hey, this is a quick tutorial on wmark logo design. Check this out. So, here is a wmark that I designed for one of my clients. But before that, let's talk about what is a wordmark. So, wordmark or a logo type is basically a brand name set in a unique typeface with some unique characteristic features. Now, when to use a w Mark. Wordmarks are ideal for short and distinct brand names like Sony, for example, or Visa or gab. So, wordmarks ensure brand name recognition. For example, here are two brands from the automotive industry. So, on the left, we have a symbol, but on the right, we have a word Mark. So, you can't miss that, and this is especially true for new brand names. And W marks can stand the test of time, and they can become iconic. Just look at the Coca-Cola's W Mark that hasn't been changed for decades or the Dell word Mark. Now, wordmarks can also work across various industries, so they are very versatile for opero, automotive, beverages, technology, restaurants, industrial, doesn't matter, and they

basically enable you for strong typography customization. They are easy to design because you can just choose a unique font. For example, Dan King chose a bold rounded font, but S shows a very light font, and the name is set in lowercase letters. Porsche, on the other hand, has a very white blocky font. Sony uses a slab serif, and Coca-Cola is a script font. Now you can also use ligatures, which is especially true for script fonts, but also Ad now uses ligature here, and it's not a script font. And then we have a prominent ligature right here in the Pinterest word mark. Now another thing you can do is you can just stylize some letter forms. Like in the V logo, the V is much bigger and it hacks the rest of the word mark. In the brown word mark, on the other hand, the A is much bigger, which makes it super unique and distinctive. In the B logo, you have those lines right here and right there, and it's set in a very bold italic all-caps font. And in a D logo, the

E is rotated, and another thing you can do is you can just use some illustrative elements that are inseparable from the WM, right? So, in the city logo, we have an umbrella over the T. In the Amazon logo, we have a smile from A to Z. And this is the logo I designed for one of my clients. So, we have a lifet here instead of a DOT over the eye. And in the Showtime logo, we have the first part enclosed in a circle, which symbolizes a spotlight. Now, you can also experiment with letter spacings. For example, Gap uses a very condensed tall font with a lot of wide space in between. Chanel word mark has also more space in between letters, but Panasonic has a pretty tight caring. And Zara totally broke the rules where the characters are overlapping. And then you can also use colors, right? So, these word marks basically use very similar font but different color schemes, right? And especially those three Jeep, Panasonic, and Kawasaki basically use the same Helvetica font, but they use a different color scheme. So, now let's talk about how

to create a word mark. So, my client has a very unique name. They basically combined medical with marijuana, and so it's basically about finding the right font so we can use iPhones or we can use Adobe fonts. Type in your brand name and find a font that can tell the brand story. So, for example, we wanted to search for a clean modern font for this brand. Can also use Google fonts for that. So, for example, I started experimenting here with different fonts, and then here is the final word mark, right? And here we have the symbol, and so the symbol can be used as a fav icon or on social media. So, here we have a word mark with the slope. We have the word mark and the brand mark by itself, and here is an example of how it works. And then you can also go to my website and see it in my portfolio. I animated this logo so you can see how this wordmark looks on different applications. And here is a brand guidelines. So, basically, if you go to typography, the primary font is actually Aelas Bold, which is a C font, but in the

wordmark we use Monroe, which is a secondary font also used for the body. Also, check out my old video about my logo design process. But if you're looking for a logo designer, then you know where to find me. But if you're a logo designer yourself, then follow for more tips on logo design and branding, and we'll see you in the next video.

Wordmark Logo Design: A Quick Course for Beginners

Wordmark Logo Design: A Quick Course for Beginners