Retail Strategy for X Real's Air Glasses Market Expansion

X Real aims to enhance user experience by promoting physical retail for hands-on testing of their innovative glasses.

### X Real's Strategy: Emphasizing Physical Retail and Global Market Reach
* 🛍 X Real is focusing on physical retail stores to allow customers to **experience their glasses firsthand**, rather than solely relying on online sales through platforms like Amazon.
* 👓 The glasses are designed to be user-friendly, enabling users to **connect them to existing devices** like smartphones, tablets, and gaming consoles, rather than requiring an **independent operating system**.
* 💡 The company aims to provide a **practical product that consumers can use today**, contrasting with competitors like Matter and Snapchat, who are developing **more complex systems**.
* 📈 X Real has captured **nearly 47% of the global market share**, with significant sales driven by media consumption and gaming, appealing to users across various regions, including the **US and Asia**.
* 🌍 The manufacturing of these glasses takes place in China, leveraging the **efficiency and capabilities of local production facilities**, similar to those used for the **Apple Vision Pro**.
* 🎮 Users are increasingly adopting X Real glasses for diverse applications, from **streaming movies** to **enhancing productivity** by connecting to laptops.
* 🏭 With a global footprint, X Real is positioned to **tap into the growing demand for augmented reality devices** while maintaining a **strong manufacturing base in China**.

Let's start with the news, which is you're backing physical retail stores. You want people to go into a store, pick up the glasses, and buy them. Why? Why that strategy? Okay. So previously, you know, our product is available on Amazon or some other online channels, right? This is such a new kind of a cool gadget. We want the people actually can go to their nearby store and try it for themselves. I see that pin on your lapel. Yeah, I know where that's from. Madison. That's right. So, you know, I've tried the Orion meter air glasses. The technology difference between what Matt announced last week and what you're doing is that basically you can cast another device into your glasses. It doesn't have its own operating system. Yep. How much of a limitation is that for you? Where do you want to take X real to compete with Orion, which isn't going to

be sold in its current form, right? That's right. Yep. So first of all, you know, you have to give a lot of credit to matter and even Snapchat, you know, for those big tech companies getting to this space. This is very important to kind of validate the future of the entire air market. On the other hand, you know, what we are trying to do is can we actually deliver some kind of product that people can use today, not a future, not several years ahead. So that's why that kind of product strategy we're taking is, you know, instead of giving a fully spatial computing display that is more complicated, running their own operating system, can we instead provide maybe a spatial display kind of a philosophy so people can easily use our glasses like, you know, like also just look like sunglasses this way, right? So they can easily plug into your cell phone, your tablet, or your even laptop.

handheld gaming devices. So, this is really turning into, in my opinion, a much bigger high resolution. Virtual display with feedback has been phenomenal. I mean, I saw people actually going from those traditional 2D flat screens to this kind of virtual displays. What's interesting is that people are buying these in numbers for 30,000. I think it was the number we showed on the screening of 47% of market share. Where are they buying them? Where is the consumer for you? Is it more China-based, Asia-based, or is it in the US too? Oh, actually, this is a global footprint. So, yes, as you mentioned, we're nearly half of the entire global market share. And people are using that for media consumption so they can stream like movies and also they can play games. Connecting this to steam deck or switch is a good way to go. And actually, people are even canaries to

laptop for productivity and some other activities. Okay, so what then of manufacturing were these being made at the moment? You are headquartered over in China, but you are a global company with a global footprint. But where exactly are these being supplied from? So right now, this is a manufacturer actually in the same kind of a plant as the Apple Vision Pro. They're manufactured in China. And, you know, we want to leverage that kind of manufacturing capability and efficiency being in China, especially, you know, for this kind of a new industry at a very early stage.

XREAL CEO on Expansion, Competition in AR Glasses Space

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Bloomberg Technology

The company is focusing on physical retail stores to allow customers to try the glasses in person before buying.

The glasses have a unique technology that casts from another device, lacking their own operating system.

The company's strategy is to provide a product that people can use immediately, offering a spatial display philosophy and plugging into devices like cell phones and laptops.

Handheld gaming devices are gaining popularity, with a significant global market share of 47%.

These devices offer high-resolution virtual displays and feedback, attracting consumers for media consumption and gaming.

The market is not limited to one region, as they are being purchased globally, with a strong presence in Asia and the US.

Laptop Manufacturing and Global Footprint

The laptops are currently being manufactured in China, in the same plant as the Apple Vision Pro.

The company aims to leverage China's manufacturing capability and efficiency, especially for the early stages of the new industry.

With a global footprint, the company is focused on supplying laptops from this location.