It's time to set the standards for your portfolio. Today, we will focus on establishing the criteria for your portfolio. We previously had a session on setting standards, but this time, I will explain it again through examples. First, you need to create a design that is consistent and unified. If your design lacks consistency and unity, it will inevitably become chaotic. Even if you have created a beautiful template, if the overall collection of templates does not come together like a beautifully arranged gift set, that is crucial. If consistency and unity are not maintained, it will be an automatic disqualification. No matter how well you create it, it will be useless. So, think of the collection of templates as a gift set. Imagine you are selling gifts; if there are unnecessary items mixed in, for example, if someone prefers beige tones...

If you like it, how about using red and green? This isn't a gift set. A proper gift set should include the person's favorite colors and necessary items. For example, a beige-themed gift set could include a beige pencil case, a beige notebook, and a beige bag. It should be composed of things that the person truly loves. 

Now, since we are not selling to customers, think of it as selling my portfolio. I need to impress the judges with my portfolio. To do that, my portfolio needs to be beautifully cohesive like a gift set. Therefore, we need to prepare and plan our feed uniformly in advance. I have prepared templates that can help us achieve a cohesive feed.

I will assign you tasks, so don't worry; just focus on doing the assignments well. First of all, the branding kit is very important. Let's talk about choosing a topic. We will create and utilize the branding kit over the next three days, and this topic will be necessary when you create your portfolio. You can choose just one topic, or you can have three different topics over the three days as we build the portfolio. For example, you could choose cosmetics as one topic and focus solely on that for the three days. Alternatively, you could choose to have a different topic each day, such as cosmetics on the first day, fashion on the second day, and yoga on the third day. You have the freedom to make that choice. That's why I've written Choose as a prompt for you; this is for you to take the initiative.

You can decide. When choosing a theme, you don't have to worry too much. Even if I chose cosmetics, it doesn't mean that only pictures of cosmetics will be included. If you can convey the feeling of cosmetics without just using pictures of them, that's perfectly fine. So, let's say I set the theme as cosmetics. If I focus on cosmetics for three days, I can mix in other elements in between. You can choose various photos, such as people's faces or jewelry. When you select a theme, you can be a bit free; it's about establishing a central feeling. For example, the feeling of cosmetics, beauty, and aesthetics. It means focusing on pretty feelings and emotions, rather than just being limited to cosmetics or being a cosmetics salesperson.

It's not just a simple list of cosmetics like Cosmetic 1, Cosmetic 2, Cosmetic 3. A portfolio can be freely composed, as long as everything harmonizes. The key is to create a sense of unity. I'm not necessarily saying that this has to be about cosmetics, like Cosmetic Announcement, Cosmetic 1, Cosmetic 2, Cosmetic 3. This isn't about product planning or promoting products. It's about showcasing a well-crafted portfolio. If you get too caught up in the theme, it can actually hinder the diversity of your design. So, you need to be flexible and creative. As I mentioned, you can experiment and try different approaches as you work on it.

There is no definitive answer to this, everyone. The template I am pursuing is a modern template in the Bayesian style. However, you can write down what you like. If you like pink, then you can choose a pink template. If you prefer a minimalist template, then you can write that down as well. The image I am pursuing is also quite similar. The image I aim for is very important; it can be a specific photo or a certain feeling. There is an overarching image that I pursue for my entire template, and it all stems from the image I am aiming for. Therefore, the template I am pursuing is closely related to the image I want to convey. How about sophisticated, elegant, and simple? They are all modern, right? So, the image and the template I am pursuing are interconnected.

We can only go in a similar direction, right? So, the image I pursue is one that is luxurious, sophisticated, and simple. You should create a mood board with these images. This is my perspective, and you will need to define your own as well. 

Next, let's look at representative typefaces. First, the Ming typeface gives a luxurious and sophisticated emotional feel, while the Gothic typeface conveys a bold and active impression. If you look at the Gothic typeface, the letters are very sharp and distinct, right? However, the Ming typeface has a slightly pointed design. Therefore, when you want to emphasize luxury, you should use the Ming typeface. On the other hand, if you want to present something a bit more active and rigid, then you should use the Gothic typeface. The Gothic typeface stands out clearly, while the Ming typeface is a bit softer.

You can give a more emotional and sophisticated feel. So, if you want your template to convey a luxurious vibe, what should you use? You should use a serif font. However, if your template is aimed at a younger audience and you want it to be more popular and easily digestible, then you should use a sans-serif font. Personally, I prefer serif fonts, so I often create templates that express a sense of luxury and sophistication. Regarding the color palette, for all templates, you should have three to five colors based on the theme. What I mean is that we will be creating all the templates over the course of three days.

During the three days, we created templates. The colors can range from three to five, and they can be the same. This way, they will look like a set. For example, today we can use these three colors, tomorrow these colors, and the day after that, another set of three colors. You can use three to five colors each day like this. However, if today we use green, tomorrow red, and the day after that blue, how will that look? It certainly won't look like a cohesive gift set. If we started with beige on the first day, then on the second day, it would be better to choose a similar, lighter shade, like white or a light pink. If we go with a light pink, it will match better. Suddenly using a very contrasting color or a completely opposite color would not work well.

If you do that, it tends to move away from the set. So, it's important for you to establish your design direction based on your own colors. If you don't, you'll inevitably go off track. One day you might choose one color, and the next day another. If the image itself changes from being simple one day to extravagant the next, what will happen? People will wonder, What kind of designer is this person? What are their strengths? There's nothing clear about them. That's how it can end up. So, while it's okay to use different colors, the key is that they all need to harmonize. You can think of it that way. You can ask me about this, but you don't necessarily need to. Feel free to apply it as you wish, and if you think you need more, you can add or modify it. Modifications are also possible, and you can...

I have set a curriculum as a guideline, but this is not the only answer. You can apply it and make some modifications. I am providing you with a standard, so as long as you don't stray too far from it, you can add one or two more elements. You can call me teacher or love if you prefer. Those who call me teacher tend to stick with that. If you want to change the color a bit and ask if that's okay, feel free to do so. If you want to add something and ask if it can be included for profit, that's also fine. If you have any doubts, don't hesitate to ask. There are many people who are unsure, so I can help you with that. Don't worry, and if you have any concerns, just ask me. However, you have the freedom to do so.

I think it would be good for you to keep that in mind. Next, let's talk about content planning. We need to create a gift set that is unified and consistent. But what do we need? First, we need to plan the content. To be honest, I didn't actually plan or create the content; I just had a successful portfolio. However, as I analyzed things, I realized that it would be convenient to have these things planned in advance, and it would look more unified. That inspired me. So, I created a structure to help you do it more systematically. For example, many of you who are in the first phase have expressed uncertainty about what phrases to use or how to proceed. So, I thought that if we plan the content in advance, it would save a lot of time.

I thought I could save some time, so I researched and opened this up for you all. If you look at our Canva templates, you'll see that there are many templates in the menu, including announcement templates, quotes, event photos, discounts, and brand promotions. There are a variety of templates available. I will provide you with an Instagram feed template to help you plan ahead. In that template, I will provide a section where you can see how your Instagram feed will look. I've labeled that section as Content, so you can write things like Discount there, and next to it, you can add Announcement. This way, you can fill your Instagram feed in advance, giving you a sense of how it will look.

Now, you can each create a template in order. Just because you have a plan doesn't mean you have to stick to it rigidly. If you want to make changes while working, feel free to do so. It's important to be inspired by other sources as well. Just because you had a plan beforehand doesn't mean you have to follow it exactly. If you get too caught up in sticking to your original plan, you might miss out on opportunities to adapt and improve. Design is challenging because there is no one right answer. Therefore, planning and revising should be a continuous process. Even though I am conducting this curriculum, it doesn't mean that it will be executed uniformly for everyone like a machine. So, I...

I will provide individual feedback and additional comments because each of you has different skills. If I were to treat you all the same way, how would that work? It wouldn't really match your individual levels, and it would just be a forced situation where I say, Do this today, and that's all you can do. So, my feedback will also change according to your situations and plans. These plans and feedback will influence my own circumstances as well. Therefore, as we proceed, there will be a lot of changes. If you keep that in mind from the beginning, you might avoid feeling lost midway through, wondering why we aren't following the initial plan. This is completely natural because this isn't a test. For example, we are not limited to just one set of criteria.

It's not just about memorizing to pass. The level of your design skills can vary greatly depending on your practice, the situations you find yourselves in, the time you dedicate to immersion, and the time you spend improving your skills. Therefore, it will inevitably differ for each of you. As you make your plans, there will be many things you don't know yet. In response to that, I will also provide guidance tailored to your needs. This means that I will always approach this flexibly. Just because I record a lecture doesn't mean I will stick to it rigidly. If I were to conduct the sessions from the first to the fifth group in exactly the same way, it would be too mechanical. That's why I will always adjust my guidance to fit your current situation and ensure that it can change accordingly.

If there are situations that change according to the context, I believe that adapting to those changes is the right answer. Therefore, I think it's good to be flexible depending on the situation. Now, we need to find photos and templates. Let's say I chose yoga as the theme. First, we need some yoga photos. When searching for photos or templates, use the filter function. First, search for yoga. Then, if I have a specific image in mind, like modern or minimal, I can add that to the search. So it would be yoga minimal. This will bring up a variety of photos related to yoga minimalism. If I want a beige color scheme, I can filter by color as well. Filtering by color will enhance the results, but when it comes to colors, we...

Now that we have the colors set, we can just modify them. So first, you need to choose a well-designed template. The theme is yoga, but it doesn't mean we are only focusing on yoga. Even if you decide on yoga as the theme, it doesn't mean you will only look for yoga images. Therefore, you can also search for modern minimalistic styles. It's very important to find various inspirations, whether it's photos or templates. 

Additionally, here's another tip: when you search for references on Canva, you can find good images. Once you find those images, you can look for similar ones. To do this, you can open a design template and start designing.

If you open a good design template, you might find that it shows various images. Right now, I have a presentation running, so I can't explain it easily, but you can see this icon. I will explain it in the chat. You will see something like more images similar to the current photo. It will display similar images. If I find a good photo, similar photos will appear, creating a certain mood. The more photos I collect, the more resources I will have. Therefore, looking for similar images is a really good method. Good templates usually contain great photos.

You can use such photos in various ways, and it's good to explore the many different types of content available. You should also take a look at the various designs that have emerged. Therefore, you need to make sure to dedicate enough time during the day to find photo templates. On the first day, you should prepare everything you need. Of course, you will continue to add more as you go along, but it would be best to focus solely on this during the first session. No matter how pressed for time you are, if we don't follow this order step by step, things will likely get tangled up in the middle. So, on the first day, don't think about designing; instead, immerse yourself in finding sources and establishing your criteria. I believe that everything will flow smoothly afterward. Alright, let's stop here for now.

0-1 내포트폴리오 기준 정하기 02

0-1 내포트폴리오 기준 정하기 02

Scripts