You're taking on some of the heavyweights that are publicly traded: Salesforce, ServiceNow. And I'm interested in how the agent force of Salesforce is something that you've already been doing at Creatio, or if you're having to play catch-up. Hello, Caroline.

So first of all, thank you very much for having me. Very excited to be here today and very excited to talk about the future of enterprise software. I can tell you that I've never been as excited about the industry as I am now, even when the internet was developing.

Even at that time, I wasn't as excited as I am today because the CRM and workflow automation software, no-code platforms that Creatio is building, is going to look completely different in 3 to 5 years from now. Very exciting times.

Okay, so it looks different because already you've been helping basically people who can't code, code. But now, agents—is it the co-pilot model that just makes things even more bespoke? Have you not been deploying that already in previous iterations? Is now the market's caught on to it?

Yeah. Really. So Creatio has been AI-native, and the biggest difference of Creatio from—you mentioned Salesforce, for example—is that we combine in a command center all different patterns of APIs.

It's obvious in general to be like, 'Hey, I skills,' it's a gigantic AI. It would be predictable; it would be prescriptive. AI is so dependent on the use case. Again, you mentioned service. It could be sales automation, marketing automation. We're going to be doing the particular...

Use cases combined in all different battles of the AI. And as it's native, it's not an additional module on top of it. It's not like we announced Creation as a separate, additional module and we charge for it. It's actually quite the opposite.

We're not charging for it. It's the Creation platform because AI is a central part of the platform. Ultimately, with everyone offering some sort of agent, and a lot of it helping with coding, how do you find your territory, even if you're saying you're not

having to pay extra for generative AI or new applications that's in your heart. But once others have got their pricing sorted and they're already in the rooms of your customers, how do you find the territory? Yeah, brilliant.

So first of all, let's start by saying that what Creation II delivers is two parts of the equation, if you will. From one end, it's no-code development, as you correctly said. So, with AI building the applications on our platform, and the second part

is using AI in the end-user use cases like marketing automation, sales automation, service automation—you name it. So the combination of those two is the biggest power that Creation delivers. And again, being AI-native, it's not

a separate module on top of the existing platform; it is the platform itself. So the user experience is completely different. The experience that we're building with the user, creating for the user, is not the user learning how to use the software; it's API creation.

AI is learning how to collaborate with this particular end user of the application because, as we all know, English is the future programming language.  Basically, the collaboration between the user—like yourself or myself—with workflow and CRM software in the future is going to be using natural language.

AI will be asked to create clothes, to create new digital campaigns. And it's a very simple interface that is embedded in all the other applications that can use it as well.

I'm really interested in adoption, and ultimately that seems to be a bit of a bottleneck. We're hearing lately that we've seen a plateauing of employees using the tools that have been invested in by CEOs

and the like because they're worried that they're being deemed lazy in some way, or they don't get the necessary training. But we also know that, to see real creativity, you just need to get this into users' hands and see how they adopt it.

What have you seen at Creation? How have people been using it and continuing to...? Yes. And listen, thank you very much for asking this question. There are two aspects to it.

So the first aspect is everyone is building and developing new skills, and Creation does exactly the same. We're expanding the library of skills, meaning we expand the number of use cases that can be covered using the AI. And again, the future—if you ask me about 2025—the future is that the user

Can any CRM use case creation happen without actually opening any other interfaces? Just one creative interface and collaboration in English. So, building those skills takes a little time, but creation is definitely the frontrunner here. But, from another perspective, let's talk

about the pricing, because in the case of creative creation, the AI is literally the platform itself. So, all our users with base Creation licenses already have access to Creation AI, while with competitors, they need

to acquire or buy additional licenses to begin this adoption process. So, partially, I guess—again, I don't know the exact Salesforce numbers—that's partially why their adoption isn't

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크리테오의 기업용 소프트웨어 경쟁 우위와 비전

크리에이티오는 CRM 및 워크플로 자동화 시장에서 Salesforce, ServiceNow와 같은 주요 업체들과 경쟁하고 있습니다.

CEO는 엔터프라이즈 소프트웨어의 미래, 특히 AI 기반 노코드 플랫폼의 혁신적 잠재력에 대해 상당한 기대감을 표명했습니다.

CEO는 AI의 발전으로 인해 향후 3~5년 내에 CRM 및 워크플로 자동화 소프트웨어에 상당한 변화가 있을 것으로 예상하고 있습니다.

이 토론에서는 크리에이티오의 AI 기반 에이전트 기능과 경쟁사 제품과의 차이점에 대해 집중적으로 다룹니다.

크리테오의 AI 네이티브 접근 방식과 차별성

크리에이티오의 플랫폼은 AI를 애드온 모듈로 제공하는 경쟁사와 달리 다양한 API 패턴을 중앙 명령 센터에 통합하는 AI 네이티브 플랫폼입니다.

크리테오의 AI는 일반적인 AI 솔루션과 달리 영업, 마케팅, 서비스 자동화 등 다양한 사용 사례에 적응할 수 있습니다.

크리에이티오는 AI 기능에 대한 추가 비용을 청구하지 않으며, 핵심 플랫폼에 통합되어 있습니다.

AI 기반 소프트웨어 분야의 경쟁이 치열해지는 가운데 크리테오의 시장 포지셔닝과 경쟁 전략에 대한 논의가 이어집니다.

크리테오의 두 가지 AI 전략과 사용자 경험

크리테오의 AI 전략에는 노코드 애플리케이션 개발과 AI 기반 최종 사용자 애플리케이션(마케팅, 영업, 서비스 자동화)이 포함됩니다.

AI는 별도의 모듈이 아닌 크리에이티오 플랫폼에 통합되어 있어 차별화된 사용자 경험을 제공합니다.

사용자 경험은 자연어를 사용하는 사용자와 AI 간의 협업에 중점을 두어 애플리케이션을 더욱 직관적으로 만들 수 있습니다.

미래 비전은 사용자가 자연어를 통해 AI와 상호 작용하여 애플리케이션과 캠페인을 만드는 것입니다.

도입 과제와 크리테오의 접근 방식

이 토론에서는 게으름에 대한 인식과 교육 부족에 대한 우려 등 직원들이 새로운 AI 기반 도구를 도입할 때 겪는 어려움에 대해 다룹니다.

크리에이티오는 AI 기능을 확장하고 사용자 기술 개발에 집중함으로써 채택 문제를 해결합니다.

향후 목표는 자연어를 사용하는 직관적인 단일 인터페이스를 통해 CRM 사용 사례를 원활하게 생성하는 것입니다.

AI가 기본 라이선스에 통합된 크리에이티오의 가격 모델은 경쟁사 대비 빠른 도입에 기여하는 요인으로 꼽힙니다.

AI 도입을 위한 경쟁사의 추가 라이선스 요구는 도입률 저하의 잠재적 원인으로 제시되고 있습니다.