를 출시할 계획입니다.

아이폰 호환성을 위한 EU의 노력

EU는 Android와 마찬가지로 iPhone 호환성을 높이는 것을 목표로 하고 있습니다.

EU는 다양한 iPhone 기능에 대한 타사 액세스를 허용하고자 합니다.

Apple은 개인 정보 보호에 중점을 둔 폐쇄적인 생태계를 우선시합니다.

EU의 요구 사항에는 AirDrop, AirPlay 및 Wi-Fi 프로토콜 개방이 포함되어 있습니다.

Apple은 메타를 예로 들어 잠재적인 개인정보 보호 위험을 강조합니다.

Apple은 EU의 요구가 충족될 경우 사용자 데이터에 미칠 수 있는 부정적인 영향을 강조합니다.