Chris Palmer with ChrisPalmer.org. In today's practical on-page SEO tips video, I'd like to give you two practical localized SEO tips that you can walk away from this video utilizing and deploying to drastically make an impact on your overall rankings, traffic, lead flow, everything that matters to you and your website. I don't want to waste any time. I just want to point out ChrisPalmer.org. Whether it's education, training, consultation service, if there's something that I can do that's SEO, digital marketing, content marketing, Google Maps, Google Business, or ads, we have you covered. With that being said, I don't want to waste any time here. Let's get into these tips. All right. Now there's two things, but I want to start with one very simple idea, one simple concept. All right, and I'll show you inside of my site, but I want to lay it out so you can understand. This affects 50% of the websites. People that come to me, business owners, localized business owners. I understand you're running your business, but let's

just say for instance, because this is fresh on my mind, I had a driving school come to me. All right, now I'm not gonna show, I'm not going to, uh, you know, point and say, Oh, oh, there, there's the site, and you know, uh, but what I will do is I'll give you some of the key terms, and I'll share with you what I mean by stacking keywords and how this is drastically impacting and hurting your overall performance. So, first and foremost, let's just say that this particular business does Teen driving, okay, teen driving. All right, so they do, they offer teen driving, they do adult driving, um, school, I believe is what it is. Okay, now wait a second here. All right, here they do teen driving. I actually think it's teen driver's ed, okay? Boy, I don't like that. All right. Oh, I see. All right. So, teen driver's ed, adult dri ed. All right. And bear with me here. I know, hey, I'm here to showcase a lesson. I'm here to, I'm here to help your.

business, all right, so bear with me. You know, they, it looks like they've updated their whiteboard. So I'm not a whiteboard specialist, but I am an SEO specialist, all right? I think about and do and deploy this every day. I look at this, think about this, deploy this, and work on sites all day, every day of my life, all right? So bear with me here, all right? So teen drivers' education, adult drivers, but then they'll do, um, drivers ed, right? Education, all right? And then on top of that, this will never happen again. So there's driver ad, um, and then driving school, all right? Let's spell that correctly, all right? For the, uh, grammar police out there, uh, police, yes. So with that being said, here, here's one of the issues I'm going to cover a bunch of things, but there's two main concepts that I'm going to address, and then I'll show you inside the WordPress site where you can address this and fix this type of issue, all right? Now, when we're taking a look at

this particular, uh, let's pretend that this is a website, all right. And not only is this a website, but these are the services that we provide. All right, so if we know that we provide these services, all right, we do this one, we do this one, and we do driving school. Now here's what I mean by stacking or doubling up your keywords and how it's hindering your performance. And then I want to talk about how they're you're doubling up or hindering your performance by utilizing stacking mechanisms or variation mechanisms of keywords on other pages within zones that are only set forth for optimization. And I'll explain to you what exactly I mean by this. So if we have driver's education, adult driver ed, driver's education, and driving school, right, these are our four services. But at the end of the day, if I have teen drivers and then you have let's talk about a title tag, title tag inside of the title tag, and then again repeated inside of our H1. Here, here's what I'll notice you'll do.

you'll do adult driver school teen driving uh driving lessons right like yes. They're very, very similar. And then on top of that, what you'll do is you'll come down in here and apply this to your own business. This deficit, this practical tip, this element is wildly hindering your overall performance for your optimization of your pages. Now think about this in your own in your own business. Maybe you're a roofer, maybe you do roofing contractor. Uh, you do commercial roofs, you do residential roofs. You do, let's maybe you're a chiropractor. You do sciatica in back pain. They're, they're very similar, but they're standalone assets. And we're going to talk about this, but understanding this concept is massively important. All right, it's one page, one idea, one concept, right? Regardless of how advanced Google becomes or how advanced you think Google is, it can still only process what you tell it. And if we want to be optimized or be optimal for the surf, then we need to be optimal for the

primary term that we want to rank for. And even if something is semantically related, it does not mean that in primary optimization zones, we should have these primary key terms. Does this make sense to you? Like stacking up adult driver school and teen driving lessons together does not make sense. What would make sense here in this particular equation? And think about this for your own business. And then again, if you put this inside of your H1. Let's just say for instance you were to then come up here and you were to take this right here. I just want to show you something here. Then what I'm seeing is they're then taking. And of course, we understand that the title tag is what you're showing the robot and then the H1 is what you're showing humans, correct? Right. So then, of course, because we were practicing good SEO and we pick up half of what is taught on the web, we're then repeating what is inside the title tag inside of H1. Now let's talk about more of a blunder.

and then we'll talk about how we can fix it, and I'll show you inside of a WordPress site. So here's where another blunder, utilizing the same thought process, which in my opinion, you can do it more optimally, is then you're coming down into your H2s and your H3s, right? And then we're stacking where we have internal links, we're cross-referencing services inside of H tags, and we're cross-referencing pages and/or locations, right? So inside of H2s and H3s, you'll have, you know, adult drivers ed, so we're trying to get variations. Then down here, you'll have teen drivers education school, right? But then, but you have to know, we have individual pages for adult, for teen, for drivers at in driving school. We have pages, but we're stacking or doubling up keywords based upon services that we provide, right? But I want you to think about this small blunder. If in this particular instance, teen drivers education and adult driver's education are features of driver's education and and/or driving school so

that would mean that I could create a page that's based upon driver's education, and then describe the features. We wouldn't want to have a dedicated page, and then of course this is going to be based upon volume and interest for the particular service. But think about it for yourself, whether you're a roofer, a chiropractor, a dentist. What's the head term, and then like just like for your gbps, what is the primary category, what is the main service, and then these are the features. Also, if teen driver school or adult drivers or driver education and Driver school, right? These are the four. If the pages aren't worth building out a silo, and they're not worth paying for content to build out a silo, and they're not worth internal linking, they're not worth creating supporting content, and they're not worth allocating dollars towards backlinks, then we shouldn't have the page. This is what I see a lot too that I I I want you to alleviate, right? Often times you'll see an easy win. For instance, I'm not doing any homework.

just making a point. I'm just showcasing small lessons that I've learned along the way that can massively help you. What I want to point out here is when you take a look at this, so let's say, for instance, that driving school is not a big keyword, right? I know that it is, but let's say it's not. So you decide that your Silo for driver's education, which is the most important thing, is you're going Houston, right? You do Austin, you do um Fort Worth, okay, you do Dallas. You build out a complete Silo now for driver's school. You're like, Hey, you know what? I'm what I'm going to do is I'm just going to build it out for Houston, just Houston. Again, if it's not worth allocating the time, resource, energy towards building out a proper Silo if the keywords doesn't support it, then don't build it. All right, now I know we've talked about multiple ideas here, but the first one is, is you don't cross-reference features or primary services.

within titles H1s and H2S and h3s instead what should we do Chris well let me share this with you let's say for instance and then I'll talk about the next thing let's say for instance in your title tag if the primary term is driving ed right so drivers ed this driver's education and then if you wanted to driver right so this is how you stack or this is how you would become or have an optimal or optimized heading tag you see I didn't put adult driver school or drivers lessons or driving lessons I didn't talk about features like adult or uh teen what I did is I took a primary term driver's headed and then I made variations of that term driver's Z driver's education and Driver EDS that could be the title tag then I would St I would put the primary term into the H1 right and then if I want to talk about Teen or I want to talk about adult or senior citizens or any of the features you do not use H tags in order

to describe a feature of a primary term why because it's taking away from the optimization of the page. H tags are not Design Elements. H tags are for optimization, and if we're optimizing a page and we want to be optimal for a term for a service, then we only want to put primary terms and variations into our headers, especially our titles and our H1s. You with me so far? Excellent. Now, if I need you to deliberate on this, let's move to another concept, another idea. Okay, I bounce around a lot. I'm sorry, but there's a lot that I want to address in a short period of time or as fast as can. All right, I want to give you the information because you can always go back. The next piece is if you have, again, I'm using driving school because it's fresh on my mind, but think about your own service, your services. What's the head term? What are features of the term? What do you actually do? What is the main concept, right? Here's another element I'll show you. I have a guy.

that he's pretty cool. So I'll go ahead and show you something. Let me share this with you. So we come over here. Here, let me clean this out and I'll share this with you. So I have a roofer in New Orleans, right? Right. I was helping this guy out, roofer New Orleans. This is a great guy, right? And I talked to him. Okay, you want to keep the main thing the main thing, right? So for instance, here, I'll go down here and I'll show you something. Of course, he is underperforming because there's a magnitude of things that are wrong with optimization, but he's doing really good for what he knows and where he's at currently as far as SEO is concerned. He's still running a great business. With that being said, what I want to point out is we have a website, all right? This is just a random one. I talked to him this morning. He's cool. I know he watches this. But what I want to point out is I went through. He does Roofing.

and Roofing is most important. Not only that, Roofing is most important for him in New Orleans, primarily, right? So if Roofing is number one in New Orleans, why does the page not say it? If there's something that we absolutely have to have, then that means that we want to be optimal for that thing, and that would mean that we need to have a page that's secluded just for that thing. More importantly, I said to him, I said, Hey, is this the order of importance? Roofing, gutter, siding, and insurance. Yes. Okay, what percentage of your business is Roofing? 95%. Well then, what is the rest of the services doing here, just for the off chance that they could potentially straggle their way in? Let's focus on what the main thing is, let's become optimal and rank for that, okay, especially in the areas or surrounding areas in which that we can actually perform the service. It's okay to put up the primary service pages, but allocation of time, but and resource needs to go into the primary thing that's going to

generate business for you and your business and your family. Period. End. Right. With that being said, I said to him, Okay, I noticed this a lot too. Let's point this out, all right? At no time should you create categories or pages that are just there for anchor text purposes. I see this all the time, okay? Practical device again for on-page SEO. Here, let me go ahead and show you this. So, we have primary Services here. When you click on this, it says Roofing. Great, perfect. This is a page or a post. It doesn't matter, those two things don't matter. But what does matter is if you scroll down the page, right? And I'm just using this. I hope this is okay. I talked to him this morning, he said, Yeah, go ahead, no problem. But see how we have this over here: Home Improvement, home gutters, roof inspection, and roof repairs. Remember what we just talked about before. If it's not worth building out the silo or if it's not worth it for you to spend money on links or allocate dollars towards

content or building out a silo, and if it's not something that is top of the list, top of the list meaning hey, if you're not willing to pay, then you shouldn't be paying attention, right? At the end of the day, that's what it is. We're just talking about business here. So, with that being said, if it's worth going after, then let's go for it. If it's not, then let's not focus our attention on that, right? And on top of this, let's click on one of these house gutters. House gutters could potentially be amazing, and I'm sure there's dollars to be allocated towards this, but when you take a look at this, I want you to look at the URL structure. The URL structure or the slugs are up at the top. Take a look here. Do you see something wrong here? And I see this all the time. We have a page that's called category. Now, I understand that some Builders, plugins, Shopify, there's things that make you do this. However, if it's putting it

into place, and you have the ability to optimize this particular spot in the slug. Optimize it on top of this. Never, ever, ever inside of a structure have a page that's essentially this house gutters page is supporting the word category, and then the page that's in the structure is simply a dead page. I see this all the time. Often times I'll see business owners, they'll put a primary thing up here, and for the anchor text, it will automatically make a page. Don't do this. The URL, the titles, the H1s, and the heading tags need to be assigned or aligned how people search. What do I mean by this? If I have something in the slug, it better be how people are searching. For instance, Roofing New Orleans. If this category said Roofing forward SL Roofing New Orleans, all right, now we're on target. You with me so far? Excellent. We don't want dead Pages inside of our structure. We only want pages that have value. Another issue that I see for practical on-page SEO advice is going to be

blogs. Blogs. I completely understand if you're an SEO agency. I understand you need to give your clients something. I get it, right? You have to give them a deliverable. But they're not buying deliverables, they're buying a result, right? I know a lot of you that are with me, you guys are doing SEO maybe for yourselves or for others. They don't care. You don't need a report is not as important as actual phone calls and leads. If the piece of content is not there to directly assist the sale, then we don't want that piece of content. Content is there to assist the primary services and to show depth of concept and to establish, eat or whatever you want to call it, Authority and Trust, that's it. So what, how you set this up and how it should be set up is very, very simple in my opinion. If we have a page and we're talking about Roofing, we should not have pages that are called our blog or blog or whatever. It could be Roofing tips, but more importantly there

shouldn't be a Blog section. You're not a Blog. And content on a service business like a roofer, chiropractor, dentist, Doctor, whatever service you're doing, the content is only there to support or assist the sale and to show Google that we're the expert. So, in order to Showcase that we're an expert, we need to show depth of concept. How do you do it? Well, there's certain questions that often come up. Does that ring a bell? Words that often come up when talking about a certain thing. LSI relevance equals rank, right? We're building depth of concept. I'm talking about other topics that often come up when talking about a primary service. It's the same as optimizing a page. It's the same thing. You with me? So, if we're going to answer questions about, in this case, Roofing, well, what does Roofing cost? More importantly, how much does Roofing cost in New Orleans? Who's the best roofer? When should I get a new roof? Where do I get a new roof? How much does it cost? Who

what, when, why, where, how. Now, I've hit everything. And if you want to be aggressive, you make a best-of list, and you take away the traffic from businesses' names. Let me show you something. I've talked about this particular topic before, but I want to show you something. Pick a niche, any niche. It doesn't matter. Any niche. Just pull it out of the air. Um, what? Hen cleaning, right? What do they call it? Solar panel cleaning. This is cleaning of bird droppings from underneath a solar panel. Very odd, right? Let's look it up. Just something random, right? Watch this. So, solar panel cleaning, right? Or whatever. Whatever. I don't know what it is, but I know what they do, right? Not Forbes. It has to be. So here, let's go to where is this prominent? California. California. Okay, watch this. How much do you want to bet that the number one piece of traffic, the reason why? Remember, I'm elaborating on why you should create a best-of list. Okay, the number one

traffic source for any business that is doing numbers is branded traffic. Traffic is the lifeblood of a website. If I take away the traffic, you get the picture. So what we're trying to do is not only take away traffic to compete and eliminate our leading competition, but I'm also trying to showcase to Google that hey, we're the same because remember how I teach things is matching mirror, right? So I'm matching and mirroring on-page. I'm matching and mirroring referring domains and category. I'm matching and mirroring dwell times and traffic and clicks, right? But I'm also matching and mirroring literally the overall keywords that are coming to a site. So if there's a primary term, for instance, solar panel cleaning in California, and Google says hey, this is the number one most relevant thing for this term. You're darn right I want their brand name to show up on my website, absolutely, because not only can I siphon, but now I'm more relevant for the term Google's already spoken. Here's the list. So what

what are we going to do? I'm gonna make a best-of list. I'm gonna slap me up at the top, and I'm gonna put these other players down below. Watch this. I guarantee Premier Solar is their number one traffic source. Brand for winners is always the top traffic source. See, the guys down below got lucky. They created a blog without any proper optimization, and they got lucky. They got lucky. So they might go and get traffic for some weird term that doesn't even produce dollars for them. But the winners, they're getting traffic based upon their name and primary key terms. Watch, I'll show you. This isn't luck. There's no such thing as luck or mistake with Google. It's pure math, that's it. There's no mistakes, and there's no luck. It's a repeatable process. It's a guarantee. There's zero mistakes. They make a mistake, it's rectified literally in seconds. Anyway, let me show this to you. All right, bear with me here. My brother and I utilize the same

um proxy so bear with me. All right, so what we're doing right now is we're I'm trying to establish um an understanding. So, you know what I'm telling you, I mean it's it's fact. We just pulled one out of the hat, right? Like I just like whatever came to mind, right? So what came to mind here was this. So I don't know who this is, but Premier solar cleaning, excuse me. So we go to organic traffic. Let's take a look at their top keyword. Primary key term. What else? Premier solar cleaning. Well, their name here. They're not getting primary key term. They're a winner. Let's go to the next guy. Okay, that establishes that. Let's go to the next person. Smart solar cleaning. How much you wanted bet primary term or their name. Let's go to it. Here we go. Why is this asking me weird questions? I don't know. We're going to go to the next one. Slap it in there. This guy's getting traffic from weird places. That's kind of odd. Doesn't matter. I just

want to prove the point one more time so we're going to scroll down primary term or name primary term. Let's go, let's look at the list, let's look at the list a little bit better here. All right, they're not getting a bunch of traffic, these types of businesses never do, their phone is ringing. Let's scroll down so we can see, it's all home. Look at one page, one page, 21% primary term, 18% primary term, 17. This is variations of the primary term, what's their, what is their name again, smart something smart. It's either primary term or brand, primary term or brand, they're most relevant put their names in a page. Let's do one more together, let's, let's go grab one, let's just grab one like, let's go back to Roofing, let's go to a crazy City, how about roofers in Houston, right. Houston's a huge City, insanely large, right, tons of people. Let's go to the number one guy Braun, all right, Braun, it is copy, let's.

go down. He's either winning for the dead term primary term because he's the king or they are the king. I should say he, she, them, that business, right? It's irrelevant. Um, you know what I mean. Let's go see, right, primary term or name, that's it. Let's go see. We'll see together. Bam. In this particular instance, it's name first and then they start leading with the primary terms. This is often the case. I could show you more, but I just wanted to prove that out, okay. Primary ter or name, we want to get optimized with LSI entity primary terms and one idea, one topic, one page. Optimize the page to get better optimization, utilize business's names, and make supporting content based on that, and answer all of the questions. Build depth of concept, answer who, what, when, why, where, how. Why am I picking those particular questions or why do I pick those particular pieces of information? Easy. Let's come down here. Supporting or information is generally answering a particular question, so if we're looking for watch, if I'm looking

for keyword magic tool if I'm looking for information about Roofing right the questions are very evident. The ones that have traffic or interest are usually who, what, when, why, where, or how. Here prove it to you how why how how how how how what. Take your make your decision which ones are getting traffic that directly support the primary service. It's easy all right and keep your blinders on primary service supporting content primary service supporting content. That's it or hey I have primary service location Pages can be supporting content or they can support the main idea. What do I mean by this here look it if I have website.com you have to look at the serp and see what Google's rewarding just just like we do for everything else you do it for your on page you do it for your backlinks why wouldn't I do it for structure if Google's rewarding website.com Service Plus City instead of website.com service Service Plus City then do what is working if Google is rewarding these types of pages still create your top level page based upon the service like

this website.com service always has a top-level page. Why? Because I'm building depth of concept. I'm building internal links. I'm building like on the authority. I have the head page. I have location pages, and I answer every single question that actually has value about a topic. I also only build out pages that are hyp specific to a specific term. I don't cross-reference features with primary terms. I build a page that's hyper-optimized based upon a particular term. If there's something that's really, really similar, such as driver's educ, driving school, or driver Zed, I make a decision, or I go and ask Google. What do I mean by this? Here's what I mean by this. If you get into a pickle and you're like, H, should I create two silos? They both have a lot of volume, but they're so similar to one another. Well, then there's a simple, there's a simple solution. What does Google have to say? So if I look up Driving School California and I see that it's California, California, California.

driers course here. Let's open this up. Go to Google. Driving School drivers ed Cali for and I look down the list. Look it, we got a new player, new player, new player, right? And if, if you're a grammar police here, I'll click the button, but Google already fixes my grammar for me and then displays the result. If you're new to Google, but I clicked the button just in case you thought that that was bothering something. I keep messages sometime. Either way, but let's take a look. Driving, driving. This is going to be.gov. And just because those are there, the number three person is the one that's getting all of the clicks. This will deter new newbies. This type of stuff. Oh, the top two are already gone. Now 99.9% of people are going to overlook those because they're looking for a solution. So when you see stuff like that, sometimes number three is not so bad. Anyway, I can see that this isov doov Ed Course. Scroll down. California perit driver Zed. Driving head Inc. I see

the players different sword order, but I don't see the ink guy. This guy's a new player, this guy's moved down if you wanted to depending upon City level. This looks like you could have two separate Surs. I could have two separate silos. They're not going to compete with one another as long as we don't cross-reference keywords. You with me so far what did we address well what we talked about today was stacking of keywords in main optimization zones. The next thing that we talked about was only having one page one idea one topic and creating an optimal page around it. The next thing that we talked about was creating supporting content. The next thing that we talked about was only having the main idea as the main idea. If there's something on your website if it's not worth building out the site or building links or building content then keep your focus on what's going to make you dollars. The next thing that we talked about was a Blog is not there to write content you're not a Blog your website.

is not there to generate traffic or answer questions, so Google can take your answer and show it at the top, so you don't get a click. The objective of the website is to produce dollars for you, your business, your family, and your employees. So, if it is not fulfilling that goal, then we don't do it, right? Right. I hope this helps you, I really do. I hope this has been helpful. My name is Chris Palmer with Chris Palmer. org. If there's anything like this that I could help you out with, whether it's on-page SEO, SEO off-page, SEO pretty much Google Maps on-page local, anything SEO related, please never hesitate to go ahead and ask in the section below, and I look forward to seeing you in the next practical SEO, SEO tips video. Have a great day. I'll see you in the next one. Bye-bye. Real quick, let's see if you have any questions. If not, it's 2 o'clock in the morning, I'm out of here. Hey, Chris, hello to you. It's great to see you. Can you discuss how to choose

between service city state service. I address that inside the video. This is based upon who is winning just like when we're matching and mirroring on page or backlinks or referring domains or traffic or clicks or dwell time. When we're matching and mirroring, the same applies to the structure that Google is rewarding. What's the intent and what is the structure? This goes back into, hey, Google's a closed system. What's winning and but but see there's a million things that make up a website. Where the expertise comes in is understanding that, okay, having dashes in the name isn't as important as having the forward slashes in this the name. You see, like I I know that that's an irrelevant uh thing, but it's just something to point out so I could explain what I mean by this. Okay, um, the next question here. Hopefully I didn't put your name, my friend. If the location Pages don't have much, if the location Pages don't have much search volume, what's the point of creating them if no one's searching for

them how someone get business for them. If the location Pages don't have much search volume, what's the point of creating them? Because just because the tools kick back zero doesn't mean that it's not worth creating the page depending on your level of expertise or how you creating your pages or if you have age. Like there's a lot of questions that need to be answered but at the end of the day the content creation upload and interlinking is the the least costly thing. Now if I could throw up a piece of content in 500 different locations and see what Google does with them. If they automatically rank 120 and these ones struggle, ditch those. Let's keep these, let's retune the pages and start building links and then we'll do another batch and see what Google rewards. We don't know what Google's going to do, we don't know what other keywords that page is going to rank for creating the content and uploading the content doing that is at the end of the day the cheapest part of the

equation, right? So let's see what Google does. And two pages rank for more than just the keyword you're optimized for in your title. Tech, all right? So again, a page could take off for multiple things. Plus, it's a beautiful thing. You're inside of a tiny little city, right? Or a tiny little town or County. You put up a page, it goes right to number one. And yeah, that page only generates one call a month. But that's one free call. Oftentimes when that person's searching, that's a sale. If you could get one extra sale by creating one piece of content, was it worth it? 99.9% of business owners that I talk to would say yes. Chris, if I give you $20 or $10 and you're G to create potentially one extra lead, one extra sale for me, yes, it's worth $20 for you to do that. Oftentimes, if I give them the process, it's less than a dollar to create that page, less than a dollar to create an opportunity. Is it worth

it fud yeah all all day hopefully it helps you out brother. It's been an absolute pleasure. Thank you for your time. Many blessings. ProxyPixie.com if you need mobile proxies. SEOMastermind.com and Consulting at ChrisPal.org. And soon to come we have a suite of tools: Review Checker, Keyword Cannibalization, Citation Checker, a magnitude of tools at SearchEngineOptimizationTools.com. Thank you so much for your time. It's been an absolute pleasure. I'm glad that I could help you out and I'll see you tomorrow. Have a great day. Good night. Bye bye. You're the man Jose. You too brother. Great to see you too man.

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