Seongsu, where the streets themselves are one big shopping mall. How did Seongsu-dong, once a representative industrial zone of Seoul along with Guro-gu,

come to be known as Korea's Brooklyn?  Just like Brooklyn in the United States experienced a decline in manufacturing in the 1980s, turning into a slum,

artists unable to afford Manhattan's rent started flocking across the river to Brooklyn in the 1990s, transforming it into a new cultural hub.

Similarly, entrepreneurs and artists began migrating from Gangnam and Hongdae to the alleys of Seongsu-dong.

Seongsu, with its increasing commercial activity, spanning from Seongsu Station on Line 2 to Ttukseom Station

and Seoul Forest Station on the Suin-Bundang Line. For those who find navigating Seongsu confusing

or want to discover something new about it, here's a breakdown of its major commercial areas. 

Fashion Seongsu has recently gained fame as a fashion mecca. The Dior Concept Store, Dior Seongsu, is located on Yeonmujang-gil.

Reservation required for entry. Among others, you'll find the Tambourines Flagship Store, famous for its building that's said to have only its skeleton remaining.

Amore Seongsu Beauty Lounge. Trendy edit shops like Tom Greyhound.

Marhen J, the hip brand ADERERROR edit shop, and LCDC Seoul, a gathering of both big and small brands with unique identities.

Seongsu Union, a remodeled old chemical factory housing edit shops, restaurants, and more.

GS25 Door to Seongsu, a somewhat unusual convenience store known for hosting pop-up stores.

Rareraw House, with its stylish iron interior furniture. Point of View Seoul, a showroom and accessory shop dubbed a playground for stationery enthusiasts.

Seongsu Station restaurants and cafes. The remodeling of factories into gallery cafes like Daerim Warehouse and Halaboji Factory has played a significant role.

Onion Seongsu Bakery Cafe. Elephant Bagel, known as one of Seoul's top three bagel spots (the main branch is in Yeongdeungpo).

Seongsu Gamjatang, made popular by singer Sung Si-kyung's recommendation.

Lowkey, a popular hand-drip coffee spot. Taco Tuesdays, where you can enjoy tacos and beer together.

Seoul Forest. Seoul Forest is abundant with high-rise buildings and luxury apartments. Areas like Acro Seoul Forest, Galleria Fore, and Seoul Forest Treemage have attracted many celebrities,

forming an emerging affluent neighborhood. Within the SM Building is KWANGYA SEOUL, a merchandise shop for SM idols, ensuring a steady stream of K-pop fans.

Heading towards Ttukseom Station, you'll find Seongsu-dong Galbi Alley,

while the upper part of Seoul Forest is dotted with restaurants, cafes, and studios, earning it the nickname Atelier Street.

Popular cafes and eateries include Seoul Parrot, famous for its Queen Amang; Zesty Saloon, known for Lee Young-ja's Shrimp Burger;

and Qua, renowned for its King Rib Rice Noodles. Once an industrial complex, Seongsu...

On the way from Ttukseom Station to Seongsu Station, there's also Handmade Shoe Street.

In the 1990s, as there were many shoemaking factories, you can still spot handmade shoe stores here and there, along with actual shoemakers.

Walking through Seongsu-dong, you'll notice many red brick buildings, embodying a nostalgic retro atmosphere where the old and new blend seamlessly.

In the 1960s, Seongsu-dong, close to the city center, was transformed into an industrial complex,

giving rise to printing houses, handmade shoe manufacturers, and other small-scale industrial factories. These were followed by the construction of red brick factories and warehouses,

along with large-scale red brick houses that still stand today. I've explored Seongsu-dong, currently the hottest commercial area in Seoul.

It's not just about the retro sentiment and unique atmosphere; it's also a space that attracts the attention of the MZ generation,

who value individuality and conscious consumption, offering glimpses into current trends. I look forward to seeing what new changes and developments await on my next visit.

I hope you get to visit, too. Seongsu-dong.

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