YouTube 성장: 소규모 채널의 성공을 위한 전략

### YouTube에서 성공하기 소규모 채널에서 조회수를 늘리기 위한 전략
* 📈 YouTube 동영상에서 관심을 끄는 데 어려움을 겪고 있다면, **소규모 채널이 알고리즘을 이겨내고 초기 업로드에서 수십만 조회수**를 달성하는 데 사용하는 비밀 해킹 방법이 있습니다.
* 🔍 조회수가 **10억 회를 돌파한 Hoyos와 같은 채널**은 시청자 프로필을 이해하는 것이 성공에 매우 중요하다는 것을 보여줍니다.
* 🎯 오디언스 프로필은 공통 관심사를 가진 시청자 그룹으로 구성되며, 알고리즘은 **관련 제목과 설명을 기반**으로 잠재적 시청자를 대상으로 동영상을 테스트하는 데 사용합니다.
* 💡 일관된 틈새 시장을 유지하면 **알고리즘이 콘텐츠를 더 잘 이해**하여 동영상이 적절한 잠재고객에게 푸시될 가능성이 높아집니다.
* 📝 오디언스 프로필을 확인하려면 설명에 링크된 '오디언스 알아보기' 문서를 활용하면 **이상적인 시청자의 특성과 선호도**를 명확히 파악하는 데 도움이 될 수 있습니다.
* 📊 공감을 불러일으키는 콘텐츠를 만들려면 **평균보다 훨씬 우수한 실적**을 거둔 동영상을 강조 표시하는 **vidIQ 브라우저 확장 프로그램**을 사용하여 이상값 동영상을 분석하고 성공적인 포맷을 내 스타일에 맞게 조정하세요.
* 🔄 비슷한 제목과 형식으로 콘텐츠 버킷을 설정하면 시청자 리텐션을 높일 수 있는데, 이 전략으로 많은 성공을 거둔 **Jenny Hoyos의 사례**에서 알 수 있듯이 이 전략은 시청자 유지율을 높일 수 있습니다.
* 🚀 궁극적으로 채널의 조회수 감소를 방지하려면 **시청자의 재방문을 유도하는 매력적인 콘텐츠**를 지속적으로 제작하고, **시청자의 관심을 사로잡고 유지하는 검증된 전략**을 활용해야 합니다.

소규모 채널은 오디언스 프로필을 파악하고 데이터 기반의 타겟팅 콘텐츠 전략을 수립하여 빠르게 성장할 수 있습니다.

if you're struggling to get more than 100 views on your videos, and you feel like the algorithm is ignoring your channel, then I have some exciting news. Yeah, it really is that exciting, and that's because I've just discovered a secret hack small channels are using to beat the YouTube algorithm and get hundreds of thousands of views on their first few videos. Like this channel that got three-quarters of a million views on their first upload, or this channel that got nearly a million views and should do soon on their very first video. In fact, after more research, I found that Hoyos, the queen of YouTube shorts, used this exact strategy to go from literally zero to over 1 billion views on YouTube. But this hack will not only get you more views; it will help your channel get monetization faster than the average creator. So, let's break this down step by step, starting with identifying your core audience profile. After spending hours breaking down why these channels grew so fast, one thing became clear: they have a deep understanding of how the algorithm chooses what videos to go viral, and it's

because they understand something called audience profiles. Let me explain, and we'll do this through the medium of circles. Let's imagine this big circle is your channel, and these small circles around your channel are your audience profiles. Now, audience profiles are simply groups of people that like similar video topics. For example, one audience profile could be people who like side hustle videos. Another could be people who want to achieve financial freedom or increase their productivity. So, when you publish a new video, the algorithm will test it with a few different audience profiles that are likely to enjoy your videos. It does this by matching your titles, descriptions, and what you say in your videos with the topics that these audiences are interested in. For example, imagine your channel is about gardening. If you post a video about five easy plants for beginners, the algorithm will test it with viewers who showed interest in gardening or home improvement topics. But here's the critical part: the algorithm will only push your video further if it performs well with these initial test audiences. It determines this based on

factors like watch time, engagement, click-through rate, whether previous viewers of your content are returning to watch this new video. This is why maintaining a channel niche is crucial. When you constantly make videos for the same type of viewer, you get better at satisfying that audience. You're also training the algorithm to understand your content and know exactly who would enjoy watching it. Channels like Frankie C poker, who hit nearly a million views on their first video, stick to a specific niche and topic. They constantly create content that appeals to a particular audience profile, making it easier for the algorithm to understand who might be interested in their videos. But if Franky suddenly posted a video about one of his other passions, let's say gardening for example, the algorithm would struggle to find the right audience. Let's be honest, high stakes poker and gardening is not a typical or natural fit. So how can you get a deeper understanding of who your audience profiles are so that you can create more consistent and targeted content? Well, it's actually pretty simple.

and I'll show you how to do it in less than a few minutes with a little bit of help from AI. We have a link in the description of this video to a document called Getting to Know Your Audience. Now, the most important thing you need to do with this document is click File and then Make a copy, so you can edit this on your own Google account. Then, start filling out the questions to create who you think the ideal viewer of your content is. If you're struggling with any of these questions, try using VidIQ's AI coach to help you answer the questions using the prompts suggested at the bottom of this document. Doing this exercise will ground you with a much better understanding of hopes, dreams, goals, desires, obstacles, fears, and pain points of the type of people you want to connect with through your videos. Whenever you come up with new video ideas, look at this document and ask yourself, Does this idea resonate with my target audience? But all of this still leaves us with one big question: Now that you know who your target audience is, how

do you make content they actually enjoy? Well, after I compared these channels side by side, I noticed they were both using data-driven strategies to make videos they knew their audience would absolutely love, and that's by recreating outlier video formats. Now, if you're a regular here at vidIQ, you might be thinking, Yeah, yeah, I know about outliers, because we've been talking about this topic extensively over the last few months. But I've realized that we've missed one critical step, because simply copying and pasting outlier videos doesn't always work. For example, notice how the second two videos here didn't perform as well as the first video here. Well, this is a common problem people face when recreating outlier videos. So now, let's touch on how to find outlier videos, but also talk about the missing piece of this jigsaw puzzle so that the same problems don't happen to you when you're recreating outlier videos. To give you a crash course in outlier videos, if you have a vidIQ browser extension installed, you'll see this number next to

videos, and it represents the outlier score. For example, this video performed 26 times better than average for this channel, and I'm sure you'll agree, 5.5k views for a channel with less than 500 subscribers is pretty awesome. And if you want to do a deep dive search, you can use the outlier tool in vid IQ's web app to search for a topic, and then it will list video after video after video that's a proven outlier for a YouTube channel. There is, of course, a link in the description to use these tools should you want to try them yourself. They are a shortcut to viral video ideas that are proven to work, which you should consider remaking in your own style with your own audience. But here's what channels like Out of Bounds are doing to take this one step further and guarantee their videos go viral. If we take a look at their second video, it's based around this outlier from a completely different niche, and the reason this works so well is because it allows channels to tap into proven

outlier formats while still feeling fresh in their own niche. This is an extremely powerful strategy that can help you hit your first viral video. But there is one last thing you need to do to prevent your channel spiraling back down to below-average views, and that's to optimize your content for return viewers. This is because YouTube has repeatedly released statements just like this: Our recommendation system, otherwise known as the algorithm, aims to offer viewers more videos and channels they're likely to enjoy. If viewers are returning to your channel regularly to watch more, they're more likely to be recommended more of your videos in the future. So, you know when you watch a video but you don't subscribe to the channel, and then the next time you come on to YouTube, you see another video from that channel you didn't subscribe to right over the top of your home feed? Yeah, that's the algorithm, or YouTube's recommendation system, at work. This proves that returning viewers is a key metric for the algorithm to decide whether to recommend your videos or not. So now that

we know this. How do you increase your return viewer rate? Well, one of the best ways to do this is by creating content buckets. In fact, in a recent interview we did with Jenny Hoyos, she revealed how this exact strategy helped her grow her channel to 4 million subscribers in just a few years. So, I'll let her explain how they work. Buckets are probably like 90% of creating returning viewers. So, buckets are repeatable formats, and I try to keep mine very similar titled. For example, my bucket would be $1 fast food item versus restaurant. So, it would be like $1 burrito, $1 Boba, $1 everything basically. And because everything is titled, structured, and formatted, and the video is very similar, like all the videos are metadata linked, YouTube can easily be like, Oh, the viewer liked when she made $1 pizza. Oh, they're going to like when she makes a $1 sandwich or a $1 Burger. It's very easy for YouTube to understand what your viewer is going to want to watch next. So, the goal with

returning viewers is to make videos that your viewer is probably going to watch next, and you do that through structure, format, and metadata such as title. If you're uploading once a week, I think two to four buckets is really reasonable. So basically, what Jenny is saying is that there are certain types of videos that will consistently perform well on your channel. Your job is to find these formats and then repeat them as many times as possible until they stop performing. For example, let's take a look at this channel. They have 30,000 subscribers but recently hit a massive outlier: Golden Retriever Meets Terrified Rescue Puppy that got over 1 million views. And so what they did is immediately take that main video concept Golden Retriever Meets Blank and twisted it slightly for other videos. And as you can see, they've had hit multiple viral videos using the same format. So this is the perfect and purest form of what we call a Content bucket, and this channel should keep posting this format until it stops working. However, the inevitable

Truth is, this strategy only works if you're able to get a viral video in the first place. We briefly touched on outlier research in this video, but if you want a much more in-depth guide, then I highly recommend you watch this video where I will walk you through a powerful tool that will help you find outlier videos in just a few minutes.

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소규모 채널의 YouTube 조회수를 높이는 비밀 해킹 방법

소규모 채널은 비밀 해킹을 사용하여 YouTube 알고리즘을 이겨내고 첫 동영상에서 수십만 조회수를 달성하고 있습니다.

이 전략에는 유사한 동영상 주제에 관심이 있는 사람들의 그룹인 시청자 프로필을 이해하는 것이 포함됩니다.

알고리즘은 다양한 시청자 프로필로 새 동영상을 테스트하고, 동영상의 실적이 좋으면 더 높은 순위에 노출되어 가시성을 높이고 수익 창출을 가속화합니다.

타겟팅 콘텐츠 제작을 위한 오디언스 이해

채널 틈새 시장을 유지하는 것은 특정 시청자를 만족시키고 알고리즘을 훈련시키는 데 매우 중요합니다.

프랭키 포커와 같은 채널은 특정 주제를 고수함으로써 알고리즘이 적합한 시청자를 더 쉽게 찾을 수 있도록 하여 성공합니다.

오디언스에 대해 더 깊이 이해하려면 '오디언스 파악하기' 문서와 VidIQ의 AI 코치를 사용하여 안내를 받으세요.

콘텐츠 성공을 위한 이상값 동영상 활용

데이터 기반 전략과 이상치 동영상 형식은 시청자의 공감을 이끌어내는 콘텐츠를 제작하는 데 있어 핵심적인 요소입니다.

다양한 성과에서 알 수 있듯이, 단순히 이상값 동영상을 복사한다고 해서 성공을 보장할 수는 없습니다.

vidIQ 브라우저 확장 프로그램과 웹 앱은 검증된 이상값 동영상을 식별하고 재현할 수 있는 도구를 제공하여 바이럴 콘텐츠의 지름길을 제공합니다.

재방문 시청자를 위한 YouTube 콘텐츠 최적화

이상 형식을 만드는 것은 바이럴 동영상을 만드는 데 도움이 될 수 있지만, 지속적인 성공을 위해서는 재방문 시청자를 위해 최적화하는 것이 중요합니다.

YouTube 알고리즘은 재방문 시청자가 있는 채널을 선호하므로 해당 채널의 동영상이 추천될 가능성이 높아집니다.

반복 가능한 형식과 유사한 제목으로 콘텐츠 버킷을 구현하면 재방문 시청자 비율을 효과적으로 높일 수 있습니다.

YouTube에서 재방문 시청자를 늘리기 위한 전략

시청자가 다음에 시청할 가능성이 높은 동영상을 제작하는 것은 재방문 시청자를 늘리기 위한 핵심이며, 이는 구조, 형식 및 메타데이터를 통해 달성할 수 있습니다.

일관된 컨셉을 사용한 채널에서 볼 수 있듯이 성공적인 동영상 형식을 파악하고 반복하면 여러 개의 바이럴 동영상을 히트시킬 수 있습니다.

그러나 이 전략은 초기에 바이럴 동영상을 달성하는 데 의존하기 때문에 장기적인 성공을 위해서는 이상치 연구가 중요합니다.