In our previous video, we looked at three types of YouTube revenue. From views, we have revenue from viewers who turn into customers, business revenue, and branded revenue obtained as compensation for promoting brands. Among these, we examined branded collaboration processes related to branded revenue in detail. Now that we understand this process, let's take a closer look at the aspects needed for advertising. Today, we will talk about types of branded collaborations. There are three main types of branded ad types on YouTube: branded blppl, simple ppm. It might sound familiar yet confusing. I didn't know what it was when I first started working, and it was very confusing. Well, YouTube ads that I knew were skippable ads, but what is this one?

And even if you look at the popularity award, even if you look at the acquisition agreement, I really don't understand anything. So, it took quite a while to understand this properly. However, for those watching this, I will explain slowly so that you can understand it at once. First of all, Branded fills more than 50% of a 10-minute video with Branded ads. It's hard to grasp, right? Simply put, Branded ads are planned to promote a brand, product, or service through videos. For example, let's say I'm doing a chicken breast ad. I will plan the video from the beginning to showcase the underwear points, meaning the advantages of this chicken breast. Let's say the point is that chicken breast A is very tender and has various flavors. If I do a vlog, I could plan a week-long diet vlog. I could show my daily diet routine for a week and...

It's about eating chicken breast directly and even describing the taste. It's chicken breast, but not tough, really comfortable. We also add a comment that it's very tender. This is the point of Coco Point, but it doesn't end there. In the vlog, we keep showing this chicken breast box. This is a feature of planning videos for product introductions, so in brand advertising, there is a feature that only one product can be included per video because it feels like an advertisement. Next is GFPL. Some companies just call it PPL or general PPL, but it doesn't matter much. Just take it as it is. This opportunity PPL fills 10 to 20% of the content in a 10-minute video with advertisements. If branded planned the video for product promotion, the opportunity PPL keeps the original video structure and only adds the part showing the advertised product.

I'll give you an example with chicken breast as well. Earlier on Branded, while filming a week-long diet vlog, instead of dinner, they showed continuously eating chicken breast. For the planning PPL, it only needs to be shown once. This chicken breast is very tender, making it easy to eat. They even show putting in the soy sauce and eating it directly. For the rest of the video, you can film and edit as usual. Since the product introduction is very brief, it gives less of an ad vibe, which is a unique point. So, for each video, you can include around two to three PPLs. Of course, if there are too many, viewers might feel uncomfortable, so you should insert them appropriately depending on the video length. Also, you should inform the advertising agency in advance that another product may be included.

Simply put, PPL is just that. It's just about showing without any specific mention needed. Typically, when doing live broadcasts or content like interviews, products are often placed in the scene. You don't necessarily have to include a separate mention to promote the advertised product. Just showing it is enough. However, it's still good to say a few words. But for those who create vlogs or informational formats, they are more likely to do opportunity PPL or branded ads rather than simple PPL. This is because in vlogs and informational formats, simply showing the product results in very short exposure time. So, those who do a lot of interviews or live broadcasts tend to do simple PPL more often because of the exposure time. Do you have a sense of it now? I did explain it earlier, but that doesn't mean that advertisers would necessarily consider the percentage of video length.

I do not calculate while moving on. You do not need to obsess over the length of the video. Just focus on how many and how well the advertised products are shown in the video, as I explained. I will summarize it very briefly. The most branded feeling comes from Branded DLPP's simple PPL. For branded collaborations, Branded GPP's simple PPL requires a lot of energy. Since branded products need to be shown better than others, the energy cost is higher, and therefore, the advertising unit price is the highest. First, the brand's unit price is the highest. DFPL is usually measured at 60% of the branded unit price, while simple PPL is measured at 30% of the branded unit price. So, if my brand's unit price is 1 million won, the opportunity PPL is 600,000 won, and the simple PPL is 300,000 won.

This is how it's done. When I explain the planned PPL, I mentioned that we can include about two or three gappls per video. By inserting two planned PPLs in the video production, we might receive higher ratings than branded content. That's why some vloggers simply proceed with planned PPL opportunities. One characteristic is that the vlog length is consistent. Today, I also intended to cover utilizing my videos secondarily, which means dealing with the secondary licenses. Since I planned the episodes in the order of the branded collaboration process, it seems like the secondary licenses will be addressed at the very end. This topic is quite complex, and I have a lot to say, so the content will inevitably become lengthy. Moreover, if this is your first time hearing about today's content, it could already be quite complex for you. Therefore, I will address the secondary transfers at the end. Oh, and in this video as well, the information related to branded collaborations is already included.

I will provide you with a link to the organized content. If you are in a hurry, you can go there and watch it, which should be sufficient. Oh, by the way, you may now understand the types of advertisements, which we will address directly in the episodes. There are quite a few people who receive lower ratings than expected, so please make sure to watch it. If my content has been helpful, please send me a DM like this. I want to boast about it in my story. Thank you so much for watching today's video, and so far, I have been an intern who grows value.

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