I feel like if anyone knows how to do a good hook, it is TikTokers. TikTokers I almost feel like invented Hooks, and in today's video, I want to go over some examples of hooks that you can use on your TikTok to help you draw in that viewer. I'm actually going to be sharing my screen and showing those examples to you guys, so that you can see what I mean. So it's not just saying it, but it's seeing it. Now the first thing we have to do, like we do in every video, is give a definition, because some people are like, What do you mean? Well, hopefully not 'cause it's 2024, and if your content doesn't have a hook in it, it's probably why it's not engaging or growing. So just think, simply a hook can be either in text form, or it can be something you say, or a movement, but it really is what is going to get that viewer hooked in the first 3 to 5 seconds of a video.

really just that simple right now here on long-form videos on YouTube. We have a little bit more of a Runway, but when we're talking TikTok or Instagram, shorter form, it has to be quick. Literally one of the first things someone sees, so it's that first impression on social media. Like, am I going to stay and watch this, or I'm going to swipe and go away? A good hook will make the viewer believe that the rest of the video is worth watching. Remember, the platforms know how much you watch of a video. Like, even here on YouTube, I can see how many people complete my videos, or you know when people drop off. Um, same thing for social. They get like a trigger. So, if you watch that hook and you continue watching the video, the more you watch of a video, the more the algorithm tells, you know, TikTok, for example, Hey, this video is good. Keep giving them this content, right? So, the hook will help you in growth. It will help you grow your followers. It will help you with views because once people

get past the hook. They're watching the video and that's what you want. Also, before I share those examples, it's important to note that hooks must be true because if you say something and then you don't deliver on it, it is like a big red flag in our industry, and I know it. It will hurt your content. Um, I don't know how they know, but they know that like you're lying and you're like clickbaiting and you will not get rewarded for that, so you don't want to put fake hooks in your content. You want to make sure they are real. Okay, so let's go ahead and dive into some examples. The first hook that I see a lot of people do is solve the problem. So basically, state the problem at the very beginning of the video, uh, whatever that viewer you think is what their problem is and tell them, I have the solution for you. So you want to state the problem. Let's go ahead and take a look of an example of this. If you ever wish you had a little more room for

the things you bought while on a trip this is your solution. This suitcase will change with you like you change. So in this example, she basically says, Do you ever wish you had more space in your suitcase? Like that's the problem. Well, this is a solution for you. And then she goes to say, The solution people are waiting to see. Okay, well, what's the solution, right? So regardless of the niche that you're in, you can state the problem of what you think the person is experiencing and then say, I got the answer for you. Another hook is describing the person you want to watch your content. So for example, if you live in Mexico and are looking for Italian restaurants, this video is for you. Like you are basically telling the person at the end of the screen, This video is for you if you match this qualification. And believe it or not, you know if that's that creator's niche is talking about all things Mexico, that would hook the person and draw in the type of person she wants to engage with. I was recently

on this girl's Instagram account, and she does a lot of like midsize fashion, and she's like if you're size 30 to 32, this video is for you, like literally saying who she wants to watch her content. So any times women creators come to me on my one-on-one coaching, say, Oh my God, all these guys follow me, right? So we'll implement like putting a hook up who it is that we want to be our follower, who do we want to attract, use that as a hook. Let me show you an example. If you live in DC, Maryland, or Northern Virginia, I'm going to help you cross off your bucket list this summer. So let's start with going to a polo event. I'm going to start with giving. So in this video, I'm not obviously showing the whole video, I'm just showing the hook. She's like if you live in the DC or Maryland area and you want to cross off your buck, I'm going to help you cross off your bucket list this summer. Like if you live in this area, I'm

going to share with you what are some cool things to do. So saying the example of the human you are reaching another major hook. We see a lot of creators is like the negative inverse of saying like stop doing this, right? So stop wearing your jeans this way or you know telling them directly. It's literally just using the word stop. It gets people to kind of feel a certain way. That's that hook, right? So I'll show you an example of what I mean. Um, Tik Tok literally tells you exactly how to go viral, and so many people are not using this feature. I recently used this feature on three of my videos. So in her hook, she basically goes like mid-sentence. Like Tik Tok tells you all these things, but the hook is done in a text form. It's above the video. It says stop posting on Tik Tok, which is obviously like a weird thing to see. So that hook draws us in. We want to know why should we stop posting on Tik Tok, and people will keep watching the video to find out why they should stop.

doing something another hook we see a lot of people do, and this is done through video, is mostly doing like a stitch. So, like a response to video. So, for example, let's just say there's a viral video, and then you put on text on screen like response coming. Um, and people see that viral video, they know what it is, and then they're expecting to hear like what this response is. People want to hear other people's opinions on things. So, let me give you an example. As a music teacher and someone who's been involved in the production, education, and audition side of children's musical theater, I have some opinions. So, in this video, obviously we see a viral clip that was all over the Internet, and then it says like music teacher's response incoming. So, we're like waiting to see what a credible person has to say about said viral content, and then she opens up after she posts that clip. She opens up with her credibility as to why her opinion matters. So again, now already we watch that beginning, and we're watching her little intro and

the video is getting more and more watch time, so this is an interesting strategy and hook for people who are doing commentating or creating content that talks about things that are relevant, especially any sort of viral commentators. Um, this works really well. Another common hook we see, if you're not doing this to get desired result, then what are you doing? Like questioning people, if you're not doing XYZ to lose 100 lb, then what are you doing, right? Or if you're not watching Tik Tok stories or using Tik Tok stories to grow on Tik Tok, then what are you doing? Again, strong opening hook instead of just saying you should go on Tik Tok stories because Tik Tok stories are great, people are like, W W W, but if you start with a hook that's like, if you're not doing this to get that, then what is happening, right? So again, it's just tweaking the words, right, of how to get people interested in this content. If you were not using Tik Tok stories to exponentially grow on this platform, what are you doing? Not only is

it if you were not using Tik Tok stories to exponentially grow. If you were not using doing this to get this result, then what are you doing? Text on screen is clear. She says it. It's again a very hookworm hooks just out of the blue. Let's see what stands out. Can't wait to Ken Jenner wore this. What we need to do now is get focus. Is this what you want, stupid? I'm still upset after watching the documentary on Netflix today called Dance. I'm still upset after watching this documentary. Why are you upset? Text on screen: Maybe I want to continue watching because I want to know why this person's upset. Hi. I saw this one interesting Franchesca owes my small business $25,000. That's a major claim. Interesting text on screen hook. I want to continue watching. These are all my for you [Music] page as of today. Francesca owes. Okay, so again, we keep getting that probably 'cause I keep watching that. I got another Franchesca own my business all the clothes. I got to bring.

[Music] Trigger warning: This may offend. Trigger warning: This may offend. S h what's going to offend me give it to me I want to hear um so again I'm just trying to find those like little text on screen ones but your key to Glass skin. Good morning, this is an emergency message to the man I just walked past on Gates Avenue. This is an interesting hook. Good morning, this is an emergency message to the man I passed. Now everyone's probably like what is he saying to this random stranger like what is this about like it's storytelling but it that hook is like literally what he says and he's also moving and walking so we're interested. Now obviously I could keep doing this for days and days and scrolling and scrolling but lucky for you I have put all of this information in and downloadable for you guys. We have all these ideas and hooks so that you can go ahead and just replicate them. So if that is something you're interested in go ahead and download this free guide to our hooks. We give you those examples.

you can use them. And here's what I want you to do: when you download this, I want you to then go into my comments and say downloaded. Nina, I'm going to start using them and I want you to tell me if they've helped you with growth or help you grow that watch time on the platform that you're using it on. And hopefully it's on Tik Tok 'cause it's videos for my Tik Tok hooks. Let me know if you want me to make another one of examples on Instagram. I can do an Instagram screen share. I'm happy to do so, just let me know. And as always, if you are a Creator and you want more content like this where I screen share, where I show content ideas or give you books or whatever it is like this video, go ahead and like it. Like this video, it tells me to keep going, it tells our team to keep making videos like this for you guys. Can't wait to hear what you guys think if you use these hooks. Let me know and I'll see you in the next video.

Viral Hooks for TikTok in 2024

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