Hello, I am Professor Kim Mi-han from Myongji University, and I teach everything in threes. I am going to start the second part of the conversation with Bua. Since this is a new video, I would like to ask our Professor Kim to greet the three subscribers once again.

Hello, I am Bua. I am active as a content creator on platforms like blogs and Instagram, and I am also a bestselling author with three books published. Nice to meet you. 

First of all, we will discuss the know-how of a bestselling author, and then we will look at what significance three can have in our lives. You all saw the points in the last video. Today, we will particularly focus on blogs and Instagram, sharing various tips. 

To start with a brief introduction, how many followers do you currently have on your blog and Instagram?

I don't remember exactly, but I think my blog has about 64,000 followers, and my Instagram is close to 140,000. Wow! And if you combine everything else, it comes to about 300,000. Now, we refer to this as being an influencer, but there are various types of influencers. However, becoming a content-based influencer is actually quite difficult. In that world, Ms. Boo has been working while also managing her own content for a period of time, and then she boldly quit her stable job. She's really quite remarkable. Is that strange? After quitting, she now has a solid foundation and is active as an influencer, which means that when she publishes a book, it sells really well. So, she started with her blog, but my question is about her Instagram account. I'm curious about her daily life on Instagram. First of all, how many posts does she upload per week?

If you post about 70 times a week on Instagram, your followers can reach around 140,000 to 150,000. That's right. I believe in quantity over quality, or rather, a transition from quantity to quality. In industrial English, that's how it's expressed. I think quantity is important, especially on platforms like Instagram, X, and Threads. So, how many would that be per day? That would be about ten posts a day. 

Now, if you post ten times a day, the people using Instagram will be curious. However, if you post a lot, the number of likes might decrease a bit, right? That can happen, but I think we shouldn't focus on that. What matters is the total number of likes you receive today. This is a new fact for you all. While you're posting on Instagram, you might hope to gain more followers and more likes.

I hope this will resonate with you. Think about this: how many likes does a single post on your feed usually get? You might think, Oh, how many likes does my post get in a day? Ultimately, it's a competition for exposure; I need to be seen more than others. While posting more can be advantageous to a certain extent, there's a limit. The reason I'm mentioning this is that some people post 100 or 200 times a day, but the algorithms from Meta may penalize such excessive posting. If you post too much, it can backfire. A good rule of thumb is to aim for a maximum of ten posts a day. You probably have gotten that answer. Now, to achieve ten posts in a day, what actions should you take? You can't just post everything at once. For example, if I feel inspired in the morning, I can't just flood my feed with ten posts all at once.

If I post every ten minutes, it doesn't show up all day long, and my followers dislike it because it suddenly takes over their feeds. So, what I do is a bit tedious, but I do it like breathing. I post once every hour or two from the time I wake up until I go to bed. This way, I spread it out. Before filming this, I already posted two at 9 AM. After lunch, I’ll post another one. I don’t aim for exactly ten a day, but I fill it up similarly. I mainly write, so in the morning, I can post something that wakes people up, during lunch, something about habits or books, and in the evening, something comforting, like You worked hard today. I also change the tone a bit while posting. As for photos or other materials, I just use snapshots or videos from my daily life.

Do you use a method like that? I now post text card news articles. I share my thoughts and quotes from books that I liked, and the most important thing is that the writing should be helpful to others in order to gain followers. Even my parents don't show much interest, so I post articles that I think others would like or find helpful. I quote my thoughts or things from books. Then, I create a few card news forms and continuously use that method. Oh, I just type directly and post it. So, the feed only shows what I've typed without any special decorations. I used to decorate it beautifully in the past, but now I don't. I think my biggest misconception is...

Design is important. Instagram used to have a beautiful aesthetic, similar to the old Emotion Factory app, but now it feels the same; there’s no difference. So, people no longer pay attention to design on Instagram. It’s about the stories I want to convey with love. I hope that others can listen to my stories and find something helpful in their lives. The content is what matters. I post about ten times a day. 

Now, this might be the last question related to Instagram: if you are actively responding to comments and engaging with others, when do you find the time to reply while posting ten times a day? Each platform has its own characteristics. On X, for example, it’s important to keep responding to comments. Threads are also significant. However, blogs don’t operate on the same algorithm.

It doesn't matter if you don't leave comments when you go back, but I still try hard to comment. Comments don't have a huge impact on the algorithm. So, what's needed for my posts to spread on Instagram includes likes, saves, and, of course, comments. However, relatively speaking, comments are a bit lower on the priority list. People tend to save or revisit posts more, and those actions carry much more weight. So, it's okay if you don't leave a comment on every post. The key is to create content that makes people want to come back and see it again. Of course, Mr. Buhwa operates an Instagram account that focuses sharply on the key points of the content, which has led to his success. Likewise, depending on the nature of your life, the types of content that highlight those key points can vary. However, in Mr. Buhwa's words today, there are some very important insights.

What is important is that visuals are not decisive; regardless of the topic, the essence ultimately lies in the content. Secondly, I believe this is the first time we are broadcasting somewhat specialized discussions related to Instagram on YouTube. The frequency is crucial. Therefore, the total number of people who view your feed each day is the most decisive factor in growing your Instagram. You have accurately pointed this out. Posting once a day with the ambition of growing is unrealistic. Our Akane Universe posts three Instagram feeds a week. Today, after meeting with you, I reflect on the fact that while we work very hard on YouTube, we have not been as diligent with Instagram and our blog. Recently, we realized that we need to communicate more through Instagram, and today's meeting has been very helpful. I encourage you all to engage more with Instagram.

I hope you receive a lot of help. It's important to note that comments and replies are not decisive. This will actually lighten your approach when you manage your Instagram. Can I point out one thing to be cautious about? About 90% of people think that Instagram is just a place for self-promotion. I also didn't like Instagram at first; I started with a blog and only got into Instagram and X (Threads) quite late. I'm also on YouTube now, but that's for video content. The reason for my hesitation was my preconceived notion that Instagram was a platform for pretty women and wealthy men to show off. I didn't want to engage in that. However, one day I noticed that some writers were posting similar content to what I'm doing now, with followers in the range of 100,000 to 300,000.

So I broke my preconceived notions. No matter where you go, there are always people who love self-development and reading. Of course, I thought, I can do this too, and now I see the greatest growth, especially in my followers. I believe that a person should live their life breaking preconceived notions. There are many such people on Instagram, and I think you can grow in that way as well. 

To add a bit more, when you post something on Instagram, does the text that you wrote yourself later serve as inspiration or material when you're working on content, writing a blog, or even writing a book? Yes, I consider myself a very efficient person. One of the things I emphasize is that a person should live using about 70 to 80% of their energy each day.

To live a more leisurely life, you need to live very efficiently. I emphasize being a one-source multi-user. I create a post, then capture it and upload it to Instagram. I take the content I plan to post on X and rewrite it in a slightly different tone for Threads, and then I combine that content and upload it to my blog. Later, I compile these materials and categorize them by topic to write a book. So, I do YouTube and manage seven to eight posts a day, and most of them are interconnected. This means that while I am handling eight different things, it doesn’t require eight times the energy because I do it efficiently, so it takes less energy. Oh, I see. Now, let me ask you something. Of course, since we’re doing this, the time will be much shorter than we imagined. Still, I want to know about the SNS content creation aside from producing YouTube videos.

How much time do you generally spend on tasks and uploads in a day? About two to three hours, excluding writing books. Yes, excluding writing books, I think it’s about two to three hours. Wow, everyone, in those two to three hours, how many activities are we talking about? Since we have to exclude the YouTube and books, let’s say around five activities. Five social media activities, and it’s not just a matter of having ten thousand followers on Instagram. Currently, I have around 140,000 followers, and it’s steadily increasing, so I’ll probably reach 150,000 soon. The goal is to reach 200,000 by the end of this year. I’m working at this level, managing five social media accounts, including blogs, and posting content in about two and a half hours a day. Everyone, I’ve explained this technique to you, and once you start implementing it and it becomes a habit, it will feel very natural. Today, I’m sharing some very important structural know-how.

I hope you all feel that I am sharing my know-how with you. Now, let's talk about blogging. There are surprisingly many people who post once a day at our Ken University. We have a group chat for those who do one post a day. They continuously share their posts there for verification and to see each other's work. Everyone is working hard, but why isn't my follower count increasing? If we consider two possible reasons: First, are you writing for someone, or are you just writing for yourself? It might be good to think about that. Second, am I writing in a way that is easy to understand? It’s worth reflecting on. I used to do this unknowingly; I would inadvertently show off my knowledge and use complex expressions when simpler ones would suffice. This happens quite often. I wonder why I get tired of it.

Anyone can do that. I did it in the past, and I can still do it now. This might sound a bit abstract when I say to someone. Specifically, for example, in the publishing industry, we talk about age groups and professions, right? So, we categorize them. But how do we concretize to someone? If I write for myself from five or ten years ago, it becomes a piece for a mid-thirties office worker. This is a significant effort. So, who do you write for these days? It's quite similar; I have time to write about my forties. I started my blog at the age of 40, and I wrote for myself. Therefore, I believe this book will resonate with people in their mid-thirties to early forties. We have a bit of a misunderstanding regarding the term universality. What I mean is that this is a hierarchical society.

Now, as an expert, I find myself in a very advantageous position because I am a university professor. However, the truth is that the narratives, facts, or principles created by those who hold authority in society can often be misleading. This is what we refer to as universality, but it is completely incorrect. When I write something to my younger self in my 30s from my perspective in my 40s, it raises the question of why this could be considered universal. The reason is that the emotions we experience are very similar, and our needs are quite alike. Of course, there can be some differences among certain groups of people, but at least for one group, there are common needs, thoughts, and desires.

There are things, and even if the floating changes, it doesn't make a big difference. This is now a universal world, so if you write with a genuine heart that wants to communicate something to yourself, it can become a piece for others. I think this could really be the basis for a book; it was an incredibly insightful point. Now, let's move on to talking about blogs. You have been blogging the longest, right? Yes, that's correct. What was the purpose of starting your blog? I think I may have mentioned this in parts before, but I never thought about becoming a writer or making money. I couldn't do that. I didn't know much about blogging and was even afraid to write blog posts because I thought someone might suddenly read them. But I felt I had to do something outside of work. I still remember it; it was around January 1, 2020, when I started writing.

I just started writing, and as I did, I found that some people liked it, which gave me confidence and motivated me to write even more. Have you ever experienced a dark period with your blog? Oh, yes, I have. There were times when people didn't read my work, and I thought, Writing is really hard, or I received some uncomfortable responses to what I wrote. I think there were various dark periods like that. 

Now, this is a story I haven't shared until now, but it's important: when you write online, you can attract critics. Regardless of whether it's right or wrong, there are people who live uncomfortably in that world, and they leave negative comments. During those times, it's crucial to maintain your mental strength. That’s very important. I mean, how many negative comments could I possibly receive? I currently have 300,000 followers, so even if 0.01% dislike my work, that would still amount to 300 negative comments, right? Here's how I think about it:

Now I think that everyone is different, and those people have the right to think that way, and I have the right to ignore those thoughts. I just let it go, thinking, Oh, that's how it is. So, I don't get hurt that much anymore. I used to get hurt a bit. Anyone can feel that way, but I hope people can think lightly about it. On the contrary, I try my best to respond to negative comments as long as time allows, as it becomes a sort of self-comfort. Now that I focus mainly on YouTube, I uploaded a video in the past that seemed to upset some people. I was bullied in middle school, and my jaw is misaligned because of that. I lived hiding it, and later my family found out and I had to undergo surgery, but it was a major operation. So, I have a malocclusion, which means my mouth is crooked.

So at that time, I wasn't really paying attention and was just doing YouTube, and people commented that my mouth was crooked. No matter how much of a professor I am, I was saying something crooked, and I received quite a few negative comments and personal attacks. However, I sincerely shared that I had an incident in middle school that left me in a state where surgery was impossible, and I have been continuously training to lift the right corner of my mouth and this muscle. But I still feel it's a bit lacking, so when you watch my videos, you might find it visually uncomfortable. I will continue to work hard on this. I genuinely expressed this, and many people sent me supportive comments. While that was important, I also felt proud of myself for being able to say such things, and in a way, the negative comments became an opportunity for me to grow. As we engage in SNS activities...

You often find yourself in really difficult situations. If you sincerely digest those tough circumstances and make an effort to support the other person with all your heart, I believe you can wisely navigate through that dark period. Remember, you can become a successful influencer who continues to rise. 

Now, when it comes to writing blog posts, it can be quite chaotic at first. However, there comes a time when things start to take shape. That's right. While writing, some posts resonate more with readers and others less. Some receive many comments, while others do not. After some time, you can analyze hundreds of posts to see which ones garnered the most empathy and comments. There are common characteristics that emerge.

If that's the case, then you can use that going forward. Ah, I see, you really do analyze things. You're an efficient person, so you analyze. But if I may give you a tip, I found that my own stories tend to receive the most empathy and comments. People want to hear stories from others. When I shared my own story, that was often the case. However, stories aren't endless; you can't write stories every day. But I do make an effort. Do you have any know-how regarding the stories and what they refer to? Simply listing stories isn't bad, but it doesn't provoke explosive reactions. There, you need to map out a message or, depending on the case, connect your story to some theory, logic, or philosophy. How do you approach that?

It seems that I am doing this naturally, so I am not sure how to respond. For example, I don't know if this will be a valid answer. Today, I appeared on Professor Kim's channel, and I set up a story with a photo. I learned something from this. First, Professor Kim thinks of things I would never consider, and these lessons are something I always include in my story. I write down what I realize, and that automatically becomes a message. If you go a bit further, writing about oneself is essentially writing an experiential story. At the same time, we read and have conversations with others, so through external knowledge, we can also reach new insights. It's like a vast ocean in our minds. However, if you consistently engage in this work daily, you will notice your cognitive realizations evolving.

Experiences match up with me. It's contained in that. Yes, that writing has a lot of meaning. One of the important things is that I liked to add some quotes to my writing. Nietzsche said this, and Descartes said that. This relates to the law of social proof, which plays a role in enhancing authority. The effort I put in could be seen as a combination of experiences. We can call that fusion. Kant referred to it as synthesis. We do this by integrating ideas. You don’t even need to consciously think about synthesizing; you are already doing it automatically. This part is extremely important for you. It is the key to elevating the quality to the next level. However, to do this, you need to be able to incorporate appropriate quotes or proverbs. I have organized a thousand of them in Google Docs and Excel sheets.

If you save a thousand entries and search for them, you can easily find them. When you search for courage or adventure, they come up, and I insert them into my blog. Over time, I've reached a level where I can recall these concepts while speaking. Initially, I would input a thousand entries into an Excel or Google spreadsheet and refer to them, but now, having used them frequently, they are all firmly established in my mind. This is a remarkable know-how, everyone. When you read books, I emphasize the importance of thoughtful reading and note-taking. Recently, I've started encouraging people to practice transcription reading. This could also be a method for building your own database, so you've received some great know-how today. At some point, didn't your blog become quite popular? That's right.

What experiences or events led to your becoming well-known? Of course, the foundation was that you consistently posted on your blog, doing more than one post a day. That must have been a significant base. I'm curious about which specific writings became central to your fame. Personally, I often write about life wisdom, my experiences, and things that provide courage. Sometimes these posts are shared in group chats or featured on major blogs or cafes. For instance, on days when about 4,000 to 5,000 people read my posts, there are other days when up to 40,000 people might read them. My follower count has increased significantly at times, with 1,000 new followers in one go. I can recall about 20 such moments in my mind. It wasn't a matter of effort; rather, it was the result of someone seeing my writing and thinking, Oh, this is...

It's so great! So, my efforts are about writing posts that others would want to take. And if I keep doing that, eventually someone will take it. Sometimes, it could even be a famous person. I believe that it's not just something you can encounter casually; you have to meet certain conditions. In the end, the sharing usually happens through bigger or more famous people, and that becomes a very important turning point. So far, you've talked about the three stages of blog growth. There’s one more thing: it's good to post at a consistent time. For about two years now, I've been posting at 7:30 AM. This daily posting means that followers begin to anticipate it. One of the most valuable things in the world is occupying someone else's time, and that’s why I aim for around 7:10 or 7:20.

I wait, and some people send me messages, but I always enter the office after reading the messages. Then, I feel energized to work all day. Yes, so if I receive around 1,000 likes throughout the day, I might get 500 of those likes in just one hour. Oh, I see. So it's great if you post at the same time. Also, showing sincerity to someone and earning their trust is very important. 

Now, I want to talk about writing from a slightly different perspective. In fact, writing every day is really beneficial, but there are days when I feel like I'm falling into a routine. The expression and structure of my writing can become limited to just a few patterns, and I feel a bit stagnant. Have you ever felt that way? 

Yes, there are days when I just don't want to write. How do you overcome that? I’ve faced that situation several times.

This is a question I received in the past, and when I hear it, I feel a bit astonished. On such days, I find that I need to write more. On days when I don't want to write, I actually write more. This helps me overcome that feeling. Now, this is a somewhat different topic, but meeting a new version of yourself happens when you're struggling, when you don't want to do something. That's right; what I'm talking about is the experience of this through writing. Indeed, as you keep writing, you start to want to write even more.

If we take Jacques Derrida as an example, he is famous for his philosophy of hospitality. However, there's something not widely known about Derrida. One of the most fascinating aspects of his work is that true hospitality requires welcoming even the stranger. Welcoming those we like is not the essence of hospitality. So, the core of his theory about the stranger is that to truly grow as a human being, you must be able to welcome the stranger within yourself. This is the true realization, and ultimately, it leads to growth.

This is the teaching of Derrida. Today, I mentioned that there are days when I really don't want to write, but regardless, I make sure to write diligently. This is about welcoming strangers; it’s a task that requires effort. It’s about encountering parts of ourselves that we may dislike and overcoming them through action, which is how we grow as human beings. When you think about writing, you might feel like you're not good at it or that you really don’t want to write today. Overcoming that feeling is a crucial mental background that enhances the quality of successful blog posts. I hope you learned this valuable lesson today. Thank you for the wonderful insights. Many of you who are active on Instagram might be watching this video. If there's any key advice that you feel is missing, please share it. I understand that everyone’s situation is different, but you might be managing multiple social media platforms.

For example, if you are running a blog and Instagram, try to connect them. First of all, your usernames should be consistent, although some people use different ones. This way, fans from your blog can also find you on Instagram. It’s important to maintain consistency across platforms, even though I haven’t mentioned it explicitly; it is crucial. Additionally, if you align the content, it will be easier to post. Personally, the foundation of branding, which I haven’t discussed much, is to create a favorable impression on others. It is beneficial to use a profile picture of yourself. It doesn’t have to be your actual face; just be cautious about copyright issues. A friendly face makes a difference. Avoid posting flower pictures and similar content; they are not effective for branding. Keep these various points in mind, and the most important thing is to read books, as all this information is available there.

Today, I mentioned in some previous videos that it is now time for me to write a book. I introduced the book, which includes details on how to write a blog. I encourage you all to refer to it directly. Additionally, as I have introduced various social media activities, and since you have just started on YouTube, you can find everything by searching online. If you take a look at the practical work, studying will become a bit easier for you. It's only been a short time since we all started; it has only been a year since I left my job three years ago. If we put in a little effort and care, we can achieve similar results. I hope you can keep that in mind while watching today's video, and let’s all stay motivated. Today, we had a lengthy conversation over two segments, and Professor Kim has shown great care for the subscribers. The existence of this channel itself is to do something meaningful.

타인을 위함, 이게 이제 디폴트로 깔려 있는 사람이에요. 그래서 성공하는 거거든요. 오늘 부하 시의 이타성, 여러분들이 수행하시고 여러분들을 실행하시면, 그 실행을 또 타인에 대한 이타성을 본격적으로 아마 실행을 하시면 성장이 하는 데 큰 도움이 되지 않을까 싶습니다. 너무너무 감사드립니다. 감사하다는 인사 드리고요. 우리 세 가지 구독자들에게 끝까지 들어 주셔서 감사하다는 인사하면서 마무리하도록 하겠습니다. 여러분들, 고맙습니다. 감사합니다.

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