I will share a strategy for creating product names. The strategy I’m talking about is the keyword strategy. Hello everyone, this is the Ding site. When registering products on Coupang, everyone has probably wondered what kind of product name to come up with at least once. In my case, since I started with Smart Store earlier, I created product names and titles based on that. However, as I studied Coupang, I realized that product names should not be created in a store-like manner. When I started selling on Coupang, I named my products like I would for a store, but I’m not sure if it was because of the product name or not, but my sales didn’t go very well. What I want to emphasize here is that while the product name may not be the only reason, there must have been other factors as well. Still, it’s important to understand how to create product names effectively.

Since we cannot define an answer, this question has always been frustrating. The nature of the Coupang and Naver platforms clearly has differences. Understanding the characteristics of these platforms and approaching them accordingly will help avoid confusion regarding detailed methodologies and allow us to reach conclusions. So today, I will clearly explain how to create product names effectively. Let's get started. 

When creating a product name, what should we refer to? What should the criteria be? The standard should be based on the product names used by Coupang. What is this standard? First of all, having five keywords or fewer is the best practice. Coupang itself has stated that using five keywords or fewer leads to optimal results. Let’s check the brands from Coupang as evidence. Are you familiar with the PB brand from Coupang?

This is a brand, and now let's take a look at some examples of PB (private brand) items. Here, we are searching for laundry detergents, and we can see the brand Tamsa. The Tamsa Power Wash Capsule Laundry Detergent in Eucalyptus scent shows five keywords. The comma following the product name indicates that it is an option name. 

Next, let's check the second product, which is a disposable apron. The Tamsa Disposable Apron also contains five or fewer keywords in its product name. Based on these criteria, I will share a strategy for creating product names. The strategy I am referring to is the A, B, C, D, E keyword strategy, which involves using five or fewer keywords. It is essential to clarify the nature of the keywords. You need to distinguish between click keywords and search keywords.

A keyword for click-through is not a direct keyword; rather, it involves inserting keywords that would entice people to click based on the title. For example, if there are titles like domestic apples and just apples, which one do you think is more attractive and likely to induce clicks? That's right, while consumers may not specifically search for domestic, the term domestic apples has more appealing elements than just apples. Search keywords refer to the terms people actively search for. However, it is not necessarily the case that click-through keywords are completely different from search keywords; there are definitely overlapping elements. Therefore, instead of rigidly categorizing them, it would be best to just understand these concepts. Click-through keywords can either fall under search-inducing keywords or be classified separately. Now, returning to the earlier example of exploration...

Let's take a look at the keywords for the detergent. What could it be? That's right, it's the exploration brand name keyword. What attributes does the exploration keyword have? It is a click-inducing keyword. Products with brands are likely to be more appealing to consumers than those without brands. Next, we have the keyword power wash. This also appears to be a keyword that is closer to inducing clicks. The third keyword is C capsule, which seems to function as a click-inducing keyword or a search keyword. The detergent is the main keyword, and I included the keyword eucalyptus scent. This also appears to be more of a click-inducing keyword. Along with these keywords, when I mention the product name, you should arrange the vocabulary so that it does not sound awkward. Having vocabulary that does not sound awkward means, for example, that...

If you create a product name like 30 domestic apples from Yeosu, it sounds awkward to read. However, if we phrase it without awkwardness, it could be 30 Yeosu domestic apples. How does that sound? It’s already easier to read, more natural, and advantageous for exposure, in my opinion. 

To summarize, I suggest categorizing five keywords into three click-inducing keywords and two that can serve as a main keyword and a sub-keyword. So far, we’ve discussed how to create product names. However, just having a well-crafted product name doesn’t guarantee that it will be exposed in searches. But if you keep this in mind, you won’t need to worry too much about product names anymore. Remember, this process is a step that increases the likelihood of exposure.

It's not always the case that exposing the upper body leads to guaranteed sales. However, it is important to maintain certain standards while creating the most suitable product names. I hope you watch this video and try to follow the guidance provided. I will continue to bring you detailed information about Coupang in the future, and I look forward to sharing that with you. If you enjoyed the video, please subscribe and set your notifications. I will strive to present even better content next time. Thank you.

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