My goal, for example, is to achieve a monthly revenue of 10 million won. Simply calculating arithmetically, that means about 330,000 won per day. However, if you look at the sales graph, you can see that sales drop significantly on weekends and are much higher on weekdays. So, if we consider weekdays, assuming there are about 22 working days in a month, then the daily revenue should be around that amount. In 2024, let's take some time to check where we are with our goals. While what we do is important, clearly setting goals and striving towards them can help us go further, right? Why are goals necessary? It's because people inevitably get tired. I feel the same way. When you first start, the passion is burning bright, and I believe all leaders feel that way too. However, what happens? After just three months, a moment of exhaustion comes. This moment of fatigue can occur not only due to our own weariness but also because unforeseen events can arise that force us to become exhausted, regardless of our will.

If the goal is clear at that time, it becomes the driving force to rise once more. Therefore, goals are very important. Today, this time will serve as another driving force for you. From now on, we will take a moment to review whether the plans and goals are being well implemented. For those who still do not have plans or goals, we will take some time to create them together. First, there will definitely be people who say they do not have plans or goals. This is because having plans and goals is not mandatory. For those who currently do not have a goal, please refer to the methods I will share from now on and apply them as they are. When setting goals for the first time, it is very important to set achievable goals rather than aiming for something that is too far removed from reality, like an annual revenue of 10 billion won or purchasing an apartment in Gangnam with a net worth of 1 trillion won. So, let's proceed like this.

You might think that I'm suggesting you limit the size of your dreams, but that's not the case. The most important thing we can gain from our goals is a sense of achievement. It's about feeling that you've accomplished something. If you set your goals too high from the start, it can be difficult to feel that sense of achievement. Therefore, we need to ensure we can feel that sense of accomplishment so that we can set new goals, achieve them, and continue this cycle. For example, if my goal is to achieve a monthly revenue of 10 million won, I should start with a realistic goal rather than an overly ambitious one. The second step is to break this down. By breaking it down, we can determine how much revenue we need to generate daily to achieve a monthly revenue of 10 million won. Simply calculating this arithmetically, we would need to make approximately 330,000 won per day.

When looking at the sales graph, it shows a significant drop on weekends and much higher sales during weekdays. So, if we consider weekdays, about 22 days in a month, we would need to generate approximately 450,000 won in daily sales. This means that if we aim for a monthly sales target of 10 million won, we need to achieve 330,000 won in daily sales including weekends, and 450,000 won on weekdays. This gives us a clear breakdown. 

Next, we need to break it down further. To achieve 450,000 won in sales, if my average order value in the shopping mall is 20,000 won, I would need about 22.5 orders per day. If my average order value is 30,000 won, then I would need around 15 orders per day. Therefore, my daily order target becomes between 15 to 22 orders, which is much more specific. 

Now, the third step is very important: why do we need to break it down like this? It’s because breaking it down...

When I think about what I need to do, it becomes clear. Let me give you an example. In order to achieve an order count of 15 to 22 per day, I estimate that the conversion rate is around 3%. This means that the number of visitors my online store needs is between 500 and 700. So, if 500 to 700 people visit my online store each day, and assuming a conversion rate of 3%, I can achieve my daily target. 

Now, the next step is to consider how to bring in 500 to 700 visitors, especially since I don't have a lot of money. I started with a small capital, so various strategies can come into play. First, I can't bring all 700 visitors in through advertising, so I can attract about 200 to 300 people through shopping search ads and Google Ads. The remaining 200 visitors can be drawn in by optimizing product listings for search, and the last 200 can be filled through shopping live streams. This is one way to strategize.

There is a second simulation to consider. If we assume an average conversion rate of 3%, we need to bring in between 500 and 700 people. This is somewhat challenging. If I estimate the conversion rate at 5%, we can calculate how many people we need to bring in. In that case, bringing in just 300 to 500 people would suffice. So, if we improve the conversion rate, we can manage with fewer people, which leads me to explore ways to increase that conversion rate. This is the approach I take. If I break down the tasks effectively, specific strategies will emerge.

Now, this was a section I prepared for those without specific goals. Moving on, for those who do have goals, we have about four months left in the year. The first question is to state your sales target. Looking back, the target sales should be about double the current sales of the representatives.

It's good to set a goal about three times the current expectations. If the target is too high or too low, efficiency decreases, so it would be better to set a reasonable and achievable goal. For example, aiming for 30 million won, or a monthly net profit of 3 million won with a revenue target of 100 million won. As I mentioned earlier, from now on, we need to start breaking it down into smaller parts. 

Now, the second point: if you have goals for business expansion beyond just sales, please share them. This could include expanding into other shopping malls or starting another shopping mall. For instance, I plan to open a new category of shopping mall this year, not just in the medical category but also in other categories, aiming for sales of 10 million won or even reaching a billion won in sales.

I will aim for five orders a day. That’s how it starts. I still remember the goal I set at the beginning. At that time, I was working a side job at an academy, so my salary naturally came from there. Aside from that salary, my goal was to earn 10,000 won through my own efforts. I started from there and kept going. 

Okay, let’s move on to the third question. Do you have any social media channels? For example, Instagram, YouTube, or blogs? If any of the representatives here have such channels, please share your goals. For instance, the number of followers or having 5,000 blog neighbors. Wow, having blog neighbors really has a big impact. For YouTube, the goal is to reach 1,000 followers. As for Instagram, instead of just creating an account, which is too easy, the goal is to exceed 10,000 views on Reels. Oh, that sounds great!

The next and final question is, do the representatives have asset goals? When we talk about assets, there are various types, such as cars, real estate, watches, cryptocurrencies, and stocks. If there are specific asset goals you would like to achieve through your business, please share them. For example, having a business in my own building seems like a really good goal. Earning enough money to not have to check my bank account, around 400 to 500 million won for an apartment, is interesting too. It’s motivating, and it has made me reflect once again. As you can see through our communication today, the goals of the representatives are truly diverse. Of course, I believe you are all working hard to achieve those goals. I trust that you are living well to reach your objectives. To those who have already achieved their goals and those who have yet to do so, let's all do our best as we approach 2025.

At that time, I thought it would be great to set bigger and more wonderful goals and to keep moving forward. With that in mind, I prepared some communication content for today.

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