제가 단원 할게요. 지금 앞에 계신 분이 초보 창업자라고 한다면, 어떤 프랜차이즈를 선택하든지 초보들의 투자금 스펙과 창업 적성 검사, 회수 기간에 대한 자료들을 상담할 때 이렇게 가져와서 얘기하는 것을 제가 보고 있습니다. 진짜 투자금 회수 기간이 얼마나 걸리는지에 대해 제가 좀 냉정하게 제 개인적인 생각을 말씀드리도록 하겠습니다. 초보이기 때문에 제 영상은 항상 초보들이 보죠. 고수들이 아닙니다. 초보들이기 때문에 보통 총 투자금이 2억이 채 안 될 겁니다. 그 중에서 보증금이 나가는 것이고, 권리금이 나가는 것이고요. 그리고 시설비 같은 것들이 나가게 되는 건데, 중요한 것은 권리금과 시설비는 언제든지 없어질 수 있는 돈이라는 점입니다. 우리가 고수들처럼 진짜 비가 오나 눈이 오나 바람이 불어도 장사가 잘 될 자리에서 그 권리금이...

It's not an investment amount that can be sustained. At most, those with less than a certain amount might offer a deposit of around 3,000 to 5,000, or at most 7,000, when entering. Statistically, I have rarely seen people receive the same deposit amount they initially paid. This is because the deposit only holds value if the new owner is taking over the business as it is. If the new owner is not planning to continue the same operations, they will have to spend money on facilities again. Therefore, it is impossible to receive a better amount than what was initially paid. Even in cases where the existing business is taken over, I have not seen anyone fully recoup their investment lately. If there are multiple businesses available in the same area, one cannot simply say, I paid this much for my deposit, so I should get at least this much back.

Those who are starting anew have no choice but to choose a place with a low key money. Even if that is the case, if it is difficult to pay the key money, they end up going to a place without any rights. In any case, let's say they spend 50 million won on key money and around 70 to 80 million won on facility costs. So, excluding the deposit, we can assume a total investment of about 120 million won. Let's consider a situation where I have borrowed money and put everything I have into this venture. In this case, as soon as the person opens the business, they need to fill the space immediately because they have already spent that money. The 120 million won investment mentioned earlier is calculated even before the store location has been determined, and it is based on the purchase of the store site.

Let's assume we are in a situation where we are looking for a store. Since we haven't opened yet, it might take about two to three months to find a suitable location. During that time, we will incur costs for living expenses. Therefore, we need to prepare for the money spent during the time we are searching for the store. For example, if a household needs to spend 5 million won a month, then for two months, we would need an additional 10 million won. After those two months, we would enter into a lease agreement for the store we intend to operate. There will be costs associated with the rights to the business, security deposits, and rent. Accordingly, we need to pay the brokerage fee. In a typical neighborhood market, if the rent is less than 2 million won, the real estate commission usually ranges from 3 to 5 million won. So, we would be looking at an average of 4 million won for that fee. Only then can we...

Once the store is established, the construction-related details will finally emerge. There is a period during which the construction takes place, and during that time, I cannot generate any revenue. The interior construction alone takes about a month, and then there are about two weeks for setting up and filling in variables before the opening. This process will take approximately one and a half to two months. During this time, the monthly rent continues to accrue. If the rent is 3 million won, then for two months, it amounts to 6 million won. Additionally, living expenses and other costs will also be incurred. Since there is no revenue coming in, the 6 million won for two months of rent adds up, resulting in another 10 million won in total expenses. Altogether, that makes 16 million won. Furthermore, the initial investment, which is estimated to be between 70 million and 80 million won, was calculated before the store location was finalized.

Once the store contract is finalized, there are inherent additional costs specific to that store. These costs do not become apparent until after acquiring the store. First, the demolition cost is not calculated, which adds approximately 5 million won. Initially, the signage cost was set at 5 million won based on the basic specifications, but upon reviewing this store, it turns out that the signage needs to be larger, and we may also need to install a standing sign and a back sign. This could add another 5 million won. Additionally, if the electricity supply is insufficient, we will need to add 10 km of electrical wiring and relocate the distribution board, which will cost another 2 million won. Furthermore, if gas is not connected, we will incur an additional 1 million won for gas installation. When we initially set up the furniture, it was calculated for a certain number of people, but if we change a 4-person table to a 2-person table or if the area is three pyeong larger than the standard, we will need three more tables.

When I went in, they said that an additional cost of about 3 million won would be incurred for furniture. Initially, they explained that the dishwasher could either be included in the kitchen or not. However, it wasn't included. Since there is a surplus of stock, in order to fit everything, the refrigerator is a bit lacking, and that needs to be addressed. But while working, they mentioned that shelves are necessary to make things easier. So, with the additional costs for the kitchen, including the dishwasher, refrigerator, and various shelves, the total increases by about 4 million won. Additionally, since the area is a bit larger, there is a shortage of kitchenware, which adds another 1 million won. The front is quite wide, and it seems like it would be nice to have a bit more space when it opens up. Therefore, I think it would be good to install folding doors. Since we are doing this, we will install folding doors. This will also be calculated at 500,000 won for every 50 cm. So, with the addition of the folding doors, another 5 million won will be added.

The floor is not very good, so I think we need to install a deck. They say that installing the deck will cost about 3.5 million won. In addition to that, we need to install folding doors, but the old door we used before doesn't look nice, so we need to replace it with a new one. This will add another 1 million won. 

If we calculate the separate costs, we have: demolition 500,000 won, sign 500,000 won, electricity 200,000 won, gas 100,000 won, kitchen equipment 400,000 won, additional fixtures 100,000 won, folding door 100,000 won, additional door 100,000 won, and deck construction 500,000 won. In total, that amounts to 29 million won. 

Additionally, we need to consider the value-added tax, which will add another 2.9 million won. So, the total additional cost will be 32 million won. We also need to install air conditioning. They say we need to install three times the amount based on the area. Since I am planning for a 20-pyeong space, we need to install for 60 pyeong. For the kitchen wall, we will need a system that can handle 40 pyeong of heating and cooling, which will cost another 5 million won.

It went in about 1 million won, but the air conditioning is in a spot that's far away, so the cost of the line increases, and it's not easy to play around. Then, I have to set up the angle, which also increases the angle cost, adding about 7 million won more. Then, I think everything is in place, and I open the business. As I start, there are always things I need to buy for the atmosphere, like going to Daiso to get supplies, thinking I need a fan, and I need to buy banners and various other things. After a few days of this, suddenly, the person quits. Then, I have to settle the part-time wages and pay for cleaning services. I don't know if I'm making money or not, but for the first two months, I can't earn anything while fighting through this. So, for another two or three months, living expenses and other costs keep coming out. That amounts to about 1.5 million won. Initially, the deposit and key money were 50 million won.

Initially, the booklet states that the facility cost is 70 million won, but in reality, there is an additional 83 million won for the invisible expenses we discussed earlier. On top of this, there is also the value-added tax on the initial payment of 70 million won, which adds another 10 million won. Therefore, we are not making any profit, and because of the living expenses, we are incurring costs without securing a store. If we also consider the additional money spent to make the place look nicer, excluding the deposit, it totals over 200 million won. This may sound like something I’m exaggerating, but such cases are quite common. After opening, we will be in a situation where we have to repay this 200 million won starting two months later. I don’t know how much we will earn, but if we assume we make 10 million won a month starting three months in, and we spend 5 million won on living expenses, that leaves us with 5 million won.

Let's think about saving. If you save 5 million won each year, that amounts to 60 million won after one year. If you save for two years, that's another 60 million won, totaling 120 million won. After three years, it becomes 180 million won. Right now, I've spent 200 million won, and even then, I can't pay it back. This doesn't even account for taxes. The problem is that this statistic requires you to consistently earn a net profit of 10 million won every month without missing a single month from the very first year. You have to maintain this for three years before you can finally recoup your investment. But what if the market turns downward after just one year? That's when the disaster begins. Usually, those who want to start a franchise are seeking a slightly better life than they have now, often quite naively. Before starting a franchise, I was someone who earned 500,000 won a month.

I have lived like this even while working. However, while running a franchise, I don't know how much I will earn, but since there is cash flow, I spend it. I have invested and taken risks for a better life, but I can't suddenly stop the kids' tuition or reduce the living expenses I was providing. I will continue to spend as I usually do. The bigger problem is that while I used to live comfortably on 5 million won, now I have to manage that money to pay off debts, interest, and principal. There are various fixed costs like small business loans, credit card loans, and liquor loans, which have suddenly increased, making me feel that even spending 5 million won is insufficient. I will say this: if the person in front of me is a beginner entrepreneur, regardless of which franchise they choose, they should consider the investment specifications for beginners and take an entrepreneurial aptitude test when starting out.

It seems like business will be good for about a year, and it looks promising. If this continues, I can just make a living. By the second year, I got a bit more accustomed to it, and I thought I could work harder. However, sales are on a decline, so I will have to live frugally. By the third year, I might end up in a tough situation, forgetting about the guarantee, and instead of recovering my investment, I could be in serious trouble if I continue like this. Therefore, even while running the store, I should consider taking out a loan in advance. If I take additional loans like this, and if the brand I was working with becomes outdated, there will be no one interested in taking over that brand. The security deposit will continue to decrease, and in a situation where there’s nothing left to pull up, I will find myself at a loss for any solutions. The security deposit I lost and the investment I made will be nowhere to be found, and the additional loans I took out will just add to my debt.

If costs keep increasing and the final demolition expenses arise, along with settling employee severance pay and paying penalties for breached agreements, it can truly lead to a disastrous situation in life. Even if you are considering a franchise, I hope you at least understand the accurate calculation of the investment recovery period and set up a plan for recovering your investment. It's not about making money before recovering your investment. It can be said that some of this is somewhat exaggerated. The original video does need to be a bit exaggerated. However, the important thing is that there are many people who have ended up in such situations. Many people think, It won't be that bad for me, but the moment you think that, it could very well become your reality. I hope beginners take this into consideration. Thank you for listening.

프랜차이즈 투자금 회수기간에 대하여

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